Facebook & Google Ads Blog

Everything You Need to Know About Facebook Groups (2019 Update)

September 12, 2019 231 Comments Ana Gotter

How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number and couldn’t list off every single one. I know I couldn’t.

Do you know what else I’d bet money on?

That there are only a few groups that you’d be able to think of immediately. Those that offer value to you, in which you engage and build relationships with fellow members.

This is the standard that all groups should aspire to uphold.

In this extended post, we’re going to go over every single thing you need to know about Facebook groups, including the new group updates, why you should be using them, how to create and maintain groups, best practices, and so much more.

Once you’re done the reading, you’ll have everything you need to get your group not only up and running, but thriving, too!

2019 Holiday Shopping Behaviour: What Search & Social Advertisers Need To Know

September 10, 2019 3 Comments Guest Post

Is your marketing and advertising strategy for the upcoming holiday shopping season ready yet?

It might seem like holiday talk is premature, but really, we’re just a couple months away from when the spending spree begins.

Last year’s data prove it: some sellers will need to start ramping up as soon as October in order to capitalize on their industry’s holiday sales trends.

With competition as fierce as ever and new marketing touchpoints to consider — from paid placement on Google, Amazon, and Social to emerging advertising platforms like TikTok — the challenge can seem as great as the potential reward.

To help merchants hone their holiday shopping strategies and maximize the potential for success, the award-winning digital marketing agency Tinuiti surveyed 2,000 U.S. consumers to anticipate holiday shopping behaviors and trends.

They shared with us some unique data that will greatly help you achieve your business goals during this upcoming holiday sales season.

Facebook Marketplace: The Marketer’s Guide

September 9, 2019 26 Comments Animalz

When Facebook Marketplace was introduced in 2016, it was little more than an online garage sale.

Instead of buying and selling through user-created Facebook groups, anyone could list a product on the Marketplace and connect directly with potential customers in their area.

Over the past few years, Facebook Marketplace has grown in popularity and is now used by 800 million people in 70 different countries every month.

That’s one big garage sale! And ad-hoc Facebook groups are nowhere near as popular.

With so many individual buyers and sellers using the platform, there’s never been a better time for businesses to get involved.

But selling your products on Facebook Marketplace is a different experience than just about any other sales channel.

Google Ads Remarketing Strategies: an Advanced Approach

September 4, 2019 1 Comment AdEspresso Ads Specialists

Remarketing is a concept, Google Ads remarketing strategies are a necessity. If you want to get more leads/clients, of course.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. Google Ads Remarketing is the best way to strategically position your ads in front of these audiences as they browse Google or its partner websites.

Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI.

Here are a few Google Ads remarketing strategies that will help you increase your brand awareness or remind those audiences to make a purchase.

How to Get More Facebook Likes (And Why You Need Them!)

September 3, 2019 62 Comments Animalz

The first Monday of September in the US is Labor Day, a bank holiday that all workers celebrate. All but the people at Facebook, that picked this day to start testing the elimination of the Facebook Likes counter.

Data miner Jane Manchun Wong discovered the change using the Android app in the morning and spread the news on Twitter. Later in the afternoon, the company confirmed they started the test as a way to help break users’ fixation with getting likes on their pictures.

Don’t panic now! Facebook likes continue to play a vital role in how content is prioritized in Facebook users’ feed. That’s why it should be an objective of your marketing and advertising goals.

And that’s also why we updated this post to give you 7 Ways to Get More Facebook Likes in 2019. And we included one of our famous AdEspresso experiments too!

20 Free Facebook Ad Templates For Every Type Of Campaign

August 27, 2019 15 Comments Animalz

What’s the hardest part about designing a successful Facebook ad? Getting started! Sure, you understand your audience, you know what your objective is, but building a new ad from scratch every time can be overwhelming. And don’t get us started on choosing the right ad type!

That’s where a Facebook ad template will help. When you have access to a collection of templates, each outlining a different format and type, all you have to do is find the right one and you’re good to go.

Using Facebook ad templates also makes it easier to create a more cohesive campaign, one where each ad builds on the previous to paint a bigger picture of your company, your product, and your brand.

Think about it — anyone on your team can use these templates to build their own on-brand ads that are targeted to your goals. This saves your valuable time and opens op opportunities to focus on other important aspects of your campaigns.

This post walks through 20 easy-to-apply Facebook ad templates you can use today.

Facebook Lead Ads: The Definitive Guide

August 26, 2019 11 Comments Animalz

Facebook lead ads are the best tool you have for learning more about your customers (and the more you know about your audience, the better you’ll be at serving them ads that convert).

Facebook lead ads are a powerful addition to any campaign, and they are also one of the most versatile ad types you have at your disposal.

Use lead ads for everything from lead generation and conversion optimization to customer research and audience targeting optimization.

These mobile-optimized ads give you the ability to provide a seamless experience for any objective.

Top Instagram Updates You Need to Know in 2019 – August Edition

August 21, 2019 185 Comments Ana Gotter

Normally in these Instagram update posts, we’re looking at a bunch of new features that advertisers can start using to better reach their audience (and their clients’ audiences!) right away.

This month, though, is a little different!

We’ve only got one big update (though it’s a good one), and multiple news stories that absolutely impact how marketers need to approach the platform moving forward.

Interested to see what this month had in store for all of us? Let’s get started.

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

August 20, 2019 2 Comments AdEspresso Ads Specialists

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use.

Broad match, broad match modifier, phrase match, exact match… Google ads offer so many choices!

Which Google Ads Keyword Match Type will produce the bigger bang for your buck?

There’s only one way to find out, and that’s by putting $1,000 of ad dollars down on the table and letting the different match types fight it out.

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

August 19, 2019 1 Comment Paul Fairbrother

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend.

As we noted in our Fac ebook Ad Costs article, the cost of advertising continues to rise each year, so finding the best way to optimize your campaign to increase ROAS is integral to success (especially during the peak advertising times like Q4).

In this article, we’ll break down what Facebook’s Value Optimization tool really does, how to utilize it for your own campaigns, and most importantly, if it lives up to the hype.

Let’s get started!

Academy

Facebook Marketplace: The Marketer’s Guide

Google Ads Remarketing Strategies: an Advanced Approach

How to Get More Facebook Likes (And Why You Need Them!)

20 Free Facebook Ad Templates For Every Type Of Campaign

Facebook Lead Ads: The Definitive Guide

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

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