Facebook Ads Blog

Top Facebook Updates That You Can’t Afford to Miss – April 2018 Edition

April 23, 2018 54 Comments Ana Gotter

Facebook has made a lot of big changes lately, and it’s generated a ton of conversation and questions from both users and businesses on the platform wondering exactly what this will mean moving forward.

The short answer: these changes are very good, even if they feel a little inconvenient while we adjust to them.

Ultimately, they’ll improve Facebook Ads for users and marketers alike, creating a win-win situation for everyone involved.

In this special edition to our Facebook Updates post, we’re going to be taking a look at the new “Facebook 2.0” and what it means not only for users but for the advertisers trying to connect with them.

We’ll have some of our top experts weighing in about the potential impact and how to prepare for it.

The Ultimate List of Free or Inexpensive Marketing Tools to Drive Success in 2018

April 19, 2018 1 Comment Andrew Tate

If you don’t have a large marketing budget, it can be confusing to figure out which marketing tools you are worth paying a bit more for, which have great free versions, and which you can do without.

Where to start?

Once you’ve taken some time to understand your audience, brainstorm the social media platforms and/or other distribution channels you will use, and list the campaign goals you’re looking to achieve, it’s time to build your toolkit!

We’ve compiled a list of the best free or inexpensive marketing tools your team can use to drive success in 2018.

Twitter Advertising in 2018 – The Complete Guide For Amazing Results

April 18, 2018 11 Comments Ana Gotter

Nowadays, Twitter advertising is continuously overshadowed by bigger, more popular marketing channels like Facebook, Instagram, and Pinterest.

With all these cool kids on the block, Twitter might seem like an advertising channel that has long lost its value.

But that’s not entirely true.

Twitter is making some big changes with how brands can and should be using the platform, which could potentially increase activity.

Even if it doesn’t rise back to its original superstar popularity, it’s still a powerhouse of a social media platform, and there’s a lot to be gained from it.

In this post, you’ll learn how to create high-performing Twitter Ads and get some inspiration from strong campaigns that have been run in the past.

10 Things We Learned Running an Online Facebook Ads Mastery Course

April 17, 2018 1 Comment Paul Fairbrother

Since we first founded AdEspresso, we’ve always aimed to be more than just a software solution (even if it is a really, really great one).

As our customer base picked up and we wanted to offer more, we established our Academy and University to provide articles, guides, and webinars on how to get the most out of your digital advertising.

One of our aims for 2018 was to take that to the next level and put everything together into a complete Facebook Ads Mastery course that could turn even a beginner into a Facebook ads expert.

As we had never run a full course before, our aim was to get 20 paying customers to cover the cost of the time it took to develop and deliver it.

To our surprise, by using the 10 techniques below we ended up with 200 participants, allowing us to expand the course with bonus content with the extra revenue.

Want to know how we did it?

Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success

April 16, 2018 3 Comments Brad Smith

The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market.

From text ads to remarketing, PPC marketers are reporting higher spending than ever before.

Budgets are skyrocketing for one reason: users are making more on PPC now than they were in the past.

Now is the time dive head first into PPC. But not so fast.

When it comes to AdWords, profiting takes more than setting and forgetting your plan and limiting a daily budget.

A single mistake is enough to sink your budget and destroy your campaign.

Here are the DO’s and DON’Ts that can make or break your AdWords management.

Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media (in March)

April 12, 2018 9 Comments Monica Maifredi

In the last few days, the eyes of a few million people all around the world were focused on Facebook while the social media platform CEO, Mark Zuckerberg, stood more than 10 hours before the line of fire of questions of the U.S. Congress.

Was it a Top or a Flop? Look at the numbers.

Facebook’s stock price on Tuesday rose about 4.5 percent, that boosted Zuckerberg’s net worth by $2.8 billion, according to Bloomberg.

In the last few days, the eyes of our “Top and Flop Facebook ad of the month” Committee were focused on AdEspresso’s Ads Gallery.

The long exam session on hundreds of Facebook ads was not broadcasted live (unlike Zuckerberg’s testimony before the joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington), but our Facebook ads experts judgment was as strict.

Were they able to find the Top and Flop Facebook ads of the month?

Yes! But something exceptional happened…

10 Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

April 11, 2018 1 Comment Andrew Tate

Since the launch of Instagram Stories in 2016, the format has taken off among advertisers. Users have demonstrated their love for Stories’ dynamic feel.

Agencies report 2-3X more engagement with Instagram Story posts than with regular content.

Marketers have published a slew of campaigns to test the new format over the past 20 months; however…

…The quality has been mixed while agencies figure out what kind of Story entices users and what bores them.

Below we’ve highlighted ten amazing Instagram Stories examples that reveal best practices from leading brands.

These Stories incorporate proven strategies and pro tricks that you can use right now to engage your audience and grow your business.

Tips for Creating Amazing Facebook Canvas Ads in 2018

April 10, 2018 4 Comments Ana Gotter

Want to up your Facebook game? Facebook Canvas is a great way to do it.

Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing out.

Facebook Canvas is a type of interactive post (or ad) that stands out in a user’s mobile newsfeed.

These posts can pack a lot of punch, allowing brands to go all in with content and information into just one canvas.

Because you build them from scratch and you have a ton of different options, however, many brands aren’t sure where to start when creating them.

In this post, you’re going to learn 8 tips to create an excellent Facebook Canvas, and several different strategies you can use to optimize for specific goals, getting you more results from your Canvas Ads every time.

Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today

April 9, 2018 1 Comment Brad Smith

Google AdWords conversion rate keeps you awake at night? You’re not alone!

The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less than 1%.

Even if you’re a master copywriter, it’s not going to guarantee you sales.

If nobody is converting on your AdWords ads, it’s likely due to a combination of key factors.

There probably isn’t a simple “quick fix” or “growth hack” that you can implement to suddenly see results.

But there’s something you can do. Right now.

Social Listening in 2018: 10 Ways for Brands to Succeed

April 5, 2018 1 Comment Guest Post

Here’s a stat that may surprise you: 96% of the people talking about your brand online probably don’t even follow you.

How are you supposed to engage in these conversations if you don’t know they’re happening?

The answer is simple: social listening software.

With social listening, your brand will be able to gauge the overall sentiment about your brand on social media.

This information will allow for better customer service, more competitive research, and the opportunity to boost your positive brand image (or reverse your negative one).

The information is all out there for the taking – all you have to do is listen.

Academy

10 Things We Learned Running an Online Facebook Ads Mastery Course

Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success

10 Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today

Learn more

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