Facebook & Google Ads Blog

4 Google Ads Targeting Hacks to Slash CPCs in 2019

January 21, 2019 Leave a Comment Brad Smith

If you aren’t careful, Google Ads can quickly cost an arm and a leg.

If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click.

And if you haven’t optimized your audience targeting and ad creation, you’ll be paying for tons of clicks that result in nothing. Nada.

Not only does this impact your acquisition costs for future customers, but it limits your potential ad spend on good customers.

So, how do you slash CPCs with PPC marketing? By getting specific, focus, and targeted audiences that want what you sell.

Here are four Google Ads audience targeting hacks to do just that in 2019.

How to Use Instagram Video Ads to Grow Your Business

January 17, 2019 Leave a Comment Animalz

Today, businesses and advertisers have many available options for their digital marketing mix, but few are having a moment quite like Instagram video ads.

More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time when there’s been an 80% increase in time spent watching Instagram videos.

Instagram has continually expanded its offerings for advertisers, with each type of ad placement offering unique advantages.

In this post, you’ll find what you need to know to choose the right kind of Instagram video ads based on how they align with your broader campaign goals.

Are you ready to take your Instagram video ads strategy to the next level?

Everything You Need to Know About Facebook Ad Placement to Improve Conversions

January 16, 2019 1 Comment Animalz

Facebook has an average of 1.49 billion daily active users—from consumers to businesses to C-level executives—which makes advertising there a potential gold mine where marketers can reach almost any target audience.

So how you do make the most of your Facebook ad dollars? By making sure your ads are optimized for conversions.

When it comes to Facebook ad optimization, several things make ads effective, including appropriate targeting, compelling copy and engaging visuals. But one of the most important things is often overlooked: placement.

In fact, where you place your ads can change the click-through rates (CTRs) by as much as 400% or more, and, according to our research, can more than double the cost of running your ads!

And since higher CTRs are tied to higher conversion rates, the potential difference in conversions can be big for various Facebook ad placements.

Here’s an overview of Facebook ad placements, their pros and cons, and how they impact conversions, along with case studies of brands that have successfully used different placements to their advantage (and how you can, too).

The 4-Hour Work Week For Facebook Advertisers

January 15, 2019 Leave a Comment Paul Fairbrother

Author and entrepreneur Tim Ferriss is well known for his personal development books such as The 4-Hour Work Week and Tools Of Titans.

One of the things he encourages readers to do is to “ask absurd questions” to create a completely new framework.

Similarly, in this article we don’t want to look at ways to save a couple of hours a week, instead, our absurd question is:

“How can we do a 40-hour a week job managing Facebook Ads in just 4 hours?”

The answers are not so absurd though!

5 Top Facebook Ad Campaigns To Boost Your Results in 2019

January 14, 2019 16 Comments Guest Post

Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?

2019 just started and this is the perfect time to look back at what worked last year in the realm of Facebook ads, and how you can use those teachings to improve your results this year.

What are the tried and proven methods that drove success in 2018 to take with you to 2019? Which are the examples you can get inspiration from? How can you replicate your Top competitors’ success?

We selected 5 examples by brands that literally killed it with their Facebook ad campaigns this past year.

We investigated them word by word, and looked at the results number by number, evaluating every single detail, to understand what worked (and, in case, what didn’t).

We found winning formulas, strategic patterns, unusual storytelling ideas, and a ton of tips and tricks that you can use to boost YOUR results this year!

3 Google Ads Strategies that Killed It in 2018 (To Inspire You in 2019)

January 10, 2019 1 Comment Brad Smith

We all love case studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!!

Okay, maybe that’s a slight exaggeration. But it’s not far from reality.

Unfortunately, these conversion rate increases are often a farce.

They either (1) are far from sustainable or (2) the numbers are slightly inflated for the purposes of marketing/clickbait.

But today, I’m not going to show you anything like that.

I’m instead going to show you real Google Ads campaigns that advertisers ran in this past year.

Realistic tactics that anybody can customize and implement to generate a great return on investment.

Let’s dive in the secrets of the 3 Google Ads that killed it in 2018, to inspire your 2019 strategy.

The 10 Best Instagram Ads That Killed It In 2018

January 9, 2019 2 Comments Animalz

In advertising, 2018 could have been called the Year of Instagram.

The platform hit 1 billion monthly active users last year, raking in ad sales of $8 billion -based on eMarketer estimates- cementing its position as one of the most powerful marketing channels in the digital space.

Furthermore, 2018 saw brands and marketers leverage more ad formats on the photo- and video-sharing network.

Leading the way was Instagram Stories—the Snapchat-style section featuring a series of vertical videos that stream seamlessly into one another, then vanish after 24 hours.

To inspire and inform your next Instagram advertising campaign, here’s a lineup of the best Instagram ads of 2018, including their results and key takeaways of why they worked—

Are you ready to learn from their success and do better?

Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

January 8, 2019 1 Comment Brad Smith

Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.

PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs.

To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink.

What worked in early 2018 and 2017 isn’t going to work as well in 2019.

Shifts are happening faster than you can blink.

Here are nine expert tips to get ahead of the game for Google Ads success in the coming year.

How To Master Facebook Business Manager (the 2019 Guide)

January 7, 2019 13 Comments Paul Fairbrother

Are you using Facebook Business manager yet? If you’re not taking advantage of Facebook’s portal for business owners and agencies, you should be!

You have your reasons to procrastinate, we know. Maybe you’re just starting out and don’t want to learn yet another tool.

Or perhaps you’re an established advertiser and already have lots of ad accounts, pages, and assets, with no time left for learning.

Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager.

We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are and how Facebook Business Manager will benefit your business.

Are you ready to start?

Happy Holidays! See You Next Year!

December 24, 2018 1 Comment Flavia Caroppo

We’re taking a little break! Just enough to think about the best content to publish next year!

And we’ll have huge surprises for you! So stay tuned, enjoy your holidays and See You Soon!

Academy

4 Google Ads Targeting Hacks to Slash CPCs in 2019

Everything You Need to Know About Facebook Ad Placement to Improve Conversions

3 Google Ads Strategies that Killed It in 2018 (To Inspire You in 2019)

The 10 Best Instagram Ads That Killed It In 2018

Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

How To Master Facebook Business Manager (the 2019 Guide)

Happy Holidays! See You Next Year!

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