Facebook & Google Ads Blog

5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

March 1, 2021 10 Comments Madis Birk

It’s official. It’s happening. And it will affect how we use Facebook ads.

Apple’s three new app policies are expected to take full effect soon. Well, nothing to be surprised about here. The digital ads ecosystem is very dynamic and keeps changing. Whether it’s new government regulations or tech company policies, changes have occurred in the past, and will most likely happen again in the future.

How to Create a Facebook Landing Page in 5 Easy Steps

February 23, 2021 1 Comment Ana Gotter

So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to prioritize Facebook landing page creation.

What happens after a user clicks on your ad is just as—if not more—important than the ad itself, because it’s what can result in the failure of success in driving a post-click conversion. In this post, we’re going to take a close look at why Facebook landing pages are so important, how to create them, and the best tips and examples to give you some inspiration.

Increasing Facebook Organic Reach: A Marketer’s Guide

February 19, 2021 Leave a Comment Animalz

2.74 billion. That’s how many active users Facebook has in a month. If you want to tap into that market, you’re going to need the right Facebook organic reach strategy.

That’s where we come in.

Organic reach marketing may not be as easy as it once was, but it isn’t dead. When done thoughtfully and intentionally, Facebook organic reach marketing is still one of the best ways to boost awareness of your product or services online.

A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)

February 12, 2021 4 Comments Animalz

Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to do?

Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from explaining budget types to showing you how to make the most out of every ad dollar.

We’ve also included our free Facebook Ads Budget Calculator, which can tell you exactly how much to spend on Facebook ads to hit your marketing goals.

Facebook Retargeting Ads: The Best Strategies You May be Missing

February 9, 2021 16 Comments Ana Gotter

Facebook retargeting ads are one of the platform’s powerhouse advertising features. They allow you to reach out to users who are already familiar with your brand, whether it’s through an established customer list or activity on your site that was captured by a tracking pixel.

Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win situation for both the advertiser and the customer.

In this post, we’re going to take a close look at why you should be using Facebook retargeting ads and six reliable strategies you should be using to maximize your ROI and increase conversion rates.

9 Time-Saving Facebook Ad Tools for Busy Marketers

February 4, 2021 2 Comments Ana Gotter

Facebook Ads can be exhausting. Trust us, we get it; there’s a lot to keep up with and so much to manage. That’s why we’re such big fans of Facebook Ad tools that make our jobs infinitely easier.

Over the past decade, there has been a rush of Facebook ad tools that boast the ability to do everything from help you create gorgeous images to automate ad optimization itself. In this post, we’re going to look at nine of the best Facebook ad apps and tools that can help you save time and improve the quality of your ads all at once.

Why Tracking Your Facebook Cost Per Engagement Isn’t Enough

February 3, 2021 4 Comments Brad Smith

One of the more straightforward Facebook ad metrics commonly used is Facebook cost per engagement. However, just because it’s simple to calculate doesn’t mean it’s necessarily the most effective one for assessing your ad spend.

This article explains the Facebook cost per engagement metric. We’ll cover what it is, when it sometimes isn’t enough, and look at alternative metrics in your ad manager you could use instead to measure your advertising campaign objectives.

12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

There’s a ton of articles about Facebook ad optimization.

However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”

That’s not very helpful, is it?

Optimization implies that your campaign outcomes will improve as a result.

It separates the successful unicorn ad campaigns from the rest.

This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level.

Academy

5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

How to Create a Facebook Landing Page in 5 Easy Steps

Increasing Facebook Organic Reach: A Marketer’s Guide

A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)

Facebook Retargeting Ads: The Best Strategies You May be Missing

Why Tracking Your Facebook Cost Per Engagement Isn’t Enough

Learn more

Education

From the Blog

Follow us