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5 Trending Instagram Hashtags for Every Day of the Week

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It’s no secret that hashtags can help you reach more people on Instagram (and other social media platforms). But if you want to reach the right people, you’ll need to use relevant hashtags aligned with both your brand and the content you publish.

If you’re out of hashtag ideas, daily hashtags are a fun trend you can lean on. They’re popular, they’re always relevant, and they can inspire your posts and captions.

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Ready to become a hashtag #expert? Keep reading!

(And if you’d like to learn more about how hashtags can increase your reach on Instagram, check out this guide to creating an effective hashtag strategy.)

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The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)

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It’s easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you’re planning a new ad campaign.

But before you say “bye” to Bing, you might want to consider this: while Google is the world’s most widely used search engine, people still make over 12 billion searches with Bing monthly. And these users are unique. Approximately 38% of them earn $100,000 or more annually, 33% have a Bachelor’s degree, and the majority are aged 24 or over.

But that’s not all. Currently, Bing Ads reaches 44 million desktop users that Google Ads doesn’t. This tells marketers something crucial: when you ignore Bing Ads, you limit your marketing reach.

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So what should you do? Read on to find out.

In this article, we’ll tell you everything you need to know about Microsoft Advertising, including what types of ads Bing offers in 2021, how to set up a Bing Ads campaign, and how Bing Ads compare to Google Ads.

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How to Get More Reach with the Right Instagram Hashtags

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Twitter may have invented social media hashtags, but Instagram put them on the map. Instagram hashtags are vital, especially if you want to increase your reach to connect with more members of your target audience.

These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.

If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go, especially now that users can follow entire hashtags just like they can follow specific users. It’s essential to be strategic, creative, and intentional about your hashtag research and usage.

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Why You Need to Try Instagram Explore Ads (and How to Make Them)

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Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, too.

Instagram’s Explore Ads allow advertisers to show sponsored content on the Explore page, where users go to browse images and videos that the app has curated based on their past behavior and interests. They’re an exciting placement option because they reach people who don’t already follow you while they are in prime discovery mode. 

In this post, we’re going to go over everything you need to know to get started with Instagram Explore Ads, including why you should use them and how to set them up.

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How to Create Successful IGTV Ads: 6 Tips

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Video content has been taking the internet by storm. In Q3 of 2020, almost 30% of online viewers were spending over ten hours a week consuming video content.

Videos can captivate audiences and deliver a message in a way that static content just can’t. When Instagram launched IGTV as their answer to YouTube, allowing users to craft longer-form content for the first time, the platform gained new momentum. And the format’s success opened the door to IGTV ads.

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If you’re new to the format, getting started with Instagram IGTV ads can seem a bit daunting, but once you know the basics, it becomes a lot easier. Stick around to learn about the different kinds of IGTV ads at your disposal, how much you can expect to spend on them, and how to optimize IGTV ads for success.

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4 Tips for Creating the Best Instagram Reels Ads

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Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts.

And now, unsurprisingly, brands can further capitalize on the format’s popularity and reach targeted audiences with Reels ads.

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Keep reading to learn what Instagram Reels ads are and how to create Reels ads that are engaging and effective.

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Why You Need a Facebook Ads Audit (Free Template)

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If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into play.

 

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Facebook Ads audits are essential to assess the overall performance of your campaigns. In this post, we’re going to go over exactly what’s included in a Facebook Ads audit, how to perform one, and share a free Facebook Ads audit template to make the process easier.

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