Social proof plays a major role in your customers’ purchase decisions.
Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and they buy products based on the testimonials they’ve read.
Even when people are impressed by your products and services, they almost always look at the actions of others to guide their decision-making process.
As a marketer, when you understand how social proof works and figure out how to work it into your campaigns, it’s easier for you to inspire customers to take action.
In this guide, we’re going to take a deep dive into how social proof works and give you everything you need to create winning campaigns. using social proof in your ads.
Let’s get started!