It’s no secret that visuals are the primary focus on Instagram. Images and videos are so essential to the platform that you can’t actually create any kind of post without a visual element (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are an essential part of Instagram marketing, too.
Whether you want to grow brand awareness, attract new followers, increase engagement or drive sales, you need strong Instagram captions — they can help you add context to your creatives, build relationships through meaningful storytelling, and even expand your reach.
Keep reading to learn how to write the perfect Instagram caption. We’ve even included templates for different kinds of captions that will keep your audience engaged.