As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to compete with rivals who have large followings.
But artificially inflating your engagement numbers is not only a waste of time and money; it can also harm your business.
How? Gaming the system can actually decrease your engagement and destroy your reputation by creating a spammy presence that makes a bad impression of would-be followers and potential customers.
If you plan to buy Instagram likes to fool your audience as part of your Instagram strategy, it’s time to rethink that approach.