Facebook & Google Ads Blog

Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly

January 14, 2021 166 Comments Animalz

Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it? Who are you allowed to advertise to? And once you’ve figured out those answers, how long does the mysterious Facebook ads review process take?

Even when you’ve finally figured out, Facebook changes another marketing policy, and your ads get rejected again. Or they sit in a “pending review” purgatory forever, never to be approved or denied.

We have reviewed all of Facebook’s current advertising rules, policies, and procedures and have organized them here for an easy summary.

The Ultimate Guide to Facebook Remarketing

January 8, 2021 10 Comments Brad Smith

Facebook’s ad manager can sometimes feel like a maze of options, leaving marketers unsure which direction they should choose.

Facebook has so many great customization options which manifest in the form of complexity.

If you make one mistake, then the entire campaign might be flawed. You’ll burn through your budget and not maximize your conversions.

But you have to brave it and learn how to navigate it. Facebook remarketing is the gold standard of remarketing.

If you can figure out how to tap into the potential of Facebook remarketing, you can bet that conversions will be on their way.

53 Amazing Instagram Ads Examples To Inspire You

January 4, 2021 13 Comments Animalz

If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram.

But the landscape of Instagram is changing quickly. Just in the last year, the platform has launched or will soon launch Explore ads, IGTV ads, and ads on their short-form video platform Reels. To keep up, some Instagram ads examples are useful.

What are the best colors, imagery, copy, and placement strategies? The best way to start thinking about your own Instagram campaign is to see what’s worked for other companies.

That’s why we continue to update our archive of 53 Instagram ads examples, broken down by the available ad type and placement: in-feed ads, video ads, carousel ads, Explore ads, Collection ads, shopping ads, and Stories ads.

Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets

December 18, 2020 6 Comments Brad Smith

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?

And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis?

Google has an answer to that: Google Dynamic Search Ads.

Google Dynamic Search Ads are like a good back scratch. They get to all those hard-to-reach places that your search campaign just can’t seem to find.

But there are a few questions we need to answer before we make you an authority on Dynamic Search Ads.

So strap yourselves in, we’re about to go exploring through the DSA jungle.

How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)

December 17, 2020 28 Comments Ana Gotter

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is the Facebook Pixel.

The pixel allows you to monitor how successful your Facebook Ads actually were—giving you more accurate conversion stats—and create custom audiences based on site traffic. Anyone running Facebook Ads should absolutely, without a doubt have the pixel installed.

In this post, we’re going to go over everything you need to know about the Facebook Pixel, including what you can do with it, how to install it, tools that can help, and how to sidestep new pixel limitations caused by privacy concerns and updates.

The 27 Facebook Statistics that Every Marketer Must Know To Win in 2021

December 16, 2020 11 Comments Ana Gotter

It’s hard to keep up with all the changes at Facebook (which is why we have our Facebook updates post refreshed monthly), and it can be even more difficult to know what they all mean. That’s why keeping up with the latest Facebook statistics is so important, especially when planning your marketing strategy or convincing your boss to try a new platform.

We can help with that. We’ve gone digging through all the latest research and case studies to find information about Facebook users, their behavior, what marketers can expect, and trends on the platform overall. These can help you shape your marketing and advertising strategies, armed with the most up-to-date knowledge about the platform and how it impacts you.

We did the heavy lifting and selected the Facebook statistics you must know to plan your 2021 marketing strategy and achieve the success you deserve with your Facebook advertising.

Instagram Sponsored Posts: Everything You Need to Know

December 8, 2020 17 Comments Ana Gotter

Instagram has 1 billion monthly active users.

500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook.

As a result, many brands and marketers are clamoring to find new ways to increase their reach and grow their followings. In the process, many are turning to Instagram sponsored posts.

In this post, we’re going to discuss everything you need to know about Instagram sponsored posts, including:

- how to create an Instagram sponsored post
- how to attract sponsors to your own brand
- how much Instagram sponsored posts cost

7 Mistakes To Avoid When Promoting Your Small Business Facebook Page

December 2, 2020 86 Comments Ana Gotter

Your Facebook Page is often the central hub for your entire social media marketing presence as a small business.

It’s a crucial method of discovery, with users both enthusiastically recommending businesses to their friends, engaging with your content (which their friends can see!), and people finding you through the search bar. Here, potential and existing clients alike can find out key information about your business, including a link to your site, hours of operation, and even a mission statement.

Your Facebook Page, therefore, can be incredibly useful in both reaching new audiences and establishing relationships with current followers. In order to take advantage of these benefits, however, people need to actually be able to find your page.

Knowing how to set up and promote your Facebook Page for your small business is essential, and knowing what NOT to do is just as crucial. In this post we’re going to go over the 7 most common mistakes that you want to avoid when promoting your Facebook business page, and we’ll look at a few things that you will want to do, too.

42 Great Examples of Real Estate Advertising On Facebook

November 26, 2020 44 Comments Animalz

Recently, Facebook changed the rules for real estate advertising on the platform. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ads. Most notably, marketers can no longer target ad audiences based on demographics, behavior, or ZIP code.

Does that mean Facebook real estate ads are worthless? Not at all! Facebook ads are still a powerful way to get your ads in front of a relevant audience.

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Academy

Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly

The Ultimate Guide to Facebook Remarketing

Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets

How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)

The 27 Facebook Statistics that Every Marketer Must Know To Win in 2021

7 Mistakes To Avoid When Promoting Your Small Business Facebook Page

42 Great Examples of Real Estate Advertising On Facebook

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