Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era?
And we’re not just talking cool new features being updated or added on; we’re talking about major changes that drastically affect how we can use the platform, let alone best practices.
This likely won’t be shocking to a lot of people; a lot of social media platforms have recently been reassessing what they can offer users and marketers alike, and the Facebook scandals last year have left everyone wondering what’s next.
Facebook, unsurprisingly, has made huge changes to the platform, and we’ve even seen LinkedIn finding new ways to rework old features like groups to make them more valuable to their audience.
Twitter’s changes might just be the most drastic, and since brands can be penalized if they miss those changes, we want to get you up to speed.