To make your Facebook ads more successful, you need to learn more about how they actually perform.
You can easily see inbound traffic to your site and maybe receive the occasional comment from a follower, but to get the most out of your ads it’s important to know what works.
With so many different metrics available it’s hard not to get overwhelmed with information.
Whether you’re just starting out or experimenting with a new campaign, it helps to know which specific analytics will help track your success.
The more you’re able to successfully track how each ad campaign is doing, the more you can learn from their performance.
We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. Over time we’ve learned a lot about Facebook Analytics and how you can use it to track whether you’re making or losing money on your ad campaigns.
Today we want to share our knowledge with you!