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Instagram Video Marketing: Everything You Need to Know

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When Instagram rolled out, it was all about the pictures. Now, it’s more accurate to say that it’s all about the visual. Pictures, of course, are still a staple part of the platform, but video is holding its own, too.

Videos can be shared in the newsfeed, in stories, and can be used to create high-converting ad campaigns, and each of those options has different considerations to keep in mind.

If you’re ready to maximize your impact with Instagram video marketing, this is the post for you.

We’re going to go over best practices, best strategies, and the best content to use on each individual type of Instagram post so that you get the best results on and off platform every time.

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Snapchat Ads: How To Start and Get Results in a Snap

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A couple of years ago, Snapchat ads were expensive, costing businesses hundreds of thousands of dollars. Ads could be purchased only through Snap’s sales team or third-party ad tools that often charged a fee.

But thanks to Snap Inc.’s self-service Ads Manager, now businesses of all sizes and budgets are able to advertise on Snapchat.

Instead of working through an auction partner like before, businesses can now buy and manage their ads through the Snapchat site or app.

In this guide to everything you need to know about Snapchat ads, we’re going to look at who uses this platform and why that’s important to your advertising efforts.

We’ll explain the different types of Snapchat ads available and when to use them, how to sign up for Ads Manager and create ads, how to manage and view your ads’ performance metrics.

Ready? Let’s get started.

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Instagram Live Video Examples That You can Use to Attract New Users

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New features are frequently added to Instagram as a way to keep up with the evolving needs of users. This year alone, over 20 new features were released on the platform. One of the most successful features to date is Instagram Live Video.

More brands are turning to it because “live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.”

But for all the advantages of Instagram live video, it isn’t immediately clear to business users how to use it strategically to attract new users — not just interact with followers.

With more businesses using Instagram to connect with their audience you need fresh and smart ideas to stay ahead of the game.

We selected some of the best examples of how to use Instagram Live Video to attract users and keep them engaged.

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Instagram Sponsored Posts: Everything You Need to Know

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Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform.

And they’re not just engaging with their very best of friends.

They’re engaging with brands, too, 10x more than they do on Facebook.

Since 60% of users are discovering new products on Instagram and more than 200 million visit a business profile at least once a day, this is one platform that you need to be really focusing on.

In this post, we’re going to go over exactly how to use Instagram sponsored posts for your business, including tutorials on how to create them,  when you should use them, and how they’re different from other types of Instagram Ads.

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5 Core Characteristics of Millennials and How to Market Based on Each One

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In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Is it a good reason to start marketing to millennials?

You won’t be alone out there. Many businesses want to get a piece of the $200 billion that millennials have at their disposal.

In order for your business to stand out and get a piece of the pie, your ads have to speak to the specific characteristics and needs of millennials.

Here, we’ll debunk myths that plague millennials, look at five central characteristics that define them, and highlight ways to market to millennials.

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Top Instagram Updates You Need to Know in 2018 – September Edition

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In the past few months of Instagram updates, we’ve seen the platform working hard to expand its features, transforming it further from a photo-sharing app to an engaging and highly-effective marketing platform for businesses, too.

This month, we’re seeing even more changes that continue along the trend, including new shopping features that could further define how people use Instagram and shop within the app.

We’re also getting more outstanding features that will help brands on Instagram like expanded security and new verification options, along with other cool features that can be used to help your content stand out and drive engagement.

I know. That’s a lot. That’s because there’s a lot to cover in this month’s Instagram Updates post, so let’s go ahead and get started.

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Instagram Feed vs Instagram Stories: Which is Best? (a $1,000 Experiment)

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August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won’t disappear after 24 hours!

Instagram Stories are here to stay. At least for the foreseeable future.

And with the imminent launch of Facebook Stories ads, we can expect quite a change in the way users share content from the News Feed to Stories on both platforms.

Are you planning to integrate Instagram Stories ads into your Instagram Ads strategy? Good choice!

But did you know that users perceive and use Instagram Stories and Feed in different ways, and are driven to both formats for different reasons?

Yes, BOTH formats. So before jumping in with both feet, you must know what to expect.

To ensure you get the most out of your marketing budget, we’ve done the groundwork for you with our latest $1,000 experiment.

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