Academy

In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market.

Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform your strategy, you’re just winging it.

Social media analytics help you identify what you’re doing right and what you’re doing wrong in an effort to reach your target audience. But gathering that data manually can be incredibly time-consuming. Thankfully, there are many tools that provide insights and reports on almost every social media metric available.

Let’s dive in.

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If you want to succeed with your social media strategy, you need to be aware of what people are saying about your brand online. You also need to know what they’re saying about your products or services, your competitors, your industry, your newsletter, your customer service, your new logo… basically everything about your brand.

Why? It’s free business intelligence for social media marketers! When you know what people think of you, you can make informed decisions on how to promote your brand to get more engagement and conversions.

The best way to gather this data is through a social media monitoring tool.

In this article, we’ll cover some of the best social media monitoring tools in the market, go over how to set up social monitoring, and give you some great tips for making the most of the data you’re tracking.

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