When most people are setting up their campaigns on Facebook, they’re focused on right now results. I’ve seen this countless times when working with my clients on copywriting, with one of the first things they ask typically being “How fast will this drive sales?”
The thought that they’ll actually need to set up even basic sales funnels that utilize a few steps of retargeting is more than some people want to do when they’re hoping for a one-ad, one-impression, one-click, one-conversion type of situation.
And while that certainly would appeal to almost everyone (and can happen on a very small scale every so often), it’s not the norm.
Sometimes even complex funnels that are designed to nurture users through the digital sales funnel aren’t actually long enough to warm up certain users to the point where they’d actually become customers.
This is where long-term ad strategies come into play.
If you want to build stronger, more authentic relationships with customers over a longer stretch of time that, in turn, can result in conversions that you would have otherwise lost you need to think long term. And we’re here to show you the four best ways to do it.