Facebook & Google Ads Blog

How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

February 20, 2019 1 Comment Tory Wenger

Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too.

Connecting how people move across devices through the consumer journey is essential to determining which ads are really driving conversions.

Each interaction contributes to the eventual conversion, but if those touchpoints aren’t tracked, we have no way of knowing which ads, platforms, and devices are working – and ultimately, which are making (or costing) us the most money.

In this article, I’ll show you:

What the Facebook Attribution tool is
How to set up the Attribution tool
How to select your Attribution model and window
Four unique ways to analyze and optimize your customer journey using this new feature

Let’s dive in!

Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

February 19, 2019 8 Comments Animalz

Since the launch of Instagram Stories in 2016, the format has taken off among advertisers. Users have demonstrated their love for Stories’ dynamic feel.

Agencies report 2-3X more engagement with Instagram Stories posts than with regular content.

Marketers have published a slew of campaigns to test the format since it debuted; however…

…The quality has been mixed while advertisers figure out what kind of Stories entices users and what bores them.

Below we’ve highlighted ten amazing Instagram Stories examples that reveal best practices from leading brands, as well as ten bonus examples to provide you with even more ideas.

We also include some proven strategies and pro tricks that you can use right now to engage your audience and grow your business.

5 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

February 14, 2019 2 Comments Animalz

In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses.

More and more marketers are turning to Instagram for their digital advertising campaigns to reach their target audience on a real, human level.

And while some brands are finding huge success on the visual social network, others made huge Instagram ads mistakes that cost them ad dollars, brand reputation and lost revenue.

No, we’re not talking about your business (tho you’d better make sure you’re making these common Instagram faux pas local businesses make),

In this post, we’ll show you some big brands faux pas!

Here are five common Instagram ads mistakes, how you can avoid making them and examples of brands that successfully steered clear of errors to maximize their ROI:

4 Ways Automation and Machine Learning Will Change Google Ads in 2019

February 13, 2019 4 Comments Brad Smith

PPC marketing is just like any other marketing platform in that it’s susceptible to change.

As consumer behavior continually switches directions and evolves, so does pay per click marketing.

And in 2019, we can expect (and are already seeing) some significant changes.

Namely, with automation.

Automation is a powerful tool to increase speed, efficiency, and growth.

But it’s complex, sometimes expensive, and even creates problems for existing PPC marketers.

Here are four key ways that automation will change the outlook of PPC in 2019, for the good or bad.

Google Ads Attribution Models: Which Is Right For Your Campaign?

February 12, 2019 3 Comments Brad Smith

Currently, there are six different Google Ads attribution models to choose from.

For those unfamiliar with attribution modeling, this can be a headache, to say the least.

Attribution modeling can help you better understand how, when, and why people converted on your ads on Google.

But choosing the wrong Google Ads Attribution Model can leave you with confusing, inaccurate data that can impact your future campaign success.

So, what kind of Google Ads attribution models are there? Which is best for a given goal? And… what are they in the first place? 🤔

That’s what we are here to answer.

Dennis Yu Secrets For a Successful Digital Marketing Agency (That You can Apply Now)

February 11, 2019 4 Comments Guest Post

Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re thinking to start offering Facebook Ads services and need to know the right way to onboard and service clients?

Either way, AdEspresso has the solution for you!

We don’t ask you to take a leap of faith, but to trust real numbers, learn by real experts and learn by those that achieved real success in the world of digital advertising.

Doesn’t matter if you are just moving your first steps as a freelance consultant or you already have a decent client base with some staff and/or partners, checklists are your KEY to eliminating headaches and scaling with repeatable excellence.

That’s why we asked Dennis Yu, CEO of BlitzMetrics, who spent 12 years building up people, processes, and platforms, to reveal his secret checklists so that you too can scale your agency.

Are you ready to walk your path to success?

Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

February 7, 2019 3 Comments Paul Fairbrother

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read the headline and ad text.

Without an eye-catching image, it doesn’t matter how good your ad copy is, the chances are they won’t even register it as they scroll past.

And if that was not enough, until a few months ago, Facebook advertisers could only use landscape images for their ads, and this ~~has been a real pain in the~~… 😤 has caused confusion and stress.

Then everything changed. Now Facebook allows us to use square images for Ads both on its platform and on Instagram.

But confusion and stress are still there, and now the question is:

Square Image vs. Landscape – What Works Best for Your Facebook and Instagram Ads?

We didn’t have a bulletproof answer and, as usual, we decided to run an experiment and invested $1,200 (of our own advertising budget, so you don’t have to use yours) to find the “scientific” answer!

Curious to know which is the winning format? Keep on reading!

Instagram Hashtags Strategy: 9 Ways to Grow Engagement in 2019

February 6, 2019 3 Comments Animalz

Twitter may have invented social media hashtags, but Instagram put them on the map. Giving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results.

These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.

If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go.

According to research by Agorapulse, Instagram posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags.

As organic reach declines and paid impressions rise with the algorithm changes put in place to push brands to pay for exposure, hashtags still represent the single best way to organically drive your social marketing campaigns, by leveraging your Instagram posts to boost reach on the platform.

Since you probably have the basics of Instagram hashtags covered, use this insider’s guide to learn intermediate and advanced-level Instagram hashtag strategies – including pro tips – to connect with your target audience.

How To Find The Best Audiences To Target On Facebook

February 5, 2019 3 Comments Paul Fairbrother

Do you know where your customers live? Are they male or females? What do they like on Facebook? And in real life? Do they all speak English?

If you don’t know at least these basics about your audiences, how can you compare them, find similar ones, plan your campaigns and create relevant advertisements?

How do you know if your Facebook ad campaigns are meaningful to people on the platform? Stop guessing and start using Facebook Audience Insights to find answers.

Audience Insights is one of the most powerful (and free) tools that Facebook offers to give every business the knowledge they need to boost their Facebook ad campaigns results.

By using the Audience Insights tool to create customer profiles in this level of depth, you learn how to better tailor your content to your users as well as where to promote your content to ensure they read it.

Here’s everything you need to use Facebook Audience Insights to narrow your audience to perfection. Including a case study on how we use Audience Insights on AdEspresso Audiences.

How to Create a Google Ads Strategy Plan That Drives Results

February 4, 2019 4 Comments Brad Smith

Google Ads is one of the best platforms to drive sales and leads for your business.

But going in blind and expecting to strike it rich is a fool’s errand.

Google Ads takes serious skill, planning, and time.

If anyone could jump into Google Ads with zero plan of attack or strategy and make millions, we would.

But, we can’t.

With Google Ads, you need a strategy going in.

You need a planned budget, keywords, picking the right medium, creating ad groups, and landing pages, and even perfecting what call to action you are using.

Beyond that, Google Ads only continues to get more complex.

Ready to create your personal Google Ads strategy plan to drive results?

Here is how.

Academy

How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

4 Ways Automation and Machine Learning Will Change Google Ads in 2019

Google Ads Attribution Models: Which Is Right For Your Campaign?

Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

How To Find The Best Audiences To Target On Facebook

How to Create a Google Ads Strategy Plan That Drives Results

Learn more

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