Facebook & Google Ads Blog

Buying Instagram Likes is Hurting Your Brand. Here’s Why

February 13, 2020 97 Comments Animalz

As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to compete with rivals who have large followings.

But artificially inflating your engagement numbers is not only a waste of time and money; it can also harm your business.

How? Gaming the system can actually decrease your engagement and destroy your reputation by creating a spammy presence that makes a bad impression of would-be followers and potential customers.

If you plan to buy Instagram likes to fool your audience as part of your Instagram strategy, it’s time to rethink that approach.

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

February 12, 2020 Leave a Comment Ana Gotter

Did you know that in 2020 Facebook Messenger will turn 9? It was launched on August 9, 2011, a few months after Facebook Pages began rolling out for businesses.

Facebook has been developing both tools over the past decade, and they’ve recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.

Connecting with leads, followers, and customers is a major priority on social media for all brands. There’s an enormous focus on driving engagement, getting attention, and generating conversations.

By that standard, connecting with users individually on direct chat platforms like Facebook Messenger is about as good as it gets.

Influencer Marketing in 2020: 5 Guidelines for Maximizing the Results of Working With Influencers

February 11, 2020 6 Comments Ana Gotter

Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers.

A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. And 34% of users have found a brand solely because of an influencer post.

We previously gave you some best practices for working with influencers, but the nature of brand-influencer relationships is constantly changing, and so are the social media platforms they work with.

In this 2020 edition, we’re going to look at what’s new in social media influencer marketing, including updates to Facebook and Instagram, and guidelines for influencer marketing in the new decade.

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

February 10, 2020 6 Comments Brad Smith

Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?

Who knew Al’s Prime Meats had gone global? 😮

Relax. They haven’t.

Those are banner ads, which are appearing on your screen through the world’s largest and most personalized display advertising system, the Google Display Network.

How to Create Ad Funnels for Different Types of Products

February 6, 2020 Leave a Comment Guest Post

All marketers know about the customer buying journey and sales funnels as these are marketing 101. But not all of them know how to create ad funnels for distinct products.

It transpires from the fact that many marketers still make the mistake of running just one ad campaign and then wonder why they didn’t get the desired results.

What they forget is that even with ads, you need to create a funnel and drive your customers through it to get conversions.

In this post, we will discuss a step-by-step process to create successful ad funnels and will also provide examples of some ad funnels for different types of products.

How to Use Instagram TV to Promote Your Brand (With Examples To Copy)

February 5, 2020 Leave a Comment Animalz

You’ve done it: you’ve created the perfect feature video for your latest product, full of Instagram-worthy footage.

But wait! Instagram’s native videos can only be 60 seconds, and your video is three minutes. What do you do now?

Instagram TV (IGTV) is the solution to your problem.

With Instagram TV, you can post videos ranging in length from fifteen seconds to one hour.

Longer content means you can go more in-depth to showcase your business and products than on any other part of Instagram.

We’ll show you how to use Instagram TV to promote your business and increase brand authenticity.

PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

February 4, 2020 Leave a Comment Brad Smith

Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC marketing strategies that used to work are now falling flat.

New platforms are rising up, and new technologies are on the rise.

Voice search and automation, for example, are fundamentally shifting what PPC marketing strategies are most effective and the role of PPC advertising in an overall marketing strategy.

Are you ready for the brave new world of PPC marketing?

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

February 3, 2020 1 Comment Brad Smith

You know that local searches drive sales and that 80% of local searches result in a conversion. So why your Google Ads for local business campaigns don’t get the results you expect?

Because driving local sales with Google Ads is about a lot more than geolocation targeting.

While that’s a fine strategy, it’s not enough. And this is probably the reason why your results aren’t worth bragging about.

Here are three powerful Google Ads strategies for your local business to attract attention and generate more local sales.

Top Instagram Updates in 2020 – January Edition

January 30, 2020 204 Comments Ana Gotter

It’s a new year, and we know that Instagram is excited to keep plowing forward when it comes to offering new features for brands and users alike. And if 2019 was anything to go on, this year will be incredible when it comes to Instagram Updates.

As we move further into the new year, we’re likely going to see a few things, including improved insights for brands and creators (including influencers), features focused on transparency and security, and a whole lot of new engagement-oriented features, including those for Stories.

I say likely, because these are our personal best guesses based on Instagram’s past trends and where we think they’ll go in the future.

That being said, we’ve got some brand new features already, no speculation required, and some of them even follow the trends mentioned! Let’s take a look at all the new features that Instagram has released since our last update and see what they mean for you.

Top Facebook Updates You Have To Know Now (January 2020 Edition)

January 29, 2020 148 Comments Ana Gotter

The year has just begun and we’ve got the first list of Facebook updates for 2020

Facebook slowed down a bit towards late December when it came to major updates, but that doesn’t mean they left us empty-handed for January!

Even though no highly-anticipated features dropped so far this month, they still quietly rolled out some great new Facebook updates that positive impact brands.

We’ve also got some news on policies moving forward, so in this post, we’re going to look at everything that’s changed on Facebook since our last post and what it means for you.

Academy

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

How to Create Ad Funnels for Different Types of Products

PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

Learn more

Education

From the Blog

Follow us