Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.
Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.
Understanding how PPC agencies price their services will help you make the right decision when you partner with a digital advertiser.
An informed choice could be the difference between a campaign that succeeds right away and one that struggles to move the needle.
We’ll spend some time breaking down the most common forms of PPC pricing, and try to answer the not-so-secret question on every prospective PPC’ers mind: “What am I going to get for my money?”