Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more popular — data shows that nearly three-quarters (72.5%) of U.S. marketers will use influencer marketing in 2022 (up from 67.9% of marketers in 2021).
There is no one-size-fits-all approach to influencer marketing campaigns — a lot depends on your niche, your goals, and the pool of influencers your audience follows online. But with the right research and strategy, every business can benefit from influencer marketing.
In this article, we’ll show you what influencer marketing is all about and how to successfully run an influencer campaign.