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3 Google Ads Strategies that Killed It in 2018 (To Inspire You in 2019)

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We all love case studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!! 

Okay, maybe that’s a slight exaggeration. But it’s not far from reality.

Unfortunately, these conversion rate increases are often a farce.

They either (1) are far from sustainable or (2) the numbers are slightly inflated for the purposes of marketing/clickbait.

But today, I’m not going to show you anything like that.

I’m instead going to show you real Google Ads campaigns that advertisers ran in this past year. 

Realistic tactics that anybody can customize and implement to generate a great return on investment.

Let’s dive in the secrets of the 3 Google Ads that killed it in 2018, to inspire your 2019 strategy.

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The 10 Best Instagram Ads That Killed It In 2018

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In advertising, 2018 could have been called the Year of Instagram.

The platform hit 1 billion monthly active users last year, raking in ad sales of $8 billion -based on eMarketer estimates- cementing its position as one of the most powerful marketing channels in the digital space.

Furthermore, 2018 saw brands and marketers leverage more ad formats on the photo- and video-sharing network.

Leading the way was Instagram Stories—the Snapchat-style section featuring a series of vertical videos that stream seamlessly into one another, then vanish after 24 hours.

To inspire and inform your next Instagram advertising campaign, here’s a lineup of the best Instagram ads of 2018, including their results and key takeaways of why they worked—

Are you ready to learn from their success and do better?

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Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

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Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.

PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs.

To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink.

What worked in early 2018 and 2017 isn’t going to work as well in 2019.

Shifts are happening faster than you can blink.

Here are nine expert tips to get ahead of the game for Google Ads success in the coming year.

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Top Instagram Updates in 2018 – A Year in Review

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Stay Updated!
Click HERE to check what’s going on on Instagram RIGHT NOW!

In November 2018 Instagram rolled out a whole lot of selling features just in time for the holiday shopping rush, and this month they’re giving us new ways to better connect with our target audience.

This makes sense; we saw the big selling features in time to use them, and now we’re getting features focusing on relationship-building that you can start to implement now and in the new year.

And remember, that’s what social media is really about– establishing communities and relationships with your audience.

Have I caught your interest yet? Maybe a little?

Let’s go ahead and say I did, and start taking a look at the Instagram updates that have been released and how they impact marketers and brands.

And here you have them: the Top Instagram Updates in December 2018.

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12 Months of Top Facebook Updates: 2018 in Review

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So this is Christmas and what have you done, Another year over, a new one has just begun.

And so this is Christmas, I hope you have fun, The near and the dear ones, the old and the young.

A very merry Christmas and a happy new year, Let’s hope it’s a good one without any fear.

Nope, you are not on the wrong blog!

And Yes, those are the lyrics of So This Is Xmas (War Is Over) the song written by John Lennon and Yoko Ono in 1971.

It was released 13 years before Mark Zuckerberg was born (on May 14, 1984), and 33 years before the official birthday of Facebook, on February 4, 2004.

But I think it’s perfect to send my personal wishes to all our readers!

C’mon marketers, just stay with me would ya?

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Happy Holidays! See You Next Year!

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We’re taking a little break! Just enough to think about the best content to publish next year!

And we’ll have huge surprises for you! So stay tuned, enjoy your holidays and See You Soon!

PPC Agency Pricing Models (Know What’s Right For You)

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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.

This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.

Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.

PPC agency pricing models - Opening illustration

Understanding how PPC agencies price their services will help you make the right decision when you partner with a digital advertiser.

An informed choice could be the difference between a campaign that succeeds right away and one that struggles to move the needle.

We’ll spend some time breaking down the most common forms of PPC pricing, and try to answer the not-so-secret question on every prospective PPC’ers mind: “What am I going to get for my money?”

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How to Use Google Ads Ad Suggestion and Recommendations Tool to Create Ads That Convert

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Writing the perfect Google advert takes time, creativity, and countless hours for testing.

But you don’t have those hours, and you wish there was a way for testing multiple ads per ad group without spending too much of your valuable and limited time.

Well, there is! It’s called Recommendations and it’s Google Ads Suggestion feature.

“Recommendations” is the new and improved version of the “Opportunities”feature that all AdWords users remember.

Google Ads suggestions help you strategically create better ads without cranking up your ad spend.

In this article, we’ll break down the essentials for using Google Ads suggestions to optimize your ad strategy and drive conversion.

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