A picture paints a thousand words, right? Not necessarily.
Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.
That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality.
How do you craft an Instagram caption for billions of eyes? You have a huge potential audience to appeal to but also a huge amount of posts to compete with every day.
What should you write? How do you get your audience to engage? What length is the best for your captions?
You’ll find the answers to all your questions (and more) in this post.