Facebook & Google Ads Blog

How To Automate Your Google Ads Bidding Strategies

February 26, 2020 Leave a Comment Guest Post

Google Ads bidding strategies can be overwhelming.

While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly trust the black box.

Here we are talking about performance bidding models.

We’re not interested in brand awareness or higher funnel metrics like traffic. We want to spend our money on what works. On what puts money in the bank.

And that’s what we’re going to do in this post. First, we will lift the lid and look at the logic behind automated Google Ads bidding strategies.

Then we will also explain why automated bidding is a good choice, how to do it, and how you can determine the correct Google Ads bids to maintain visibility.

Does Engagement On Facebook Ads Increase Their Performance? A $1,000 Experiment

February 25, 2020 Leave a Comment Paul Fairbrother

Facebook and Instagram are two of the largest social media platforms around, with the keyword being social.

Social proof is the likes, comments, and shares that the ad itself gets as users can engage with an ad in the same way they do a post they see from their friends and family.

Will an advert with lots of engagement result in more clicks and conversions than an identical ad with no social proof?

Read on to find out!

How to Build a Successful eCommerce Advertising Strategy

February 24, 2020 Leave a Comment Brad Smith

Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores.

Where should you start? Social media, Google ads, email? The truth is that eCommerce is pay to play.

If you want to succeed, you need to include paid advertising as a significant part of your eCommerce marketing strategy.

This guide will walk you through the most popular eCommerce advertising platforms and help you determine which strategies will work for you.

The Ultimate Guide to Facebook Job Postings

February 19, 2020 1 Comment Animalz

Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company.

Fortunately, there’s an increasingly popular way to get your job in front of more strong-fit candidates: Facebook job postings.

With this feature, job postings are shown on your Facebook business page. Users can apply right from the platform with just a few clicks. And to boot, these job postings are free to create!

In this guide, we’ll walk you through the process of making your first Facebook job posting. We’ll also layout best practices to help you increase your posting’s reach.

What is ROAS? How to Maximize your Return on Ad Spend

February 18, 2020 1 Comment Brad Smith

ROAS (return on ad spend) is a marketing metric that measures how much your business earns in revenue for every dollar spent on marketing or advertising.

While ROAS is similar to ROI (return on investment), ROAS looks specifically at the cost of an ad campaign, versus the overall investment that might be counted in ROI.

At its core, ROAS measures how effectively you are spending your marketing dollars.

So, if your ROAS is 5:1, that means you are making $5 in revenue for every $1 you spend on advertising.

How do you determine your ROAS? Let’s talk numbers.

Buying Instagram Likes is Hurting Your Brand. Here’s Why

February 13, 2020 97 Comments Animalz

As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to compete with rivals who have large followings.

But artificially inflating your engagement numbers is not only a waste of time and money; it can also harm your business.

How? Gaming the system can actually decrease your engagement and destroy your reputation by creating a spammy presence that makes a bad impression of would-be followers and potential customers.

If you plan to buy Instagram likes to fool your audience as part of your Instagram strategy, it’s time to rethink that approach.

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

February 12, 2020 Leave a Comment Ana Gotter

Did you know that in 2020 Facebook Messenger will turn 9? It was launched on August 9, 2011, a few months after Facebook Pages began rolling out for businesses.

Facebook has been developing both tools over the past decade, and they’ve recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.

Connecting with leads, followers, and customers is a major priority on social media for all brands. There’s an enormous focus on driving engagement, getting attention, and generating conversations.

By that standard, connecting with users individually on direct chat platforms like Facebook Messenger is about as good as it gets.

Influencer Marketing in 2020: 5 Guidelines for Maximizing the Results of Working With Influencers

February 11, 2020 6 Comments Ana Gotter

Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers.

A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. And 34% of users have found a brand solely because of an influencer post.

We previously gave you some best practices for working with influencers, but the nature of brand-influencer relationships is constantly changing, and so are the social media platforms they work with.

In this 2020 edition, we’re going to look at what’s new in social media influencer marketing, including updates to Facebook and Instagram, and guidelines for influencer marketing in the new decade.

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

February 10, 2020 6 Comments Brad Smith

Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?

Who knew Al’s Prime Meats had gone global? 😮

Relax. They haven’t.

Those are banner ads, which are appearing on your screen through the world’s largest and most personalized display advertising system, the Google Display Network.

How to Create Ad Funnels for Different Types of Products

February 6, 2020 Leave a Comment Guest Post

All marketers know about the customer buying journey and sales funnels as these are marketing 101. But not all of them know how to create ad funnels for distinct products.

It transpires from the fact that many marketers still make the mistake of running just one ad campaign and then wonder why they didn’t get the desired results.

What they forget is that even with ads, you need to create a funnel and drive your customers through it to get conversions.

In this post, we will discuss a step-by-step process to create successful ad funnels and will also provide examples of some ad funnels for different types of products.

Academy

How To Automate Your Google Ads Bidding Strategies

How to Build a Successful eCommerce Advertising Strategy

The Ultimate Guide to Facebook Job Postings

What is ROAS? How to Maximize your Return on Ad Spend

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

How to Create Ad Funnels for Different Types of Products

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