Facebook & Google Ads Blog

Google Ads Sizes: Which One You Should Use (and Why It Matters)

November 19, 2020 15 Comments Brad Smith

Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.

But that doesn’t always have to be the case.

If you’re spending any money at all on banner ads, one of the best ways to stave off losing money on your efforts is to know what size images you should be using.

While it may seem like all banner images are created equal, the truth is that not all of them are going to net you the best bang for your buck.

Understanding Facebook Ads Cost: 2019 & 2020 Benchmarks

November 17, 2020 141 Comments Madis Birk

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?”

As you’ll soon see, the only true answer is “It depends.”

The truth of the matter is that your costs will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).

As an advertising platform, AdEspresso has managed over $636 million in ad spend. In this article, we’ll use this information to provide you Facebook Ad cost averages for 2019 and Q1-3 of 2020.

We’ll also include the previous year’s information to give you a leg up on the competition!

And yes, you will NOT FIND these Facebook Ads Cost benchmarks anywhere else!

How to Write The Perfect Instagram Bio For Your Business (with Examples!)

November 12, 2020 8 Comments Ana Gotter

Instagram has over a billion monthly active users from all over the world, and at least half are logging into the app almost every day. Even better, these users are engaged and are excited to interact with (and purchase from!) brands they discover on the platform, making it an exceptionally powerful platform for businesses. And when it comes to attracting new users and gaining followers, a strong Instagram bio is key.

Some brands forget about their Instagram bio or neglect to see its importance. They go all-in on hashtag research and creating high-quality newsfeed and Stories content. All of these aspects are important, but a great Instagram bio matters just as much, too.

In this post, we’re going to go over how to write the perfect Instagram bio for your business, organization, and brand. We’ll talk about what this bio should accomplish, what information you need to include, and some excellent examples to draw inspiration from.

5 White Hat Social Media Strategies That Actually Work

November 10, 2020 1 Comment Ana Gotter

The internet is full of social media strategies that are designed to help you increase your followers, boost your reach, and even reconnect with users off-platform. Like most of the internet, some of the advice is solid. Some of it is more than a little unreliable.

Unfortunately, you’ll find sketchy-as-a-dark-alley-after-2-AM level strategies everywhere, and it can be hard to know which are which. There are plenty of services that boast “real” followers available for purchase, for example, but these are always a disaster and hurt you more than they help you while also potentially violating platform terms of service.

It’s essential, however, that you’re only using white-hat strategies that have no actual backlash. Plenty of the not-so-great tactics can cause backlash from followers (who doesn’t love a good PR disaster, ammirite?) and potentially even get you suspended or banned from different platforms. That’s the last thing you want when you’re just trying to put your best foot forward.

In this post, we’re going to go over five white-hat social media marketing strategies that actually work to get you the results you want while still staying in the clear with social media platforms.

Google Ads Bidding Strategies: The Ultimate Guide

November 3, 2020 16 Comments Brad Smith

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.

If you don’t know what you’re doing, you can end up wasting your entire budget on just a few clicks.

But when you make the right moves, you can take your campaign performance to a new level.

Just changing the bidding strategies can lead to an increase in conversions of up to 142.86%.

In this post, we’ll walk you through all the different types of Google Ads bidding strategies, and how to use them to your advantage.

How to Create Effective LinkedIn Ads Retargeting Campaigns

October 28, 2020 Leave a Comment Animalz

It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.

The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again.

But LinkedIn retargeting campaigns can help. Retargeting with ads on LinkedIn will remind those lost prospects why they were interested in your brand and product in the first place. In other words, LinkedIn retargeting ads help you capture the prospects that got away.

If you’re new to LinkedIn advertising, start here. You’ll learn how to create high-performing LinkedIn ads from scratch.

In this post, we’ll show you the nuts and bolts of how to create LinkedIn retargeting ad campaigns, and we’ll leave you with five retargeting strategies you can start using today to increase ROI.

Facebook Advertising Strategies for Musicians

October 27, 2020 Leave a Comment Ana Gotter

Facebook Ads can be an exceptional platform for musicians who are looking to build brand awareness, establish a fan-base, sell albums, and promote events and concerts.

Accomplishing these goals, however, simply requires strategies that look a little different from the tactics used to promote services or drive quick eCommerce sales, making most conventional Facebook Ad strategies that you’ll see online not-so-effective for musicians who are trying to expand their reach with the platform.

Fortunately, there are Facebook advertising strategies that are tailor-made for musicians, allowing you to drive the results that you’re looking for in a relatively quick and cost-effective way. In this post, we’re going to take a look at Facebook advertising for musicians, including five key strategies that will help you reach your fanbase so that your career can thrive.

4 Tips and Tricks for Effective Social Commerce in 2021

October 23, 2020 1 Comment Brad Smith

It’s no secret that the world of buying and selling online is constantly changing.

Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians.

And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift.

With the introduction of social commerce platforms such as Facebook Shops earlier this year, digital marketing and social media advertising gurus are readily reevaluating their online activities and embracing the social commerce model.

If you’re committed to keeping ahead of the curve, you’re going to want to do the same.

This article will teach you exactly what social commerce is and how it differs from other forms of ecommerce, as well as highlighting a few established tricks and tips for creating your own success selling on social media.

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Google Ads Sizes: Which One You Should Use (and Why It Matters)

Understanding Facebook Ads Cost: 2019 & 2020 Benchmarks

5 White Hat Social Media Strategies That Actually Work

Google Ads Bidding Strategies: The Ultimate Guide

Facebook Advertising Strategies for Musicians

Learn more

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