Facebook & Google Ads Blog

The Ultimate Guide to Get Results With Social Proof Marketing

October 18, 2018 5 Comments Brad Smith

Social proof plays a major role in your customers’ purchase decisions.

Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and they buy products based on the testimonials they’ve read.

Even when people are impressed by your products and services, they almost always look at the actions of others to guide their decision-making process.

As a marketer, when you understand how social proof works and figure out how to work it into your campaigns, it’s easier for you to inspire customers to take action.

In this guide, we’re going to take a deep dive into how social proof works and give you everything you need to create winning campaigns. using social proof in your ads.

Let’s get started!

Instagram Video Marketing: Everything You Need to Know

October 15, 2018 1 Comment Ana Gotter

When Instagram rolled out, it was all about the pictures. Now, it’s more accurate to say that it’s all about the visual. Pictures, of course, are still a staple part of the platform, but video is holding its own, too.

Videos can be shared in the newsfeed, in stories, and can be used to create high-converting ad campaigns, and each of those options has different considerations to keep in mind.

If you’re ready to maximize your impact with Instagram video marketing, this is the post for you.

We’re going to go over best practices, best strategies, and the best content to use on each individual type of Instagram post so that you get the best results on and off platform every time.

Snapchat Ads: How To Start and Get Results in a Snap

October 10, 2018 8 Comments Animalz

A couple of years ago, Snapchat ads were expensive, costing businesses hundreds of thousands of dollars. Ads could be purchased only through Snap’s sales team or third-party ad tools that often charged a fee.

But thanks to Snap Inc.’s self-service Ads Manager, now businesses of all sizes and budgets are able to advertise on Snapchat.

Instead of working through an auction partner like before, businesses can now buy and manage their ads through the Snapchat site or app.

In this guide to everything you need to know about Snapchat ads, we’re going to look at who uses this platform and why that’s important to your advertising efforts.

We’ll explain the different types of Snapchat ads available and when to use them, how to sign up for Ads Manager and create ads, how to manage and view your ads’ performance metrics.

Ready? Let’s get started.

Split Testing Copy: How To Find What Works Best For Your PPC Campaigns

October 9, 2018 4 Comments Ana Gotter

Why you need a guide to split testing copy? Because your copy can -and will- make or break your PPC campaigns.

Sure, the images and videos can grab attention and even pique interest, but it’s going to be the copy that tells users why they should click or convert.

So you can bet that your Ad copy is what will determine whether they do or not.

Because of this, you cannot afford to ever be complacent when it comes to your Ad copy.

Split testing is the key to revealing what works and what not in your PPC campaigns, and in many cases, the answers may surprise you.

In this post, we’ll show you a process that you can use to create and split test your copy in order to produce higher-performing, higher-converting ads than ever before.

10 Facebook Ads Strategies To Maximize Your Holiday Advertising

October 8, 2018 3 Comments AdEspresso Ads Specialists

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”. Or, if you fancy hashtags, #CrazyCompetition

Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.

We also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone (Merry Xmas!).

Lost ad spend, little to no ROI, the boss getting more and more nervous…sound painfully familiar? Well, this year it’s going to be different. Do you know why? Because now you have AdEspresso on your side.

In this post, we’ll break down the top 10 Facebook Ads strategies you need to implement to make this holiday season your most profitable yet!

And as icing on the cake, we have two incredible surprises for you! Keep on reading to find out!

Instagram Live Video Examples That You can Use to Attract New Users

October 3, 2018 Leave a Comment Animalz

New features are frequently added to Instagram as a way to keep up with the evolving needs of users. This year alone, over 20 new features were released on the platform. One of the most successful features to date is Instagram Live Video.

More brands are turning to it because “live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.”

But for all the advantages of Instagram live video, it isn’t immediately clear to business users how to use it strategically to attract new users — not just interact with followers.

With more businesses using Instagram to connect with their audience you need fresh and smart ideas to stay ahead of the game.

We selected some of the best examples of how to use Instagram Live Video to attract users and keep them engaged.

Instagram Sponsored Posts: Everything You Need to Know

October 2, 2018 1 Comment Ana Gotter

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform.

And they’re not just engaging with their very best of friends.

They’re engaging with brands, too, 10x more than they do on Facebook.

Since 60% of users are discovering new products on Instagram and more than 200 million visit a business profile at least once a day, this is one platform that you need to be really focusing on.

In this post, we’re going to go over exactly how to use Instagram sponsored posts for your business, including tutorials on how to create them, when you should use them, and how they’re different from other types of Instagram Ads.

Facebook Ads vs Google Ads: When To Use Each Ad Network

October 1, 2018 11 Comments Brad Smith

Google Ads and Facebook ads dominate the online advertising space.

If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.

Facebook currently has two billion monthly active users, making it a hotbed for user activity.

Google Ads reaches billions of people each and every day.

Both of these networks excel when it comes to delivering results.

So, when it comes to Facebook ads vs Google Ads, which platform is better?

Which one is right for your business? Well, that’s what we’re here to find out.

Here’s how to make the right choice for your business.

Top Instagram Updates You Need to Know in 2018 – September Edition

September 26, 2018 119 Comments Ana Gotter

In the past few months of Instagram updates, we’ve seen the platform working hard to expand its features, transforming it further from a photo-sharing app to an engaging and highly-effective marketing platform for businesses, too.

This month, we’re seeing even more changes that continue along the trend, including new shopping features that could further define how people use Instagram and shop within the app.

We’re also getting more outstanding features that will help brands on Instagram like expanded security and new verification options, along with other cool features that can be used to help your content stand out and drive engagement.

I know. That’s a lot. That’s because there’s a lot to cover in this month’s Instagram Updates post, so let’s go ahead and get started.

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Split Testing Copy: How To Find What Works Best For Your PPC Campaigns

10 Facebook Ads Strategies To Maximize Your Holiday Advertising

Facebook Ads vs Google Ads: When To Use Each Ad Network

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