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Influencer Marketing Guide: How to Work With Influencers in 2022

April 11, 2022 6 Comments Althea Storm

Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more popular — data shows that nearly three-quarters (72.5%) of U.S. marketers will use influencer marketing in 2022 (up from 67.9% of marketers in 2021).

There is no one-size-fits-all approach to influencer marketing campaigns — a lot depends on your niche, your goals, and the pool of influencers your audience follows online. But with the right research and strategy, every business can benefit from influencer marketing.

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In this article, we’ll show you what influencer marketing is all about and how to successfully run an influencer campaign.

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The Best Time to Post on Instagram in 2022 (Posts, Reels, and More)

April 7, 2022 22 Comments Althea Storm

Building a solid Instagram following requires compelling and relevant content. But if you don’t post your content at the right time, your followers won’t see it or engage with it.

But what is the best time to post on Instagram to ensure that your audience sees your content? What’s the best day of the week to get the most likes, comments and shares?

Don’t worry — you don’t have to think too long about this. Keep reading to find out the overall best time to post on Instagram for each day of the week, and how to find your unique best time to post on your brand account so that you’ll reach your audience when they’re active on the platform.

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How to Run a Social Media Audit (An Easy to Follow Guide for 2022)

April 5, 2022 1 Comment Althea Storm

Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache to work through.

But audits are one of the most important parts of social media marketing. A thoughtfully executed social media audit helps you understand how your accounts are performing, including:

  • What’s working and what isn’t
  • Which dormant profiles need revival or a shut-down
  • If impostor accounts are stealing your followers
  • New opportunities to grow your business

Though a social media audit might sound daunting, it’s not as difficult to complete as you may think. In this guide, we explain all you need to know to run an effective audit. We’ve even provided a free social media audit template to help you organize your findings.

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How to Calculate Engagement Rate (Calculator Included)

March 29, 2022 Leave a Comment Althea Storm

Engagement rates are the bread-and-butter of social media marketing.

Sure, metrics like impressions, likes, and followers are easy to report on and bring marketers a sense of accomplishment. But engagement metrics like comments, mentions, and shares are what actually tells you whether your social media marketing efforts are paying off or not.

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The strange thing is that, despite how important engagement rate is, there’s no standard formula to calculate it.

In this article, we’ll cover what engagement rate actually is and why you should track it, and provide you with 6 foolproof formulas to calculate it properly.

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18 Important Social Media Metrics (And How to Track Them)

March 23, 2022 Leave a Comment Althea Storm

Tracking social media metrics comes down to using real data to evaluate the impact of your social presence on the outcome of marketing campaigns and, ultimately, revenue. It helps you see how effective your social media marketing efforts are and where you can make improvements.

While social media metrics are important, it can be difficult to figure out which metrics really matter for your business.

That’s why we’ve compiled a list of 18 important metrics and how to track them. These metrics give you insights into your brand visibility, audience behavior, and conversions, and will help you make more data-driven marketing decisions in the future.

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Let’s dive in.

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The Complete 2022 Guide to Twitter Marketing

March 17, 2022 1 Comment Althea Storm

With about 330 million monthly active users, Twitter is a goldmine of marketing opportunities. All the juicy conversations and strong opinions are shared on Twitter, and the platform should definitely be part of your marketing strategy. With the right marketing strategy, you’ll be able to build brand awareness, drive conversions, and grow an engaged community through Twitter.

But remember: over 500 million Tweets are sent every day on Twitter. That’s a lot of noise. So you need to be strategic in order to grab (and hold) your audience’s attention.

Below we’ve outlined everything you need to craft and execute a highly effective Twitter marketing strategy and get real results for your brand.

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How to Create a Social Media Posting Schedule in 3 Steps

March 14, 2022 Leave a Comment Althea Storm

Have you ever heard the saying, “If you fail to plan, you’re planning to fail”? This famous Benjamin Franklin quote applies to all facets of life, including social media marketing.

You can have the most sophisticated social media strategy, but if you don’t post your content when your target audience can see it, all your marketing efforts will be a waste of time.

That’s why you need a social media posting schedule—it will ensure that you’re consistently posting your social content when your audience is online.

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It will also help you:

  • Increase the quality of your content
  • Save time
  • Boost audience engagement
  • Make team collaboration easier
  • Run experiments to maximize ROI

Here’s all you need to map out the best social media posting schedule for your brand.

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How to Promote Your YouTube Channel for Free: 20 Ideas

March 10, 2022 Leave a Comment Althea Storm

New social media platforms, like TikTok, are blowing up right now and revolutionizing the online space, but one video-sharing platform reigns supreme: YouTube.

YouTube is currently the second most visited site on the internet, with over 2.2 billion users worldwide.

If you want to use YouTube to grow (or even to start) your business, you need to learn how to grow and promote your channel.

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Here are some of our favorite ways to optimize your YouTube channel and expand your reach. These methods are simple, effective and free.

Let’s get into it.

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19 Proven Instagram Marketing Tips for 2022

March 8, 2022 7 Comments Althea Storm

Instagram is used by over 1 billion people and has a vast advertising audience for brands looking to expand their reach, and get more leads and conversions.

Instagram’s data shows that 90% of Instagram users follow at least one business profile. But this is not limited to just consumer products. Over 36% of B2B decision-makers use Instagram to research new products or services.

In this article, we’ll cover 19 Instagram marketing tips that will boost your Instagram strategy, whether you just started on the platform or you have tons of experience.

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How to Create a Social Media Calendar: Tips and Templates for 2022

February 24, 2022 Leave a Comment Althea Storm

Posting on social media whenever you feel inspired might seem convenient, but if you’re running a business, it’s not going to bring you much success. If you want to attract attention and engagement, you need to post content regularly.

The easiest way to do this without burning out is to create a social media calendar and schedule your posts in advance.

Whether it’s a simple Excel spreadsheet with a few links or a sophisticated dashboard that can contain plans for a dozen social media platforms, the way you structure your calendar is up to your preferences and needs.

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In this piece, we outline the steps needed to plan a functional social media calendar. We’ll also show you some real-world examples, and give you a list of our favorite social media calendar tools. We’ve included a free social media calendar template to help you get started in no time.

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