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Social media marketing can help you build authentic, lasting relationships with your audience. But if you’re not an avid user of social media yourself, getting started can feel overwhelming.
Here’s everything you need to know to decide whether social media marketing is a good fit for your audience, complete with resources that will help you create a social media marketing plan in no time.
If you’re a social media manager, you know how time-consuming it is to manage several social media accounts for a business.
But you don’t have to scramble between platforms and browser tabs to get your job done. A good social media scheduling tool can centralize your work and save you a lot of time and effort.
In this article, we’re outlining 10 of the best social media scheduling tools out there to help you choose the best one for your business.
Just like with any other social media platform, getting verified on TikTok can improve your brand’s credibility and positively affect how people see your brand.
The blue checkmark next to your TikTok username can give you more authenticity and street cred — it tells your audience that you’re the real thing.
It’s not that easy to get verified on social media — especially on TikTok. But it’s not impossible either. In this piece, we’ll discuss what it means to be verified on TikTok, why you should give it a go, and the steps to take to get that coveted blue check mark.
Daily hashtags are social media hashtags you can contextually use on specific days of the week. Because they’re very popular, these hashtags can increase your reach and engagement when used well. Most of these hashtags can do a great job of inspiring new content ideas. But how do you know which daily hashtag you should use?
In this piece, we present 21 of the best daily hashtags and go over how to use them to improve your engagement.
Let’s dive in!
It’s been another month, and we’ve got another batch of news from Meta.
This month’s highlights include several Reels updates, the launch of Small Business Studios and a new Creator Marketplace, and more direct support with the new Meta Pro Team.
Let’s get started and take a close look at July updates from Facebook and Instagram.
If you run a Facebook Business Page, you know that organic reach is dwindling on the platform. The average organic reach on Facebook is 2.2%. This means that if you have 1,000 followers, only 20 of them will see your new posts and updates in their feeds. Sucks, doesn’t it?
Now, the number of people who see your posts depends mostly on Facebook’s algorithms, but there’s one thing you can do to increase your reach and engagement. And that is to post content at the right time.
But when is the best time to post on Facebook?
The team at Hootsuite analyzed thousands of Facebook posts to see if certain days and times get more engagement on Facebook than others. Keep reading to find out the results — and how to pin down your very own best time to post, specific to your account and your audience.
In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market.
Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform your strategy, you’re just winging it.
Social media analytics help you identify what you’re doing right and what you’re doing wrong in an effort to reach your target audience. But gathering that data manually can be incredibly time-consuming. Thankfully, there are many tools that provide insights and reports on almost every social media metric available.
Let’s dive in.
Need to learn how to schedule Instagram posts for business accounts or personal accounts? This article shows you exactly how to do all of that, quickly and easily.
From creating the perfect images, editing high-resolution videos, writing compelling captions, finding the right hashtags, and publishing the posts, it takes a lot of time and effort to get results from Instagram marketing.
Scheduling Instagram posts in advance can help you save time so that you can focus more energy on your creative and strategic decisions. The more complex your strategy is, the more valuable it is to schedule posts.
When you automate publishing, you’ll be able to put out high-quality content consistently.
In this piece, we’ll cover three ways to schedule Instagram posts and some best practices for Instagram marketing.
Social media is a powerful marketing channel. But planning and executing an effective social media strategy takes a lot of work. You need to set up goals, plan a content calendar, track your results, run regular audits…
But here’s some good news: There’s a template out there for nearly every aspect of a social media manager’s job. In this article, we’ll be looking at 15 free social media templates that will save you a ton of time (and migraines!).
Let’s be honest: Without a social media marketing strategy, you might not see your hard work on social media pay off. It’s easy to fall into the trap of posting content just for the sake of keeping your accounts “alive,” but that’s unlikely to generate real business results for your brand.
What goes into an effective social media strategy? Understanding your goals, knowing your audience and what they like, posting relevant content at the right time, and more.
The good news is, creating a smart social media strategy doesn’t have to be difficult if you have a good process in place. In this guide, we map out a 7-step plan to help you create an effective social media strategy for your brand — in no time.