Facebook & Google Ads Blog

PPC Agency Pricing Models (Know What’s Right For You)

December 19, 2018 7 Comments Guest Post

Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.

This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.

Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.

Understanding how PPC agencies price their services will help you make the right decision when you partner with a digital advertiser.

An informed choice could be the difference between a campaign that succeeds right away and one that struggles to move the needle.

We’ll spend some time breaking down the most common forms of PPC pricing, and try to answer the not-so-secret question on every prospective PPC’ers mind: “What am I going to get for my money?”

Top Instagram Updates You Need to Know in 2018 – December Edition

December 18, 2018 142 Comments Ana Gotter

It’s the end of the year, but Instagram hasn’t slowed down just yet, and with the holiday season being so important for marketers, you shouldn’t either!

Last month, Instagram rolled out a whole lot of selling features just in time for the holiday shopping rush, and this month they’re giving us new ways to better connect with our target audience.

This makes sense; we saw the big selling features in time to use them, and now we’re getting features focusing on relationship-building that you can start to implement now and in the new year.

And remember, that’s what social media is really about– establishing communities and relationships with your audience.

The Best Time to Tweet (to Get Higher Engagement) in 2019

December 17, 2018 4 Comments Animalz

Do you want to get more Twitter engagement?

If you’re a marketer, the answer is probably yes!

With 330 million monthly active users, Twitter is an amazing channel for marketers to use if they want to connect on a more intimate level with a wide audience.

But, Twitter is also a very fast paced social media platform that demands you to think about more than just what you’re posting.

Timing, in particular, is critical.

To get the most out of your Twitter social media strategy, you need to learn how to use timing to your advantage.

How to Use Google Ads Ad Suggestion and Recommendations Tool to Create Ads That Convert

December 12, 2018 4 Comments Animalz

Writing the perfect Google advert takes time, creativity, and countless hours for testing.

But you don’t have those hours, and you wish there was a way for testing multiple ads per ad group without spending too much of your valuable and limited time.

Well, there is! It’s called Recommendations and it’s Google Ads Suggestion feature.

“Recommendations” is the new and improved version of the “Opportunities”feature that all AdWords users remember.

Google Ads suggestions help you strategically create better ads without cranking up your ad spend.

In this article, we’ll break down the essentials for using Google Ads suggestions to optimize your ad strategy and drive conversion.

The 45 Facebook Statistics that Every Marketer Must Know To Win in 2019

December 11, 2018 10 Comments Ana Gotter

You know that Facebook marketing is important. But do you know why, or which elements of Facebook marketing will be the most valuable to you?

If you don’t, that’s ok. Marketing changes quickly, and Facebook even more so.

It’s hard to keep up with all the changes (which is why we have our Facebook updates post refreshed monthly), and it can be even more difficult to know what they all mean.

We can help with that.

Fortunately, there are a ton of case studies and plenty of data released regularly about Facebook, user behavior, and their impact on marketers and businesses.

We did the heavy lifting and selected the statistics you must know to plan your 2019 marketing strategy and achieve the success you deserve with your Facebook advertising.

5 Google Ads Mistakes That Can Kill Your Budget In 2019

December 10, 2018 11 Comments Brad Smith

Google Ads can be a success with low-budgets.

Even just a few bucks a day can get campaigns going.

It’s very easy to limit your budget at a specific, set number, like $500 a month.

And in doing so, Google won’t spend over it.

But that doesn’t mean your budget is being utilized properly.

That just means you are capping it at a specific level.

In fact, there are countless ways that your budget is likely being utilized improperly, generating poor results, or simply draining your cash flow for almost no noticeable returns.

Here are five common ad mistakes that can kill your Google Ads budget in 2019 (and how to combat them).

How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

December 6, 2018 Leave a Comment Animalz

Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.

While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping ads with Facebook ads.

They are very different approaches to advertising that, when used together, allow advertisers to reap a number of benefits.

It will allow you to engage with a wider audience that can boost your bottom line, for one thing.

However, there is no one-size-fits-all solution to getting your multi-channel advertising strategy ironed out. The specifics will greatly depend on many factors such as your site, industry, and campaigns (as well as what you want to track in your campaigns).

To help you build your Google Shopping Ads and Facebook Ads combined advertising approach, we created a 10-step checklist that you can follow when getting your strategy off the ground.

6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads

December 5, 2018 5 Comments Animalz

A big part of why so many businesses rely on Facebook advertising is the potential to boost new customer acquisition.

But Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out.

You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.

We’ve found six mistakes that contribute to poor Facebook lead generation.

Not addressing them will consistently hurt your entire ad campaign.

The good news is they’re easy to fix.

Discover the most common mistakes marketers make and how to fix them so that your Facebook lead generation ads get the results you expect!

3 Advanced Google Ads Tactics Guaranteed to Boost Performance

December 3, 2018 3 Comments Brad Smith

Top Google Ads performers are making far beyond the average 2-1 return on investment.

And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting.

They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from.

Truth is: there is no easy, get rich quick hack on Google Ads. No flipping a switch to generate a million bucks overnight.

If you are looking for an easy hack that takes seconds to do, this isn’t the post for you. If that post does exist, don’t even bother wasting your time reading it.

If you’re willing to put in extra work, you can milk Google Ads to the last drop.

And this post will help you do it.

Google Ads Update – Here’s What You Need to Know Now

November 29, 2018 9 Comments Brad Smith

Google Ads continues to make waves in the PPC community for their improved product updates.

With the big changes we have seen this year in Google Ads, one thing was clear from the branding shift and message change:

They want to make it easier than ever before to run ads and be successful with those ads.

Too many advertisers have tried and failed with Google Ads because it’s often too complex (or too time-consuming to learn).

But as Google Ads grows and expands, they are delivering on that promise. And this month’s updates prove it.

We have new updates on search metrics, Google Sheets, goal-based campaigns, TrueView, bidding types, Ad Pod testing, and call/message reporting.

Ready to dig in?

Academy

How to Use Google Ads Ad Suggestion and Recommendations Tool to Create Ads That Convert

The 45 Facebook Statistics that Every Marketer Must Know To Win in 2019

5 Google Ads Mistakes That Can Kill Your Budget In 2019

How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

3 Advanced Google Ads Tactics Guaranteed to Boost Performance

Google Ads Update – Here’s What You Need to Know Now

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