Get inspired by how others (including your competitors) advertise on Facebook!
Facebook ads are a science and an art. Looking at Facebook ads examples is one of the best ways to learn how to create your own. It also gets the creative juices flowing, and help you come up with your own original ideas.
Posting on your Facebook business page is no longer a guarantee that your followers will see your posts. And if you decide to put money behind that content, you’ll want to make sure your efforts pay off.
In the right column (and below, for your convenience), you’ll find the list of all different Facebook ads formats we selected.
Check them to see how other brands are advertising on Facebook, or click on the one you are planning to use and read our tips to create your own great Facebook advert.
Are you ready to unleash your creativity and boost your Facebook Ads results?
Then read our more detailed guide to advertising on Facebook to learn about audience targeting, best practices, specs, and more.
Sometimes referred to as “image ads,” photo ads are a simple, effective way to build brand awareness and engagement.
Video ads put photos ads into motion with GIFs or short clips.
Facebook has been banking on mobile video, and with good reason. Research shows that people associate mobile videos with positive emotions. That makes video ads a great way to build brand awareness through storytelling.
Carousel ads showcase between two and 10 images or videos that people can swipe through. It’s basically the Tinder equivalent of Facebook ads.
This format is ideal if you have multiple products, features, or different points you want to advertise.
To make it easy we can say that Facebook Slideshow ads put photos in motion.
The low-cost, lightweight format is a good way to catch attention with customers in low-bandwidth environments.
As the name suggests, a collection ad includes a collection of visuals or videos.
This format typically features one primary image with a series of thumbnail images below it.
Remember Canvas ads? Facebook instant experience ads are basically Canvas 2.0, with 15 times faster loading speeds.
The mobile-friendly, full-screen format allows brands to create immersive narratives and shoppable in-app experiences.
A lead ad uses an image, video, or carousel, followed by a CTA that leads to a form where businesses can collect a variety of information from interested users.
This info is collected on a mobile-friendly lead form that is pre-populated with information from the user’s profile.
Facebook Offer ads are most frequently used to promote discounts or special deals on products.
They can appear as an image, video, or carousel.
Placement is where it’s at with Messenger ads.
The Facebook Messenger app outpaces Facebook in terms of mobile downloads, so placement in a user’s inbox could translate to more reach.
Available formats include image ads, carousel, and video ads.im
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