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How To Use Workplace by Facebook To Your Advantage

June 19, 2018 Leave a Comment Andrew Tate

There’s been a lot of talk about what a paid version of Facebook might look like and how it would affect the marketing landscape in the future.

We can get a glimpse of that by taking a look at Workplace by Facebook.

Workplace is Facebook’s version of an internal collaboration tool, like Slack or HipChat. Businesses pay on a per-user basis to set up their own private instance of Facebook for their teams.

With Workplace you’ll not only see internal communication and collaboration improve, we’ve found that it is a great tool for brainstorming, mining information, and amplifying the overall reach of content you create.

In this post, we’ll dive into the different features that Workplace by Facebook provides and talk about how they can help marketing teams of any size improve!

AdWords Audit: The 7-Steps Checkup Your Account Needs

June 18, 2018 Leave a Comment Brad Smith

Google AdWords is one of the most complicated platforms in the marketing space. With countless tools, reports and ways to spend money, you can’t take anything lightly.

And when real dollars and your company’s bottom line are at stake, even small mistakes can add up to significant impacts. Potentially bankrupting your marketing budget in just days or weeks isn’t hard if you don’t keep up with your account.

But this won’t happen to you if you take good care of the health of your AdWords account by carrying out regular audits.

A good AdWords audit doesn’t just seek to find weak points or point out flaws. It helps you fine-tune your AdWords account to generate more revenue and profit with less money and way less time.

Here’s how to audit your AdWords account for better performance in just a few easy steps.

Instagram Ads Strategy: 7 Effective Tactics to Maximize your ROI

June 14, 2018 Leave a Comment Guest Post

Instagram’s latest internal figures show 25 million businesses have a profile on the network, and over 200 million users visit at least one business profile every day.

With over 500 million daily active users it’s safe to say that your target audience is more than likely already using Instagram.

Instagram users aren’t just merely existing on the platform; they are highly engaged.

75% of Instagram users take action, such as visiting a website, after looking at a brand’s post. That’s a massive opportunity for your brand.

As a business that wants to build a community of loyal customers, you can’t afford to ignore Instagram marketing.

While the lack of traceable links makes analyzing your ROI a difficult task, you can start by following these proven tactics to get your Instagram strategy off the ground.

Google Hotel Ads: What You Need To Start Your First Campaign Today

June 13, 2018 1 Comment Brad Smith

Think of the last time you booked a trip or bought a hotel for travel: Where did you start?

If you started with a Google search, you’re not alone.

Even back in 2012, 96% of travelers started their hotel planning journey with a search engine.

Travelers are still using search engines the majority of the time when looking to book a new hotel.

But with increasing competition, it’s harder than ever to rank high organically.

And basic search network ads for your hotel aren’t compelling enough.

Thankfully, Google has the antidote: Google Hotel Ads.

Here’s all you need to know about Google Hotel Ads and how to start your first campaign today.

Instagram Caption: The Secret 7-Ingredients Recipe

June 12, 2018 Leave a Comment Guest Post

A picture paints a thousand words, right? Not necessarily.

Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.

That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality.

But crafting the perfect caption that captures millions of eyes isn’t an easy task.

What should you write? How do you get your audience to engage? What’s the perfect length for your Instagram captions?

You’ll find the answers to all your questions (and more) in this post.

How To Use Facebook Analytics Tool to Grow Your Business

June 11, 2018 10 Comments Paul Fairbrother

Facebook quietly rolled out its new Analytics tool in May. Most brands don’t even know it exists yet!

It’s a powerful platform (with a mobile app version) that rivals Google Analytics and helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook channels, including desktop, messenger, and more.

While Facebook Analytics is enormously valuable, it can be a challenge to set up and understand.

So we’ve broken it down in this guide to mastering Facebook Analytics!

The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?

June 7, 2018 6 Comments Paul Fairbrother

When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery.

Should you go for Conversions? Landing Page Views? Link clicks?

That’s what we’ve been wondering too…

Here at AdEspresso, when we have a question we must get an answer, you know that!

What’s the best way to find a “scientific” answer? To put some money and run an experiment.

Don’t reach for your wallet yet. It’s our treat! Read more

Why You Need Single Keyword Ad Groups (SKAGs)

June 6, 2018 3 Comments Guest Post

To put it simply, Single Keyword Ad Groups -SKAGs- are a way for you to gain more control and achieve higher performance from your AdWords account.

But why are SKAGs such a big deal for PPC performance?

Because using SKAGs can keep you safe from your biggest fear when it comes to PPC: burning your ad budget on irrelevant traffic.

This Single Keyword Ad Group approach isn’t just for AdWords.

It works for social (Facebook, Twitter, LinkedIn, etc.) and display networks as well, and it’s insanely easy to take advantage of.

Lucky for you, we’re covering the ins and outs of SKAGs in this post.

Instagram Analytics: Everything You Need to Know

June 5, 2018 3 Comments Ana Gotter

Do you know how effective your Instagram marketing is? Are you aware of how it interacts with your overall marketing efforts?

Could you tell me how many people clicked on your profile link to get to your site, or how many people messaged you for more information?

If you don’t know the answers to these questions, you should.

And, even better, you can find these answers easily without a lot of effort or needing to spend a penny.

All of this information is available to you through Instagram analytics program, Insights.

While it’s not quite as in-depth as Facebook’s Insights just yet, there’s so much you can learn.

Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign

June 4, 2018 3 Comments Brad Smith

Google is the top search engine in the world when it comes to researching products and services. Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the perfect spot to advertise.

But knowing that a given customer takes that many touches to convert, merely running text ads won’t get the job done.

Instead, text ads on the search network should serve as the jumping off point for your campaigns.

And with new Google AdWords features, you can now combine the power of the search network directly with YouTube advertising.

Here’s how (and why) to combine both of these powerful networks for your next AdWords campaign to drive record-breaking results.

Academy

How To Use Workplace by Facebook To Your Advantage

AdWords Audit: The 7-Steps Checkup Your Account Needs

Google Hotel Ads: What You Need To Start Your First Campaign Today

How To Use Facebook Analytics Tool to Grow Your Business

The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?

Why You Need Single Keyword Ad Groups (SKAGs)

Instagram Analytics: Everything You Need to Know

Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign

Learn more

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