You’d be hard-pressed to find a marketing agency or advertising manager who isn’t copy obsessed. It’s a simple fact: good copy sells while bad copy derails. And while that’s true, it’s also obvious and unhelpful.
The problem is this: how do we know what copy is working and what copy isn’t? How do we know if the message conveyed is the message we’re trying to communicate? If the current ad is converting the people who click at 7%, is that good… or bad?
Thankfully, there are ways to test every component of your ad.
In this article, we’re going to show you some of our favorite copy-testing tools that can help you write copy that converts.
We’ll even challenge some pretty stubbornly-held beliefs and highlight high-level best practices. And there’s more!