So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both authentic and transparent.
Facebook has made a lot of big changes very quickly on the platform to prevent something similar from happening in the future.
There are stricter restrictions on retargeting, custom audiences, and so much more. You can read about a lot of these here.
There’s another new feature that will help protect users by increasing transparency on the platform: the new Facebook Ad transparency tool. It allows users to see all the ads a Page is currently running.
In this post, we’re going to go over how to access the tool, what it means for businesses, and what exactly it can and can’t do.
Not enough? Ok, we’ll also explain why you should be using other competitor research tools (like our Ads Gallery!) for best results.