If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click.
And if you haven’t optimized your audience targeting and ad creation, you’ll be paying for tons of clicks that result in nothing. Nada.
Not only does this impact your acquisition costs for future customers, but it limits your potential ad spend on good customers.
So, how do you slash CPCs with PPC marketing? By getting specific, focus, and targeted audiences that want what you sell.
Here are four Google Ads audience targeting hacks to do just that in 2019.