The software-as-a-service (SaaS) business model has been snowballing since 2010. By 2023 -experts predict- the SaaS market will grow by more than $60 billion (yes, billion!). And, of course, SaaS Marketing will boost too.
If you have a SaaS company, this is excellent news, but it also means that you can expect more competition.
In this ever-growing market, you’ll need marketing strategies that make your company stand out.
We’re here to help! We’ve put together a list of seven B2B and SaaS marketing strategies (with examples) that will help you attract your core audience, increase engagement, and show potential customers why they should work with you.