Facebook Ads Blog

8 Indispensable Facebook Ad Tools to Increase Your ROI

September 21, 2017 Leave a Comment Flavia Caroppo

Back in 2016, Facebook announced that they were changing their News Feed algorithm to make businesses less visible.

Within just a few months your ability to reach new fans decreased over 50%.

You may have been skeptical at first, but now, there’s no choice.

Facebook advertising is the only way you’re going to reach your future (and current) customers.

That applies to B2B clients, too.

Facebook ads allow you to target them after work or while procrastinating throughout the day. No other advertising channel offers the same kind of potential.

The drawback, of course, is that you have to know what you’re doing.

Creating an ad campaign is often only the first step.

Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

September 20, 2017 23 Comments Andrew Tate

Summer is (almost) over 🙁 To cheer you up we’re back with the latest Facebook updates handpicked just for you.

User needs are constantly evolving, and Facebook has been working hard to roll out even more features and processes to accommodate these changes.

This time around, we’ve found fresh new features and a few that are still in the test phase.

They’re all super helpful and aim to make user experiences more engaging and rewarding.

What Are the Best Times to Post on Facebook?

September 19, 2017 4 Comments Ana Gotter

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years.

As a result, businesses and marketers are looking for every hack and strategy they can think of to try to help their posts get more visibility. This includes everything from engagement-focused strategies and trying to create targeted posts.

It also means posting at the right time.

By finding the best times to post on Facebook, you can help improve your visibility and your overall results from your Facebook posts almost instantly.

Getting some traction in the form of likes, comments, and shares as soon as you post can help your post to show up on other users’ feeds, too, instead of letting it fade into Facebook timeline oblivion. This is just as true for Instagram, who implemented a similar algorithm earlier this year.

22 Facebook Statistics that Every Marketer Must Know in 2017

September 18, 2017 Leave a Comment Brad Smith

Size matters online.

Here’s why:

At the start of 2017, more than 65 million local businesses had a Facebook page.

Because bigger and better.

There’s no shortage of Facebook case studies to follow (or copy).

But with great amounts of case studies comes great amounts of migraines.

So skip the series of Google searches.

In this article, you’ll find the 22 Facebook statistics that you absolutely can’t-do your job without.

Top Instagram Updates You Need to Know – September 2017 Edition

September 14, 2017 26 Comments Ana Gotter

Happy September, everyone!

This month’s updates don’t include any shocking new features, but instead the really exciting—and valuable—enhancement of features Instagram already had.

They’re providing us with more flexibility and functionality for how we’re currently using Instagram as marketers, making it more effective and simple for us all at once.

In this update, we’re going to take a look at the new stories for desktop, Instagram galleries updates, the new threaded comments, and the ability to access engagement through Facebook.

The Complete Guide to Creating Instagram Ads on Facebook

September 13, 2017 1 Comment Brad Smith

Instagram has over 7 million monthly active users now. And that number continues to grow every single month.

Instagram is the place to be when it comes to visual content.

Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform.

How do you even get started creating ads, though?

Instagram used to only let you promote ads from your phone. And that was terrible. It was frustrating to create ads that only lead to wasted time and ad spend.

But today, the game is different. Instagram is now an incredible place to advertise.

And thankfully, we can now create Instagram ads on the Facebook Business Manager. (You can even do it with AdEspresso, too).

In this article, I will walk you step-by-step through the process of how to create Instagram ads on Facebook.

A Simple Guide to Facebook Analytics

September 12, 2017 Leave a Comment Andrew Tate

Are you wondering where to begin when it comes to tracking your Facebook ads? No worries, we are here to help!

We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend.

Over time we’ve learned a lot about Facebook analytics, and how you can use it to track whether you’re making money or losing money on your ad campaigns.

Today we want to share our knowledge with you!

The Top 8 Reasons Why Your Facebook Campaigns Are Not Delivering

September 11, 2017 3 Comments Tory Wenger

Have you ever asked yourself, “Why are my facebook ads not getting impressions?”

After months of strategizing, late night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in.

But then something happens… or rather something doesn’t happen.

Your Facebook ad hasn’t been shown to anyone.

Did you click something wrong? Is the system down? Has it even been sent out?

All of these questions burn in your mind as you furiously set out to figure what the heck is going on.

Don’t you wish you had a list of the top reasons why your Facebook ad campaign isn’t delivering and what you can do to fix it?

Here it is, just one click away!

The Proven Strategy for How to Market an App Globally

September 7, 2017 Leave a Comment Guest Post

Mobile is global. And thanks to the advertising ecosystem of the giants like Facebook and Google (there are some more) it is possible to reach a global audience of approximately 2 billion mobile users.

Users who use apps like Facebook, WhatsApp or Instagram daily and who may be interested in installing your app or game on their smartphones.

Therefore, using these three massive applications to acquire new mobile users has become a must for all, or almost all, mobile app businesses.

At PickASO we work Social Ads campaigns for all types of clients, and we need technological tools that help us to make our work better.

Since we’ve known it, AdEspresso has become the indispensable tool that helps us achieve the best results and save time, which, after all, is money.

In this article, we’ll show you how to market an app globally by scaling campaigns and maintain acquisition costs at the same time.

5 Effective Social Media Strategies for Nonprofits

September 6, 2017 Leave a Comment Brad Smith

You can reach anyone on social media.

Just because you can, doesn’t mean you should, however.

The vast majority of people online won’t be the right fit. They won’t be interested in what you’re doing. They won’t be supportive of your cause.

That’s OK.

Because you don’t need to reach everyone.When it comes to social media and nonprofits, you just need to reach the ones who are interested.

Whether you’re logged into Facebook, Twitter, Instagram, LinkedIn, or even Reddit, you can use these five social media strategies for nonprofits to make your page the one that everyone’s talking about.

In a good way.

Academy

22 Facebook Statistics that Every Marketer Must Know in 2017

At the start of 2017, more than 65 million local businesses had a Facebook page.

The Complete Guide to Creating Instagram Ads on Facebook

A Simple Guide to Facebook Analytics

The Top 8 Reasons Why Your Facebook Campaigns Are Not Delivering

Learn more

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