Cookies are good. Cookie-cutter is not.
No two platforms are the same. So, no two strategies will work the same, either.
Facebook, for example, doesn’t have the same killer intent that AdWords does. Which changes everything. You can’t convert visitors the same way. So, you can’t create ads the same way, either.
Running Facebook ads without confronting this difference can backfire.
It will lead you to decisions that look fine on the surface.
But in reality, are sabotaging your own efforts in a channel where customers behave completely different. Because their expectations are completely different, too.
Find out why that’s a recipe for disaster. Read 10 mistakes it causes, and how you can fix them all.