Facebook & Google Ads Blog

Top Facebook Updates That You Can’t Afford to Miss – November/December 2019 Edition

December 5, 2019 148 Comments Ana Gotter

It’s really been one crazy year for Facebook marketing and advertising, with a major focus being on privacy and transparency concerns.

We’ve also gotten some great new features along the way in addition to those that were privacy-oriented, including the expansion of the Stories feature, the new Creator Studio, and the business features for Messenger.

It’s not over yet, though.

We’ve got one more list of Facebook updates for 2019, and Facebook clearly had no intention of slowing down just because we’re almost at year’s end.

This month we’ve got a look at new brand safety controls, limits on ads per page in 2020, responsive ads, and more.

They really have saved the best for last, and there’s a lot to cover.

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

December 4, 2019 1 Comment Paul Fairbrother

Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of research to find exactly the right person at exactly the right time – all manually.

However, in recent years the advances of A.I have opened up a wormhole of unlimited potential, allowing you to broadly target entire regions with the A.I doing most of the work….Or has it?

In this article, we dive deep into Facebook’s automated ad tactics playbook – Facebook Power5 – and see if human or machine comes out on top.

Our experiment will answer the burning question on every advertiser’s mind: Which is the best audience for Facebook Ads?
The result is mindblowing! Read More

How Much Will Your Next Ads Campaign Cost? Ask The Facebook Ad Budget Calculator (It’s Free)

December 3, 2019 12 Comments Animalz

Understanding how much of your Facebook Ad Budget you should allocate to every campaign requires weighing a number of variables.

Let’s face it—it’s tough to know exactly how much your Facebook ads should cost.

In today’s article, we’ll talk through where to set your Facebook Ad budget in Ads Manager, why you must run test campaigns to determine your Facebook Ad budget baseline, and how to calculate exactly the cost of your next Facebook Ad campaign (without guessing).

Spoiler alert: you need the Facebook Ads Budget Calculator. It’s a smart and super easy to use tool our Facebook Ads specialists use every day. Read to discover how to claim your own copy, right now, for FREE!

YouTube Bumper Ads: The Complete Guide to Six-Second Success

December 2, 2019 1 Comment Brad Smith

How can your brand reach the billions of YouTube watchers? One of the most cost-efficient and straightforward ad types on YouTube is called Bumper ads.

YouTube Bumper ads give advertisers a creative way to increase brand awareness in an affordable format.

There are several benefits to implementing this type of YouTube ad.

However, since these non-skippable ads only run a few short seconds, creating compelling ads in the limited format can be a challenge.

To overcome all difficulties and create a winning YouTube Bumper ads strategy, you can start with this guide.

Top Instagram Updates in 2019 – November Edition (See You in 2020!)

November 27, 2019 204 Comments Ana Gotter

It’s that time, everyone– our last Instagram Updates post of the year!

2019 has brought us some incredible new features, including desktop publishing access, incredible Stories and Shopping features (the product launch sticker is still a personal favorite), and even the testing of augmented reality for shopping.

But the year isn’t done just yet!

Even as the end of our year is coming to a close (we’re almost through Holiday Season, y’all!), Instagram still has some aces up its sleeve!

We’ve got a few new features to go over just in time for your New Years’ Eve toasts, and since we all want to end 2019 and start 2020 on a good note, you won’t want to miss these!

Excited to see what’s coming our way soon?

Seven Innovative Holiday Advertising Strategies for 2020 (but you can start now)

November 26, 2019 1 Comment Brad Smith

The online world is noisier and more competitive than ever before.

And consumers are getting burned out.

Salesforce recently stated that “consumers are now immune to traditional advertising and marketing strategies.”

If your brand is getting lost in the noise, it’s time to do something different.

To prove yourself as a Top digital advertiser you need to think out of the box.

Here are a few innovative holiday advertising strategies you should try in 2020.

