Facebook & Google Ads Blog

Google Ads or Facebook Ads: Which One is Right for Your Business?

January 22, 2020 25 Comments Brad Smith

If we made a Top 10 list of the most asked question our Ads experts answer on a daily basis in the first three positions we’ll find this: “Google Ads or Facebook Ads: which one is right for my business?“

The answer is not simple but, if we have to cut it to the bone, that would be:

Both of these networks excel when it comes to delivering results because when it comes to online advertising, Google Ads and Facebook Ads dominate the industry.”

If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be. Consider this: Facebook currently has 2.3 billion monthly active users, making it a hotbed for users’ activity. Google Ads reaches billions of people each and every day via search, email, and other online activities.

But when it comes to allocating your advertising budget and you have to make a choice which platform should you pick: Google Ads or Facebook ads?

How to make the right choice for your business? Should you invest in both? Well, that’s what we’re here to find out.

Facebook Ad Creation: the 5 Steps For a High Performing Ad

January 21, 2020 Leave a Comment Paul Fairbrother

If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for about a second. Unless it captures their attention.

One second! That’s how much time we’ve got to hook people in with our Facebook (and Instagram) ad and get them to want to read more.

This is why, as a Facebook marketer, when I coach clients on their ad strategy the part where they get overwhelmed is the one related to the creative for the ad itself.

Often the optimization and audience selection is taken care of by Facebook, but the possibilities when creating the Facebook ad itself are completely open-ended.

For example, if you have an eCommerce business the chances are you’ll optimize the campaign for purchases and use a value-based lookalike of purchasers for the audience so it’s relatively easy to pick the optimization and audience.

Where do we start with the ad creation though? To help you we’ve created this simple guide covering the 5 steps of Facebook ad creation so that you have a template that you can use to quickly and repeatedly create high converting Facebook and Instagram ads.

Twitter MarketingIn 2020: All You Need to Know To Achieve Success

January 15, 2020 Leave a Comment Ana Gotter

Even though their numbers still remain below Facebook, YouTube, and Instagram in popularity and usage, Twitter is still one of the biggest social platforms and is capable of holding its own.
And since they’re hard at work to revamp the platform, you don’t want to write Twitter marketing off your 2020 plans yet.

Instead, it’s best to look ahead and adapt your strategies moving forward, taking all the new changes into account.

Twitter has undergone some major changes in the last year. If you use Twitter for marketing, it’s important to pay close attention to these changes.
This includes tweaks that have already happened, as well as those that are anticipated for the coming year.

We’ve gathered all the information on how Twitter is changing (and what’s coming in the new year!) to help you plan your own 2020 Twitter marketing campaigns.

The Top Instagram Strategies & Tools You Need to Be Using in 2020

January 14, 2020 1 Comment Ana Gotter

Whenever we move into a new year, it’s good to take stock of all your current marketing efforts. What do you see if you look back at your 2019 Instagram Strategies, for example?

Do you have a clear idea of what worked last year, and an even more clear vision of what are you planning on doing differently moving forward?

A lot has changed on Instagram. Have you kept up? These developments impacted how consumers and businesses use the platform, shifting best practices in the process.

In this post, we’re going to look at the 6 top Instagram strategies that should be shaping your content in 2020, and the best tools that can help you tackle the task.

Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide

January 13, 2020 2 Comments Animalz

When you create a Facebook ad, one of the settings asks about your Facebook ad placements.

The default option is to have Facebook automatically place your ad for you. This is certainly the easiest option, but is it really the best choice for your advertising needs?

The automatic placement feature can lead to irrelevant or inappropriate deployments of your ad.

Since customers today are quick to judge a brand’s ethics (particularly on public forums), you have good reason to want to control your Facebook ad placements.

In this post, we will look at the four main ways to control Facebook ad placements, including a step-by-step process for implementing each one in your own ad campaigns.

How To Run a Successful Instagram Giveaway (And Why You Should!)

January 8, 2020 Leave a Comment Animalz

Everyone loves free stuff. There’s something in our psychology that triggers an emotional response when we get something for nothing—it actually makes us value the product more.

Economists call it the zero price effect.

And that’s what makes an Instagram giveaway such a powerful tool.

A successful Instagram giveaway can have a direct impact on the perception of your brand—boosting awareness in your company and engagement with your content.

So how do you make sure you’re doing it right?

We’ve put together a six-step checklist to help you make your first-ever Instagram giveaway the best it can be.

The Simple Guide to Understand Facebook Ads Metrics (2020 Update)

January 7, 2020 3 Comments Animalz

If you want to get serious about managing your Facebook ad campaigns now it’s time to figure out the Facebook Ads metrics you should be tracking in 2020.

The more you’re able to successfully track how each ad campaign is doing, the more you can learn from its performance.

But with so many different Facebook Ads metrics available, it’s hard not to get overwhelmed with data.

We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend.

Over time, we’ve learned a lot about Facebook ad analytics and how you can use the various Facebook ads metrics to track whether you’re making or losing money on your ad campaigns.

Today we want to share our knowledge with you!

Google My Business: How To Get the Best for Your Business in 2020 and Beyond

January 6, 2020 Leave a Comment Brad Smith

Google My Business results have become a big part of the online presence of brick and mortar businesses.

If someone searches for “electrician near me” or “electrician + LOCATION,” they don’t want to explore websites. They want to find an electrician.

Google understands this and has started showing real businesses at the top of their search results.

If you want to keep up, you need to create and optimize your listing ASAP.

Our complete guide to Google My Business will show you how to master the platform and get the best results for your business in 2020 and beyond.

We’ll show you how to create your Google My Business account, list your business, optimize your listing, and more.

11 Must-Read AdEspresso Posts To Be at the Top of Your Game in 2020

December 18, 2019 1 Comment Ana Gotter

The end of 2019 is quickly approaching, and even though everything feels a little chaotic right now, there’s no time like the present to start thinking about the year ahead.

This is the time to refresh and make sure that your knowledge is current and you’re ready to go full-steam ahead!

We’re here to help you stay up to date, especially if you got busy throughout the year and missed a post or two!

So take some time to check out these 11 must-read AdEspresso posts so you can be sure that you’re at the top of your game before 2020 even rolls around.

Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)

December 17, 2019 2 Comments Paul Fairbrother

At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one will yield your business the best results?

Should you invest to produce a fancy video? Or would a simple image ad work? Or maybe it’s better to showcase more products with a slideshow? And what about the Facebook instant experience? Should you go all-in on mobile?

These are all serious, well-founded questions for which we must find the answer.

At the heart of any successful advertising campaign is, of course, the ad creative itself. And so the type of ad unit you choose can make or break your Facebook ad campaign.

In this experiment, we are going to put three of the most common Facebook ad formats – image, slideshow video, and carousel – in a head to head test.

Which one will win? Read on to find out.

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Google Ads or Facebook Ads: Which One is Right for Your Business?

Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide

Google My Business: How To Get the Best for Your Business in 2020 and Beyond

Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)

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