In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses.
More and more marketers are turning to Instagram for their digital advertising campaigns to reach their target audience on a real, human level.
And while some brands are finding huge success on the visual social network, others made huge Instagram ads mistakes that cost them ad dollars, brand reputation and lost revenue.
No, we’re not talking about your business (tho you’d better make sure you’re making these common Instagram faux pas local businesses make),
In this post, we’ll show you some big brands faux pas!
Here are five common Instagram ads mistakes, how you can avoid making them and examples of brands that successfully steered clear of errors to maximize their ROI: