While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated/expensive.”
With a shift in how people use their devices, avoiding video is a recipe for disaster.
According to expert projections, video will account for 80% of all web traffic throughout 2019.
For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling.
But running a successful video campaign doesn’t have to be complicated.
In this post, we’ll go through everything you need to know about YouTube Ads.