If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for about a second. Unless it captures their attention.
One second! That’s how much time we’ve got to hook people in with our Facebook (and Instagram) ad and get them to want to read more.
This is why, as a Facebook marketer, when I coach clients on their ad strategy the part where they get overwhelmed is the one related to the creative for the ad itself.
Often the optimization and audience selection is taken care of by Facebook, but the possibilities when creating the Facebook ad itself are completely open-ended.
For example, if you have an eCommerce business the chances are you’ll optimize the campaign for purchases and use a value-based lookalike of purchasers for the audience so it’s relatively easy to pick the optimization and audience.
Where do we start with the ad creation though? To help you we’ve created this simple guide covering the 5 steps of Facebook ad creation so that you have a template that you can use to quickly and repeatedly create high converting Facebook and Instagram ads.