Facebook & Google Ads Blog

Facebook Advertising Strategies for Musicians

October 27, 2020 Leave a Comment Ana Gotter

Facebook Ads can be an exceptional platform for musicians who are looking to build brand awareness, establish a fan-base, sell albums, and promote events and concerts.

Accomplishing these goals, however, simply requires strategies that look a little different from the tactics used to promote services or drive quick eCommerce sales, making most conventional Facebook Ad strategies that you’ll see online not-so-effective for musicians who are trying to expand their reach with the platform.

Fortunately, there are Facebook advertising strategies that are tailor-made for musicians, allowing you to drive the results that you’re looking for in a relatively quick and cost-effective way. In this post, we’re going to take a look at Facebook advertising for musicians, including five key strategies that will help you reach your fanbase so that your career can thrive.

What is Social Commerce and Why Should Your Brand Care?

October 23, 2020 Leave a Comment Brad Smith

It’s no secret that the world of buying and selling online is constantly changing.

Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians.

And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift.

With the introduction of social commerce platforms such as Facebook Shops earlier this year, digital marketing and social media advertising gurus are readily reevaluating their online activities and embracing the social commerce model.

If you’re committed to keeping ahead of the curve, you’re going to want to do the same.

This article will teach you exactly what social commerce is and how it differs from other forms of ecommerce, as well as highlighting a few established tricks and tips for creating your own success selling on social media.

How to Get Verified on Instagram in 3 Simple Steps + Tips to Increase Your Odds

October 21, 2020 Leave a Comment Brad Smith

There are over 1 billion active users on Instagram.

So even if you have a rare name, there’s a good chance someone else with that name is also on Instagram. If you have a page for your business, someone else may have a similar or identical username.

So how do you stand out from impostors? How do you let people know they’ve found the right account?

The Instagram verified badge is the answer. It’s the tiny blue checkmark that proves you’re “legit.”

But it’s not like just anyone can get it. (And if they could, that would render it meaningless.) There are a lot of hoops to jump through before you can even hope to get verified.

In this guide, we’ll teach you exactly how to get verified on Instagram, including 5 extra tips to ensure you get that blue check next to your name.

How to use Facebook Tracking to Measure and Improve Your ROI

October 14, 2020 Leave a Comment Animalz

How do marketers know when a Facebook ad actually generates interest and revenue in places other than Facebook itself? The answer is Facebook tracking.

Marketers spent nearly $70B on Facebook ads in 2019 (that’s more than the individual GDP of 117 countries). Yet most of the sales attributable to those ads happen on eCommerce sites, in apps, or in brick-and-mortar stores.

Facebook Tracking tools provide a link between Facebook and wherever your sales happen.

With the right tool, you can share data about your customers’ actions with Facebook, attribute the ads that helped encourage those actions, and create better ads for more targeted audiences.

A Guide to Reducing Your Workload With a Facebook Auto Poster

October 13, 2020 Leave a Comment Animalz

Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they lack the human resources to maintain an adequate Facebook presence.

For socially-savvy businesses, a Facebook auto poster is the answer. With auto posting software at your disposal, you don’t have to create individual posts for every Profile, Page, Event, or Group you manage. And you don’t have to log in dozens of times a week to post your content at just the right time. An auto poster will do that for you.

The best part? Using an auto poster doesn’t require any spammy “black hat’” marketing techniques.

It’s simply a tool that helps you efficiently plan your social media calendar and then post your authentic content at the best possible times on all of your Facebook locations.

How to Add Links to Instagram Stories with Swipe-up

October 12, 2020 Leave a Comment Brad Smith

Stories account for nearly half of all content posted on the Instagram app.

And, for the longest time, Instagram marketers were like tigers in a cage — we could see the potential, but couldn’t truly capitalize on it.

Enter Instagram’s new swipe up feature.

The swipe up function is relatively new and solves the crippling “no links in Stories” problem for marketers.

Historically, brands have only been able to link to their Instagram bio in a Story. Instagram swipe up now means you can link directly to your products.

However, there’s a few criteria to meet before you can add swipe up links to your Instagram Stories.

The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

October 6, 2020 1 Comment Guest Post

The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.

Google Advertising (and performance marketing in general), is about to break down as most companies are indeed using the wrong metrics.

A new approach that can drive better decision-making is needed and those companies that will embrace it will have an edge over the competition and move faster in the market.

The current ways of doing Google Advertising need to be adjusted again, and in this post, we’ll show you the most common Google ads mistakes and how to fix them.

LinkedIn Insight Tag the Ultimate Guide for Marketers

October 5, 2020 2 Comments Brad Smith

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry.

You can create an audience based on someone’s employer, job title, company size, and more. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income.

But before you jump in and start taking advantage of the platform, there’s something you need to do first.

You need to install the LinkedIn Insight Tag. Just like the Facebook Pixel, or Google Ads Conversion Tag, it tracks your ad performance.

It helps you eliminate wasted budget and focus only on the campaigns and ads that work.

Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)

October 1, 2020 1 Comment Animalz

Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business.

Many people are dealing with this now as they plan their business reopening during the COVID-19 worldwide health crisis. Companies have to manage new health and safety concerns and adjust their marketing to suit new consumer behavior.

To help with this transition, we put together a complete Guide to Returning to Your Workplace.

We’ll walk you through the primary considerations for planning your business reopening, from assessing your business needs to revamp your marketing strategy.

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Facebook Advertising Strategies for Musicians

How to use Facebook Tracking to Measure and Improve Your ROI

How to Add Links to Instagram Stories with Swipe-up

The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

LinkedIn Insight Tag the Ultimate Guide for Marketers

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