With six million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer.
They’re underutilized — compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands connecting with users every month — but offer tremendous opportunity to get in front of more people.
Since its launch, Pinterest has seen steady growth in its user base and continues to release product updates that improve the user experience.
This is a guide to help you navigate the ins and outs of Pinterest and create ads that are visible to your audience and get them to buy your product.