Back in 2016, Facebook announced that they were changing their News Feed algorithm to make businesses less visible.
Within just a few months your ability to reach new fans decreased over 50%.
You may have been skeptical at first, but now, there’s no choice.
Facebook advertising is the only way you’re going to reach your future (and current) customers.
That applies to B2B clients, too.
Facebook ads allow you to target them after work or while procrastinating throughout the day. No other advertising channel offers the same kind of potential.
The drawback, of course, is that you have to know what you’re doing.
Creating an ad campaign is often only the first step.