We’ve all been there before. Your boss is breathing down your neck to boost the business page with more likes. “Our competitor has thousands of likes!” they say, and you know they want results fast.
So you give in to the temptation, even though you know it’s wrong—you buy Facebook likes.
Can people be blamed for wanting more likes? Of course not. When users see that a Facebook business page has a lot of likes, it signals that the brand is worth exploring.
But buying Facebook likes is an outdated and ineffective strategy for creating social proof.
Not to mention, buying Facebook likes is damaging to your brand in the long term. Facebook will surely catch on to your misdeeds and take action against any fake accounts.
We’ve put together this article (+ an experiment with Facebook likes) to dissuade you from taking the shortcut of buying Facebook likes.