Facebook & Google Ads Blog

Everything You Need to Know About Facebook Business Suite

January 18, 2022 Leave a Comment Ana Gotter

Facebook Page management can be quite time consuming. You need to create new content, generate engagement, and keep up with private messages, all at the same time. Facebook Business Suite is Meta’s answer to these needs.

Facebook Business Suite is an all-in-one solution to Page management, giving Facebook marketers a single centralized location to streamline the process of managing a brand’s presence on the platform.

The tool’s interface does take a little while to get used to, however. In this post, we’re going to walk you through the Facebook Business Suite and show you how to get the most out of it.

4 Tips & Tricks for Effective Social Commerce in 2022

January 4, 2022 1 Comment Ana Gotter

Social media has long been used to promote brands, products and services. In the early days of social media marketing, brands would simply post product pictures or videos on Facebook, Instagram, or Pinterest, hoping to grab the attention of their target customers and drive some traffic to their website or online store. Now, thanks to an abundance of social commerce tools, businesses are able to make sales directly on social media.

Social commerce is expanding at the speed of light, and that’s not going to change anytime soon.

In this post, we’re going to take a look at everything you need to know about social commerce, including what it is, why you should embrace it, and how to get started.

Organic vs. Paid Social Media: How to Combine Them for a Winning Strategy

January 4, 2022 Leave a Comment Nathan Caddell

If you’re looking to increase your social media reach, you’ve no doubt heard about both organic and paid social media. There are certainly examples of accounts that use one or the other as their primary method of posting.

But the plain truth is that you shouldn’t choose between organic and paid social media tactics. Both approaches can help you get to where you want to go. In fact, it will only help your case to use a combination of the two. More people and brands do so than you probably think.

2022 is on track to be a record-breaking year for ad spend on social media. According to research, global ad spend is projected to exceed 173 billion (sic!) dollars.

In short, that’s gigantic. And it proves that social media ad spending is here to stay.

Of course, there’s another side of that coin too. Often, the only way that you’re going to develop an audience is through organically building brand awareness and earning trust. It’s hard to do that just purely through advertising.

Let’s go through the pros and cons of organic and paid social media tactics, and how you can use both to your advantage.

How to Get Verified on Instagram in 5 Simple Steps (2022 Edition)

December 15, 2021 5 Comments Nathan Caddell

Wondering how to get verified on Instagram? There’s a lot more to it than just clicking on a link. But we’re here to walk you through it.

It’s not exactly easy to stand out on Instagram. After all, there are more than 1 billion active users on the platform.

There’s a decent chance that there’s someone with your exact name (or brand name) on the platform. So, how can you stand out from impostors and get yourself noticed?

By getting the coveted blue checkmark that means you’re verified on Instagram. It lets people know that you’re legit and that you have value to an audience. But if it were easy, everyone would do it. And it would lose most of its meaning.

Keep reading to learn about the exact steps you need to follow to get verified on Instagram.

Top Facebook Updates You Can’t Miss (December 2021 Edition)

December 15, 2021 14 Comments Ana Gotter

We’ve arrived at the tail end of another year, and in many ways, 2021 was almost as chaotic as 2020— both in the real world and in the social media world.

Facebook has had so many updates for both their own platform and their sister sites (including the new company name “Meta” as of last month!), and we’ve gotten so many valuable new tools to use as marketers and advertisers.

This month hasn’t let us down, and more new features have arrived or been announced, including live chat comment moderation, expanding ad eligibility to some industries, and more. Let’s take a look at the most important Facebook updates in December 2022.

Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

December 8, 2021 141 Comments Madis Birk

One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”

As you’ll soon see, the only true answer is “It depends.”

The truth of the matter is that how much you pay for your Facebook ads will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).

As an advertising platform, AdEspresso has managed over $636 million in ad spend. In this article, we’ll use this information to provide you Facebook Ad cost averages for 2021 and 2020 so you can budget for 2022.

We’ll also include the previous year’s information to give you more historical context for your benchmarking.

So buckle up because you won’t find Facebook Ads Cost benchmarks that are as comprehensive, precise, or based on as large a data set anywhere else.

LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

November 25, 2021 23 Comments Ana Gotter

LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.

But LinkedIn Ads aren’t just for B2B companies — B2C companies, nonprofits, universities, and many other types of organizations can also use this ad platform for specific purposes to great success, including (but not limited to) finding the right applicants for job openings.

In this post, we’re going to look at absolutely everything that you need to know about LinkedIn advertising and dig into how you can leverage the platform for your business.

How to Use Instagram Video Ads to Grow Your Business in 2022

November 23, 2021 5 Comments Nathan Caddell

Instagram video ads can help boost your profile as a business owner and bring in more customers.

Yes, Instagram was originally built for photos. And the social media site, with its many filters and frills, is still primarily known for images. But it’s also evolving very quickly, and video content on Instagram is booming.

Some 500 million people use Instagram Stories every single day. And 50% of people have visited a website after seeing a product or service on Instagram. So yeah, creating video advertising content on the site is a very good idea for any business owner.

First, make sure you have an Instagram Business account. Now you’re ready to rock.

How to Write Engaging Instagram Captions (63 Examples)

November 15, 2021 10 Comments Ana Gotter

It’s no secret that visuals are the primary focus on Instagram. Images and videos are so essential to the platform that you can’t actually create any kind of post without a visual element (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are an essential part of Instagram marketing, too.

Whether you want to grow brand awareness, attract new followers, increase engagement or drive sales, you need strong Instagram captions — they can help you add context to your creatives, build relationships through meaningful storytelling, and even expand your reach.

Keep reading to learn how to write the perfect Instagram caption. We’ve even included templates for different kinds of captions that will keep your audience engaged.

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Everything You Need to Know About Facebook Business Suite

Organic vs. Paid Social Media: How to Combine Them for a Winning Strategy

Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

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