Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.
While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping ads with Facebook ads.
They are very different approaches to advertising that, when used together, allow advertisers to reap a number of benefits.
It will allow you to engage with a wider audience that can boost your bottom line, for one thing.
However, there is no one-size-fits-all solution to getting your multi-channel advertising strategy ironed out. The specifics will greatly depend on many factors such as your site, industry, and campaigns (as well as what you want to track in your campaigns).
To help you build your Google Shopping Ads and Facebook Ads combined advertising approach, we created a 10-step checklist that you can follow when getting your strategy off the ground.