Facebook & Google Ads Blog

6 Advertising Strategies for Realtors to Boost Leads in 2019

May 9, 2019 5 Comments Animalz

As Facebook becomes more crowded with real estate agents—69% of them use Facebook—you need another tactic for targeting buyers.

Organic content alone isn’t enough to build traction on Facebook today.

There’s value in sharing posts that are relevant to your audience’s needs, but these alone won’t grow your audience or inspire the followers you already have to take action.

What you need are advertising strategies that target your audience wherever they spend time on Facebook.

Based on the advertising strategies you use, you can grow your customer base more quickly than you can with organic content only.

To help you get the most out of these promotions, here are six tips for crafting Facebook ads and strategies that drive sales.

These promotions aren’t free though, but they are worthwhile.

7 Tips to Boost Event Attendance with Social Media Marketing

May 8, 2019 18 Comments Ana Gotter

Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community.

Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t know it yet) to your customers.

While there are age-old methods of promoting your events, social media has shown itself to be an incredibly powerful tool to boost event attendance.

The results are particularly impressive considering that the majority of the promotions done on social media cost either nothing or relatively little, especially when compared with more traditional forms of advertising.

Whatever you’ve got coming up, remember these 7 tips to boost attendance at your event with social media marketing.

How to Set Up a Lead Campaign on Google Ads (and Get Results)

May 7, 2019 3 Comments Brad Smith

So you’ve decided to expand your Lead Campaign on Google ads. Good choice!

Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.

But the days of easy organic clicks lining your pockets are long gone.

Creating a lead-generation campaign on the Google ads platform only requires a few clicks.

Setting up a successful campaign that generates leads at a profit month after month, however, requires a lot more effort.

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps.

The Best Time to Post on Instagram in 2019

May 6, 2019 22 Comments Animalz

What’s the best time to post on Instagram? That’s a harder question than you know…

With the increasing complexity of Instagram’s algorithm, it’s more difficult than ever to know the best time to post content for your followers.

Reverse chronological order is no more, the way followers interacted with your content in the past matters, and fresh content is still just as important.

In this article, we break down some guidelines for the best time to post on Instagram and walk through strategies for figuring out what works best for your specific audience.

Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)

May 2, 2019 6 Comments Paul Fairbrother

Up until recently, there have been three key pillars of digital marketing used to amplify content: Google Ads for search, Facebook and Instagram newsfeed ads to create awareness, Email drip sequences and newsletters to deepen relationships

This is a simplification, of course, there are other places to serve ads such as Twitter, LinkedIn, Snapchat and Pinterest.

However, unless you have a large marketing department the “Big 3” are a great way to move the needle for your marketing without spreading yourself too thin.

Hold on though, there’s one platform that we’ve missed: Facebook Messenger.

UTM Parameters: What They Are, Why You Need Them, and How to Use Them

May 1, 2019 4 Comments Animalz

Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!

UTM parameters are the best way to see the exact path anyone takes from your ads all the way through to your landing pages.

While you can see who clicked on a link in Facebook as well as the traffic that comes to your site through Google Analytics, UTM parameters take this to a whole new level.

They provide you with valuable context on your visitors that ultimately helps you build better, more high-converting ad campaigns for your brand.

In this article, we’ll break down exactly what UTM parameters are and how they can level up your online advertising.

Facebook Advertising Guidelines You Need to Know!

April 30, 2019 10 Comments Animalz

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before.

As a result, you need a solid grasp of what is allowed, as well as what isn’t, to ensure your ads get approved.

Don’t let a lackluster understanding of Facebook’s current advertising guidelines result in disapproved ads and more work for you.

Read through our advertising guidelines for Facebook in 2019 below!

8 New Google Ads Features that Can Increase Your Conversion Rate

April 29, 2019 3 Comments Brad Smith

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords.

If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may think that you know all that there is to know about how to get the most out of your Google Ads experience.

Think again.

Alternatively, if you’ve tried and failed at increasing your conversion rate through Google Ads in the past, you may think that there’s nothing new you can try that will make this a profitable venture for your company.

Think again, again!

Google is constantly evolving the Ads experience, and as such, new tools and features are constantly popping up, giving you brand new opportunities for increased levels of success.

How to Advertise on Google in 2019 (and Get Results)

April 23, 2019 5 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?

Digital marketing is the new battleground on which the war of brands is waged.

Gone are the days where television spots, billboards, and (gag!) newspaper ads were the most effective way to get your product before the eyes of the masses.

It’s all online now, and that’s a good thing!

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

April 18, 2019 2 Comments Flavia Caroppo

If you were to ask 100 marketers how to increase sales on a website, chances are they’ll be a huge selection of different answers.

However, it’s very likely that the majority will respond with ‘increase traffic’ as their solution.

The theory behind it is that more traffic equals more conversions. Whilst the theory is relatively accurate, it’s missing one vital factor.

Increasing traffic doesn’t necessarily mean you will be able to bring more users to your site that buy the same as they do currently.

And if you’re spending money on paid ads to acquire that traffic, it’s also going to cost you to do it!

If you were to ask me the same question, I would give you one straight answer: Conversion Rate Optimization.

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6 Advertising Strategies for Realtors to Boost Leads in 2019

How to Set Up a Lead Campaign on Google Ads (and Get Results)

Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)

Facebook Advertising Guidelines You Need to Know!

8 New Google Ads Features that Can Increase Your Conversion Rate

How to Advertise on Google in 2019 (and Get Results)

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

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