Facebook Ads Blog

The 2018 Guide to Facebook Analytics

May 23, 2018 1 Comment Andrew Tate

To make your Facebook ads more successful, you need to learn more about how they actually perform.

You can easily see inbound traffic to your site and maybe receive the occasional comment from a follower, but to get the most out of your ads it’s important to know what works.

With so many different metrics available it’s hard not to get overwhelmed with information.

Whether you’re just starting out or experimenting with a new campaign, it helps to know which specific analytics will help track your success.

The more you’re able to successfully track how each ad campaign is doing, the more you can learn from their performance.

We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. Over time we’ve learned a lot about Facebook Analytics and how you can use it to track whether you’re making or losing money on your ad campaigns.

Today we want to share our knowledge with you!

The Complete Resource to Understanding Facebook Ads Cost – 2017 Benchmarks!

May 22, 2018 109 Comments Ana Gotter

There’s a question we hear all the time, and see plastered everywhere: How much do Facebook Ads cost?

We see the question a lot, and one of the only consistent answers we see is “it depends on a lot of factors.” This is absolutely true.

There’s a lot that goes into understanding Facebook Ads cost; everything from your audience to your bidding plan to ranking Facebook gives you directly affects and influences how much you’re going to pay.

We’ve just analyzed well almost 300 million dollars of ad spend (285M by the time we are writing this) during this past year!

This provides us with Facebook Ad cost averages for the entire 2017 year to compare across the quarters.

It might not be able to tell you exactly how much your specific campaign is going to cost, but it’s going to give you a good reference point of the current costs of Facebook Advertising today.

Google AdWords 101 – The Guide That Takes You From Zero to Hero

May 21, 2018 9 Comments Brad Smith

Google AdWords launched in 2000 (Y2K baby!) when Google was already handling 20+ million searches every day.

Now they handle billions per day, and AdWords has millions of advertisers using their platform to reach new customers.

The Wall Street Journal estimates that 40 cents of every new digital advertising dollar in 2017 was spent on Google.

Google AdWords seems pretty simple: It’s online advertising on Google’s search network or sites connected to it.

The goal is to bring in new customers to buy your products or services based on search queries conducted by actual people.

But AdWords is tough to navigate. And if you don’t take advantage of all the new features and strategies, your AdWords success can turn into a nightmare.

That’s why we constantly update our Google AdWords 101 guide, the resource that takes you from zero to hero in no time.

Let’s discover what’s new in may 2018!

How the Best Brands Are Crafting Their Instagram Stories

May 17, 2018 Leave a Comment Andrew Tate

Instagram Stories is already becoming a very competitive channel for marketing.

Brands are generating tons of content to stay visible at the top of viewers’ screens every day.

If your brand has a presence on Instagram, you need to produce captivating Instagram Stories to engage audiences and keep competitors from taking up too much airspace.

To create great Instagram Stories, you don’t need a large budget or agency polish. You just need to engage with your followers genuinely.

With Stories, you’re focusing on connection, rather than conversion. Engagement is the most important goal.

Today we’ll dig deep into how the best brands are crafting their Instagram stories to maximize engagement. So you can get inspired and… do better!

CPC is a Fraud: What You Need to Focus on For High ROI PPC Ads

May 16, 2018 1 Comment Brad Smith

$100 CPC? Alright team, move on to the next one.

$50? That’s outrageous. I refuse to pay that much for a single click.

I’m sure you’ve either heard or uttered similar phrases before, right?

I’m guilty of it too.

When running PPC campaigns for clients (years ago), CPC was a big concern for them. Therefore, it was for me, too.

But the truth is that CPC doesn’t mean jack.

It’s a useless metric. And honestly, it’s likely killing your bottom line.

Here’s why CPC is a waste of time and what you should be focusing on instead.

Facebook Ad Types: Why Collection Ads and Carousel Are Killing It (and How to Use Them to Your Advantage).

May 15, 2018 Leave a Comment Guest Post

As we all know, Facebook is an extremely powerful advertising platform, but -as we experienced firsthand- the increased competition has led to substantial increases in advertising costs.

Leveraging ad types to your advantage is key to unlocking the platform’s full potential in any industry.

With the same ad copy and targeting, conversion rates, CTR, ROI, and other key metrics can differ substantially simply by changing ad types.

There are a lot of Facebook ad types you can pick from, but some can perform better than others if you know the tricks.

Collection ads and Carousel ads, for example, have a pretty solid record of success stories.

Will yours be the next?

Is Google AdWords Right For Your Business? Here’s How To Research and Find Out

May 14, 2018 1 Comment Brad Smith

Google AdWords has long been referenced and touted as a great place to bring in new sales and leads for your business.

But we’ve all heard the horror stories along with the successes, too: Losing money, failed campaigns, sinking budgets and going bankrupt fast.

It’s true, AdWords is essentially gambling: you are putting your own money on the line hoping that clicks convert. So… is AdWords right for you?

We could say yes, based on the fact that Google is the most widely used search engine in existence, meaning you can reach almost any target audience searching for any product or service.

But it’s not so easy.

In today’s guide, we’ll walk you through the right steps to find out if Google AdWords is right for your business. Let’s get started.

AdEspresso Updates – Automatic Post Promotion, AdWords, and More

May 10, 2018 Leave a Comment Ana Gotter

There’s nothing I quite love writing more than AdEspresso updates posts, or, as we call it, AdEspresso Changelog.

The AdEspresso team works day in and out to bring you the new features that you’re asking for, and every changelog that we release means that they’ve done just that.

This set of updates is one that I’m particularly excited about.

We’ve got five big AdEspresso updates. Three of them will help you streamline and even automate or improve different aspects of your ad creation process, new expansions of our marketing services, and one big update that’s been requested for awhile in our new Google AdWords capabilities.

The Complete Guide to Post Distribution for Marketers

May 9, 2018 2 Comments Ana Gotter

Have you ever written The Best Blog Post Of Your Life and been sure that the second you published it, it would go viral?

And then you hit that button for it to go live, ready for the onslaught of traffic.

And then nothing. Maybe you get a like or a comment, but that’s about it.

You are not alone.

Great content, after all, is only the first step in content marketing.

Distribution and promotion is the next crucial step, but it’s one that too many people forget about.

Google AdWords Latest Updates – All You Need To Know [2018]

May 8, 2018 13 Comments Brad Smith

Google AdWords Updates are not as frequent as Facebook or Instagram, but this doesn’t mean they are less important.

Since the new AdWords UI was launched at the end of 2017, Google has introduced a few improvements to make your advertising more fruitful.

That now includes ways to save you time and increase your reach.

In fact, two of the latest updates focus on growing your reach with Outstream Video Ads and Affiliate Location Extension for YouTube.

There’s more, though. Let’s discover what’s new on Google AdWords.

Academy

The 2018 Guide to Facebook Analytics

The Complete Resource to Understanding Facebook Ads Cost – 2017 Benchmarks!

Google AdWords 101 – The Guide That Takes You From Zero to Hero

CPC is a Fraud: What You Need to Focus on For High ROI PPC Ads

Facebook Ad Types: Why Collection Ads and Carousel Are Killing It (and How to Use Them to Your Advantage).

Is Google AdWords Right For Your Business? Here’s How To Research and Find Out

AdEspresso Updates – Automatic Post Promotion, AdWords, and More

Google AdWords Latest Updates – All You Need To Know [2018]

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