Facebook & Google Ads Blog

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

June 24, 2019 1 Comment Paul Fairbrother

Facebook has a huge load of targeting and ad demographic options.

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

In theory, thanks to Facebook’s billions of users, you can get in front of everybody.

But to get the most out of your Facebook ads spend you need to laser-focus your ads, because any audiences that are not likely to convert for you is a waste of your advertising dollar.

Interests- based audiences are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.

In 2018 lookalikes audiences were given a major update with the ability to create value based lookalikes based on the recency, frequency, and value of purchases passed to Facebook via the purchase pixel event.

It’s one year now that marketers are still debating: is the human brain better than the Facebook algorithm at picking the right audience for your ads?

To find a “scientific” answer, we ran an experiment investing $1,000 of ad spend split evenly between interests and lookalikes.

YouTube Ads: Everything You Need to Know

June 19, 2019 2 Comments Brad Smith

While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated/expensive.”

With a shift in how people use their devices, avoiding video is a recipe for disaster.

According to expert projections, video will account for 80% of all web traffic throughout 2019.

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling.

But running a successful video campaign doesn’t have to be complicated.

In this post, we’ll go through everything you need to know about YouTube Ads.

LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

June 18, 2019 22 Comments Ana Gotter

LinkedIn Ads aren’t always most brands’ go-to choices for pay-per-click campaigns, with many businesses being naturally drawn more towards Google Ads or Facebook Ads instead.

Though these two platforms definitely have mass appeal and even have larger audiences, LinkedIn Ads has exceptional benefits that will help certain brands meet specific business goals.

In this post, we’re going to look at absolutely everything that you need to know about LinkedIn marketing and advertising and how to leverage the platform for your business.

And if you’ve seen this post before, keep reading– we’ve updated it with all new information, including a breakdown of LinkedIn’s brand new ad interface.

Google Ads Keyword Planner: What Has Changed (And How To Use It)

June 17, 2019 23 Comments Brad Smith

It’s no secret to anyone anymore; Google Ads search ads are getting expensive. The penny clicks of days past are no longer here, thanks to extreme growth in CPC.

Just from 2017 to 2018, more than ten years after the peak of the growth of demand and price, Google ads CPCs increased by 10% year on year.

In highly competitive fields like law, specific keywords can cost as much as $192 for a single click. (That’s the equivalent of 960 Klondike Bars for anyone who’s wondering.)

So even if you only want your campaign performance to stay the same over time, you have to improve.

One of the areas with the most significant room to improve in most campaigns is the keywords themselves.

Thankfully the updated keyword planner gives you more insights than ever, which will help you maintain and improve performance with less effort.

3 Excel Macros for Google Ads Reporting that You Can Use Right Now

June 13, 2019 2 Comments Brad Smith

How many hours do you spend a week on Google Ads reporting alone?

Marketers spend on average as 3.55 hours a week, just organizing and analyzing data. Add the client communications and other repetitive tasks, and you’ve got a big time sink for your team.

Perhaps the biggest of them all.

What would it mean if all your team members could automate a large part of their analysis and report creation tasks? Data that lines itself up the way you want it, no ctr-c, ctrl-v required.

A work process and office life that doesn’t revolve around repetitive mouse movements.

That’s what you can achieve by using the three Excel Macros we explain in this post.

Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

June 11, 2019 2 Comments Paul Fairbrother

So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.

But how do you find the best interests to target for your Facebook ad campaigns? It can be very challenging.

Facebook’s Interest Targeting Expansion helps advertisers to overcome this challenge and reach more people, without you having to manually add more interests.

Basically, by selecting this option you allow Facebook to adjust your detailed targeting and automatically add interests to your ad set to get you better results.

But will Facebook’s algorithm be better than your brain when it comes to deciding who’s gonna see your ads?

We are not afraid of challenges, so we put Facebook’s Interest Targeting Expansion to the test.

4 Ways to Improve Your Google Remarketing Conversion Rates

June 10, 2019 2 Comments Brad Smith

Just adding on a remarketing campaign in it’s most basic static form can boost conversions and increase your display ROI by as much as 100%.

But simply showing the same ad to all of your visitors, no matter what product page they have seen, whether they have purchased or not, won’t give you the best remarketing has to offer.

If you do that, you will be leaving clicks, conversions, and money on the table.

By using the strategies in this post, you will learn how to show more relevant ads to every unique website visitor, and make the absolute most of your Google ads remarketing campaigns.

Let’s jump right in.

The Top 5 Features From AdEspresso (Picked by You)

June 6, 2019 2 Comments Tory Wenger

2011 was a pretty big year for the internet. We saw the rise of the Planking meme and survived the #winning trend from Charlie Sheen, after all.

What you may not know is that in 2011 a momentous occasion occurred – the birth of a hyper-caffeinated ads startup that was to eventually be known as AdEspresso.

Over the years, our fanbase has come to know us for a couple of things: how easily they can split test any part of their campaigns, intuitive and actionable analytics, and marketing expertise.

However, it’s 2019 and AdEspresso has done a lot of growing since 2011 – so today we’re going to show you the tools and features that set us apart from the rest.

Instagram Ads: How to Get Started and Get Results

June 5, 2019 33 Comments Ana Gotter

Instagram Ads is one of the best gifts that social media marketers, advertisers, and brands all around the world have ever been given.

It combines Facebook’s outstanding targeting system and customization options with Instagram’s high-engaging audience, giving brands a powerful advertising opportunity to connect with new users, build name brand recognition, and sell more.

The ad platform has been wildly successful since it first rolled out several years ago.

More than 30% of users have bought a product they discovered on the platform, and images on Instagram get an average of 23% more engagement than their Facebook counterparts.

There’s a lot of potential right there, just waiting for you.

Google Ads Updates – Here’s What You Need to Know Now

June 4, 2019 15 Comments Brad Smith

We were there, and we can guarantee you that we did not expect all the Google Ads Updates revealed during Google Marketing Live 2019!

We’re not even halfway through 2019 yet, but Google has already announced pretty much every critical update they will bring to the platform this year.

At the giant ads and marketing platform focused event, they not only spoke about privacy and the way forward for Google but announced 10 huge new features that are relevant to any marketer on the platform.

In this post, we will introduce them in order, based on how important they probably will be to an average Google Ads advertiser.

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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

YouTube Ads: Everything You Need to Know

Google Ads Keyword Planner: What Has Changed (And How To Use It)

3 Excel Macros for Google Ads Reporting that You Can Use Right Now

Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

4 Ways to Improve Your Google Remarketing Conversion Rates

The Top 5 Features From AdEspresso (Picked by You)

Google Ads Updates – Here’s What You Need to Know Now

Learn more

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