Facebook & Google Ads Blog

Marketing Podcasts: 11 Resources Worth Listening To

September 6, 2018 5 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data.

The total number of active podcasts shows is currently over 550,000, as Apple confirmed at WWDC 2018 in early June, for a total of over 18.5 million episodes.

How to know who’s going to offer you the best advice that’s most relevant to your interests? Even when you narrow the search down to just “marketing” or “e-commerce,” you’re still confronted with an array of choices.

But you don’t have time; you have campaigns to create and ads to run! So we answered the big question: Who’s worth listening to?

Here, we give you the breakdown of which podcasts are best for digital marketers of all different stripes.

Whether you’re running a small business looking to pick up new advertising strategies, or you want to dive into case studies with the people who’ve done it all and seen it all, or you want to master the fine art of storytelling, there’s a podcast for you.

Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it

September 4, 2018 1 Comment Brad Smith

Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.

And guess what? You don’t even need a brick-and-mortar business location!

That doesn’t mean that you should go ahead and fire up a location targeting campaign though.

These types of campaigns are very tricky.

They can either generate fantastic results are blow up in your face.

Here’s everything you need to know about Google Ads location targeting, including when and why you should and shouldn’t use it.

Facebook Marketing: The Present and the Future

August 30, 2018 10 Comments Ana Gotter

Facebook marketing is the central part of many brands’ social media marketing.

Which means, simply put, that Facebook marketing is a central part of most brands’ marketing, period.

Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing.

But Facebook marketing changes a lot. It’s almost unrecognizable from when it first swept across college campuses in 2004, with more than 1.47 billion daily users.

To put it in perspective, around 1.42 Million people live in Hawaii; Facebook has more users than several states have residences.

Instead of being intimidated by the changes happening on Facebook, it’s best to embrace them and adapt to them.

In this post, we’ll go over everything you need to know about Facebook marketing now, and what you can expect to see in the future.

Top Instagram Updates You Need to Know in 2018 – August Edition

August 29, 2018 109 Comments Ana Gotter

Welcome back, Instagrammers and marketers!

Another month has gone by, and that means that it’s time, yet again, for another Instagram updates post to detail all the changes and new features coming to the platform.

This month, we’ve got four new features: two that can work to brands’ advantages, and two that may affect how our followers are utilizing the platform.

So, while we don’t have any new stickers or camera effects for Stories like we usually do, we’ll have plenty to talk about.

Google Analytics: a Guide To Setup, Track, and Measure Results

August 28, 2018 2 Comments Brad Smith

Tracking your data is the name of the marketing game.

Running social media campaigns or driving organic traffic to your blog is all sunshine and daisies. But if you aren’t tracking that data or using it to your advantage, what’s the point?

Tracking can be vastly complex and often overkill for most companies.

Thankfully, Google Analytics exists.

Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site.

It’s an easy and relatively straightforward way to track your website and campaign data.

But getting to know it takes some time.

In this guide, we’ll show you everything you need to know to set up your Google Analytics, track your campaigns and traffic, and measure results.

Facebook Ads Frequency: 3 Techniques to Fight It in 2018

August 27, 2018 46 Comments Massimo Chieruzzi

What do you do when your Facebook ads campaigns don’t perform? Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you’re done.

What do you do if you still don’t get the results you want? You go back to the dashboard and look again at the… CPC or CPA. Then you think you’re cursed, or someone is boycotting you.

What if we told you that there is a silent but deadly enemy right there, hidden in plain sight in your analytics? It’s your Facebook ads Frequency.

Facebook ads frequency is often overlooked but, as our data clearly shows, it could very well be the reason why your campaigns are starting to underperform.

If you think Facebook’s native frequency algorithm is more than enough to give you peace of mind, we’ll show you that sometimes it’s simply not enough.

And those are exactly the times when Facebook ads frequency is damaging your advertising efforts.

With these 3 strategies in place, you can rest easy knowing that your frequency will never be too high, and your audience will see a refreshing blend of ads in their newsfeed.

Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

August 21, 2018 5 Comments Animalz

Landing pages are a gateway to your success. They introduce visitors to your company, your site, your product or service, and the benefits you offer.

Your ad’s job is simple: it needs to catch the eye, communicate your offer, promise to deliver it, gain users’ trust and intrigue them enough to click.

The real conversion, tho, happens on your landing page. Sending users to a wrong place could reduce conversions.

We analyzed more than 750,000 ads within our Ads Gallery, looking for insights into what kinds of headlines are most effective, what types of images are most commonly used, and more.

In the process, we found that the way businesses use landing pages changed significantly over the past three years.

What we discovered may surprise you.

The Ultimate Guide to Google Ads Bidding Strategies

August 20, 2018 2 Comments Brad Smith

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.

Doing the opposite will make you pay more than your fair share.

If you aren’t deeply familiar with the different options you have, blindly choosing one type of bidding is like placing your entire paycheck on red.

In this post, we’ll walk you through all the different types of Google Ads bidding and how you can craft the best bidding strategy from them.

CGI Instagram Influencers: 3 Strategies Marketers Can Learn From Lil Miquela

August 16, 2018 4 Comments Animalz

Instagram influencers aren’t new news. 89% of marketers agree that collaborating with influencers can boost brands success on Instagram.

The market size for influencers on Instagram globally is growing at 50% annually and projected to hit $2.38 billion by 2019. It means that everyone will be trying to get a piece of the cake.

You can go the traditional route, or you can be a pioneer, open your eyes, and figure out what’s trending and how you might be able to craft your own solutions.

The latest trend in influencers marketing is the rise of CGI characters like Lil Miquela

Although she is not real (from a biological perspective), Lil Miquela provides an array of real insights (from a business perspective) that marketers can take with them.

Read on to learn how you can capitalize on CGI Instagram Influencers’ success (regardless of your capabilities) to generate your own unique vibe on Instagram.

Academy

Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it

Google Analytics: a Guide To Setup, Track, and Measure Results

Facebook Ads Frequency: 3 Techniques to Fight It in 2018

Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

The Ultimate Guide to Google Ads Bidding Strategies

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So if you’re a business and you’re not on Instagram, you’re missing out!

Learn more

Education

From the Blog

Follow us

So **if you’re a business and you’re not on Instagram, you’re missing out!**