Facebook Advertising Optimization Tool
It’s time for another month’s worth of Instagram updates!
This month, we’ve got announcements of a few new features that are in development and in testing, shifts in regulation on influencer marketing, and even a big Instagram password leak that affected thousands of accounts.
Want to know how all these changes (and one scandal) can impact your campaigns?
Let’s take a close look at what February’s Instagram Updates will mean for you and your brand.
Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company.
Fortunately, there’s an increasingly popular way to get your job in front of more strong-fit candidates: Facebook job postings.
With this feature, job postings are shown on your Facebook business page. Users can apply right from the platform with just a few clicks. And to boot, these job postings are free to create!
In this guide, we’ll walk you through the process of making your first Facebook job posting. We’ll also layout best practices to help you increase your posting’s reach.
ROAS (return on ad spend) is a marketing metric that measures how much your business earns in revenue for every dollar spent on marketing or advertising.
While ROAS is similar to ROI (return on investment), ROAS looks specifically at the cost of an ad campaign, versus the overall investment that might be counted in ROI.
At its core, ROAS measures how effectively you are spending your marketing dollars.
So, if your ROAS is 5:1, that means you are making $5 in revenue for every $1 you spend on advertising.
How do you determine your ROAS? Let’s talk numbers.
As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to compete with rivals who have large followings.
But artificially inflating your engagement numbers is not only a waste of time and money; it can also harm your business.
How? Gaming the system can actually decrease your engagement and destroy your reputation by creating a spammy presence that makes a bad impression of would-be followers and potential customers.
If you plan to buy Instagram likes to fool your audience as part of your Instagram strategy, it’s time to rethink that approach.
Did you know that in 2020 Facebook Messenger will turn 9? It was launched on August 9, 2011, a few months after Facebook Pages began rolling out for businesses.
Facebook has been developing both tools over the past decade, and they’ve recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.
Connecting with leads, followers, and customers is a major priority on social media for all brands. There’s an enormous focus on driving engagement, getting attention, and generating conversations.
By that standard, connecting with users individually on direct chat platforms like Facebook Messenger is about as good as it gets.
Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers.
A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. And 34% of users have found a brand solely because of an influencer post.
We previously gave you some best practices for working with influencers, but the nature of brand-influencer relationships is constantly changing, and so are the social media platforms they work with.
In this 2020 edition, we’re going to look at what’s new in social media influencer marketing, including updates to Facebook and Instagram, and guidelines for influencer marketing in the new decade.
Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?
Who knew Al’s Prime Meats had gone global? 😮
Relax. They haven’t.
Those are banner ads, which are appearing on your screen through the world’s largest and most personalized display advertising system, the Google Display Network.
All marketers know about the customer buying journey and sales funnels as these are marketing 101. But not all of them know how to create ad funnels for distinct products.
It transpires from the fact that many marketers still make the mistake of running just one ad campaign and then wonder why they didn’t get the desired results.
What they forget is that even with ads, you need to create a funnel and drive your customers through it to get conversions.
In this post, we will discuss a step-by-step process to create successful ad funnels and will also provide examples of some ad funnels for different types of products.
You’ve done it: you’ve created the perfect feature video for your latest product, full of Instagram-worthy footage.
But wait! Instagram’s native videos can only be 60 seconds, and your video is three minutes. What do you do now?
Instagram TV (IGTV) is the solution to your problem.
With Instagram TV, you can post videos ranging in length from fifteen seconds to one hour.
Longer content means you can go more in-depth to showcase your business and products than on any other part of Instagram.
We’ll show you how to use Instagram TV to promote your business and increase brand authenticity.
Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC marketing strategies that used to work are now falling flat.
New platforms are rising up, and new technologies are on the rise.
Voice search and automation, for example, are fundamentally shifting what PPC marketing strategies are most effective and the role of PPC advertising in an overall marketing strategy.
Are you ready for the brave new world of PPC marketing?
