Facebook & Google Ads Blog

11 Must-Read AdEspresso Posts To Be at the Top of Your Game in 2020

December 18, 2019 1 Comment Ana Gotter

The end of 2019 is quickly approaching, and even though everything feels a little chaotic right now, there’s no time like the present to start thinking about the year ahead.

This is the time to refresh and make sure that your knowledge is current and you’re ready to go full-steam ahead!

We’re here to help you stay up to date, especially if you got busy throughout the year and missed a post or two!

So take some time to check out these 11 must-read AdEspresso posts so you can be sure that you’re at the top of your game before 2020 even rolls around.

Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)

December 17, 2019 2 Comments Paul Fairbrother

At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one will yield your business the best results?

Should you invest to produce a fancy video? Or would a simple image ad work? Or maybe it’s better to showcase more products with a slideshow? And what about the Facebook instant experience? Should you go all-in on mobile?

These are all serious, well-founded questions for which we must find the answer.

At the heart of any successful advertising campaign is, of course, the ad creative itself. And so the type of ad unit you choose can make or break your Facebook ad campaign.

In this experiment, we are going to put three of the most common Facebook ad formats – image, slideshow video, and carousel – in a head to head test.

Which one will win? Read on to find out.

8 Ways to Write Better Instagram Captions (With Examples!)

December 16, 2019 8 Comments Guest Post

A picture paints a thousand words, right? Not necessarily.

Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.

That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality.

How do you craft an Instagram caption for billions of eyes? You have a huge potential audience to appeal to but also a huge amount of posts to compete with every day.

What should you write? How do you get your audience to engage? What length is the best for your captions?

You’ll find the answers to all your questions (and more) in this post.

How to Master the Facebook Pixel Like a Pro (in 2020 and beyond)

December 12, 2019 26 Comments AdEspresso Ads Specialists

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is Facebook Pixel.

The pixel allows you to monitor how successful your Facebook Ads actually were—giving you more accurate conversion stats—and create custom audiences based on site traffic.

These are huge, exceptionally valuable benefits.

Anyone running Facebook Ads should absolutely, without a doubt have the pixel installed.

In this post, we’re going to go over everything you need to know about the Facebook Pixel, including what you can do with it, how to install it, and tools that can make the process a little easier!

And if you want to take the next step, we’ll also give you an exclusive chance to learn How to master the Facebook Pixel like a pro for FREE!

Twitter Hashtags You Should Use for Every Day of the Week in 2020

December 11, 2019 1 Comment Animalz

Back in 2007, when Chis Messina first proposed using the # symbol as a way to organize discussions on Twitter, no one could have imagined how powerful and popular Twitter Hashtags would be.

Today, Twitter hashtags are ubiquitous. Every brand, advertiser, and marketer on Twitter amends their tweets with hashtags.

And they’re much more than an organizational device—hashtags are one of the best tools you have for targeting specific Twitter users.

To help you level up your marketing in 2020, we’ve put together a list of the top Twitter hashtags to use for every day of the week. Let’s dive in!

22 Evergreen Secrets to Create Great Facebook Ad Design

December 10, 2019 112 Comments Ana Gotter

It’s not easy to know how exactly you want to get started when it comes to Facebook Ad design.

And when we say design, we don’t just mean the image itself.

We mean the big picture: copy, images, videos, and CTAs, the whole shebang.

There’s so much to take into consideration and it’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board.

With the right tools and strategies at hand, though, this process gets a lot easier and a lot more efficient.

To do so we invest our money and the brainpower of our experts to experiment and find out what really works and what doesn’t.

Google Ad Manager: Everything You Need To Know

December 9, 2019 1 Comment Brad Smith

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your business too?

Buying and selling ads and ad space can be complex. Your business might work directly with some advertisers and use ad networks like Google Ads and Amazon Advertising for others.

Managing all these moving parts can be a huge undertaking. That is where Google Ad Manager (GAM) comes in to play.

Google Ad Manager allows advertisers to cast a wider net and increase competition for ads by managing ads and ad space across multiple ad networks.

It also provides incredibly detailed targeting and reporting options.

This article will give you a complete breakdown of Google Ad Manager and how it can help your business get the most out of your ad budget and increase ad revenue.

Top Facebook Updates That You Can’t Afford to Miss – November/December 2019 Edition

December 5, 2019 148 Comments Ana Gotter

It’s really been one crazy year for Facebook marketing and advertising, with a major focus being on privacy and transparency concerns.

We’ve also gotten some great new features along the way in addition to those that were privacy-oriented, including the expansion of the Stories feature, the new Creator Studio, and the business features for Messenger.

It’s not over yet, though.

We’ve got one more list of Facebook updates for 2019, and Facebook clearly had no intention of slowing down just because we’re almost at year’s end.

This month we’ve got a look at new brand safety controls, limits on ads per page in 2020, responsive ads, and more.

They really have saved the best for last, and there’s a lot to cover.

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

December 4, 2019 3 Comments Paul Fairbrother

Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of research to find exactly the right person at exactly the right time – all manually.

However, in recent years the advances of A.I have opened up a wormhole of unlimited potential, allowing you to broadly target entire regions with the A.I doing most of the work….Or has it?

In this article, we dive deep into Facebook’s automated ad tactics playbook – Facebook Power5 – and see if human or machine comes out on top.

Our experiment will answer the burning question on every advertiser’s mind: Which is the best audience for Facebook Ads?
The result is mindblowing! Read More

How Much Will Your Next Ads Campaign Cost? Ask The Facebook Ad Budget Calculator (It’s Free)

December 3, 2019 12 Comments Animalz

Understanding how much of your Facebook Ad Budget you should allocate to every campaign requires weighing a number of variables.

Let’s face it—it’s tough to know exactly how much your Facebook ads should cost.

In today’s article, we’ll talk through where to set your Facebook Ad budget in Ads Manager, why you must run test campaigns to determine your Facebook Ad budget baseline, and how to calculate exactly the cost of your next Facebook Ad campaign (without guessing).

Spoiler alert: you need the Facebook Ads Budget Calculator. It’s a smart and super easy to use tool our Facebook Ads specialists use every day. Read to discover how to claim your own copy, right now, for FREE!

Academy

Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)

How to Master the Facebook Pixel Like a Pro (in 2020 and beyond)

Twitter Hashtags You Should Use for Every Day of the Week in 2020

22 Evergreen Secrets to Create Great Facebook Ad Design

Google Ad Manager: Everything You Need To Know

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

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