Facebook & Google Ads Blog

The Best Time to Post on Facebook, According to Experts

June 17, 2021 18 Comments Mark Quadros

Facebook is the favorite social media marketing avenue for millions of companies.

The platform’s massive user base makes it a great place for brands to build brand awareness and customer loyalty. But this popularity comes at a price.

Competition on Facebook can be fierce, which is why the timing of your posts is of utmost importance. Getting your content in front of your audience’s eyes at just the right time can make or break a campaign.

This brings us to the million-dollar question: When is the best time to post on Facebook?

In this post, we’ll discuss that and share advice on how to identify the best time for your brand.

Facebook Conversions API: Everything Marketers Need to Know

June 15, 2021 Leave a Comment Mark Quadros

The world of digital advertising is changing quickly. While internet users have always cared about their online privacy, data collection has become more of a concern over the years. Apple’s new iOS 14 update includes new measures designed to give iPhone users more control over the data they share with apps and advertisers.

Naturally, these changes will have a significant impact on social media advertising. Marketers use user data for targeting and measuring the success of their ads, and Apple’s data collection changes will restrict what they can collect.

This extends to social media platforms like Facebook, but don’t stress.

In response to Apple’s iOS 14 update, Facebook has launched Facebook Conversions API to give advertisers a new, more private way to track advertising data.

This article will explore what Facebook Conversions API is, what you can do with it, how it’s different from Facebook pixel and how to set it up.

How to Increase Instagram Engagement (On Organic Posts and Ads)

June 3, 2021 6 Comments Ana Gotter

Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves.

Instagram engagement can be exceptionally beneficial for the following reasons:

It acts as social proof. Social proof is a psychological phenomenon where people take on the actions of others in some way.
If lots of people have liked your post, users seeing it will want to know why, and they’re more likely to hit that heart-shaped button, too. This is particularly powerful on social media, where so many of our actions are visible to others.
It helps your spot in the algorithm. Instagram’s algorithm isn’t nearly as harsh as Facebook’s, but it does play a factor in what users see which content. And high engagement on your posts helps you with the algorithm, which means your posts will show up higher in users’ feeds. More visibility is always a good thing.
It allows for conversations to happen. When someone comments on your post or ad, they could be sharing an opinion, offering a compliment, asking a question or voicing a concern. These are all chances for you to jump in, offer answers or resolutions and form relationships. Being active in Instagram comments can help you convert customers and foster loyalty.
It’s a marker for relevance and quality. When your engagement rate is high, it means that your posts or ads are relevant to your audience. It’s a great sign that you’re doing something right.

These benefits are significant, right? So of course every brand and organization out there wants to see their Instagram engagement rate go up. We can help you get there.

In this post, we’re going to discuss everything you need to know about your Instagram engagement rate, including how to calculate it and how to boost it on both organic posts and ads.

Top Facebook Updates You Can’t Miss (May 2021 Edition)

May 26, 2021 12 Comments Ana Gotter

We’re at the tail end of May, and we’re moving into beautiful summer weather. And it’s not only beach trips, family holidays, and backyard barbecues to look forward to; we’ve got information on Facebook news and updates, too.

This month, we got news about how Facebook’s ad review process works, information about how safety features have impacted Facebook, new Instagram Insights tools, Live Shopping Fridays, and new API tools for Asian and Pacific Islander businesses.

There’s plenty to look at, so let’s get started.

5 Ways to Improve Your Facebook Ad Conversion Rates

May 20, 2021 12 Comments Ana Gotter

If you’re running Facebook Ads, your goal should be a strong conversion rate on each campaign. That’s true whether you’re optimizing for lead form submissions, video views or purchases on your site.

Conversion rate, therefore, is a key metric for all the Facebook ad campaigns that you’re running, especially when you’re using the conversion objective to optimize for specific actions, e.g. sales, subscriptions or downloads.

Your Facebook ad conversion rate tells you how many conversions occurred compared to the number of impressions your ad received, and it helps you assess the following:

How relevant your ad is to your target audience
How effective your ad’s creatives and CTA are in driving specific actions
How profitable your ads are

But boosting your Facebook Ads conversion rate can be easier said than done. In this post, we’re going to dive into everything you need to know about Facebook Ads conversion rates, including best practices for improvement, tracking and more.

12 Facebook Ad Targeting Tips to Increase Your ROAS

May 11, 2021 2 Comments Mark Quadros

Facebook ads is a game where those who know how to target their audience win.

The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend).

But how can you improve your Facebook ad targeting without losing a lot of money with testing?

This can be tricky. Because while targeting the right people can net you great return on investment, you can also lose all of your investment if you target the wrong people. You either hit or miss. So you need to be very accurate when it comes to determining who’s your target audience and who’s not.

Continue reading for 12 actionable tips that will help you accurately determine your ideal target audience and increase your return on ad spend with the help of hyper-targeted ads.

15 Call To Action Examples (and How to Write the Perfect CTA)

May 11, 2021 45 Comments Mark Quadros

Writing the perfect call to action often makes or breaks your marketing campaign. It’s one of those elements that will directly impact your conversion rates. And what better way to improve your writing than by reading a bunch of call to action examples from the pros?

According to eMarketer, US social network ad spending is expected to approach $49 billion in 2021. Marketers spend on ads, and they spend a lot.

With that much at stake, you’re not the only one who sometimes gets stuck for ideas for the winning CTA for your ads. If you’re looking for inspiration, then the below list is for you. In this blog post, you’ll get 15 call to action examples that you can copy and customize for your campaigns.

By the end, you will also know how to generate CTAs like a pro for any scenario!

Let’s get started!

Google Ads Attribution Models: Which Is Right For Your Campaign?

May 11, 2021 11 Comments Brad Smith

Currently, there are six different Google Ads attribution models to choose from.

For those unfamiliar with attribution modeling, this can be a headache, to say the least.

Attribution modeling can help you better understand how, when, and why people converted on your ads on Google.

But choosing the wrong Google Ads Attribution Model can leave you with confusing, inaccurate data that can impact your future campaign success.

How to Increase Facebook Engagement (Free Calculator)

May 10, 2021 1 Comment Ana Gotter

Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook engagement such as likes, comments, and shares.

12 of the Most Common Facebook Ad Mistakes Marketers Must Avoid

May 6, 2021 13 Comments Mark Quadros

In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year.

To better serve a wider range of businesses using the ad platform, Facebook continues to introduce new features which add to its complexity.

More complexity can lead to more Facebook ad mistakes that reduce campaign effectiveness. Ultimately, this makes advertisers conclude that Facebook ads aren’t worth their time or are unsuitable for their business — which isn’t true.

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Facebook Conversions API: Everything Marketers Need to Know

5 Ways to Improve Your Facebook Ad Conversion Rates

12 Facebook Ad Targeting Tips to Increase Your ROAS

15 Call To Action Examples (and How to Write the Perfect CTA)

Google Ads Attribution Models: Which Is Right For Your Campaign?

How to Increase Facebook Engagement (Free Calculator)

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