Facebook & Google Ads Blog

Google Ads Attribution: Find your North Star and Place the Right Bid

May 26, 2020 2 Comments Guest Post

Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business? How do you set up the right budget for your Google ads campaigns? Where and when do you move this budget?

Ideally, we want to spend money on where our sales are coming from. But where our sales are coming from depends on the attribution model.

When it comes to choosing an attribution model, it feels like you are picking an entire ‘belief system.’

In this article, you’ll learn how to reverse engineer what the right bidding systems are for your campaigns based on the status of your operation and how this can determine which Google ads attribution model you should use for your bids and budgets.

How to Get the New Facebook Blueprint Certification

May 26, 2020 11 Comments Animalz

With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery of the space to remain competitive.

The Facebook Blueprint certification exams are how you officially gain that mastery.

Becoming Blueprint-certified shows that you have a complete understanding of Facebook advertising, from building a strategy to implementing it and analyzing the results.

Gaining the coveted badge of “Certified Marketer” proves to your employer, your colleagues, and your customers that you’re at the top of your game.

It’s no surprise, then, that getting your Facebook Blueprint certification isn’t easy — it takes time, experience, and hard-earned cash to complete.

But don’t worry, we’re here to guide you! We’ll show you exactly what to do and where to go to earn your certification.

Is Your Website a Lead Building Machine? 6 Questions to Discover It

May 21, 2020 2 Comments Guest Post

If you want to drive continued sales for your company, you need to master the art of lead generation and make sure that your website is actively helping your lead building efforts.

The problem, of course, is that the internet is a crowded place. How are you supposed to make your website stand out from your competitors in a way that will fuel new leads and sales?

The good news is that as we begin a new decade, marketers have more res available than ever before to help them maximize their lead generation efforts.

Here are the six questions you have to answer to make sure your website (and other digital content) is optimized to better reach prospective buyers.

Top Instagram Updates in 2020 – May Edition

May 20, 2020 206 Comments Ana Gotter

People want content right now, and it’s up to you to hold up your end of the bargain.

Part of offering continually great content, of course, is staying up to date on all of the latest and greatest in social media trends.

This past month, Instagram alone has given us some incredible new features (or at least a first look at them!).

Let’s take a look at each of these changes and what they mean for you.

50 Call To Action Examples (and How to Write the Perfect CTA)

May 19, 2020 30 Comments Ana Gotter

Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action.

And since we want all of our readers and customers here at AdEspresso to maximize those conversions — getting both more sales and better ROI — we’re going to dive deep into CTAs here.

In this post, you’re going to see 50 diverse Call-To-Action examples (actually more than 50 since we threw in some extras to make our points).

We’ll also show you how to use them and provide some advanced copywriting tips to help you craft the perfect CTA.

Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

May 18, 2020 12 Comments Animalz

Since the launch of Instagram Stories in 2016, the format has taken off among advertisers.

To help you take advantage of the feature, we’ve highlighted 20 of the best Instagram Stories examples that reveal advertising best practices from leading brands.

Never used Instagram Stories ads before? Don’t worry! We’ll walk you through setting up your first ad.

We also included some proven strategies and pro tricks that you can use right now to engage your audience and grow your business.

5 Marketing Tools for Remote Working (that Your Team Will Love)

May 13, 2020 1 Comment Ana Gotter

Remote work has been increasing rapidly over the past five years, and in this peculiar time, more businesses than ever before are in WFH mode, and finding the best marketing tools for remote working teams has become a need.

Many are quickly learning that working from home has its own unique benefits and a few drawbacks.

As a freelancer who works exclusively remotely and as a third-party contractor with a large number of clients, I’ve gotten familiar with these tools and can vouch for their effectiveness.

In this post, we’re going to take a close look at five highly effective and easy-to-use marketing tools that facilitate remote work for team members.

Google Ads Keyword Planner: What Has Changed (And How To Use It)

May 11, 2020 23 Comments Brad Smith

It’s no secret, Google search ads are getting expensive. Thanks to extreme growth in CPC, the penny clicks of days past are no more. The new Google Ads Keyword Planner can’t turn back time, but it can surely boost your campaigns’ performance.

In highly competitive fields, like law and accounting, specific keywords can cost as much as $192 for a single click. And with a median CPC of $1.42 for every single click, it’s more important than ever that you target the right keywords.

Thankfully Google’s updated keyword planner gives you more insights than ever, which will help you maintain and improve performance with less effort.

But before you start trying to learn how to perfect your keyword research with the new Google Ads keyword planner (previously Google Adwords keyword planner), you need to get your basics in order.

Online Reputation Management: What It Is & Why You Need It

May 7, 2020 Leave a Comment Animalz

Your business works hard to keep your customers happy. You connect with customers one-on-one and tirelessly develop new products and features to meet customers’ needs.

But even with the best customer service, a business is bound to see its reputation take a hit every now and then.

A customer posts an angry review for the whole internet to see. Or a less-than-flattering media story spreads far beyond what you expected.

That’s where online reputation management comes in.

By actively managing your reputation, you can minimize negative customer feedback and keep your online presence as positive as possible.

To help you get started, we’re walking through the what, why, and how of online reputation management—including strategies you can use for your business.

Healthcare Marketing: 9 Pro Tips to Attract More Patients Quickly

May 6, 2020 Leave a Comment Ana Gotter

Hospitals, dentists, doctor’s offices, and even insurance companies have their hands full at any given point in time. A lot goes into running any kind of healthcare practice or organization, and you have to be focused on putting the patient’s care first. But you need a good Healthcare marketing plan too.

It’s more than a full-time job, which means that the healthcare marketing work you’re doing should absolutely be as effective as possible in getting you more patients through the door in less time and ideally for as small of a marketing budget as possible.

Having the right healthcare marketing strategies and knowing how to optimize them with best practices is key, and for most practices, that means finding an effective balance between creating strong organic content and optimizing it with PPC campaigns.

In this post, we’re going to take a close look at 9 healthcare marketing tips that are effective in attracting patients quickly while keeping you on budget.

Academy

Google Ads Attribution: Find your North Star and Place the Right Bid

Is Your Website a Lead Building Machine? 6 Questions to Discover It

50 Call To Action Examples (and How to Write the Perfect CTA)

Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

5 Marketing Tools for Remote Working (that Your Team Will Love)

Google Ads Keyword Planner: What Has Changed (And How To Use It)

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