Facebook & Google Ads Blog

Top Facebook Updates You Can’t Miss (July 2020 Edition)

July 29, 2020 7 Comments Ana Gotter

Facebook has come under a lot of fire in the past few years, with users wary of misinformation, privacy issues, fraudulent activity.

This has cost them some trust from a decent chunk of their userbase, and it’s clear that they’re working hard to earn that trust back.

As a result, this month’s Facebook updates do include a few new features (like Live broadcasting from Messenger rooms), but they focus most heavily on creating a more secure, authentic, and truthful user experience.

Eager to know which Facebook updates have been announced (or rolled out) in July 2020?

Best Time to Post on Facebook: Find the Magic Moment for Your Business

July 28, 2020 17 Comments Animalz

With the growing complexity of Facebook’s ever-changing algorithm, finding the best time to post on Facebook is more difficult every year.

But it’s still worth researching—The truth is, the right time for you to post on Facebook will be different from the right time for someone else to post on Facebook.

Don’t worry, though; we’re here to help!

We’ll show you some general patterns you can use to get started, and we’ll offer strategies to help you find the best time to post on Facebook for your business.

How Much Does Google Ads Cost? Here’s How To Create Your Budget

July 27, 2020 20 Comments Brad Smith

Investing in a PPC platform like Google Ads can have a significant impact on your business.

In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar they spend. That means the majority of people on the platform are doubling their investment.

It all sounds nice in theory, right?

But what if you start a campaign and get surprised with a nasty price tag?

It’s much better to research.

So, how much will Google Ads cost for your business? How much will it actually cost you to get a customer?

In this article, we’ll cover the latest data on cost per click for your industries as well as how to use Google’s own tools to forecast your ad spend.

Social Media and Local Search: How to Optimize Your Profiles for Local Customers

July 15, 2020 3 Comments Ana Gotter

When most resources talk about increasing visibility on social media, they’re focused on driving more followers in their target audience in general, foregoing concerns about geographic location entirely.

This works for eCommerce businesses that benefit from social clout and followers from all (or at least many) corners of the globe; they can ship anywhere, so the more customers they reach (regardless of the customer’s location), the better.

But what about businesses that are bound by geography in their customer acquisition efforts?

In this post, we’re going to discuss everything you need to know about social media and local search so you can see how to optimize all of your profiles and on-platform content for local customers.

Full-Funnel Strategy: the Recipe for Successful Google Ads

July 14, 2020 2 Comments Guest Post

Most standard full-funnel marketing strategies focus on the classic “drive them down” approach with the end result being the conversion of those at the bottom.

What if we prove to you that by flipping the script you can, simultaneously, convert users (with buying intent), work your way up the funnel, and maintain a continuous flow of fresh new customers and leads at the top?

In this article, we’ll walk you through the creation of your own full-funnel strategy, what types of campaigns work best for each stage of the funnel, and on which platforms.

Also, you’ll learn some helpful analysis and scoring systems to automate your full-funnel strategy.

How To Use Facebook Analytics Tool to Grow Your Business

July 13, 2020 20 Comments Paul Fairbrother

Facebook Analytics is a powerful platform (with a mobile app version) that rivals Google Analytics.

It helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook channels, including desktop, messenger, and more.

While Facebook Analytics is enormously valuable, it can be a challenge to set up and understand.

So we’ve broken it down in this guide to mastering Facebook Analytics!

Marketing Psychology: 6 Principles That Influence Consumer Behavior

July 9, 2020 2 Comments Animalz

Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The answers lie in marketing psychology.

The smartest (and most successful) digital marketers know that the study of how basic psychological phenomena affect the way consumers choose and buy products can give them precious insights. By learning why people make purchases, they are better prepared to drive sales.

And you’ll be too.

To help you take advantage of this knowledge, we’ve done the research and collected six top marketing psychology strategies.

We’ll tell you how each of these principles influences consumer behavior, and we’ll explain how you can incorporate these tactics into your larger marketing strategy.

How to Create a Balanced Social Calendar in 8 Easy Steps

July 8, 2020 2 Comments Ana Gotter

Most brands that I’ve worked with that taken a fly-by-the-seat-of-their-pants approach to their social calendar. They post when they remember to, and they’re always kind of scrambling to figure something out a little last minute.

They rely heavily on blog posts to fill their social feed, but that’s not the greatest strategy.

Platforms like Instagram don’t even allow you to add links to your content outside of your Stories, and platforms like Facebook don’t give priority to outbound links.

Instead of opting for a last-minute or day-before approach to creating your social media content, it’s actually much more beneficial to create a balanced social media calendar in advance.

By doing this, you can ensure that you’re properly optimizing for all of your goals on social, you can increase the quality and diversity of your content, and you can have more well-rounded profiles that appeal to larger percentages of your target audience.

How to Advertise on Google in 2020 (and Get Results)

July 7, 2020 6 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?

With Google owning more than 70% of the search engine market share, knowing how to advertise on Google is a must for winning 2020 marketing strategies.

Google is simply the most popular and powerful search engine on the planet.

In this post, we’ll show you the basics of how to advertise on google, covering topics such as Google determines ad placements and strategies to increase your click-through rate.

Top Instagram Updates in 2020 – June Edition

June 24, 2020 215 Comments Ana Gotter

Happy June, everyone! We’re nearly halfway through a year that has brought us an enormous amount of new features and great Instagram updates.

This month, of course, is no different.

Even in spite of all the craziness happening in the world, Instagram has delivered yet again with a handful of new features that advertisers, marketers, and creators can eagerly look forward to.

It’s been a busy month for the developers over at Instagram, so let’s dive in and see all the new features in-depth and discuss what they mean for you.

Academy

How Much Does Google Ads Cost? Here’s How To Create Your Budget

Full-Funnel Strategy: the Recipe for Successful Google Ads

How To Use Facebook Analytics Tool to Grow Your Business

How to Advertise on Google in 2020 (and Get Results)

Learn more

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