Facebook Advertising Optimization Tool

You are here: Home / Blog

Academy

How to Write Engaging Instagram Captions (63 Examples)

10 Comments

It’s no secret that visuals are the primary focus on Instagram. Images and videos are so essential to the platform that you can’t actually create any kind of post without a visual element (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are an essential part of Instagram marketing, too.

Whether you want to grow brand awareness, attract new followers, increase engagement or drive sales, you need strong Instagram captions — they can help you add context to your creatives, build relationships through meaningful storytelling, and even expand your reach. 

cover image

Keep reading to learn how to write the perfect Instagram caption. We’ve even included templates for different kinds of captions that will keep your audience engaged.

Read More

How to Get More Followers on Instagram: 20 Easy Tips

46 Comments

Wondering how to get more followers on Instagram? You’re not alone.

Whether you’re trying to grow your own business or personal brand, or you just want more people to see your creative genius, there are a lot of benefits to increasing your Instagram following.

After all, some 500 million people use Instagram daily, and close to 80% of them search the platform for a product or service. That’s a lot of eyeballs that could be potentially looking for your content.

cover image

To help you along the way, we’ve compiled a list of 20 tips and tricks you can use to build your audience on Instagram.

Read More

10 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

6 Comments

The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily users.

cover image

Keep reading to learn about the 10 mistakes that marketers ten to make when advertising on Instagram — and actionable solutions that will help you get Instagram advertising right every time.

Read More

How to Use Instagram Reels for Business: Tips and Examples

Leave a Comment

Instagram Reels are one of the most popular social media formats at the moment. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, now it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

While Instagram has always been a valuable platform for businesses and marketers, Reels create new opportunities. The format is highly engaging, and it offers incredible reach and discoverability benefits that can help brands quickly grow their audiences.

cover image

There’s a lot to gain from using Instagram Reels for business. In this post, we’re going to go over everything you need to know about the format, including how to make exceptional Reels that will help you find your target audience.

Read More

The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)

3 Comments

It’s easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you’re planning a new ad campaign.

But before you say “bye” to Bing, you might want to consider this: while Google is the world’s most widely used search engine, people still make over 12 billion searches with Bing monthly. And these users are unique. Approximately 38% of them earn $100,000 or more annually, 33% have a Bachelor’s degree, and the majority are aged 24 or over.

But that’s not all. Currently, Bing Ads reaches 44 million desktop users that Google Ads doesn’t. This tells marketers something crucial: when you ignore Bing Ads, you limit your marketing reach.

cover image

So what should you do? Read on to find out.

In this article, we’ll tell you everything you need to know about Microsoft Advertising, including what types of ads Bing offers in 2021, how to set up a Bing Ads campaign, and how Bing Ads compare to Google Ads.

Read More

Why You Need to Try Instagram Explore Ads (and How to Make Them)

1 Comment

Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, too.

Instagram’s Explore Ads allow advertisers to show sponsored content on the Explore page, where users go to browse images and videos that the app has curated based on their past behavior and interests. They’re an exciting placement option because they reach people who don’t already follow you while they are in prime discovery mode. 

In this post, we’re going to go over everything you need to know to get started with Instagram Explore Ads, including why you should use them and how to set them up.

cover illustration Read More

How to Create Successful IGTV Ads: 6 Tips

Leave a Comment

Video content has been taking the internet by storm. In Q3 of 2020, almost 30% of online viewers were spending over ten hours a week consuming video content.

Videos can captivate audiences and deliver a message in a way that static content just can’t. When Instagram launched IGTV as their answer to YouTube, allowing users to craft longer-form content for the first time, the platform gained new momentum. And the format’s success opened the door to IGTV ads.

cover image

If you’re new to the format, getting started with Instagram IGTV ads can seem a bit daunting, but once you know the basics, it becomes a lot easier. Stick around to learn about the different kinds of IGTV ads at your disposal, how much you can expect to spend on them, and how to optimize IGTV ads for success.

Read More

From the Blog

Follow us

This site uses cookies and other tracking technologies to assist with navigation, monitor site usage and web traffic, assist with our promotional and marketing efforts, and customize and improve our services, as set out in our privacy policy