Facebook & Google Ads Blog

Are You Getting Ready for Sales Season?

August 14, 2018 Leave a Comment Ana Gotter

Are you getting ready for Sales Seasons or are you still enjoying the summer holiday season?

Have you started mapping out your Black Friday bargains and your Christmas shipping schedules?

Well, if you didn’t yet, it’s time to start NOW.

An essential part of getting ready for the holiday/sales season is starting early enough to truly be prepared when it comes rolling around. And the time to do that is summer.

In this post, we’re going to get you up to speed on what you should be doing for your Facebook, Instagram, and Google Ads so that everything will fall in place when the time comes.

The Ultimate Guide to Google Ads Ad Extensions

August 13, 2018 Leave a Comment Brad Smith

Ad Extensions are one of the best features of Google Ads.

But knowing when, why and where to use them is another story.

Throwing ad extensions on your ads for the fun of it is a surefire way to reduce your CTR and negatively impact your ads.

With so many options, it’s more critical than ever before to use them properly.

Since they play a role in your quality score, misuse can result in more than just bad CTRs (hint: your bottom line).

Here’s the ultimate guide to Google Ads ad extensions to help you decide which to use for future campaigns.

Pinterest Analytics: Everything Businesses Need to Know

August 9, 2018 3 Comments Ana Gotter

Pinterest doesn’t get as much attention as other social media marketing platforms, but it should.

Its user base is steadily growing, and the diversity of users is increasing too as more men are joining the previously women-dominated platform.

Pinterest also has a lot of selling power, with more than 93% of users using the platform to research buying decisions, and with more than 40% of Pinners having an annual household income of more than $100,000.

Just like with all social media platforms, success on Pinterest means being able to find the right content and strategies to connect with your audience.

But what about how to actually make sure that you’re on the right track?

Carefully monitoring your progress and performance on the platform is important, so we are going to focus entirely on Pinterest Analytics.

GDPR 10 Marketing Questions No One Has Answered (Yet)

August 8, 2018 3 Comments Animalz

The deadline for the EU General Data Protection Regulation (GDPR) compliance passed on May 25, 2018.

Now, if you’re investigated and found to be out of line with these strict requirements for handling personal data, you could be in trouble!

The first step is to conduct thorough research.

Instead of wading through blog posts, legal papers, summaries, and reviews, we went straight to the expert: Suzanne Dibble, one of the world’s best-known GDPR experts

We asked Suzanne Dibble 10 questions from the AdEspresso community that you won’t easily find answers to elsewhere.

Read on to be sure that you aren’t missing out on critical pieces of the GDPR and other regulatory knowledge that could land you in hot water.

How to Run a Webinar: AdEspresso’s 9 Steps Guide to Success

August 7, 2018 Leave a Comment Ana Gotter

Are webinars part of your inbound strategy? They should be. And if you procrastinate because you don’t know how to run a webinar, after reading this post you will have no more excuses.

A research shows that 62% of B2B marketers use webinars in their content marketing strategy to entice new leads and move existing ones further down the sales funnel.

Webinars can: efficiently showcase your company’s skills, assure a real-time interaction with your prospects, and become precious pieces of advanced content, once they are completed.

In this post, we’re going to take you through the process we used to create, promote, and run our last webinar, which ended up getting the highest number of webinar registrations and attendees of any AdEspresso webinar to date.

Feel free to copy and apply the strategies we used to your own content and replicate our great results for yourself.

Google Ads Rollout Is Here – Here’s What You Need to Know

August 6, 2018 Leave a Comment Brad Smith

Google Ads has undergone significant changes in the past few months and weeks.

On June 27th, Google Ads did a massive overhaul of their platform in what most refer to as “the new AdWords.”

But even more recently, Google has officially transitioned the platform into Google Ads.

As of July 24, Google AdWords has officially transitioned into Google Ads.

DoubleClick and Google Analytics 360 will merge into the brand-new Google Marketing Platform, and the Google Ad Manager will launch.

In this post, we will cover the latest news on Google Ads, what the platform looks like now and what changes you must know now.

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

August 2, 2018 1 Comment Paul Fairbrother

When creating Facebook ads, most of the creative has to fit within certain limitations.

For example, the image has to be a set ratio and size, and if the headline, or the link description, are too long, they get cut off.

That leaves the ad text as the primary variable, as it can be just a single word or the equivalent of a short story.

As the ad text has so many possibilities, we get asked all the time at AdEspresso which length is best?

The AdEspresso motto is: Never assume anything. Always test everything. So we invested $1,000 of real ad spend to find the scientific answer.

And we discovered that the best length for your Facebook ad text is… (Keep reading to know!)

A Step-by-Step Guide to Pinterest Marketing

August 1, 2018 32 Comments Ana Gotter

With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize.

Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too.

Pinterest marketing has also been skyrocketing to popularity amongst marketers.

This step-by-step guide to Pinterest marketing is going to provide marketers and businesses with everything they need to build a strong content marketing presence on the platform—including how to get your individual pins noticed.

A lot has changed in Pinterest marketing in the past year. We’ve got a new look to the ads manager, a whole new look to profiles, and a few new features on the platform.

We’ve updated this post accordingly, updating all information and pictures as necessary and taking a close look at what’s new.

Ready to see what’s new?

Automatic Post Promotion: Facebook’s Boost Post Button on Steroids ($600 Experiment Included)

July 31, 2018 Leave a Comment Guest Post

How many posts did you boost today on Facebook? Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial…what else?

It’s easy, isn’t it? Just a click on that magic “Boost Post” button et voilà, your post is live on Facebook! Not just for your followers and fans, but for all of your audience.

No more creating structured Facebook ads, struggling with the 20% rule, or the copy length that is always too short for your content to shine as it should.

Post, boost, done! And now repeat. For each one. Because yes, every single piece of your content is good and deserves a boost!

What if there was a way to give a boost to your post boosting strategy? To stop guessing which post is worthy of your audience’s attention, and which is not? To manage exactly what you want to boost, when, to whom, for how long?

Spoiler alert… there is!

In this post, we’ll show you how to boost your posts on Facebook, and how to boost your entire business with Automatic Post Promotion.

And we also show you the results of a $600 experiment we did to answer the question: Facebook Ads vs Boosted Posts, what works best?

How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages

July 30, 2018 Leave a Comment Brad Smith

Creating unique landing pages for Google Ads campaigns is a must.

Want cheaper ads and better results? That starts with improving your quality score.

And landing page experience is one-third of the quality score pie.

You need good landing pages that are specific and keyword targeted to succeed. But therein lies the problem:

Creating tons of unique landing pages is difficult and takes tons of time and even money if you can’t create them yourself.

Even having just five campaigns with multiple ad groups means dozens of landing pages from scratch.

Thankfully, Google Optimize is now linked to Google Ads.

Here is how to use Optimize to create custom landing pages for your next campaign.

Academy

The Ultimate Guide to Google Ads Ad Extensions

How to Run a Webinar: AdEspresso’s 9 Steps Guide to Success

Google Ads Rollout Is Here – Here’s What You Need to Know

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

Automatic Post Promotion: Facebook’s Boost Post Button on Steroids ($600 Experiment Included)

How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages

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