Facebook & Google Ads Blog

CGI Instagram Influencers: 3 Strategies Marketers Can Learn From Lil Miquela

August 16, 2018 2 Comments Animalz

Instagram influencers aren’t new news. 89% of marketers agree that collaborating with influencers can boost brands success on Instagram.

The market size for influencers on Instagram globally is growing at 50% annually and projected to hit $2.38 billion by 2019. It means that everyone will be trying to get a piece of the cake.

You can go the traditional route, or you can be a pioneer, open your eyes, and figure out what’s trending and how you might be able to craft your own solutions.

The latest trend in influencers marketing is the rise of CGI characters like Lil Miquela

Although she is not real (from a biological perspective), Lil Miquela provides an array of real insights (from a business perspective) that marketers can take with them.

Read on to learn how you can capitalize on CGI Instagram Influencers’ success (regardless of your capabilities) to generate your own unique vibe on Instagram.

The 16 Best Video Editing Apps You Must Use In 2018

August 15, 2018 37 Comments Ana Gotter

Social videos are convincing, and they resonate with users; this is good news.

Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand.

But with the incredible technology available today, we have more resources than ever before to make this task more manageable.

We wrote this post for the first time in 2016; it included only five video editing apps. We updated it last year, adding six new (at that time) apps. But a lot has changed and improved since then– including some of the apps we’d initially written about!

In this update, we’re going to look at 16 of the best video apps and software for 2018 that will cover all your video editing needs, along with some best social video practices.

Are You Getting Ready for Sales Season?

August 14, 2018 Leave a Comment Ana Gotter

Are you getting ready for Sales Seasons or are you still enjoying the summer holiday season?

Have you started mapping out your Black Friday bargains and your Christmas shipping schedules?

Well, if you didn’t yet, it’s time to start NOW.

An essential part of getting ready for the holiday/sales season is starting early enough to truly be prepared when it comes rolling around. And the time to do that is summer.

In this post, we’re going to get you up to speed on what you should be doing for your Facebook, Instagram, and Google Ads so that everything will fall in place when the time comes.

The Ultimate Guide to Google Ads Ad Extensions

August 13, 2018 Leave a Comment Brad Smith

Ad Extensions are one of the best features of Google Ads.

But knowing when, why and where to use them is another story.

Throwing ad extensions on your ads for the fun of it is a surefire way to reduce your CTR and negatively impact your ads.

With so many options, it’s more critical than ever before to use them properly.

Since they play a role in your quality score, misuse can result in more than just bad CTRs (hint: your bottom line).

Here’s the ultimate guide to Google Ads ad extensions to help you decide which to use for future campaigns.

Pinterest Analytics: Everything Businesses Need to Know

August 9, 2018 3 Comments Ana Gotter

Pinterest doesn’t get as much attention as other social media marketing platforms, but it should.

Its user base is steadily growing, and the diversity of users is increasing too as more men are joining the previously women-dominated platform.

Pinterest also has a lot of selling power, with more than 93% of users using the platform to research buying decisions, and with more than 40% of Pinners having an annual household income of more than $100,000.

Just like with all social media platforms, success on Pinterest means being able to find the right content and strategies to connect with your audience.

But what about how to actually make sure that you’re on the right track?

Carefully monitoring your progress and performance on the platform is important, so we are going to focus entirely on Pinterest Analytics.

GDPR 10 Marketing Questions No One Has Answered (Yet)

August 8, 2018 3 Comments Animalz

The deadline for the EU General Data Protection Regulation (GDPR) compliance passed on May 25, 2018.

Now, if you’re investigated and found to be out of line with these strict requirements for handling personal data, you could be in trouble!

The first step is to conduct thorough research.

Instead of wading through blog posts, legal papers, summaries, and reviews, we went straight to the expert: Suzanne Dibble, one of the world’s best-known GDPR experts

We asked Suzanne Dibble 10 questions from the AdEspresso community that you won’t easily find answers to elsewhere.

Read on to be sure that you aren’t missing out on critical pieces of the GDPR and other regulatory knowledge that could land you in hot water.

How to Run a Webinar: AdEspresso’s 9 Steps Guide to Success

August 7, 2018 Leave a Comment Ana Gotter

Are webinars part of your inbound strategy? They should be. And if you procrastinate because you don’t know how to run a webinar, after reading this post you will have no more excuses.

A research shows that 62% of B2B marketers use webinars in their content marketing strategy to entice new leads and move existing ones further down the sales funnel.

Webinars can: efficiently showcase your company’s skills, assure a real-time interaction with your prospects, and become precious pieces of advanced content, once they are completed.

In this post, we’re going to take you through the process we used to create, promote, and run our last webinar, which ended up getting the highest number of webinar registrations and attendees of any AdEspresso webinar to date.

Feel free to copy and apply the strategies we used to your own content and replicate our great results for yourself.

Google Ads Rollout Is Here – Here’s What You Need to Know

August 6, 2018 Leave a Comment Brad Smith

Google Ads has undergone significant changes in the past few months and weeks.

On June 27th, Google Ads did a massive overhaul of their platform in what most refer to as “the new AdWords.”

But even more recently, Google has officially transitioned the platform into Google Ads.

As of July 24, Google AdWords has officially transitioned into Google Ads.

DoubleClick and Google Analytics 360 will merge into the brand-new Google Marketing Platform, and the Google Ad Manager will launch.

In this post, we will cover the latest news on Google Ads, what the platform looks like now and what changes you must know now.

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

August 2, 2018 3 Comments Paul Fairbrother

When creating Facebook ads, most of the creative has to fit within certain limitations.

For example, the image has to be a set ratio and size, and if the headline, or the link description, are too long, they get cut off.

That leaves the ad text as the primary variable, as it can be just a single word or the equivalent of a short story.

As the ad text has so many possibilities, we get asked all the time at AdEspresso which length is best?

The AdEspresso motto is: Never assume anything. Always test everything. So we invested $1,000 of real ad spend to find the scientific answer.

And we discovered that the best length for your Facebook ad text is… (Keep reading to know!)

A Step-by-Step Guide to Pinterest Marketing

August 1, 2018 32 Comments Ana Gotter

With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize.

Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too.

Pinterest marketing has also been skyrocketing to popularity amongst marketers.

This step-by-step guide to Pinterest marketing is going to provide marketers and businesses with everything they need to build a strong content marketing presence on the platform—including how to get your individual pins noticed.

A lot has changed in Pinterest marketing in the past year. We’ve got a new look to the ads manager, a whole new look to profiles, and a few new features on the platform.

We’ve updated this post accordingly, updating all information and pictures as necessary and taking a close look at what’s new.

Ready to see what’s new?

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The Ultimate Guide to Google Ads Ad Extensions

How to Run a Webinar: AdEspresso’s 9 Steps Guide to Success

Google Ads Rollout Is Here – Here’s What You Need to Know

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

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