Facebook & Google Ads Blog

Google Marketing Live 2019 – Day 2: Sandbox Highlights and The Big Picture

May 16, 2019 Leave a Comment Brad Smith

While yesterday’s speakers didn’t hold back on important announcements, ad-tech newshounds might be disappointed by Day 2, as Google frontloaded the real news onto the Day 1 Keynote.

Translation: there were 0 new ad formats, upcoming platform changes, or other exciting news announced on Day 2 of the event.

While the first day was very presentation and announcement focused, Day 2 was all about letting the attendees experience the upcoming changes (and new updates) first-hand.

We’ll cover highlights from the so-called Sandbox booths (including some insight into how the new smart-bidding tools will look in the Google Ads Dashboard), and move on to the big picture.

Facebook Ad Custom Audiences: Everything You Need To Know

May 14, 2019 85 Comments AdEspresso Ads Specialists

We all agree: Facebook Custom Audiences are one of – if not the most –essential tools for successful Facebook advertising campaigns.

There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013, that’s why we created this 2019 update of our guide!

In this post, we will go through everything you need to know about Custom Audiences – from the setup to advanced implementation, to tactics.

Warning: it’s packed with tips, tutorials, and tactics, after reading this guide, you’ll have everything you need to know! But we won’t stop there!

Keep on reading and discover what we have in store for you!

Relevance Score: Everything You Need to Know in 2019 (Strategies Included)

May 13, 2019 111 Comments Animalz

Facebook Relevance Score estimates how well your ads resonate with your target audience.

To create this score, Facebook looks at your ad draft, considers the audience’s potential positive and negative feedback, and boils it down to a score of 1 to 10. Once the ad is live, your score updates based on the actual feedback received.

In essence, the higher your score, the more likely Facebook is to put your ads in front of the right audience. And, as an added bonus, you’ll see slightly cheaper ad costs.

In 2019, Facebook started rolling out a new set of Relevance Diagnostics that break up the Relevance Score into three separate dimensions:

Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.

In this post, we break down what each of these new rankings means and suggest you strategies to help you capitalize on the additional information the rankings provide.

6 Advertising Strategies for Realtors to Boost Leads in 2019

May 9, 2019 3 Comments Animalz

As Facebook becomes more crowded with real estate agents—69% of them use Facebook—you need another tactic for targeting buyers.

Organic content alone isn’t enough to build traction on Facebook today.

There’s value in sharing posts that are relevant to your audience’s needs, but these alone won’t grow your audience or inspire the followers you already have to take action.

What you need are advertising strategies that target your audience wherever they spend time on Facebook.

Based on the advertising strategies you use, you can grow your customer base more quickly than you can with organic content only.

To help you get the most out of these promotions, here are six tips for crafting Facebook ads and strategies that drive sales.

These promotions aren’t free though, but they are worthwhile.

7 Tips to Boost Event Attendance with Social Media Marketing

May 8, 2019 16 Comments Ana Gotter

Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community.

Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t know it yet) to your customers.

While there are age-old methods of promoting your events, social media has shown itself to be an incredibly powerful tool to boost event attendance.

The results are particularly impressive considering that the majority of the promotions done on social media cost either nothing or relatively little, especially when compared with more traditional forms of advertising.

Whatever you’ve got coming up, remember these 7 tips to boost attendance at your event with social media marketing.

How to Set Up a Lead Campaign on Google Ads (and Get Results)

May 7, 2019 2 Comments Brad Smith

So you’ve decided to expand your Lead Campaign on Google ads. Good choice!

Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.

But the days of easy organic clicks lining your pockets are long gone.

Creating a lead-generation campaign on the Google ads platform only requires a few clicks.

Setting up a successful campaign that generates leads at a profit month after month, however, requires a lot more effort.

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps.

The Best Time to Post on Instagram in 2019

May 6, 2019 22 Comments Animalz

What’s the best time to post on Instagram? That’s a harder question than you know…

With the increasing complexity of Instagram’s algorithm, it’s more difficult than ever to know the best time to post content for your followers.

Reverse chronological order is no more, the way followers interacted with your content in the past matters, and fresh content is still just as important.

In this article, we break down some guidelines for the best time to post on Instagram and walk through strategies for figuring out what works best for your specific audience.

Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)

May 2, 2019 6 Comments Paul Fairbrother

Up until recently, there have been three key pillars of digital marketing used to amplify content: Google Ads for search, Facebook and Instagram newsfeed ads to create awareness, Email drip sequences and newsletters to deepen relationships

This is a simplification, of course, there are other places to serve ads such as Twitter, LinkedIn, Snapchat and Pinterest.

However, unless you have a large marketing department the “Big 3” are a great way to move the needle for your marketing without spreading yourself too thin.

Hold on though, there’s one platform that we’ve missed: Facebook Messenger.

UTM Parameters: What They Are, Why You Need Them, and How to Use Them

May 1, 2019 2 Comments Animalz

Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!

UTM parameters are the best way to see the exact path anyone takes from your ads all the way through to your landing pages.

While you can see who clicked on a link in Facebook as well as the traffic that comes to your site through Google Analytics, UTM parameters take this to a whole new level.

They provide you with valuable context on your visitors that ultimately helps you build better, more high-converting ad campaigns for your brand.

In this article, we’ll break down exactly what UTM parameters are and how they can level up your online advertising.

Facebook Advertising Guidelines You Need to Know!

April 30, 2019 10 Comments Animalz

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before.

As a result, you need a solid grasp of what is allowed, as well as what isn’t, to ensure your ads get approved.

Don’t let a lackluster understanding of Facebook’s current advertising guidelines result in disapproved ads and more work for you.

Read through our advertising guidelines for Facebook in 2019 below!

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Google Marketing Live 2019 – Day 2: Sandbox Highlights and The Big Picture

Facebook Ad Custom Audiences: Everything You Need To Know

6 Advertising Strategies for Realtors to Boost Leads in 2019

How to Set Up a Lead Campaign on Google Ads (and Get Results)

Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)

Facebook Advertising Guidelines You Need to Know!

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