Facebook & Google Ads Blog

Facebook Ad Transparency Tool: What It Can and Can’t Do

July 12, 2018 Leave a Comment Ana Gotter

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both authentic and transparent.

Facebook has made a lot of big changes very quickly on the platform to prevent something similar from happening in the future.

There are stricter restrictions on retargeting, custom audiences, and so much more. You can read about a lot of these here.

There’s another new feature that will help protect users by increasing transparency on the platform: the new Facebook Ad transparency tool. It allows users to see all the ads a Page is currently running.

In this post, we’re going to go over how to access the tool, what it means for businesses, and what exactly it can and can’t do.

Not enough? Ok, we’ll also explain why you should be using other competitor research tools (like our Ads Gallery!) for best results.

Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)

July 11, 2018 76 Comments Massimo Chieruzzi

Facebook ads bidding has a huge effect on your ad results.

If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to master.

You also need to know how to target the right Facebook audience and optimize your ad bidding.

This article includes all the information you need to know about Facebook ads bidding in 2018.

We’ve just updated it with the latest news and insights to give you the timely overview you need for best ever campaign results, so keep on reading.

We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)

July 10, 2018 62 Comments Andrew Tate

In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.

Today — nearly three years later — this has grown more than 20X: we analyzed 752,626 ads!

While some of our original results have remained constant (the most popular headline is still five words long), a lot has changed.

The information will help underpin the creation of even more targeted and valuable ads in 2018.

There is no better time to dig into the details of what makes a Facebook ad successful.

Read on for more insights from this massive data set!

Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success

July 9, 2018 3 Comments Brad Smith

If you are staying up to date with all things Google and Google AdWords, you might have heard of the mobile-first index.

It’s easy to ignore if you are only interested in PPC success, but that’s a big mistake.

In fact, the mobile-first index will have a direct impact on advertisers using Google AdWords.

How? Why?

Well, that’s what you are here to find out.

Here’s everything you need to know about the mobile-first index, how it will impact your advertising efforts and what you can do to continually succeed.

Google AdWords Latest Updates – Say Hello to Google Ads (and more)

July 5, 2018 15 Comments Brad Smith

When Google AdWords rolls out updates, you want to know about them.

Utilizing the latest feature can save you time and help you profit the most from your advertising efforts.

This year, Google has already unleashed some helpful updates. But nothing compares to what happened on June 27, when Google announced a complete rebrand of its advertising products.

It’s official: starting July 24 Google AdWords is becoming Google Ads, DoubleClick and Google Analytics 360 will be merged into the brand-new Google Marketing Platform and the Google Ad Manager will be launched.

If you want to learn more about these changes, you’ve come to the right place.

Let’s discover what’s new on Google AdWords.

The 9 Social Media Analytics Tools Your Agency Needs in 2018

July 4, 2018 1 Comment Andrew Tate

If you’re a quickly growing agency, you need to constantly be collecting and analyzing your results. This can be a make-or-break in keeping up your momentum, making sure you are delivering for your customers and generating new insights for them (and you) on a regular basis.

For example: how do you know which Facebook Ad formats are outperforming? Is this only for particular audiences or for everyone? Which social media platforms are the most popular right now? What recommendations should you give to different types of customers, based on their size, industry, and location?

You can pore back through your notes, rack your brains, or — you can invest in some cutting-edge tools that will quickly organize and delve into your own data, your customer’s data (if they give it to you), and, at times, even public industry data.

We’ve highlighted nine of our favorite Social Media Analytics tools in this post, to give you a sense of how powerful these platforms can be in driving your business, along with price points and tips and tricks on how to get the most out of their features.

How To Optimize Your Instagram Account For Shopping (With Examples!)

July 3, 2018 Leave a Comment Andrew Tate

Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform?

First, it was quick links to click-through to a brand’s website for browsing.

Then, Instagram added shoppable tags directly into posts!

In May, the company secretly followed up with a native payments option.

Instead of having users navigate to a third-party site for checkout, for a few select accounts Instagram now makes it possible for transactions to occur directly on its platform.

In this post, we detail the latest Instagram shopping capabilities for brands, and show you how to go about taking advantage of them!

Top Instagram Updates You Need to Know in 2018 – June Edition

June 28, 2018 85 Comments Ana Gotter

When it comes to Instagram updates, we’ll sometimes get one big new feature (if we’re lucky) and a lot of little ones.

New stickers, new camera effects, things that absolutely matter and can help us step up our marketing game, but nothing necessarily overwhelming.

That is not what happened this month.

In June and very late May, we’ve got four new really big updates that will majorly impact how we’re marketing on Instagram.

Each is significant, ranging from news about the algorithm to the much-talked-about IGTV (yes, that’s Instagram Tv!).

7 Facebook Advertising Myths Debunked – All New 2018 Edition

June 27, 2018 33 Comments Massimo Chieruzzi

This Facebook Ads myths post was written for the first time in early 2015.

At that time the most common myths were things like: “Facebook Ads are just for branding”, or “Most Facebook Ad clicks are fake”, also “Facebook Ads are not a good way to promote B2B products”, and more.

And we debunked them. ALL!

At the end of 2016, we had a new whole set of Facebook ads myths.

Legends like: “Instagram Ads Cost Too Much/Don’t Matter”, and “Facebook like Likes Don’t Matter” or the everlasting “Facebook Ads is Dead”. And we debunked them too.

Nowadays, Facebook is seen by most marketers as both a mature platform and a reliable advertising channel. However, some early-day myths have survived and it’s time to debunk them, once and for all.

Everything You Need to Know About Facebook Groups (2018 Update)

June 26, 2018 52 Comments Ana Gotter

How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number and couldn’t list off every single one. I know I couldn’t.

You know what else I’d bet money on? That there are a few groups that you’d be able to think of immediately. Those that offer value to you, in which you engage and build relationships with fellow members.

This is the standard that all groups should aspire to uphold.

In this extended post, we’re going to go over every single thing you need to know about Facebook groups, including the new group updates, why you should be using them, how to create and maintain groups, best practices, and so much more.

Once you’re done the reading, you’ll have everything you need to get your group not only up and running, but thriving, too!

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Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)

Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success

Google AdWords Latest Updates – Say Hello to Google Ads (and more)

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