Facebook & Google Ads Blog

Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

December 8, 2021 141 Comments Madis Birk

One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”

As you’ll soon see, the only true answer is “It depends.”

The truth of the matter is that how much you pay for your Facebook ads will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).

As an advertising platform, AdEspresso has managed over $636 million in ad spend. In this article, we’ll use this information to provide you Facebook Ad cost averages for 2021 and 2020 so you can budget for 2022.

We’ll also include the previous year’s information to give you more historical context for your benchmarking.

So buckle up because you won’t find Facebook Ads Cost benchmarks that are as comprehensive, precise, or based on as large a data set anywhere else.

LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

November 25, 2021 23 Comments Ana Gotter

LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.

But LinkedIn Ads aren’t just for B2B companies — B2C companies, nonprofits, universities, and many other types of organizations can also use this ad platform for specific purposes to great success, including (but not limited to) finding the right applicants for job openings.

In this post, we’re going to look at absolutely everything that you need to know about LinkedIn advertising and dig into how you can leverage the platform for your business.

Top Facebook Updates You Can’t Miss (November 2021 Edition)

November 25, 2021 14 Comments Ana Gotter

The holiday season is here, and we know for many of our subscribers, this is one of the busiest times of the year!

It’s a high-sales season, which means that your Facebook marketing and advertising needs to be on point and highly relevant. And part of that comes down to knowing all the Facebook changes and updates.

In this post, we’re going to take a look at everything that’s happened over the past month in the Meta-verse (yup, that’s coming up first!), so let’s dive into these Facebook updates from November 2021.

How to Use Instagram Video Ads to Grow Your Business in 2022

November 23, 2021 5 Comments Nathan Caddell

Instagram video ads can help boost your profile as a business owner and bring in more customers.

Yes, Instagram was originally built for photos. And the social media site, with its many filters and frills, is still primarily known for images. But it’s also evolving very quickly, and video content on Instagram is booming.

Some 500 million people use Instagram Stories every single day. And 50% of people have visited a website after seeing a product or service on Instagram. So yeah, creating video advertising content on the site is a very good idea for any business owner.

First, make sure you have an Instagram Business account. Now you’re ready to rock.

How to Write Engaging Instagram Captions (63 Examples)

November 15, 2021 10 Comments Ana Gotter

It’s no secret that visuals are the primary focus on Instagram. Images and videos are so essential to the platform that you can’t actually create any kind of post without a visual element (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are an essential part of Instagram marketing, too.

Whether you want to grow brand awareness, attract new followers, increase engagement or drive sales, you need strong Instagram captions — they can help you add context to your creatives, build relationships through meaningful storytelling, and even expand your reach.

Keep reading to learn how to write the perfect Instagram caption. We’ve even included templates for different kinds of captions that will keep your audience engaged.

How to Get More Followers on Instagram: 20 Easy Tips

November 10, 2021 46 Comments Nathan Caddell

Wondering how to get more followers on Instagram? You’re not alone.

Whether you’re trying to grow your own business or personal brand, or you just want more people to see your creative genius, there are a lot of benefits to increasing your Instagram following.

After all, some 500 million people use Instagram daily, and close to 80% of them search the platform for a product or service. That’s a lot of eyeballs that could be potentially looking for your content.

To help you along the way, we’ve compiled a list of 20 tips and tricks you can use to build your audience on Instagram.

10 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

November 4, 2021 6 Comments Greg Sides

The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily users.

Keep reading to learn about the 10 mistakes that marketers ten to make when advertising on Instagram — and actionable solutions that will help you get Instagram advertising right every time.

Twitter Ads in 2021: The Complete Guide for Advertisers

November 2, 2021 23 Comments Ana Gotter

Facebook ads and Instagram ads dominate most advertisers’ attention when it comes to PPC advertising on social media, with Promoted Pins, YouTube ads, and LinkedIn ads typically hovering somewhere close behind. But what about Twitter ads?

Twitter ads have gone through multiple significant changes in the past five years, including two major interface changes to the self-serve advertising platform. An extensive list of new features and new advertising objectives were added too.

In this post, we’ll go over everything you need to know to get started on the platform and rock your first Twitter ads campaign.

How to Use Instagram Reels for Business: Tips and Examples

October 22, 2021 Leave a Comment Ana Gotter

Instagram Reels are one of the most popular social media formats at the moment. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, now it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

While Instagram has always been a valuable platform for businesses and marketers, Reels create new opportunities. The format is highly engaging, and it offers incredible reach and discoverability benefits that can help brands quickly grow their audiences.

There’s a lot to gain from using Instagram Reels for business. In this post, we’re going to go over everything you need to know about the format, including how to make exceptional Reels that will help you find your target audience.

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Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

How to Get More Followers on Instagram: 20 Easy Tips

How to Use Instagram Reels for Business: Tips and Examples

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