Facebook & Google Ads Blog

Pinterest Ads: A Guide to Everything You Need To Know to Get Started

October 30, 2018 3 Comments Animalz

With six million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer.

They’re underutilized — compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands connecting with users every month — but offer tremendous opportunity to get in front of more people.

Since its launch, Pinterest has seen steady growth in its user base and continues to release product updates that improve the user experience.

This is a guide to help you navigate the ins and outs of Pinterest and create ads that are visible to your audience and get them to buy your product.

10 Proven Ways to Increase Google Ads Conversions in 30 Days

October 29, 2018 3 Comments Brad Smith

The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000.

So for most of us, Google Ads are too expensive to be stupid on.

If you’re going to use them, you need to be all-in on optimizing your budget and maximizing conversions.

But that’s easier said than done, right?

If the experts are to be believed, success can only happen at the hands of an expert.

I call bulls**t.

Anyone can improve their Google Ad conversions, and they can do it quickly without much (or any) technical finagling.

Here are ten ways you can improve your Google Ads conversions in the next 30 days:

Google Ads Negative Keywords List: How to Get it Right

October 25, 2018 Leave a Comment Brad Smith

Already spending big on Google Ads? I can almost guarantee that you’re wasting money. But just peep at how Carrie Albright saved $1 million on her ads budget. No joke. Her secret sauce? Negative keywords.

Get them right, and you’ll save a bundle of money that even Geico would be jealous of.

But go the other way, and your bank account (and brand, and clients, and everyone else) is in for some serious hurt.

I’ll just go ahead and say it though. You’re probably doing them wrong.

And if you want to run successful Google Ads, you need to stop doing them wrong. Today, preferably.

So I want to share the top five ways most brands mismanage their negative keywords and then show you how you can reverse that trend.

Top Instagram Updates You Need to Know in 2018 – October Edition

October 24, 2018 128 Comments Ana Gotter

At the beginning of this month, it was announced that Instagram’s CEO Kevin Systrom and their Chief Technology Officer Mike Krieger had resigned and would be making their exit from the company.

These two had been founders of the platform since it’s early days, and while they simply said that they’re “ready for [their] next chapter,” Bloomberg News has reported that the split is reportedly due to tension over the future direction of the platform with Facebook CEO Mark Zuckerberg.

Overall this isn’t hugely surprising.

In the past two years in particular, we’ve seen a convergence of Facebook and Instagram features that are making them increasingly similar; they share an ad platform, Stories features, and more.

The app has come a long way from its early days of being an exclusively image-sharing platform, and we’ve seen huge shifts in the past two years to make it more useful for businesses and users alike, and to increase its potential in areas like selling, marketing, and brand building.

This month brought us more updates that can help marketers to accomplish all three of those goals.

Mobile-First Storytelling: How To Narrate Your Business Story on The Small Screen

October 23, 2018 1 Comment Guest Post

Let’s just skip to the skinny: do you want to take your marketing efforts (and business results) to the next level in 2019? Then you need to master the art of mobile-first storytelling!

The trend for mobile-friendly marketing is only growing as Google rolled out mobile-first indexing, meaning it will adjust a site’s rankings based on how easy to use on mobile it is.

This is forcing many brands and businesses to reconsider how they tell stories in this mobile-friendly world.

The bad news is, many of the tactics and strategies marketers relied on before will no longer serve you in a more mobile-centered world. What’s been working for you in the past may not work for you in the future.

The good news is, the same classic storytelling principles are still alive and well on mobile… We just need to use some new ways to tell your business stories on the small screen.

And in this post, we’ll tell you exactly how to do it like a Pro.

LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

October 22, 2018 10 Comments Ana Gotter

LinkedIn Ads are often ignored in favor of Facebook Ads, Promoted Pins, and even Twitter Ads. Thanks to some incredible updates LinkedIn has made to their ads platform in the past year, that’s about to change.

LinkedIn has adopted some of the content spreading techniques that make Twitter so valuable, and they’ve started copying some of Facebook’s unique audience targeting options so that you can laser focus automated retargeting ads.

The end result is that LinkedIn has finally taken its place in a marketer’s toolbelt.

We collected all you need to know to master LinkedIn ads in this post. And we just added 7 LinkedIn Ads strategies that you need to be using NOW!

Just keep on reading!

The Ultimate Guide to Get Results With Social Proof Marketing

October 18, 2018 7 Comments Animalz

Social proof plays a major role in your customers’ purchase decisions.

Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and they buy products based on the testimonials they’ve read.

Even when people are impressed by your products and services, they almost always look at the actions of others to guide their decision-making process.

As a marketer, when you understand how social proof works and figure out how to work it into your campaigns, it’s easier for you to inspire customers to take action.

In this guide, we’re going to take a deep dive into how social proof works and give you everything you need to create winning campaigns. using social proof in your ads.

Let’s get started!

Instagram Video Marketing: Everything You Need to Know

October 15, 2018 2 Comments Ana Gotter

When Instagram rolled out, it was all about the pictures. Now, it’s more accurate to say that it’s all about the visual. Pictures, of course, are still a staple part of the platform, but video is holding its own, too.

Videos can be shared in the newsfeed, in stories, and can be used to create high-converting ad campaigns, and each of those options has different considerations to keep in mind.

If you’re ready to maximize your impact with Instagram video marketing, this is the post for you.

We’re going to go over best practices, best strategies, and the best content to use on each individual type of Instagram post so that you get the best results on and off platform every time.

Snapchat Ads: How To Start and Get Results in a Snap

October 10, 2018 8 Comments Animalz

A couple of years ago, Snapchat ads were expensive, costing businesses hundreds of thousands of dollars. Ads could be purchased only through Snap’s sales team or third-party ad tools that often charged a fee.

But thanks to Snap Inc.’s self-service Ads Manager, now businesses of all sizes and budgets are able to advertise on Snapchat.

Instead of working through an auction partner like before, businesses can now buy and manage their ads through the Snapchat site or app.

In this guide to everything you need to know about Snapchat ads, we’re going to look at who uses this platform and why that’s important to your advertising efforts.

We’ll explain the different types of Snapchat ads available and when to use them, how to sign up for Ads Manager and create ads, how to manage and view your ads’ performance metrics.

Ready? Let’s get started.

Split Testing Copy: How To Find What Works Best For Your PPC Campaigns

October 9, 2018 4 Comments Ana Gotter

Why you need a guide to split testing copy? Because your copy can -and will- make or break your PPC campaigns.

Sure, the images and videos can grab attention and even pique interest, but it’s going to be the copy that tells users why they should click or convert.

So you can bet that your Ad copy is what will determine whether they do or not.

Because of this, you cannot afford to ever be complacent when it comes to your Ad copy.

Split testing is the key to revealing what works and what not in your PPC campaigns, and in many cases, the answers may surprise you.

In this post, we’ll show you a process that you can use to create and split test your copy in order to produce higher-performing, higher-converting ads than ever before.

Academy

10 Proven Ways to Increase Google Ads Conversions in 30 Days

Google Ads Negative Keywords List: How to Get it Right

Split Testing Copy: How To Find What Works Best For Your PPC Campaigns

Learn more

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