Facebook & Google Ads Blog

How to Create a Google Ads Campaign Guaranteed to Beat the Competition

November 12, 2019 Leave a Comment Brad Smith

Online marketing has become a pay-to-play game, but you don’t need to pay more, play more and win (or possibly lose) more to beat the competition, You just need the tricks to create a Google Ads Campaign that will let you play more and pay less,

Whether you are looking to sell pet accessories or SaaS products, pay-per-click ads are one of the most effective ways to reach your target audience.

Your competitors are also paying— and they might have much larger budgets. Or, they might just have better brand awareness, to begin with, making it easier for them to get customers through paid ads.

This article will give you what you need to know to create a successful Google Ads campaign that stands out and helps you beat out your competition,

Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results

November 6, 2019 Leave a Comment Guest Post

Whether you are a big or a small business, if you run campaigns for your own company or for your clients – knowing how to reliably track your Google Ads conversions should be your priority.

To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers’ journey over time, measure your qualified reach at scale, and determine the marketing impact across the customer journey.

Google offers a wide range of solutions to track and measure the results of your advertising campaigns. However, finding out which one – or which combination – is the best for you may prove difficult.

You first need to understand why a correct measurement is so important. And so we asked Chiara Torterolo, Account Manager at Google, to create a masterclass just for you.

Our Top expert will explain everything about the different tracking solutions Google offers and how to pick the one perfect for your business. But it’s not enough!

Chiara will also give you step-by-step instructions to implement it right away and share a few Pro tricks, so you can start using Google Ads conversion tracking like a pro.

And if you want more, we’ll give you more! Keep reading for details!

17 Amazing Examples of Instagram and Facebook Stories That Convert

November 4, 2019 1 Comment Ana Gotter

Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity to engage your audience.

Since when Instagram started stories (in August 2016) the feature took on a life of its own, and was so wildly successful that Facebook added their own duplicate feature soon after.

Now, Stories have expanded with capabilities ranging from adding background music to your for free to having shoppable stickers that can encourage on-platform sales with just a few clicks.

In this post, we’re going to take a look at what you need to start using Facebook and Instagram Stories from a sales perspective, and what various best practices look like in 17 amazing examples of Facebook and Instagram Stories that convert.

Top Facebook Updates That You Can’t Afford to Miss – October 2019 Edition

October 30, 2019 148 Comments Ana Gotter

For the second month in a row, Facebook has done it again, bringing us a ton of incredible and exciting new features.

Last month, we got new Stories features and templates, outstanding business tools for Messenger, and some new video publishing tools.

This month, we’ve got even more great things coming our way, along with some general changes to the platform.

Facebook has eliminated a few things (including post scheduling outside of the Creator studio and grey verification badges), but we’re also getting search ads, Group post topics, new photo layouts, and more!

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

October 29, 2019 13 Comments Brad Smith

Google Ads Smart Campaigns are one of the easiest ways to dip your feet in the world of PPC and digital marketing.

If you’re a busy small business owner that wants to know if Google Ads could work for your business, getting started is easy.

And that’s why Smart Campaigns still have a place in Google Ads.

But what exactly are Google Ads Smart Campaigns?

What can you do with them, and are the results as good as normal Google Ads Campaigns?

Here’s everything you need to know about Smart Campaigns, how to use them, and if you should use them for your own business.

Top Instagram Updates You Need to Know in 2019 – October Edition

October 24, 2019 203 Comments Ana Gotter

Last month, as our avid readers may remember, there weren’t any new Instagram updates that were actually released for the first time in as long as we can remember.

Instagram has more than made up for that this month.

There are only a few updates, but they’re big ones.

This month, we can get our hands on the new standalone direct messaging app Threads, and while several of the other big features we’re going to look at are just in testing, they’re actively being tested and they’re a big deal for marketers and brands using Instagram to sell or promote eCommerce products.

If you’re not excited yet, you will be when you read these two words: Augmented Reality.

Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot

October 23, 2019 7 Comments Paul Fairbrother

As a busy marketer, how do you find time to keep on top of your Facebook ad campaigns and ensure that only the best ads are running?

With a hundred other business tasks demanding your attention, it’s easy to neglect your ads and their results will soon start to decline.

Luckily there are some proven ways to increase the outcome of your Facebook ad campaigns with minimal effort. And they’re just one click away.

Are you ready to create your very own Facebook Automated Rules and take your Facebook ads strategy to new heights?

How To Get More Instagram Followers in 2020

October 22, 2019 45 Comments Animalz

Whatever stage your business is at, if you want to boost your company reach in 2020, make sure your strategy to get more Instagram followers is up to date!

And forget about taking any shortcut and buying Instagram followers. It does not work and can, actually, severely damage your business!

In fact, only more real followers (not the fake, bought ones) lead to more brand awareness and trust—two factors that will help your business rocket to the top of its market.

With more than 1B active monthly active users and 500+ Instagram stories posted every day, however, the competition is fierce.

To get more followers on Instagram, you’ll need to rise above the noise.

We’ve put together 14 strategies to help you build an engaged Instagram following by optimizing your profile, posts, and ads.

How to Use Facebook Ads and Google Ads Together to Boost your Holiday Sales

October 21, 2019 Leave a Comment Brad Smith

Jingle bells are already ringing. What’s your plan to Boost the Holiday Sales this year?

Digital marketers and advertisers get excited and a little ahead of themselves every year. At least in the retail world, they have been going since last month.

U.S. holiday retail sales in 2018 amounted to $719 Billion. That’s billion with a capital B.

But it’s not enough to just keep your store open during the holiday.

If you want to win a bigger piece of that enormous pie, you have to get creative. In 2019, it’s hard to move the needle in a big way with traditional media.

That’s why this guide will show you how to use Facebook and Google Ads together to boost your holiday sales.

23 Strategies to Increase Your Twitter Engagement

October 17, 2019 26 Comments Ana Gotter

As far as social media marketing goes, Twitter is one of the major players.

With over 321 million monthly active users on the site, it’s easy to see why Twitter is one of the platforms most businesses and marketers could benefit from joining.

But here’s the big question: How do you get some of those 321 million monthly active users to engage with your posts and click on your content?

In this post, we’re going to take a look at what Twitter engagement is, why it matters for your business, how to measure your Twitter engagement results, and more.

We will also suggest you 23 easy to implement strategies to increase both your engagement and your CTRs on Twitter.

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How to Create a Google Ads Campaign Guaranteed to Beat the Competition

Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results

17 Amazing Examples of Instagram and Facebook Stories That Convert

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot

How To Get More Instagram Followers in 2020

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