Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.
But that doesn’t always have to be the case.
If you’re spending any money at all on banner ads, one of the best ways to stave off losing money on your efforts is to know what size images you should be using.
While it may seem like all banner images are created equal, the truth is that not all of them are going to net you the best bang for your buck.