Have you ever looked at an ad campaign and tried to determine whether or not it was worth the money, or worth continuing to run? Understanding how to interpret the metrics available to you through Facebook Ads reporting is just as crucial as knowing how to set up a campaign.
Without a solid understanding of which metrics to track and value and which to ignore, you can end up wasting ad spend on campaigns that aren’t doing what you need them to. Familiarity with metrics and ads reporting tools can make the difference between success and frustration on the platform.
To help you get these results, we’re going to take a look at everything you need to know about Facebook Ads reporting, including the metrics you should track, tools to use, and templates that can help.