Facebook & Google Ads Blog

How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

December 6, 2018 Leave a Comment Animalz

Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.

While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping ads with Facebook ads.

They are very different approaches to advertising that, when used together, allow advertisers to reap a number of benefits.

It will allow you to engage with a wider audience that can boost your bottom line, for one thing.

However, there is no one-size-fits-all solution to getting your multi-channel advertising strategy ironed out. The specifics will greatly depend on many factors such as your site, industry, and campaigns (as well as what you want to track in your campaigns).

To help you build your Google Shopping Ads and Facebook Ads combined advertising approach, we created a 10-step checklist that you can follow when getting your strategy off the ground.

6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads

December 5, 2018 Leave a Comment Animalz

A big part of why so many businesses rely on Facebook advertising is the potential to boost new customer acquisition.

But Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out.

You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.

We’ve found six mistakes that contribute to poor Facebook lead generation.

Not addressing them will consistently hurt your entire ad campaign.

The good news is they’re easy to fix.

Discover the most common mistakes marketers make and how to fix them so that your Facebook lead generation ads get the results you expect!

3 Advanced Google Ads Tactics Guaranteed to Boost Performance

December 3, 2018 Leave a Comment Brad Smith

Top Google Ads performers are making far beyond the average 2-1 return on investment.

And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting.

They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from.

Truth is: there is no easy, get rich quick hack on Google Ads. No flipping a switch to generate a million bucks overnight.

If you are looking for an easy hack that takes seconds to do, this isn’t the post for you. If that post does exist, don’t even bother wasting your time reading it.

If you’re willing to put in extra work, you can milk Google Ads to the last drop.

And this post will help you do it.

Google Ads Update – Here’s What You Need to Know Now

November 29, 2018 2 Comments Brad Smith

Google Ads continues to make waves in the PPC community for their improved product updates.

With the big changes we have seen this year in Google Ads, one thing was clear from the branding shift and message change:

They want to make it easier than ever before to run ads and be successful with those ads.

Too many advertisers have tried and failed with Google Ads because it’s often too complex (or too time-consuming to learn).

But as Google Ads grows and expands, they are delivering on that promise. And this month’s updates prove it.

We have new updates on search metrics, Google Sheets, goal-based campaigns, TrueView, bidding types, Ad Pod testing, and call/message reporting.

Ready to dig in?

Top Facebook Updates That You Can’t Afford to Miss – October 2018 Edition

November 28, 2018 104 Comments Tory Wenger

While this month may not have the most important changes we’ve seen this year, Facebook still has a few tricks up its sleeve.

Privacy is still top of mind for the company, and this month is no different.

In addition to a new ‘inauthentic coordinated behavior’ found in early November, we also see rules around sharing data sources come into play.

In the same vein, Facebook’s new shiny toys – Portal and Portal+ – have come under heavy scrutiny for, you guessed it, privacy fears.

But it’s Christmas time, and there’s no need to be afraid!

So, to put all of us in the right mood, we’ll also highlight a few great examples of fundraising on Facebook in 2018.

Which Is The Best Facebook Video Ad Format? (A $1000 Experiment)

November 27, 2018 5 Comments Paul Fairbrother

Expansion in Facebook Video, messaging, and Stories are key for the future of Facebook, CEO Mark Zuckerberg said during Facebook’s third-quarter earnings call on October 30 (here’s the transcript).

And all the latest updates to the platform point to Facebook Video as TNBT, a priority for Facebook at the moment

In the summer it was Instagram’s turn with IGTV, then -just a month ago- Facebook Watch was rolled out worldwide, and today they announced that Facebook is expanding Watch Party to pages and people.

Several case stories prove it with numbers: Video is one of the most monetizable forms of content on Facebook, and using Ad Breaks or Branded Content video views can really bolster your bottom line.

With video being a key element for any successful Facebook advertiser we wanted to answer the question:

Which is the best type of video format to use in your Facebook ads?

So, guess what we did? We invested some money (our own Facebook ads budget, so you don’t have to use yours) and run an experiment!

Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)

November 26, 2018 2 Comments Brad Smith

Everybody loves remarketing (or Raymond) on Google Ads.

There are few who would argue against the efficacy of remarketing to do anything from give you a second shot at a sale or blow past cart abandonment.

But most people using remarketing are using it in its most basic form: targeting all website visitors using the display network.

Why?

It’s easy to set up in just minutes and can net some decent results, so, why not?

But there is one type of remarketing list that most people aren’t using:

Remarketing lists for search ads, otherwise known as RLSAs.

So, what are they? Why are they better?

Let’s dive into RLSAs and how to use them today.

Top Instagram Updates You Need to Know in 2018 – November Edition

November 21, 2018 133 Comments Ana Gotter

We’re closing in on the end of the year, but Instagram isn’t ready to slow down yet, and since we’re in the middle of the holiday marketing season, we hope that you aren’t either!

This month, Instagram has released some great new features that give businesses new ways to connect with their customers and give customers new ways to interact with the content marketers are creating for them.

We’ve also got a few great features in testing that are in the mix.

We’ve got the scoop on everything from IGTV video previews to a new big analytics that’s in testing, so let’s go through all the new Instagram updates and discuss what they mean for marketers and brands.

Guide to Facebook Ad Placements: Everything You Need to Know

November 20, 2018 1 Comment Ana Gotter

Facebook Ads feels like the land of limitless options. The world is your oyster and all that.

You can create so many types of ads that it’s hard to keep up with them all, and you can even reach people off of Facebook altogether.

This can be a great thing, but it can also be overwhelming.

When I’m helping my clients manage their ad campaigns, one area that always stumps them is the placements.

“Should I just enabled them all?” I hear a lot. “I don’t even know what some of them are.”

In this post, we’re going to go over everything you need to know about Facebook Ad placements, including all of your different options, the pros (and cons) of each, what they all mean, and how to choose what’s right for you.

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

November 19, 2018 Leave a Comment Brad Smith

When advertisers of local businesses head to Google Ads, they repeat the same campaign process over and over:

Geolocation targeting in a radius to where their customers might be.

While that’s a fine strategy, it’s not enough. And if you have been solely using that strategy, your results probably aren’t worth bragging about.

Drive local sales with Google Ads is more than geolocation targeting.

It’s a multitude of different tactics that cater to the local patron, like ad extensions, remarketing, and more.

Here are three powerful Google ads strategies for your local business to generate more local sales.

Academy

How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

3 Advanced Google Ads Tactics Guaranteed to Boost Performance

Google Ads Update – Here’s What You Need to Know Now

Which Is The Best Facebook Video Ad Format? (A $1000 Experiment)

Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)

Guide to Facebook Ad Placements: Everything You Need to Know

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

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