Facebook & Google Ads Blog

Buy Facebook Likes and You Will Damage Your Business! Our Data Proves It (Do This Instead)

October 16, 2019 109 Comments Animalz

We’ve all been there before. Your boss is breathing down your neck to boost the business page with more likes. “Our competitor has thousands of likes!” they say, and you know they want results fast.

So you give in to the temptation, even though you know it’s wrong—you buy Facebook likes.

Can people be blamed for wanting more likes? Of course not. When users see that a Facebook business page has a lot of likes, it signals that the brand is worth exploring.

But buying Facebook likes is an outdated and ineffective strategy for creating social proof.

Not to mention, buying Facebook likes is damaging to your brand in the long term. Facebook will surely catch on to your misdeeds and take action against any fake accounts.

We’ve put together this article (+ an experiment with Facebook likes) to dissuade you from taking the shortcut of buying Facebook likes.

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

October 15, 2019 5 Comments Brad Smith

The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.

This demand is driven by an increase in ad spend by retail marketers and eCommerce businesses.

As of 2018, Google Shopping ads now drive 76.4% of all retail search ad spend, and this search spend generates 85.3% of all clicks.

And, surprisingly, the majority of the spend is not on branded search terms.

Google Shopping is an intent powerhouse with a proven track record of blowing up e-commerce sales.

When your products show up for relevant search topics, you know that those who click to your site are moments away from buying.

Here’s all you need to know about Google Shopping and how to dominate Google Ads with e-commerce today.

Build Your Social Media Strategy in 8 Easy Steps

October 10, 2019 1 Comment Animalz

A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray.

But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it.

And with social media costs projected to increase 73% over the next 5 years, it will only become more difficult.

To contribute to larger company goals, you have to map out how every element of your social media marketing and advertising.

With a strategy, you know where to focus your social efforts and spending, and you have a framework for showcasing how social is helping the company grow.

We’ve outlined an 8-step process to help you define your own social media strategy and make it as impactful as possible.

Boost Your Campaign Performance With the New Facebook Inspect Tool

October 9, 2019 3 Comments Paul Fairbrother

We all know what it’s like; you spend ages creating the perfect images or videos, select the best audiences to show them to, and even get the campaign optimization perfectly dialed in.

At first, everything goes well with the ads, but then they start to falter. So what do you do next?

In this post, we’ll show you how to use the Inspect Dashboard and Facebook Delivery Insights to properly troubleshoot your underperforming campaign and get them back to normal.

Let’s get started!

Google Ads 101 – The Guide That Takes You From Zero to Hero

October 8, 2019 32 Comments Brad Smith

Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads.

And it seems pretty simple…

But Google Ads can be tough to navigate.

And if you’re not up to date on the platform? If you don’t take advantage of all the new features and strategies?

Your success can turn into a costly nightmare.

That’s why we constantly update our Google Ads 101 guide: the resource that takes you from zero to hero in no time.

Pinterest Analytics: Everything Businesses Need to Know

October 2, 2019 6 Comments Ana Gotter

Pinterest analytics can tell you a lot about what content is performing best, who your followers on the platform are, and more.

Having this information is essential in allowing you to discover trends in what types of content your pinning audience most wants to see.

As you gain this information, you’ll be able to create more high-performing content, yielding more results, including repins, impressions, and clicks to your site.

Carefully monitoring your progress and performance on the platform is important, that’s why we are going to focus entirely on Pinterest Analytics.

Google Analytics For Social Media: How To Setup, Track, & Measure Your Results

October 1, 2019 10 Comments Animalz

Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site.

It’s an easy and relatively straightforward way to track your website and campaign data.

But getting to know it takes some time.

In this guide, we’ll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results.

It will help you set up your account, install the necessary code to your site, add users, create tailor-made reports, and so much more.

From there, you can start using Google Analytics to see what’s working with your social ads, what isn’t, and what you need to do to improve.

Is Google Ads Right For Your Business? 4 Easy Steps to Find Out

September 30, 2019 4 Comments Brad Smith

The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business.

But we’ve all heard the horror stories along with the successes, too: Negative ROI, failed campaigns, sinking revenue.

So, which is it? Are Google Ads right for your business?

We could say yes, (though this would be a short article if we left it at that).

But it’s not so simple.

In this guide, we’ll walk you through the steps you need to take to determine if Google Ads are right for your business.

Your Cheat Sheet to Social Media and Google Ads Image Sizes

September 24, 2019 3 Comments Animalz

Nailing the perfect Social Media and Google Ads image sizes can be more difficult than it first appears.

As a social media advertiser, you need to serve ads on a lot of different platforms at the same time, each with their own guidelines and specifications for what ad images are acceptable.

Each platform has a myriad of specs and design guidelines that govern image publications and impact how a viewer sees your finished product. And each platform continues to roll out new updates, making the process tricky to navigate.

To create high-performing ads, you have to make sure your images adhere to the rules. And to easily check -before you begin designing your ads- that you picked the best image dimension, you need this cheat sheet!

We collected for you all the most updated Social Media and Google Ads Image Sizes specs and design guidelines. Bookmark it and use it every time.

Landing Page Optimization: Can it Really Make or Break Your Facebook Ads Campaign? A $1,000 Experiment

September 23, 2019 4 Comments Paul Fairbrother

So, you’ve found the right audience for your Facebook ads, you’ve split tested the ad text, image format, and even the call to action button to reduce your costs! But what about your Landing Page Optimization?

If you’re running a lead generation campaign, testing the landing page that you’re sending the traffic to can make or break your success!

Often Facebook marketers obsess over every aspect of the ad campaign that they can control, but then don’t pay any attention to where that traffic goes.

So, in this experiment, we wanted to put $1,000 of ad spend behind a campaign to see how the conversion rate and cost per lead are affected by A/B testing different landing pages.

Academy

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

Boost Your Campaign Performance With the New Facebook Inspect Tool

Google Ads 101 – The Guide That Takes You From Zero to Hero

Is Google Ads Right For Your Business? 4 Easy Steps to Find Out

Landing Page Optimization: Can it Really Make or Break Your Facebook Ads Campaign? A $1,000 Experiment

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