Facebook & Google Ads Blog

Bing Ads: The Ultimate Tutorial for Businesses

September 2, 2020 3 Comments Ana Gotter

With Google controlling the majority share of online traffic, it’s easy to write off Microsoft’s Bing Ads as a search engine and PPC platform.

But Microsoft Advertising, Bing Ads, in particular, has enormous potential for businesses of all sizes — especially those with smaller budgets.

Microsoft Advertising presents a fantastic opportunity to generate search leads at a relatively lower cost, and that’s something all advertisers should take note of.

In this post, we’re going to take you through everything you need to know about Bing Ads, including how they work, how to set up your ad account, and how to get started on your first campaign.

7 Tips to Increase Mobile App Downloads From Your Facebook & Instagram Ads

September 1, 2020 1 Comment Ana Gotter

When you’ve invested a significant amount of time and money into a mobile app, you want to make sure that it’s getting downloaded and seeing engagement. Fortunately, both Facebook and Instagram Ads can be particularly useful when it comes to increasing mobile app downloads.

We’ve come a long way since games like Tetris were the only “add-ons” that we’d have on our phones. Around 42% of even small businesses have mobile apps, and an additional 30% are planning on creating one soon.

Since mobile apps increase functionality for users while simultaneously giving brands a way to stay in touch with their target audience (including push notifications, of course!), it’s clear that apps are inherently valuable.

Getting users to download your apps, however, can be a little tricky.

Google Ad Manager: Everything You Need To Know

August 31, 2020 1 Comment Brad Smith

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your business too?

Buying and selling ads and ad space can be complex. Your business might work directly with some advertisers and use ad networks like Google Ads and Amazon Advertising for others.

Managing all these moving parts can be a huge undertaking. That is where Google Ad Manager (GAM) comes into play.

This article will give you a complete breakdown of Google Ad Manager and how it can help your business get the most out of your ad budget and increase ad revenue.

Top Facebook Updates You Can’t Miss (August 2020 Edition)

August 26, 2020 8 Comments Ana Gotter

People all over the world have experienced massive changes in their lives over the past year, and some of this month’s Facebook updates are coming quickly in response to that.

While some parts of the world have been collectively holding their breath to see what insanity 2020 brings next, Facebook was working at full speed on improving their platform.

When we go through the updates, you’ll also see that the platform is hard at work to reduce misinformation and promote transparency, diversity, and inclusivity given the political events on everyone’s mind right now.

We’ve also got a few great new standard, “evergreen” updates that were likely on the board for a little while now.

The Ultimate Guide to Google Ads Ad Extensions

August 25, 2020 3 Comments Brad Smith

Ad Extensions are one of the best features of Google Ads. Adding a single new ad extension improves CTR by 10-15%, on average, so you can’t afford to leave them empty.

But knowing when, why, and where to use them is another story.

Throwing ad extensions on your ads “just to do it” is a surefire way to reduce your CTR or attract irrelevant clicks and non-converting traffic.

With so many options, it’s more critical than ever before to use them properly.

Since they play a role in your quality score, misuse can result in more than just bad CTRs (hint: your bottom line).

We’ve put together the ultimate guide to Google Ads ad extensions (including the latest 2020 options and upcoming extensions) to help you improve your campaign performance and bottom line.

Facebook Remarketing Strategies For Your eCommerce Store

August 24, 2020 1 Comment Tory Wenger

In an ideal world, you would not need to read this article to discover the best Facebook Remarketing Strategies For your eCommerce Store

In that ideal world, your prospects would see the first ad that you deliver to them on Facebook, instantly fall in love with your product, click on your ad, and buy.

In the real world, however, this rarely happens, even if you have an amazing product at a discounted price. And this means that you really need to read this article.

Our expert is going to give you a simple yet complete Facebook and Instagram remarketing strategy that will bring results to any eCommerce business. Yours included.

Top Instagram Updates in 2020 – August Edition

August 20, 2020 215 Comments Ana Gotter

It’s almost difficult to believe, but August is nearly over!

It’s been an undeniably eventful year so far, and while our “new normal” looks drastically different than what we expected when we started this year, we should point out how much the landscape of social media has changed, too.

We’ve gotten so many new features across multiple platforms, including plenty focused on increasing diversity and inclusivity and those designed to promote authenticity.

And then there are all the algorithm, interface, and new feature updates that roll out new functionality.

This month, there are three key Instagram updates that all businesses and marketers should be aware of: the expanded roll out of Instagram Reels, a crackdown on bot accounts, and the testing of Stories being displayed all on one Page.

36+ Social Media Marketing Statistics You Need To Optimize Your Campaigns

August 19, 2020 1 Comment Ana Gotter

Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses.

Knowing what works and what doesn’t, and discovering buyer behavior as it relates to social media, are all essential to creating strong, strategic campaigns that will successfully drive results.

This knowledge is important, but it can also be a little chaotic to try to track down for each individual platform. We are here to help with that!

In this post, we’ve compiled 36+ relevant social media marketing statistics that will help you shape and optimize your campaigns for maximum success.

How to Conduct a Multi-Platform Social Media Audit in 5 Easy Steps

August 18, 2020 1 Comment Ana Gotter

A social media audit will take a very close and very detailed look at what’s been happening on your social media marketing platforms to help you assess what content, strategies, and efforts are benefiting you most.

Just as with all other marketing platforms, it’s essential to assess the impact of your current strategies across multiple platforms on a fairly regular basis.

You want to give your strategies enough time to start to kick in (and this does take time), and you want to look at overall impact.

In this post, we’re going to go over how to conduct a multi-platform social media audit in a few easy steps.

Google Product Listing Ads: a Guide to Driving Sales

August 17, 2020 Leave a Comment Brad Smith

Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers.

But just because digital marketing departments are spending money on them doesn’t mean they see a positive return. Ad revenue is how Google makes about 80% of its money, and you don’t just want to spend money without a strategy.

You want Google to work for you.

In this post, we’re going to show how to optimize your Google Product Listing ads so that you’re driving sales and seeing a good ROAS (return on ad spend), and not just paying Google for a high cost-per-click bid.

Academy

Bing Ads: The Ultimate Tutorial for Businesses

7 Tips to Increase Mobile App Downloads From Your Facebook & Instagram Ads

Google Ad Manager: Everything You Need To Know

The Ultimate Guide to Google Ads Ad Extensions

Facebook Remarketing Strategies For Your eCommerce Store

Google Product Listing Ads: a Guide to Driving Sales

Learn more

Education

From the Blog

Follow us