Facebook & Google Ads Blog

Copy-Testing Tools and A/B Testing Strategies to Improve Your Ad Game

March 3, 2020 2 Comments Brad Smith

You’d be hard-pressed to find a marketing agency or advertising manager who isn’t copy obsessed. It’s a simple fact: good copy sells while bad copy derails. And while that’s true, it’s also obvious and unhelpful.

The problem is this: how do we know what copy is working and what copy isn’t? How do we know if the message conveyed is the message we’re trying to communicate? If the current ad is converting the people who click at 7%, is that good… or bad?

Thankfully, there are ways to test every component of your ad.

In this article, we’re going to show you some of our favorite copy-testing tools that can help you write copy that converts.

We’ll even challenge some pretty stubbornly-held beliefs and highlight high-level best practices. And there’s more!

How to Nurture Facebook Leads Through Automatic Messenger Bots

March 2, 2020 Leave a Comment Animalz

Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships.

Principally when used together with bots that automatically chat with users through AI technology.

With bots, businesses are able to show users that they care about their individual needs. They can answer customers’ questions, listen to product suggestions, or even just send a funny GIF.

Thanks to some new updates from Facebook, now businesses and marketers no longer need a third-party tool to run these bots.

Now, they can also set up bots that automatically respond to users who click on ads, all from the company’s Facebook business account.

In this post, we’ll show you how to take advantage of this new update and use Facebook Messenger bots to nurture Facebook leads for your business.

How To Automate Your Google Ads Bidding Strategies

February 26, 2020 1 Comment Guest Post

Google Ads bidding strategies can be overwhelming.

While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly trust the black box.

Here we are talking about performance bidding models.

We’re not interested in brand awareness or higher funnel metrics like traffic. We want to spend our money on what works. On what puts money in the bank.

And that’s what we’re going to do in this post. First, we will lift the lid and look at the logic behind automated Google Ads bidding strategies.

Then we will also explain why automated bidding is a good choice, how to do it, and how you can determine the correct Google Ads bids to maintain visibility.

Does Engagement On Facebook Ads Increase Their Performance? A $1,000 Experiment

February 25, 2020 1 Comment Paul Fairbrother

Facebook and Instagram are two of the largest social media platforms around, with the keyword being social.

Social proof is the likes, comments, and shares that the ad itself gets as users can engage with an ad in the same way they do a post they see from their friends and family.

Will an advert with lots of engagement result in more clicks and conversions than an identical ad with no social proof?

Read on to find out!

How to Build a Successful eCommerce Advertising Strategy

February 24, 2020 Leave a Comment Brad Smith

Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores.

Where should you start? Social media, Google ads, email? The truth is that eCommerce is pay to play.

If you want to succeed, you need to include paid advertising as a significant part of your eCommerce marketing strategy.

This guide will walk you through the most popular eCommerce advertising platforms and help you determine which strategies will work for you.

The Ultimate Guide to Facebook Job Postings

February 19, 2020 1 Comment Animalz

Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company.

Fortunately, there’s an increasingly popular way to get your job in front of more strong-fit candidates: Facebook job postings.

With this feature, job postings are shown on your Facebook business page. Users can apply right from the platform with just a few clicks. And to boot, these job postings are free to create!

In this guide, we’ll walk you through the process of making your first Facebook job posting. We’ll also layout best practices to help you increase your posting’s reach.

What is ROAS? How to Maximize your Return on Ad Spend

February 18, 2020 1 Comment Brad Smith

ROAS (return on ad spend) is a marketing metric that measures how much your business earns in revenue for every dollar spent on marketing or advertising.

While ROAS is similar to ROI (return on investment), ROAS looks specifically at the cost of an ad campaign, versus the overall investment that might be counted in ROI.

At its core, ROAS measures how effectively you are spending your marketing dollars.

So, if your ROAS is 5:1, that means you are making $5 in revenue for every $1 you spend on advertising.

How do you determine your ROAS? Let’s talk numbers.

Buying Instagram Likes is Hurting Your Brand. Here’s Why

February 13, 2020 99 Comments Animalz

As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to compete with rivals who have large followings.

But artificially inflating your engagement numbers is not only a waste of time and money; it can also harm your business.

How? Gaming the system can actually decrease your engagement and destroy your reputation by creating a spammy presence that makes a bad impression of would-be followers and potential customers.

If you plan to buy Instagram likes to fool your audience as part of your Instagram strategy, it’s time to rethink that approach.

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

February 12, 2020 Leave a Comment Ana Gotter

Did you know that in 2020 Facebook Messenger will turn 9? It was launched on August 9, 2011, a few months after Facebook Pages began rolling out for businesses.

Facebook has been developing both tools over the past decade, and they’ve recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.

Connecting with leads, followers, and customers is a major priority on social media for all brands. There’s an enormous focus on driving engagement, getting attention, and generating conversations.

By that standard, connecting with users individually on direct chat platforms like Facebook Messenger is about as good as it gets.

Influencer Marketing in 2020: 5 Guidelines for Maximizing the Results of Working With Influencers

February 11, 2020 6 Comments Ana Gotter

Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers.

A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. And 34% of users have found a brand solely because of an influencer post.

We previously gave you some best practices for working with influencers, but the nature of brand-influencer relationships is constantly changing, and so are the social media platforms they work with.

In this 2020 edition, we’re going to look at what’s new in social media influencer marketing, including updates to Facebook and Instagram, and guidelines for influencer marketing in the new decade.

Academy

Copy-Testing Tools and A/B Testing Strategies to Improve Your Ad Game

How to Nurture Facebook Leads Through Automatic Messenger Bots

How To Automate Your Google Ads Bidding Strategies

How to Build a Successful eCommerce Advertising Strategy

The Ultimate Guide to Facebook Job Postings

What is ROAS? How to Maximize your Return on Ad Spend

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

Learn more

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