Facebook & Google Ads Blog

Social Commerce 101: How to Make Money Selling on Social

September 19, 2022 2 Comments Althea Storm

Global ecommerce sales are expected to reach $5.5 trillion worldwide in 2022. This figure is expected to continue increasing over the next few years, proving that selling online is an increasingly lucrative business model.

However, selling online is not limited to online stores and shopping platforms like Shopify and Woocommerce. Selling directly on social media is a great — and more direct — way of reaching consumers.

This is social commerce. If you want to take advantage of this new, but lucrative revenue opportunity, please read on.

In this piece, we’ll do a complete breakdown of social commerce:

what it is
how it differs from ecommerce
why you should try it
the best platforms to use
tips for making big bucks from social commerce

Facebook Ad Sizes and Specs: The 2022 Guide

September 14, 2022 14 Comments Althea Storm

If you’re a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.

This is an honest mistake, of course. But that won’t matter if you end up using the wrong assets as part of your ad campaign and see poor results.

Unfortunately, social media platforms—especially Facebook—change their ad sizes and guidelines often. And it staying up to date with up to date specs can be difficult.

That’s why I’m writing this article. Here, you’ll find the most up-to-date Facebook ad sizes and design specs for 2022.

Before we get into that, here are a few reasons why you should know the sizes and specifications for Facebook ads:

Knowing Facebook ad sizes helps you avoid posting images that will appear blurry, pixelated, or distorted.
Depending on your marketing objectives, the right ad size and placement you use will help your ad stand out from everything else your target audience sees.
The right ad size and placement can help you reach the right audience across multiple platforms.

Top Facebook Updates You Can’t Miss (August 2022 Edition)

September 8, 2022 15 Comments Ana Gotter

August was an unusually busy month for Facebook and Instagram updates.

Over the last month, we’ve seen plenty of exciting new features, like Instagram Reel updates. There have also been big changes for ad targeting features, automation tools and more.

There’s a lot to cover here, so let’s get started. Here are all the Instagram and Facebook updates announced in August 2022.

21 Daily Hashtags for Sky-High Engagement [CHEATSHEET]

August 4, 2022 10 Comments Althea Storm

Daily hashtags are social media hashtags you can contextually use on specific days of the week. Because they’re very popular, these hashtags can increase your reach and engagement when used well. Most of these hashtags can do a great job of inspiring new content ideas. But how do you know which daily hashtag you should use?

In this piece, we present 21 of the best daily hashtags and go over how to use them to improve your engagement.

Let’s dive in!

What’s the Best Time to Post on Facebook in 2022? [SOLVED]

July 28, 2022 19 Comments Althea Storm

If you run a Facebook Business Page, you know that organic reach is dwindling on the platform. The average organic reach on Facebook is 2.2%. This means that if you have 1,000 followers, only 20 of them will see your new posts and updates in their feeds. Sucks, doesn’t it?

Now, the number of people who see your posts depends mostly on Facebook’s algorithms, but there’s one thing you can do to increase your reach and engagement. And that is to post content at the right time.

But when is the best time to post on Facebook?

The team at Hootsuite analyzed thousands of Facebook posts to see if certain days and times get more engagement on Facebook than others. Keep reading to find out the results — and how to pin down your very own best time to post, specific to your account and your audience.

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