Facebook & Google Ads Blog

How to Master the Facebook Pixel Like a Pro (in 2020 and beyond)

December 12, 2019 26 Comments AdEspresso Ads Specialists

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is Facebook Pixel.

The pixel allows you to monitor how successful your Facebook Ads actually were—giving you more accurate conversion stats—and create custom audiences based on site traffic.

These are huge, exceptionally valuable benefits.

Anyone running Facebook Ads should absolutely, without a doubt have the pixel installed.

In this post, we’re going to go over everything you need to know about the Facebook Pixel, including what you can do with it, how to install it, and tools that can make the process a little easier!

And if you want to take the next step, we’ll also give you an exclusive chance to learn How to master the Facebook Pixel like a pro for FREE!

Twitter Hashtags You Should Use for Every Day of the Week in 2020

December 11, 2019 1 Comment Animalz

Back in 2007, when Chis Messina first proposed using the # symbol as a way to organize discussions on Twitter, no one could have imagined how powerful and popular Twitter Hashtags would be.

Today, Twitter hashtags are ubiquitous. Every brand, advertiser, and marketer on Twitter amends their tweets with hashtags.

And they’re much more than an organizational device—hashtags are one of the best tools you have for targeting specific Twitter users.

To help you level up your marketing in 2020, we’ve put together a list of the top Twitter hashtags to use for every day of the week. Let’s dive in!

22 Evergreen Secrets to Create Great Facebook Ad Design

December 10, 2019 112 Comments Ana Gotter

It’s not easy to know how exactly you want to get started when it comes to Facebook Ad design.

And when we say design, we don’t just mean the image itself.

We mean the big picture: copy, images, videos, and CTAs, the whole shebang.

There’s so much to take into consideration and it’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board.

With the right tools and strategies at hand, though, this process gets a lot easier and a lot more efficient.

To do so we invest our money and the brainpower of our experts to experiment and find out what really works and what doesn’t.

Google Ad Manager: Everything You Need To Know

December 9, 2019 1 Comment Brad Smith

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your business too?

Buying and selling ads and ad space can be complex. Your business might work directly with some advertisers and use ad networks like Google Ads and Amazon Advertising for others.

Managing all these moving parts can be a huge undertaking. That is where Google Ad Manager (GAM) comes in to play.

Google Ad Manager allows advertisers to cast a wider net and increase competition for ads by managing ads and ad space across multiple ad networks.

It also provides incredibly detailed targeting and reporting options.

This article will give you a complete breakdown of Google Ad Manager and how it can help your business get the most out of your ad budget and increase ad revenue.

Top Facebook Updates That You Can’t Afford to Miss – November/December 2019 Edition

December 5, 2019 148 Comments Ana Gotter

It’s really been one crazy year for Facebook marketing and advertising, with a major focus being on privacy and transparency concerns.

We’ve also gotten some great new features along the way in addition to those that were privacy-oriented, including the expansion of the Stories feature, the new Creator Studio, and the business features for Messenger.

It’s not over yet, though.

We’ve got one more list of Facebook updates for 2019, and Facebook clearly had no intention of slowing down just because we’re almost at year’s end.

This month we’ve got a look at new brand safety controls, limits on ads per page in 2020, responsive ads, and more.

They really have saved the best for last, and there’s a lot to cover.

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

December 4, 2019 3 Comments Paul Fairbrother

Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of research to find exactly the right person at exactly the right time – all manually.

However, in recent years the advances of A.I have opened up a wormhole of unlimited potential, allowing you to broadly target entire regions with the A.I doing most of the work….Or has it?

In this article, we dive deep into Facebook’s automated ad tactics playbook – Facebook Power5 – and see if human or machine comes out on top.

Our experiment will answer the burning question on every advertiser’s mind: Which is the best audience for Facebook Ads?
The result is mindblowing! Read More

How Much Will Your Next Ads Campaign Cost? Ask The Facebook Ad Budget Calculator (It’s Free)

December 3, 2019 12 Comments Animalz

Understanding how much of your Facebook Ad Budget you should allocate to every campaign requires weighing a number of variables.

Let’s face it—it’s tough to know exactly how much your Facebook ads should cost.

In today’s article, we’ll talk through where to set your Facebook Ad budget in Ads Manager, why you must run test campaigns to determine your Facebook Ad budget baseline, and how to calculate exactly the cost of your next Facebook Ad campaign (without guessing).

Spoiler alert: you need the Facebook Ads Budget Calculator. It’s a smart and super easy to use tool our Facebook Ads specialists use every day. Read to discover how to claim your own copy, right now, for FREE!

YouTube Bumper Ads: The Complete Guide to Six-Second Success

December 2, 2019 1 Comment Brad Smith

How can your brand reach the billions of YouTube watchers? One of the most cost-efficient and straightforward ad types on YouTube is called Bumper ads.

YouTube Bumper ads give advertisers a creative way to increase brand awareness in an affordable format.

There are several benefits to implementing this type of YouTube ad.

However, since these non-skippable ads only run a few short seconds, creating compelling ads in the limited format can be a challenge.

To overcome all difficulties and create a winning YouTube Bumper ads strategy, you can start with this guide.

Top Instagram Updates in 2019 – November Edition (See You in 2020!)

November 27, 2019 204 Comments Ana Gotter

It’s that time, everyone– our last Instagram Updates post of the year!

2019 has brought us some incredible new features, including desktop publishing access, incredible Stories and Shopping features (the product launch sticker is still a personal favorite), and even the testing of augmented reality for shopping.

But the year isn’t done just yet!

Even as the end of our year is coming to a close (we’re almost through Holiday Season, y’all!), Instagram still has some aces up its sleeve!

We’ve got a few new features to go over just in time for your New Years’ Eve toasts, and since we all want to end 2019 and start 2020 on a good note, you won’t want to miss these!

Excited to see what’s coming our way soon?

Seven Innovative Holiday Advertising Strategies for 2020 (but you can start now)

November 26, 2019 1 Comment Brad Smith

The online world is noisier and more competitive than ever before.

And consumers are getting burned out.

Salesforce recently stated that “consumers are now immune to traditional advertising and marketing strategies.”

If your brand is getting lost in the noise, it’s time to do something different.

To prove yourself as a Top digital advertiser you need to think out of the box.

Here are a few innovative holiday advertising strategies you should try in 2020.

Academy

How to Master the Facebook Pixel Like a Pro (in 2020 and beyond)

Twitter Hashtags You Should Use for Every Day of the Week in 2020

22 Evergreen Secrets to Create Great Facebook Ad Design

Google Ad Manager: Everything You Need To Know

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

YouTube Bumper Ads: The Complete Guide to Six-Second Success

Seven Innovative Holiday Advertising Strategies for 2020 (but you can start now)

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