Facebook & Google Ads Blog

Master the Google Display Network & Expand the Reach of Your Brand

March 20, 2019 Leave a Comment Brad Smith

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population.

But one of the best aspects of the Google Display Network is that it lets you specifically target your audience based on a whole mess of different criteria.

Otherwise, that reach wouldn’t really be worth much. You’d be blindly throwing spaghetti, hoping something stuck.

Google Ads gives you a leg up in that you have the chance to reach your potential customers super early in their buyer’s journey.

This is particularly true of the Display Network.

So the real question is: how do you use the Google Display Network to catapult your business to the next level?

We’ve got you covered. Let’s dive in.

11 Reasons Why Your Facebook Ads Are Not Delivering

March 19, 2019 10 Comments Tory Wenger

Have you ever asked yourself, “Why are my Facebook ads not delivering? Why aren’t they getting impressions?”

After months of strategizing, late-night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in.

But then something happens… or rather something doesn’t happen. Your Facebook ad hasn’t been shown to anyone.

Did you click something wrong? Is the system down? Has it even been sent out?

All of these questions burn in your mind as you furiously set out to figure what the heck is going on.

Don’t you wish you had a list of the top reasons why your Facebook ad campaign isn’t delivering and what you can do to fix it?

Here it is, just keep on reading!

Google Ads Quality Score: How To Raise It & Lower Your Costs

March 18, 2019 3 Comments Animalz

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that.

Google assigns each of your keywords a quality score, which lets you know how well your ads match up with your keywords.

But your Google Ads Quality Score does much more than that: it also has great influence over your paid search campaigns’ cost and performance.

Given the importance of your Google Ads Quality Score, this guide will tell you everything you need to know about the metric, including how to increase your score — which will lead to better Google Ads positioning and lower costs.

Marketing Terms & Digital Advertising Acronyms You Should Know

March 14, 2019 5 Comments Animalz

When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns.

If you’re not familiar with them, you’re not alone.

Although shorthand ways of describing concepts are nothing new, the ever-expanding laundry list of industry abbreviated terms can confuse even the most seasoned and savvy of digital marketing professionals.

The world of Web marketing and paid ads is littered with technical jargon, catchphrases, and abbreviations. And anything that can be turned into a catchy acronym often is.

While some online marketing terms have become more widely known as marketing has gone mainstream, many acronyms remain unknown outside the industry — and some are even mystery to many people inside it.

Here’s our compilation of acronyms you should know and what they all mean:

Google Ads Bidding Strategies: The Ultimate Guide

March 13, 2019 9 Comments Brad Smith

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.

Doing the opposite will make you pay more than your fair share.

If you aren’t deeply familiar with the different options you have, blindly choosing one type of Google ads bidding is like placing your entire paycheck on red.

In this post, we’ll walk you through all the different types of Google Ads bidding and how you can craft the best bidding strategy from them.

Facebook Automated Ads: Everything You Need To Know (Experiment Included)

March 12, 2019 5 Comments Guest Post

Those who tried Facebook Automated Ad raise your hand, please. Those who “Nah, I don’t trust new features until you show me numbers” raise your hand, please. And those of you that didn’t even know what facebook Automated ads were until this moment raise your hand, please.

All of you put your hands down now, please, you’ll need them to scroll through this post!

If you’re looking to move past the boost button and start to drive some more direct action for your business with minimal setup time – Facebook Automated Ads could just be what you’ve been looking for.

Facebook ads have been a powerful tool in the marketeers (NOT a typo 😯 ) tool kit for a number of years now.

Facebook Ad manager has an extensive range of features to create highly targeted campaigns and deliver results – this comes with requiring expertise though, plus staying updated and being willing to invest a reasonable amount of time in learning campaign creation.

Here’s everything you need to know about Facebook automated ads, what they are, how they work and, most importantly, what happened when we used them to promote our latest event.

The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram)

March 11, 2019 1 Comment Animalz

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers.

No matter where you choose to advertise — Google, Facebook, Instagram or beyond — how you manage your CPC efforts will greatly impact how much you shell out in ad costs in those channels.

If you’re not spending a lot of money on advertising and have opted not to run experiments with different audiences, ad sets and variations, and are instead focused on optimization, CPC advertising is likely a great option for your business.

Here’s everything you need to know about CPC advertising on Google, Facebook, and Instagram, including tips and tricks to lower your cost per click.

Bing Ads: The Ultimate Tutorial for Businesses

March 7, 2019 1 Comment Ana Gotter

With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets.

Bing, after all, still nets about 66 million diverse users worldwide, who span all ages, interests, and demographics.

That’s 66 million users who can’t be reached through Google Ads, at least not exclusively.

And since most advertisers are too busy fighting over Google Ad placements to notice, it lowers competition on Bing.

This can directly translate into lower cost-per-clicks on Bing, which means higher ROI.

Have I convinced you yet?

Facebook Video Thumbnail: Is it Essential for the Success of Your Ads? (a $1,000 Experiment)

March 6, 2019 2 Comments Paul Fairbrother

At AdEspresso our mantra is “test everything,” and as we heavily use Facebook video ads, we’re always looking for different ways to maximize their performance.

Recently we tested what Facebook video ad format works best and also how video performance varies by platform. But that was not enough to slake our unquenchable thirst for knowledge (and for “scientific” data that help you maximize your digital marketing and ROAS).

So we turned our attention to one little detail that many marketers neglect: the Facebook video thumbnail, that custom image or frame from your video advert that viewers see first.

As we’ve seen working with thousands of customers, more often than not marketers willy-nilly take one frame from the video and use it as their Facebook video ad thumbnail.

But that’s wrong!

Your Facebook Video thumbnail is especially important when users have autoplay turned off for Facebook videos, and picking the wrong image could seriously jeopardize the outcome of your Facebook video ad campaigns.

To prove it, we decided to invest $1,000 and run an experiment.

How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business

March 5, 2019 19 Comments Paul Fairbrother

To scale any business it’s essential to bring new people into the sales funnel using prospecting ads.

These audiences of people that haven’t engaged with us before are called cold traffic, as opposed to our Facebook fans, leads, and customers which have already engaged with us and are referred to as warm traffic.

To select a cold audience to target, there are basically two methods.

The first is to use interests and demographics, as we covered recently in our guide: How To Find The Best Audiences To Target On Facebook.

The second option is to use Facebook Lookalike Audiences.

And as these last ones often give the best results and are very quick to set up, today we’re going to explain how to create and get the most out of them.

Academy

Master the Google Display Network & Expand the Reach of Your Brand

11 Reasons Why Your Facebook Ads Are Not Delivering

Google Ads Quality Score: How To Raise It & Lower Your Costs

Google Ads Bidding Strategies: The Ultimate Guide

Facebook Automated Ads: Everything You Need To Know (Experiment Included)

The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram)

Bing Ads: The Ultimate Tutorial for Businesses

Facebook Video Thumbnail: Is it Essential for the Success of Your Ads? (a $1,000 Experiment)

How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business

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