When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use.
Broad match, broad match modifier, phrase match, exact match… Google ads offer so many choices!
Which Google Ads Keyword Match Type will produce the bigger bang for your buck?
There’s only one way to find out, and that’s by putting $1,000 of ad dollars down on the table and letting the different match types fight it out.