Facebook Ads Blog

The 13 (+1) Best Health Ads on Facebook To Inspire Your Campaign

September 28, 2017 2 Comments Andrew Tate

More and more people are turning to the internet for health and wellness advice, including products and general information.

Back in 2014, Pew Research Center reported that 93% of Americans have searched for a health-related topic online. Not only do people want information, they also seek connections with others to share experiences around health issues.

Social networks provide a point of contact between these seekers and the healthcare providers and businesses that may have the answers they’re looking for.

Facebook, the largest social network and the fourth largest ad network on the planet, is a great place for health marketers to reach their ideal customers.

But Facebook ads in this business can be hard to get right, especially the first time (and even the fourth or fifth time).

We’ve gathered some of the best health ads on Facebook to inspire your own campaigns.

Everything You Need To Know About Facebook Pixel

September 27, 2017 4 Comments Ana Gotter

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is Facebook Pixel.

The tracking pixel allows you to monitor how successful your Facebook Ads actually were—giving you more accurate conversion rates—and create custom audiences based on site traffic. These are huge, exceptionally valuable benefits.

Two years ago, there were two distinct Facebook pixels: one was the conversion pixel, and the other was for tracking audiences. Earlier this year, Facebook combined these two into one upgraded tracking pixel!

In this post, we’re going to go over everything you need to know about Facebook Pixel, including what you can do with it, how to install it, and tools that can make the process a little easier!
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45+ Online Design Tools to Create Stunning Visuals for Your Digital Content

September 26, 2017 2 Comments Andrew Tate

By 2018 (that’s in less than 4 months), 84% of all marketing communication will be visual.

And there’s more than one good reason for the shift.

Visuals help businesses of any size communicate and connect with users and distinguish from competitors.

So, if you haven’t done so already, get ready to jump on the visual-band-wagon.

You don’t need to be (or hire) a designer.

You can get started (and do great things) with our selection of the best online design tools.

The Definitive Guide to Tracking Dark Social

September 25, 2017 4 Comments Brad Smith

It all starts when someone reads an article on how to bathe kittens the safe way. As they peruse, they think, “Hey, my friend has a kitten, and he/she doesn’t know how to bathe it properly.”

Discreetly, then — because they’re at work and they’re not supposed to be reading about kittens — they copy and paste the link into an email and send it to their friend.

The friend receives the email and visits the article, saving the world from one more dirty kitten.

Little do the two friends realize, they’ve just engaged in the world of dark social media sharing.

Not dark in the Jedi and Sith sense. Dark in the sense that the content sharing happens ‘off the grid’ and away from prying eyes.

What does that mean?

Read on to find out.

8 Indispensable Facebook Ad Tools to Increase Your ROI

September 21, 2017 Leave a Comment Guest Post

Back in 2016, Facebook announced that they were changing their News Feed algorithm to make businesses less visible.

Within just a few months your ability to reach new fans decreased over 50%.

You may have been skeptical at first, but now, there’s no choice.

Facebook advertising is the only way you’re going to reach your future (and current) customers.

That applies to B2B clients, too.

Facebook ads allow you to target them after work or while procrastinating throughout the day. No other advertising channel offers the same kind of potential.

The drawback, of course, is that you have to know what you’re doing.

Creating an ad campaign is often only the first step.

Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

September 20, 2017 27 Comments Andrew Tate

Summer is (almost) over 🙁 To cheer you up we’re back with the latest Facebook updates handpicked just for you.

User needs are constantly evolving, and Facebook has been working hard to roll out even more features and processes to accommodate these changes.

This time around, we’ve found fresh new features and a few that are still in the test phase.

They’re all super helpful and aim to make user experiences more engaging and rewarding.

What Are the Best Times to Post on Facebook?

September 19, 2017 4 Comments Ana Gotter

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years.

As a result, businesses and marketers are looking for every hack and strategy they can think of to try to help their posts get more visibility. This includes everything from engagement-focused strategies and trying to create targeted posts.

It also means posting at the right time.

By finding the best times to post on Facebook, you can help improve your visibility and your overall results from your Facebook posts almost instantly.

Getting some traction in the form of likes, comments, and shares as soon as you post can help your post to show up on other users’ feeds, too, instead of letting it fade into Facebook timeline oblivion. This is just as true for Instagram, who implemented a similar algorithm earlier this year.

22 Facebook Statistics that Every Marketer Must Know in 2017

September 18, 2017 2 Comments Brad Smith

Size matters online.

Here’s why:

At the start of 2017, more than 65 million local businesses had a Facebook page.

Because bigger and better.

There’s no shortage of Facebook case studies to follow (or copy).

But with great amounts of case studies comes great amounts of migraines.

So skip the series of Google searches.

In this article, you’ll find the 22 Facebook statistics that you absolutely can’t-do your job without.

The Complete Guide to Creating Instagram Ads on Facebook

September 13, 2017 1 Comment Brad Smith

Instagram has over 7 million monthly active users now. And that number continues to grow every single month.

Instagram is the place to be when it comes to visual content.

Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform.

How do you even get started creating ads, though?

Instagram used to only let you promote ads from your phone. And that was terrible. It was frustrating to create ads that only lead to wasted time and ad spend.

But today, the game is different. Instagram is now an incredible place to advertise.

And thankfully, we can now create Instagram ads on the Facebook Business Manager. (You can even do it with AdEspresso, too).

In this article, I will walk you step-by-step through the process of how to create Instagram ads on Facebook.

A Simple Guide to Facebook Analytics

September 12, 2017 Leave a Comment Andrew Tate

Are you wondering where to begin when it comes to tracking your Facebook ads? No worries, we are here to help!

We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend.

Over time we’ve learned a lot about Facebook analytics, and how you can use it to track whether you’re making money or losing money on your ad campaigns.

Today we want to share our knowledge with you!

Academy

Everything You Need To Know About Facebook Pixel

22 Facebook Statistics that Every Marketer Must Know in 2017

At the start of 2017, more than 65 million local businesses had a Facebook page.

The Complete Guide to Creating Instagram Ads on Facebook

A Simple Guide to Facebook Analytics

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