The 10 Google Ads Scripts You Want To Download (for Free) To Grow

November 25, 2019 1 Comment Animalz

Looking after your Google Ads campaigns takes too much time? And this is the only thing standing between you and your success? Make Google Ads Scripts do the grunt work then!

With Google Ads scripts, you have the ability to automate different aspects of your campaigns, like bidding budgets and placement exclusions.

Using scripts to control these processes frees you up to think at a higher level about how to make every ad campaign more successful.

In today’s article, we’ll walk you through how to set up Google Ads Scripts in your account and feature our favorite prebuilt scripts from Google.

We asked Top experts to handpick the 10 Google Ads Scripts that will help you level up your advertising, and that’s not enough!

You can download and keep, for free, the full version of each script. Just copy and paste the code into the script editor of your Google Ads account, your Google Ads script will start working for you right away!

Google Ads Negative Keywords List: Get it Right and Win Big in 2020

November 20, 2019 2 Comments Brad Smith

Are you already spending big on Google Ads, but still getting small results? I think I know why. Your Google Ads Negative Keywords List is wrong.

How did I know it? It wasn’t too hard to guess. I’ve been there and done that too.

There are a thousand small things you could be doing wrong with your Google Ads campaign. But there’s only one thing that most advertisers overlook: their Google Ads negative keywords list.

As an advertiser, you think about the keywords you want to trigger your ads, not the ones that don’t.

Get negative keywords right, though, and Google Ads can be the boost your business needs to hit the next level.

But go the other way, and your bank account (and brand, and clients, and everyone else) is in for some serious pain.

How To Create High-Converting Facebook Ads

November 19, 2019 Leave a Comment Ana Gotter

Facebook Ads has enormous potential. A few brands like AdoreMe and Rothys have exploded in popularity partially thanks to their strong and very prevalent ad campaigns, even though they were both in tough and oversaturated industries.

The key phrase there though isn’t just “ad campaigns,” it’s “strong” ad campaigns. Not every ad is a winner, which is something that all advertisers will learn the hard way– even those with great marketing teams and experienced copywriters.

Creating high-converting Facebook ads takes time, testing, and a lot of strategy. While we can’t do anything about the latter two upfront, we can help you write strong, high-performing copy that significantly increases the likelihood of whatever specific conversions that you’re optimizing for.

In this post, we’re going to look at how to create high-converting ads from the copywriting side of things, taking you step-by-step through the key strategies you should always be using.

How to Build Better Facebook Ads Reports and Step Up Your Game in 2020

November 18, 2019 Leave a Comment Animalz

Do you wish you knew exactly what to do to step up your Facebook Ads game? How to become the “hit machine” of advertising and make your boss swoon with the ROI of your campaigns? Don’t wait for a miracle, learn how to use Facebook Ads Reports instead.

Understanding which metrics to include in each report helps you build a narrative that adds valuable context about your campaigns (and about your Facebook Ads skills).

But with Facebook changing so often how they report on your campaigns, you must be up-to-date, or you’ll risk to miss out on important insights.

Selecting the specific campaign elements and the most relevant metrics to include when creating a Facebook ads report can be confusing.

To help you finish 2019 with a bang and be at the top of your game in 2020, we created this handy list of Facebook’s most recent reporting updates.

We cover all the metrics that have been added or refreshed, so you know how to assess your Facebook ads reports and find data-driven solutions guaranteed to improve your campaigns and boost your business results.

Academy

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

YouTube Bumper Ads: The Complete Guide to Six-Second Success

Seven Innovative Holiday Advertising Strategies for 2020 (but you can start now)

The 10 Google Ads Scripts You Want To Download (for Free) To Grow

Google Ads Negative Keywords List: Get it Right and Win Big in 2020

How To Create High-Converting Facebook Ads

How to Build Better Facebook Ads Reports and Step Up Your Game in 2020

Learn more

Education

From the Blog

Follow us