If you follow our blog, you’ve probably seen a post or two about the best times to post on Facebook. This is a pretty common question, and it’s one marketers have been trying to answer through multiple algorithm changes and shifting usage of the social media site for years.
A lot of the time, we’ll look at Facebook as the gold standard; if we could just crack this one, it will be like the holy grail for all of our social media marketing.
Unfortunately, while knowing the best times to post on Facebook are important, it doesn’t mean that you’ve magically solved social media marketing if you’ve figured it out.
Instead, you are likely to find that the best times to post on Facebook are not the same as the best times to post on Instagram.