The potential of Facebook Messenger ads is amazing. Chatbots are fun. But not always practical. They provide the opportunity to blend artificial intelligence and machine learning so you can generate leads, at scale, with fewer people.
However, it’s not easy to figure out where you should start, how to use it best, or where exactly it fits in with the rest of your strategy.
Your budget is finite. It’s already stretched too thin. And yet, you’re supposed to take money away from performing campaigns to test something new?
The trick isn’t to look at it as some “new-fangled thing.”
Instead, look at them for what they are: an engagement tool like email, but on steroids.
That way, you’re not required to dream up brand new use cases out of thin air. You can take what already works and adapt it to a new medium.
Here’s why you should invest in Facebook Messenger ads, along with three campaigns to start to grow your bottom line.