We all love case studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!!
Okay, maybe that’s a slight exaggeration. But it’s not far from reality.
Unfortunately, these conversion rate increases are often a farce.
They either (1) are far from sustainable or (2) the numbers are slightly inflated for the purposes of marketing/clickbait.
But today, I’m not going to show you anything like that.
I’m instead going to show you real Google Ads campaigns that advertisers ran in this past year.
Realistic tactics that anybody can customize and implement to generate a great return on investment.
Let’s dive in the secrets of the 3 Google Ads that killed it in 2018, to inspire your 2019 strategy.