Facebook Ads Blog

The 11 Best Halloween Ads on Facebook

October 16, 2017 Leave a Comment Andrew Tate

It’s that time of year again when your Facebook feed starts to fill up with Halloween reminders.

But Halloween isn’t just about dressing up and eating candy. It’s also about attracting new customers and holding onto existing ones.

But what can you learn from themed promotions and posts? As it turns out, quite a bit.

Each one has its own unique approach to reaching customers making them all a treasure trove of marketing lessons.

It doesn’t matter what the brand is, they’ve all found a way to connect with their audiences and find creative ways to reach out and get people involved.

We’ve found 11 of the best Halloween themed posts on Facebook, along with some surprising lessons you can learn from them.

Are Geo-Targeting Facebook Ads Right for Your Business?

October 11, 2017 2 Comments Andrew Tate

Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few clicks on Facebook, and you’ve got ads ready to go. Sounds great, right?

There’s a catch. It can really drive up the cost of your campaign.

Facebook ads are paid for by an automated “auction.” That means that if other nearby businesses are targeting the same area as you, costs for targeted ads will be higher because of stiff bidding competition.

Before you spend your money, you need to be sure geo-targeting is right for you. How do you know? The short answer is it depends. The long answer is we can help you figure it out, right now.

Three Reasons Why Facebook Messenger Is Great For Business

October 10, 2017 Leave a Comment Brad Smith

Technically, “messaging” and “live chat” are similar. It’s the same basic foundation with the same basic use cases. However, in reality, they couldn’t be further apart from each other.

The experience used to be horrendous. It was slow, ponderous, and made you question why the company even had it in the first place.

Today you’ll still get the odd experience that takes hours to receive a reply to your message.

Thankfully, that’s all beginning to change.

Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger.

But did you know that you can use Facebook Messenger for business?

Using Facebook Messenger is one of the best tools for customer service. Here’s why you should consider adding it to your arsenal.

5 Ways to Use Facebook Video Ads to Land New Customers

October 9, 2017 Leave a Comment Ana Gotter

All ad campaigns should be run with clear goals in mind. In many of these cases, the goal will be lead generations or direct sales.

Instagram and Facebook video ads are one of the most effective types of campaign you can use to generate those results.

Video ads have incredible engagement and conversation rates on both platforms. There’s a video viewing audience of 1.71 billion users just on Facebook alone, and users happily watch and interact with video content that they see on a regular basis.

They’re also more likely to recall content that they’ve watched in a video instead of read, and multiple surveys and studies have found that many people would much rather watch a video about something than read about it (including 59% of executives).

In this post, we’re going to take a close look at the strategies you should have on hand when you want to use video ads to land new customers.

We’ll look at both lead generation and conversion strategies. Are you ready?

How to Combine Mobile and Desktop Ads to Run An Incredible Facebook Campaign

October 5, 2017 2 Comments Andrew Tate

When Mike Tyson was in his prime, he was famous for his nigh-unbeatable 6-4 right hook, right uppercut combo.

He’d come at his opponent and throw a right hook into his body, forcing his opponent to bring his arm down to defend and leaving his head exposed. Then, he’d knock him out with the uppercut.

It was a lethally effective strategy that made short work of dozens of his opponents over the years.

The hybrid Facebook ad strategy is your version of the right hook, right uppercut combo.

It allows you to use both mobile and desktop ads, getting the best of both worlds, to run campaigns of lethal effectiveness.

Read on to find out how it works.

The Beginner’s Guide to YouTube Marketing

October 4, 2017 4 Comments Ana Gotter

If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook.

Now another question—which would be at the bottom? For a large number of businesses (and I mean a lot), that would probably be YouTube.

Wrong! Because YouTube can do a lot for the businesses who utilize it correctly and consistently.

In order to do this, you need to understand how YouTube marketing is different than other social channels and how to use that to your advantage.

This guide is beginner friendly -because it can help you build your YouTube channel from the ground up, but it also provides an advanced marketing strategy that everyone can benefit from.

We’ll go over setting up your channel, optimizing and editing your videos, how to think outside the box with new strategies, monetization, and how to advertise on YouTube, all with plenty of great examples and screenshot tutorials included.

The 4 Pillars of a Successful Facebook Advertising Strategy

October 3, 2017 1 Comment Guest Post

In April 2017 more than 5 million businesses were advertising on Facebook each month. That is way up from the 3 million monthly advertisers it had in March 2016.

If you want your business to survive in 2018, you have to pull in customers.

Creating an eye-catching, interesting advertisement is the easiest way to do this, but not all Facebook ads are the same.

Every advertisement has to have certain key aspects that make it shine. If it lacks these traits, it won’t grab the attention of the potential viewer.

As a result, fewer people check out (and end up not purchasing) your product.

Here’s the good news: creating the ultimate Facebook ad is much easier than you think.

We’re going to reveal the four key pillars your Facebook advertising strategy needs to bear the load of your huge success.

How to Use Facebook Messenger Ads to Grow Your Bottom Line

October 2, 2017 10 Comments Brad Smith

The potential of Facebook Messenger ads is amazing. Chatbots are fun. But not always practical. They provide the opportunity to blend artificial intelligence and machine learning so you can generate leads, at scale, with fewer people.

However, it’s not easy to figure out where you should start, how to use it best, or where exactly it fits in with the rest of your strategy.

Your budget is finite. It’s already stretched too thin. And yet, you’re supposed to take money away from performing campaigns to test something new?

The trick isn’t to look at it as some “new-fangled thing.”

Instead, look at them for what they are: an engagement tool like email, but on steroids.

That way, you’re not required to dream up brand new use cases out of thin air. You can take what already works and adapt it to a new medium.

Here’s why you should invest in Facebook Messenger ads, along with three campaigns to start to grow your bottom line.

The 13 (+1) Best Health Ads on Facebook To Inspire Your Campaign

September 28, 2017 2 Comments Andrew Tate

More and more people are turning to the internet for health and wellness advice, including products and general information.

Back in 2014, Pew Research Center reported that 93% of Americans have searched for a health-related topic online. Not only do people want information, they also seek connections with others to share experiences around health issues.

Social networks provide a point of contact between these seekers and the healthcare providers and businesses that may have the answers they’re looking for.

Facebook, the largest social network and the fourth largest ad network on the planet, is a great place for health marketers to reach their ideal customers.

But Facebook ads in this business can be hard to get right, especially the first time (and even the fourth or fifth time).

We’ve gathered some of the best health ads on Facebook to inspire your own campaigns.

Everything You Need To Know About Facebook Pixel

September 27, 2017 3 Comments Ana Gotter

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is Facebook Pixel.

The tracking pixel allows you to monitor how successful your Facebook Ads actually were—giving you more accurate conversion rates—and create custom audiences based on site traffic. These are huge, exceptionally valuable benefits.

Two years ago, there were two distinct Facebook pixels: one was the conversion pixel, and the other was for tracking audiences. Earlier this year, Facebook combined these two into one upgraded tracking pixel!

In this post, we’re going to go over everything you need to know about Facebook Pixel, including what you can do with it, how to install it, and tools that can make the process a little easier!
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Are Geo-Targeting Facebook Ads Right for Your Business?

Three Reasons Why Facebook Messenger Is Great For Business

5 Ways to Use Facebook Video Ads to Land New Customers

How to Combine Mobile and Desktop Ads to Run An Incredible Facebook Campaign

The 4 Pillars of a Successful Facebook Advertising Strategy

How to Use Facebook Messenger Ads to Grow Your Bottom Line

Everything You Need To Know About Facebook Pixel

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