Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success.
The social media landscape is constantly evolving and shifting, and so are social media users. To make sure you’re reaching the right audiences with the right communications, you need to be aware of who uses social media, and how.
The statistics shared here focus on all the major social media platforms and aim to give you a good understanding of what’s happening on social in 2021.