Facebook & Google Ads Blog

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

April 18, 2019 1 Comment Flavia Caroppo

If you were to ask 100 marketers how to increase sales on a website, chances are they’ll be a huge selection of different answers.

However, it’s very likely that the majority will respond with ‘increase traffic’ as their solution.

The theory behind it is that more traffic equals more conversions. Whilst the theory is relatively accurate, it’s missing one vital factor.

Increasing traffic doesn’t necessarily mean you will be able to bring more users to your site that buy the same as they do currently.

And if you’re spending money on paid ads to acquire that traffic, it’s also going to cost you to do it!

If you were to ask me the same question, I would give you one straight answer: Conversion Rate Optimization.

The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own

April 17, 2019 17 Comments Animalz

Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect with customers.

Since their launch in 2016, bots have helped brands scale the way they interact with customers and made it easier to provide one-to-one service.

By giving personalized recommendations, daily updates, scheduling help, and so much more, Messenger chatbots can help you interact with customers for a fraction of the cost of a human counterpart.

Keep on reading to discover what Facebook Messenger chatbots are capable of doing, learn how to build your own chatbot right now, and then boost your results with the Top 10 Facebook Messenger Chatbot Marketing Hacks of 2019.

Facebook Ads Split Testing in 2019

April 16, 2019 61 Comments Tory Wenger

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads.

But don’t worry, we’ve got your back!

Since the birth of AdEspresso in 2011, we’ve had over 10 million ads created right here on our platform with our advanced split-testing capabilities.

This means that we’ve seen an incredible variety of ads from nearly every type of business. Not only that, but we’ve also seen millions of images, headlines, and call to actions across all of those verticals.

In this article, we’ll cover some of the most insightful experiments we’ve conducted, and give you a complete A-Z guide on how to split test all aspects of your Facebook campaigns to improve your campaigns’ ROI exponentially.

Google Shopping Campaigns: 3 Examples You Can Copy Now

April 15, 2019 1 Comment Brad Smith

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it.

To get your products in front of the eyes of eager shoppers, you should consider embarking on a Google Shopping Campaign.

So, what are Google Shopping Campaigns and how can you maximize their results?

Let’s take a look at some top examples you can copy now to get a jumpstart!

3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

April 11, 2019 2 Comments Guest Post

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites.

This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products.

However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative.

More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising.

For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid.

Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them.

PPC Conversion Rates: What Are They and Why do They Matter?

April 10, 2019 4 Comments Ana Gotter

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what your PPC conversion rates, and what your click-through rates are.

Conversion rates are one of the most common metrics that PPC campaign runners focus on, and for good reason.

Even though it’s definitely not the only metric you need to know, it’s a strong indicator of the ad’s performance.

So what exactly is a conversion rate and how is it calculated?

What qualifies as a “good” conversion rate, what other metrics should you be looking at, and how can you optimize for better rates?

We’re going to answer all of these questions in this post and more!

50 Call To Action Examples (and How to Write the Perfect One)

April 9, 2019 24 Comments Ana Gotter

Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action.

No matter what you’d like to accomplish with advertising and marketing, you won’t do it without the right CTA.

Almost all of your campaigns and content should have well-crafted call to actions designed to drive action.

The calls to action that we use can determine whether or not people do, in fact, take action, along with how many.

And since we want all of our readers and customers here at AdEspresso to maximize those conversions — getting both more sales and better ROI — we’re going to dive deep into CTAs here.

In this post, you’re going to see 50 diverse Call-To-Action examples (actually more than 50 since we threw in some extras to make our points).

We’ll also show you how to use them and provide some advanced copywriting tips to help you craft the perfect CTA.

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

April 8, 2019 1 Comment Brad Smith

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads.

So, what are they? What benefits do they pose? How can you take advantage of them for better conversion rates, more sales, and a better return on investment?

In this post, we’ll detail everything you need to know about responsive ads on the Google Display Network and how to take advantage of them as soon as possible.

Let’s dive in.

Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

April 4, 2019 4 Comments Animalz

Instagram’s known for engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it’s so important to make the most of Instagram eCommerce strategies.

Quick, without looking — what’s your mobile conversion rate? A paltry 1.55% on average?

Compare that to the more than one-third of Instagram users who purchase products on their mobile devices. (Which places them at 70% more likely to do mobile purchases than non-Instagrammers.)

Instagram users also spend the most coin per order, too. Their $65 bucks per order is more than Pinterest, Facebook, Twitter, YouTube, and LinkedIn.

Oh. And mobile-first Instagram is also killing the competition in driving ad revenues, outpacing both Google and Twitter despite only being around a fraction of the same time. Not bad for a platform that didn’t even exist before 2010!

So it’s about time you discover how to start selling more products by following these seven Instagram eCommerce strategies.

7 Facebook Ad Retargeting Strategies You Need to Try

April 3, 2019 10 Comments Ana Gotter

Retargeting campaigns often cost less (with lower CPCs) and convert more, making them the ultimate win-win situation for advertisers.

Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win-win situation.

These seven retargeting strategies are all excellent ways to connect with users in different stages of the funnel, so test them out and see what works well for your business.

Well, you have to read the post first! 😉

Academy

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

Facebook Ads Split Testing in 2019

Google Shopping Campaigns: 3 Examples You Can Copy Now

3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

PPC Conversion Rates: What Are They and Why do They Matter?

50 Call To Action Examples (and How to Write the Perfect One)

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

7 Facebook Ad Retargeting Strategies You Need to Try

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