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Instagram Live Video Examples That You can Use to Attract New Users

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New features are frequently added to Instagram as a way to keep up with the evolving needs of users. This year alone, over 20 new features were released on the platform. One of the most successful features to date is Instagram Live Video.

More brands are turning to it because “live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.”

But for all the advantages of Instagram live video, it isn’t immediately clear to business users how to use it strategically to attract new users — not just interact with followers.

With more businesses using Instagram to connect with their audience you need fresh and smart ideas to stay ahead of the game.

We selected some of the best examples of how to use Instagram Live Video to attract users and keep them engaged.

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Instagram Sponsored Posts: Everything You Need to Know

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Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform.

And they’re not just engaging with their very best of friends.

They’re engaging with brands, too, 10x more than they do on Facebook.

Since 60% of users are discovering new products on Instagram and more than 200 million visit a business profile at least once a day, this is one platform that you need to be really focusing on.

In this post, we’re going to go over exactly how to use Instagram sponsored posts for your business, including tutorials on how to create them,  when you should use them, and how they’re different from other types of Instagram Ads.

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5 Core Characteristics of Millennials and How to Market Based on Each One

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In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Is it a good reason to start marketing to millennials?

You won’t be alone out there. Many businesses want to get a piece of the $200 billion that millennials have at their disposal.

In order for your business to stand out and get a piece of the pie, your ads have to speak to the specific characteristics and needs of millennials.

Here, we’ll debunk myths that plague millennials, look at five central characteristics that define them, and highlight ways to market to millennials.

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Top Instagram Updates You Need to Know in 2018 – September Edition

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In the past few months of Instagram updates, we’ve seen the platform working hard to expand its features, transforming it further from a photo-sharing app to an engaging and highly-effective marketing platform for businesses, too.

This month, we’re seeing even more changes that continue along the trend, including new shopping features that could further define how people use Instagram and shop within the app.

We’re also getting more outstanding features that will help brands on Instagram like expanded security and new verification options, along with other cool features that can be used to help your content stand out and drive engagement.

I know. That’s a lot. That’s because there’s a lot to cover in this month’s Instagram Updates post, so let’s go ahead and get started.

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Instagram Feed vs Instagram Stories: Which is Best? (a $1,000 Experiment)

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August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won’t disappear after 24 hours!

Instagram Stories are here to stay. At least for the foreseeable future.

And with the imminent launch of Facebook Stories ads, we can expect quite a change in the way users share content from the News Feed to Stories on both platforms.

Are you planning to integrate Instagram Stories ads into your Instagram Ads strategy? Good choice!

But did you know that users perceive and use Instagram Stories and Feed in different ways, and are driven to both formats for different reasons?

Yes, BOTH formats. So before jumping in with both feet, you must know what to expect.

To ensure you get the most out of your marketing budget, we’ve done the groundwork for you with our latest $1,000 experiment.

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Google Ads Sizes: Which One You Should Use (and Why It Matters)

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Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.

But that doesn’t always have to be the case.

If you’re spending any money at all on banner ads, one of the best ways to stave off losing money on your efforts is to know what size images you should be using.

Google Ads Sizes

While it may seem like all banner images are created equal, the truth is that not all of them are going to net you the best bang for your buck.

So in this article, we’re going to go over some of the best image size options for marketers on the Display Network.

But first, let’s look a little closer to see if the size of your image really does matter.

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The 30 Instagram Statistics You Need to Know in 2018

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You know that Instagram marketing is supposed to be really beneficial for businesses and brands. It’s one of the absolute go-to platforms that you need to be using.

There are Instagram ads, newsfeed posts, and Stories, and all of them can help you accomplish your various marketing goals.

But have you ever caught yourself wondering how beneficial is Instagram really?

Especially with so many other platforms that are already taking up your time, it’s important to understand the potential of each one and what they’re best used for.

We can help with that.

In this post, we’re going to take a look at 30 of the most important Instagram statistics that you need to know in 2018 in order to build your strategies and create your campaigns.

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