Facebook & Google Ads Blog

8 New Google Ads Features that Can Increase Your Conversion Rate

April 29, 2019 2 Comments Brad Smith

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords.

If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may think that you know all that there is to know about how to get the most out of your Google Ads experience.

Think again.

Alternatively, if you’ve tried and failed at increasing your conversion rate through Google Ads in the past, you may think that there’s nothing new you can try that will make this a profitable venture for your company.

Think again, again!

Google is constantly evolving the Ads experience, and as such, new tools and features are constantly popping up, giving you brand new opportunities for increased levels of success.

Top Facebook Updates That You Can’t Afford to Miss – April 2019 Edition

April 25, 2019 127 Comments Ana Gotter

Facebook has always been quick on the uptake in terms of rolling out new features; it’s one of the ways they managed to claw their way to the number one social media networking site.

There has consistently been a steady stream of updates coming to the platform for as long as I’ve been writing about social media.

This month was no different, but we’ve gotten even more big news than normal, making it a little more like a tiny flash flood instead of a slow trickle.

In this month’s edition of our Facebook Updates post, we’re going to take a look at the soon-to-be-improved ads and business managers, the cost cap bidding option, new inventory filters, and more!

Top Instagram Updates You Need to Know in 2019 – April Edition

April 24, 2019 173 Comments Ana Gotter

Instagram has been a rapidly-developing platform since Facebook first acquired it several years ago, and it clearly has no intentions of slowing down.

This month, Instagram has rolled out new interactive features for Story Ads, which may take brand awareness to a whole new level.

They’re also testing features that could add to other types of interactivity on the platform, along with improving the overall user experience.

Have we piqued your interest yet? If so, keep reading to see what the new Instagram updates have in store for us this month.

How to Advertise on Google in 2019 (and Get Results)

April 23, 2019 5 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?

Digital marketing is the new battleground on which the war of brands is waged.

Gone are the days where television spots, billboards, and (gag!) newspaper ads were the most effective way to get your product before the eyes of the masses.

It’s all online now, and that’s a good thing!

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

April 18, 2019 1 Comment Flavia Caroppo

If you were to ask 100 marketers how to increase sales on a website, chances are they’ll be a huge selection of different answers.

However, it’s very likely that the majority will respond with ‘increase traffic’ as their solution.

The theory behind it is that more traffic equals more conversions. Whilst the theory is relatively accurate, it’s missing one vital factor.

Increasing traffic doesn’t necessarily mean you will be able to bring more users to your site that buy the same as they do currently.

And if you’re spending money on paid ads to acquire that traffic, it’s also going to cost you to do it!

If you were to ask me the same question, I would give you one straight answer: Conversion Rate Optimization.

The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own

April 17, 2019 18 Comments Animalz

Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect with customers.

Since their launch in 2016, bots have helped brands scale the way they interact with customers and made it easier to provide one-to-one service.

By giving personalized recommendations, daily updates, scheduling help, and so much more, Messenger chatbots can help you interact with customers for a fraction of the cost of a human counterpart.

Keep on reading to discover what Facebook Messenger chatbots are capable of doing, learn how to build your own chatbot right now, and then boost your results with the Top 10 Facebook Messenger Chatbot Marketing Hacks of 2019.

Facebook Ads Split Testing in 2019

April 16, 2019 65 Comments Tory Wenger

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads.

But don’t worry, we’ve got your back!

Since the birth of AdEspresso in 2011, we’ve had over 10 million ads created right here on our platform with our advanced split-testing capabilities.

This means that we’ve seen an incredible variety of ads from nearly every type of business. Not only that, but we’ve also seen millions of images, headlines, and call to actions across all of those verticals.

In this article, we’ll cover some of the most insightful experiments we’ve conducted, and give you a complete A-Z guide on how to split test all aspects of your Facebook campaigns to improve your campaigns’ ROI exponentially.

Google Shopping Campaigns: 3 Examples You Can Copy Now

April 15, 2019 1 Comment Brad Smith

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it.

To get your products in front of the eyes of eager shoppers, you should consider embarking on a Google Shopping Campaign.

So, what are Google Shopping Campaigns and how can you maximize their results?

Let’s take a look at some top examples you can copy now to get a jumpstart!

3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

April 11, 2019 5 Comments Guest Post

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites.

This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products.

However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative.

More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising.

For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid.

Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them.

PPC Conversion Rates: What Are They and Why do They Matter?

April 10, 2019 5 Comments Ana Gotter

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what your PPC conversion rates, and what your click-through rates are.

Conversion rates are one of the most common metrics that PPC campaign runners focus on, and for good reason.

Even though it’s definitely not the only metric you need to know, it’s a strong indicator of the ad’s performance.

So what exactly is a conversion rate and how is it calculated?

What qualifies as a “good” conversion rate, what other metrics should you be looking at, and how can you optimize for better rates?

We’re going to answer all of these questions in this post and more!

Academy

8 New Google Ads Features that Can Increase Your Conversion Rate

How to Advertise on Google in 2019 (and Get Results)

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

Facebook Ads Split Testing in 2019

Google Shopping Campaigns: 3 Examples You Can Copy Now

3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

PPC Conversion Rates: What Are They and Why do They Matter?

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