Facebook has a huge load of targeting and ad demographic options.
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
In theory, thanks to Facebook’s billions of users, you can get in front of everybody.
But to get the most out of your Facebook ads spend you need to laser-focus your ads, because any audiences that are not likely to convert for you is a waste of your advertising dollar.
Interests- based audiences are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.
In 2018 lookalikes audiences were given a major update with the ability to create value based lookalikes based on the recency, frequency, and value of purchases passed to Facebook via the purchase pixel event.
It’s one year now that marketers are still debating: is the human brain better than the Facebook algorithm at picking the right audience for your ads?
To find a “scientific” answer, we ran an experiment investing $1,000 of ad spend split evenly between interests and lookalikes.