Facebook & Google Ads Blog

A Beginner’s Guide to Facebook Dynamic Product Ads For eCommerce

July 15, 2019 25 Comments Paul Fairbrother

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%.

You don’t beat these grim numbers with more ads. You do it through better ones.

Specifically, with ads that are more targeted and more relevant.

And Facebook’s Dynamic Product Ads are one of the best ways to do that.

For example, luxury sunglasses brand 9Five saw a 3.8X return on ad spend and a cost per acquisition 40% cheaper than their goal by implementing dynamic product ads (DPA’s).

In this actionable guide, we’re going to take you step by step through the process of setting up your first Dynamic Product Ad campaign.

How to Promote Your Business on LinkedIn

July 8, 2019 4 Comments Ana Gotter

What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse.

LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses.

People are excited to network on LinkedIn, make new connections, and strike plenty of business deals.

If you want to use LinkedIn to promote your business, establish brand awareness and thought leadership, and attract new clients (and maybe even some new employees, too!), keep reading.

Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks!

July 3, 2019 138 Comments Tory Wenger

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?”

As you’ll soon see, the only true answer is “It depends.”

The truth of the matter is that your costs will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).

As an advertising platform, AdEspresso has managed over $636 million in ad spend. In this article, we’ll use this information to provide you Facebook Ad cost averages for 2018 across all four quarters.

We’ll also include a special insight into Q1 2019 statistics, to give you a leg up on the competition!

And yes, you will NOT FIND these Facebook Ads Cost benchmarks anywhere else!

How to Use Facebook Offer Ads to Drive Sales for Your Business

July 2, 2019 1 Comment Animalz

Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them the nudge they need.

It’s a great strategy for e-commerce and brick-and-mortar retailers alike.

Use these mobile-only ads to boost acquisition, increase sales, and gain loyalty, depending on who you’re targeting.

With 44.7% of customers shopping on mobile, and 32% preferring to find deals and coupon offers on their smartphones, offer ads like these are tailor-made to help you engage new customers.

How to Write Real Estate Promo That Sells More Properties

June 27, 2019 1 Comment Animalz

From apartments to two-story family homes, there’s a lot of demand for houses. As a result, they’re selling faster than ever — in fact, 44% sell in less than a month. To beat the competition, your Real Estate Promo needs to be on point!

It’s not uncommon to hear about bidding wars when multiple offers are placed on a home or about buyers bidding well over asking price to ensure they get the home of their dreams.

To help you create real estate promo that gets buyers to take action so they don’t miss out on the property they want, you need to know how to draw out what’s most important to them.

We selected six key strategies to help you create real estate promo that gets your audience to take action and help you grow (and sell your properties fast).

Top Facebook Updates That You Can’t Afford to Miss – June 2019 Edition

June 26, 2019 134 Comments Tory Wenger

It’s that time again where we keep you abreast of all the updates that have come to Facebook this month.

This month’s update is not quite as big as last month, but there are still some important changes that you need to know about.

Like the launch of Facebook’s new cryptocurrency. What else is slate to change for Facebook?

Let’s take a look!

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

June 24, 2019 1 Comment Paul Fairbrother

Facebook has a huge load of targeting and ad demographic options.

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

In theory, thanks to Facebook’s billions of users, you can get in front of everybody.

But to get the most out of your Facebook ads spend you need to laser-focus your ads, because any audiences that are not likely to convert for you is a waste of your advertising dollar.

Interests- based audiences are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.

In 2018 lookalikes audiences were given a major update with the ability to create value based lookalikes based on the recency, frequency, and value of purchases passed to Facebook via the purchase pixel event.

It’s one year now that marketers are still debating: is the human brain better than the Facebook algorithm at picking the right audience for your ads?

To find a “scientific” answer, we ran an experiment investing $1,000 of ad spend split evenly between interests and lookalikes.

Top Instagram Updates You Need to Know in 2019 – June Edition

June 20, 2019 182 Comments Ana Gotter

Instagram’s developments have always been interesting to watch, especially as we’re watching Instagram evolve alongside both with and separately from Facebook.

Stories have developed quickly on both platforms, for example, and video has been an increasing priority, as has the desire to improve privacy and transparency for the sites’ users.

This month, we have one update that comes directly as a result of a change happening on Facebook, and two that offer entirely new features that Facebook hasn’t really seen.

And we’re going to go over all of them right now, discussing what these new changes mean for marketers and businesses everywhere and how you can be ready for them.

YouTube Ads: Everything You Need to Know

June 19, 2019 2 Comments Brad Smith

While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated/expensive.”

With a shift in how people use their devices, avoiding video is a recipe for disaster.

According to expert projections, video will account for 80% of all web traffic throughout 2019.

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling.

But running a successful video campaign doesn’t have to be complicated.

In this post, we’ll go through everything you need to know about YouTube Ads.

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A Beginner’s Guide to Facebook Dynamic Product Ads For eCommerce

Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks!

How to Use Facebook Offer Ads to Drive Sales for Your Business

How to Write Real Estate Promo That Sells More Properties

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

YouTube Ads: Everything You Need to Know

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6 Advanced Strategies for Creating High-Performing Facebook Video Ads

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