Google Ads bidding strategies can be overwhelming.
While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly trust the black box.
Here we are talking about performance bidding models.
We’re not interested in brand awareness or higher funnel metrics like traffic. We want to spend our money on what works. On what puts money in the bank.
And that’s what we’re going to do in this post. First, we will lift the lid and look at the logic behind automated Google Ads bidding strategies.
Then we will also explain why automated bidding is a good choice, how to do it, and how you can determine the correct Google Ads bids to maintain visibility.