Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business? How do you set up the right budget for your Google ads campaigns? Where and when do you move this budget?
Ideally, we want to spend money on where our sales are coming from. But where our sales are coming from depends on the attribution model.
When it comes to choosing an attribution model, it feels like you are picking an entire ‘belief system.’
In this article, you’ll learn how to reverse engineer what the right bidding systems are for your campaigns based on the status of your operation and how this can determine which Google ads attribution model you should use for your bids and budgets.