Facebook & Google Ads Blog

How to Advertise on Google in 2020 (and Get Results)

July 7, 2020 6 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?

With Google owning more than 70% of the search engine market share, knowing how to advertise on Google is a must for winning 2020 marketing strategies.

Google is simply the most popular and powerful search engine on the planet.

In this post, we’ll show you the basics of how to advertise on google, covering topics such as Google determines ad placements and strategies to increase your click-through rate.

Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

June 22, 2020 5 Comments Brad Smith

Some marketers think the humble banner ad is a thing of the past.

But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will reach $70.23 billion in 2020.

Why are some marketers spending so much?

Because with HTML5-powered animation, and better targeting options than ever, banner ads work.

But only if you know how to design a banner ad effectively.

That’s why in this article, we’ll cover 21+ banner ad examples and break down why they work so well (and how your business can do the same).

Small Business Marketing: 12 Instagram Examples to Copy (+ Bonus Tips)

June 17, 2020 6 Comments Animalz

You put a lot of work and planning into creating your small business. You’ve raised money and developed a great product you know people will love. So what’s the next step? Your small business marketing plan!

And in 2020, that plan needs to include Instagram. That’s where we come in!

To give you inspiration for your own Instagram content, we’ve picked out 12 stellar small business marketing campaigns from the platform.

We’ll break them down and show you some tricks you can use for your own business, from making shoppable posts to taking your audience behind the scenes.

Google Shopping Categories: How to Boost your eCommerce Ads Results

June 16, 2020 5 Comments Brad Smith

Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show up for relevant searches.

So they’re pretty damn important.

In this article, we’ll explain exactly what a Google Shopping category is, how you can set them up, and how you can get your products listed in the right category (both for free and with ads).

Let’s get rolling.

How to Write Powerful Facebook Ad Headlines

June 15, 2020 9 Comments Karola Karlson

Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions.

We prioritize headlines for blog posts, YouTube videos, webinars, and even emails (if you count subject lines, which I do). And in spite of this, for some reason, headlines on Facebook Ads are often ignored or underutilized.

Even though your Facebook Ad headlines aren’t given the same visual priority as other types of headlines, they are just as important, and they can make a big impact on the overall success of your ad campaigns.

In this post, we’re going to take a close look at how to write powerful headlines, giving you best practices and a few different formulas that you can test for your Facebook Ad campaigns.

24 Free or Inexpensive Digital Marketing Tools to Drive Success in 2020

June 10, 2020 21 Comments Animalz

Hundreds of marketing tools exist to help your business from every possible angle: they help with researching your market niche, creating high-quality content, reviewing campaign analytics, and much more.

But if you don’t have a large marketing budget, it can be confusing to figure out which tools you should use.

Which ones are worth paying for, and which aren’t? And which have great free versions?

To help out, we’ve compiled a list of the best free or inexpensive digital marketing tools your team can use to drive success in 2020.

Mobile Advertising: a Complete Guide (with strategies and examples)

June 9, 2020 3 Comments Brad Smith

Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile usage time browsing the internet.

So, if you’re looking to get into mobile advertising to optimize your business’s spending, you’re in the right place.

In this post, we’re going to cover the four most important mobile advertising platforms and provide proven tips on how you can use these platforms to reach a targeted mobile audience and drive business growth.

This guide will give you tips and strategies for creating mobile ads that increase your return on ad spend (ROAS).

How To Master Facebook Business Manager (the 2020 Guide)

June 8, 2020 46 Comments Ana Gotter

A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether.

If you’re not using Facebook’s Business Manager (whether intentionally or otherwise), however, you are missing out on multiple valuable marketing opportunities. While Business Manager is essential for agencies, it also has numerous benefits for businesses of all sizes that can improve the efficacy of your marketing or offer new features with new capabilities.

Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager, and we’ll show you how to get started.

We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are, and how Facebook Business Manager will benefit your business.

Google Ads Certification: the Guide You Need to Be Top of The Class

June 3, 2020 15 Comments Animalz

Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification exams!

Whether you’re a newbie studying to make a career in online advertising or a marketing professional wanting to brush up on your paid marketing skills, Google Ads certification is a great place to get started.

When you’re certified by Google, it shows everyone that you are an expert in the field. It is a mark of distinction that lets people know they can trust an advertiser.

But nailing the Google Ads certification exams is no easy task. That’s why we created this study guide!

Organic Instagram Marketing: the Guide all Marketers Need

June 2, 2020 6 Comments Animalz

Are you looking for ways to increase brand awareness and reach a responsive audience without spending huge sums of money on ads? Organic Instagram marketing is the strategy for you!

Instagram is ideal for posting organic content because its users engage frequently with businesses’ content.

More than 200 million Instagram users visit at least one business profile every day, and 90% of Instagram profiles follow at least one brand.

But organic Instagram marketing is more than just posting regularly and hoping for high numbers of likes and comments.

You have to curate your posts for your intended audience and strategically use Instagram’s different features, including Stories and IGTV.

That’s where we come in!

Academy

How to Advertise on Google in 2020 (and Get Results)

Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

Google Shopping Categories: How to Boost your eCommerce Ads Results

Mobile Advertising: a Complete Guide (with strategies and examples)

How To Master Facebook Business Manager (the 2020 Guide)

Google Ads Certification: the Guide You Need to Be Top of The Class

Learn more

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