Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too.
Connecting how people move across devices through the consumer journey is essential to determining which ads are really driving conversions.
Each interaction contributes to the eventual conversion, but if those touchpoints aren’t tracked, we have no way of knowing which ads, platforms, and devices are working – and ultimately, which are making (or costing) us the most money.
In this article, I’ll show you:
- What the Facebook Attribution tool is
- How to set up the Attribution tool
- How to select your Attribution model and window
- Four unique ways to analyze and optimize your customer journey using this new feature
Let’s dive in!