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SaaS Marketing: the 7 Strategies That Will Give you Results

April 7, 2020 Leave a Comment Animalz

The software-as-a-service (SaaS) business model has been snowballing since 2010. By 2023 -experts predict- the SaaS market will grow by more than $60 billion (yes, billion!). And, of course, SaaS Marketing will boost too.

If you have a SaaS company, this is excellent news, but it also means that you can expect more competition.

In this ever-growing market, you’ll need marketing strategies that make your company stand out.

We’re here to help! We’ve put together a list of seven B2B and SaaS marketing strategies (with examples) that will help you attract your core audience, increase engagement, and show potential customers why they should work with you.

Top 5 Marketing Strategies for Retail Businesses

April 6, 2020 Leave a Comment Brad Smith

In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just changed.

If you’re struggling to adapt to the changes, or if you’re just not seeing the growth you’d like to see, likely, you’re not using all the marketing strategies available to you.

A lot of what you know as a stakeholder or business owner is still valid, you just need to incorporate it with the latest trends.

In this article, we will explore the top five marketing strategies for retail.

The 2020 Guide to Nonprofit Marketing

April 2, 2020 1 Comment Animalz

Nonprofit marketing is a rewarding job. You’re working to support a good cause and make the world a better place.

But nonprofit marketing can be tricky because it’s a bit niche. There’s plenty of advice out there about marketing a product or service, but not very much about how to promote a nonprofit.

A quick look at search volume can shed some light on this.

“Nonprofit marketing strategies” has just 30 searches per month. Compare that with “eCommerce marketing” or “b2b marketing strategies,” each of which brings in 1,300 searches per month.

With more traffic for these keywords, there are more resources out there for traditional marketers than for nonprofit ones.

We’re here to help with a guide focused exclusively on nonprofit marketing.

How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

April 1, 2020 Leave a Comment Paul Fairbrother

During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders from retailers for the coming season.

As March progressed, non-essential bricks and mortar retailers had to close due to a stay-at-home order put in place by the UK government, meaning retailers also canceled their top-up orders.

This was the scenario faced by UK based wholesale brand AURA QUE, which imports ethically handmade goods from Nepal.

Faced with a 96% reduction in revenue within a month, AURA QUE had to reinvent itself, and quickly.

Due to how rapidly you can scale with Facebook Ads, revenue levels soon returned to normal after the switch from wholesale to retail.

Read on to see the strategies they used to achieve this.

What is the Best Time to Post on Twitter in 2020?

March 31, 2020 5 Comments Animalz

Twitter is a very fast-paced social media platform that demands you to think about more than just what you’re posting. Timing, in particular, is critical. But it can be tricky to know the best time to post on Twitter.

To get the most out of your Twitter social media strategy, you need to learn how to use timing to your advantage.

Identifying the right time to tweet is powerful knowledge.

It allows you to work smarter by focusing your efforts on a few quality posts strategically scattered throughout the day, rather than just going for sheer volume.

In this article, we’ll help you figure out the best times to post on Twitter, including strategies for you to figure out when is the right time to tweet for your business!

5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

March 30, 2020 Leave a Comment Brad Smith

How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.

Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ROI unimpressive. Or maybe you just want to get started

Whatever your current status, the truth is, running Facebook and Google ads is a key part of building a winning digital marketing strategy. Fun fact for all marketers: by the end of 2018, ad price decreased 2%, while ad impressions were up 34%.

But sometimes the problem is you aren’t measuring success correctly, or at all.

To truly test your company’s PPC campaigns, you need to know, track, and improve your Return on Ad Spend (ROAS).

In this article, we will cover what exactly is ROAS, what’s a good ROAS, and how you can track it.

We also cover five proven tactics to get a better return on ad spend.

Top Facebook Updates You Can’t Miss (March 2020 Edition)

March 26, 2020 2 Comments Ana Gotter

We’re nearing the end of March, which means it’s time for another set of Facebook updates and a look at what they mean for businesses, marketers, and advertisers.

This month is a little unique, of course.

A lot has changed in the past 30 days, and our world looks a little different than it did before.

But there’s no reason to stop your marketing campaigns; just make sure that they’re relevant and sensitive to the issue at hand. Offer value where possible, and don’t contribute to any misinformation if it’s going around.

Top Instagram Updates in 2020 – March Edition

March 25, 2020 205 Comments Ana Gotter

It’s time for another month’s worth of Instagram updates! But it’s also a crazy time out there right now, and we hope that everyone is staying safe and healthy!

While you’re hanging out inside and practicing social distancing, there’s no better time to check in to learn about the latest and greatest changes happening in social media marketing!

Taking a bit of time to learn about new potential features is a great choice right now, especially since you may have a little extra time to mull over exactly how you want to use them!

This month was a relatively slow month for Instagram news, but the platform has already rolled out two big new changes since our last post, and has a few more currently in testing!

4 Evergreen Marketing Strategies for High Converting Facebook Ads

March 24, 2020 Leave a Comment Tory Wenger

Marketing is tough. Not only do you have to create engaging ads that draw your customers in, but you also have to do it time and time again.

Don’t you wish that you could create content that requires little to no maintenance, content that could stand the test of time?

Well then, you’re in luck, because today we’re going to be talking about the timeless practice known as “Evergreen Marketing”.

In this article, we’ll show you what evergreen marketing really means, and give you 4 foundational strategies you can use to create compelling content that can be used indefinitely.

Everything You Need to Know About the Facebook Special Ad Category

March 23, 2020 Leave a Comment Animalz

If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.

The social platform created this distinction for ads about housing, employment, and credit. With the new feature, these ads have limited audience-selection options to prevent discrimination.

These restrictions may feel like a barrier, but these ads can be just as powerful as any other Facebook promotion with the right guidance.

In this post, we’ll tell you everything you need to know about the Facebook Special Ad Category—including what types of ads qualify, how this classification will affect your ad, and more.

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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

4 Evergreen Marketing Strategies for High Converting Facebook Ads

Everything You Need to Know About the Facebook Special Ad Category

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