Facebook & Google Ads Blog

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

August 20, 2019 2 Comments AdEspresso Ads Specialists

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use.

Broad match, broad match modifier, phrase match, exact match… Google ads offer so many choices!

Which Google Ads Keyword Match Type will produce the bigger bang for your buck?

There’s only one way to find out, and that’s by putting $1,000 of ad dollars down on the table and letting the different match types fight it out.

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

August 19, 2019 1 Comment Paul Fairbrother

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend.

As we noted in our Fac ebook Ad Costs article, the cost of advertising continues to rise each year, so finding the best way to optimize your campaign to increase ROAS is integral to success (especially during the peak advertising times like Q4).

In this article, we’ll break down what Facebook’s Value Optimization tool really does, how to utilize it for your own campaigns, and most importantly, if it lives up to the hype.

Let’s get started!

Pinterest Ads: A Guide to Everything You Need To Know to Get Started

August 14, 2019 7 Comments Ana Gotter

With seven million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer.

They’re underutilized — compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands connecting with users every month — but offer tremendous opportunity to get in front of more people.

Since its launch, Pinterest has seen steady growth in its user base and continues to release product updates that improve the user experience.

This is a guide to help you navigate the ins and outs of Pinterest and create ads that are visible to your audience and get them to buy your product.

Google Ads Certification: the Guide You Need to Be Top of The Class

August 13, 2019 7 Comments Animalz

Why do you need a Google Ads certification study guide? Easy, because you need to pass your Google Ads Certification exams!

Whether you’re studying to make a career in online advertising or a marketing professional wanting to brush up on your paid marketing skills, Google Ads certification is a great place to get started!

When you’re certified by Google, it shows everyone that you are an expert in the field. It is the mark of distinction for an advertiser that people know they can trust.

But to get a Google Ads certification is no easy task. That’s why we created this study guide!

Facebook CBO: Does It Produce Good Results? A $1,000 Experiment

August 12, 2019 1 Comment Paul Fairbrother

If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot.

This is because Facebook CBO is a radical change in how Facebook distributes the budget within a campaign and, for some accounts, it will become the only option available in September.

When this feature takes effect, Facebook will be switching over both your existing campaigns and the new ones. You should start testing Facebook CBO as soon as possible.

And the first test is free because we invested $1,000 to answer the question does CBO truly produce better results than manual budget allocation?

Google Ads Split-Testing for eCommerce: 7 Expert, Lesser-Known Tricks

August 8, 2019 5 Comments Guest Post

Google Ads split-testing is ideally suited for determining which ads deliver the greatest return on investment for your e-commerce store.

Basically, by showing one ad to your audience half the time and a different ad the other half, you can better determine which option delivers the best click-through rates and cost-per-click.

Continually comparing and fine-tuning your ad campaigns will allow you to put the right ads in front of your audience, while also reducing ad spending.

With smarter Google Ads split-testing, you will be able to maximize the return on your ads like never before.

The 43 Instagram Statistics You Need to Know in 2019

August 7, 2019 23 Comments Ana Gotter

You know that Instagram marketing is supposed to be really beneficial for businesses and brands. It’s one of the absolute go-to platforms that you need to be using.

There are Instagram ads, newsfeed posts, and Stories, and all of them can help you accomplish your various marketing goals.

But have you ever caught yourself wondering how beneficial is Instagram really?

Especially with so many other platforms that are already taking up your time, it’s important to understand the potential of each one and what they’re best used for.

We can help with that.

In this post, we’re going to take a look at the most important Instagram statistics that you need to know in 2019 in order to build your strategies and create your campaigns.

The 3 Best Social Media Tools You Need and Why You Need Them

August 6, 2019 10 Comments Animalz

Sometimes attributed to English philosophers Francis Bacon or Thomas Hobbes, the age-old wisdom that “knowledge is power” still rings true today. For social media advertisers and marketers, that knowledge comes from social media analytics.

While it might not be the most glamorous or creative part of your job, understanding how your ads and posts contribute to overarching business goals is the key to building and refining a successful social media strategy.

But just collecting this data isn’t enough. Social media analytics are useless if you don’t know how to put them in context.

And with so many different social media analytics tools to choose from, each touting their platform as the most comprehensive or most intuitive way to contextualize that data, how do you choose?

You can start with the social media analytics tools we picked for you! And we’ll also tell you how to get the most from your social media analytics.

4 Smart Ways to Attract More Real Estate Leads with Facebook

August 5, 2019 Leave a Comment Animalz

Facebook is no longer a little-known marketing strategy. In fact, it’s grown to become a behemoth platform for not only social interaction but also a place where users go to research and learn more before buying products they’re interested in.

With the introduction of its Marketplace, Facebook is now a place businesses use to generate leads, increase sales, and raise awareness.

This growing reliance on social networks to help grow businesses also relates to real estate. Over 90% of realtors already use social media — which means there are plenty of other agents competing for real estate leads on Facebook.

Not sure where to begin? Here are four powerful ways to market through Facebook and get noticed by buyers.

Snapchat Ads: How To Start and Get Results in a Snap

August 1, 2019 11 Comments Ana Gotter

A couple of years ago, Snapchat ads were expensive, inaccessible for most businesses, and ridiculously priced when compared to similar alternative ad platforms.

Thanks to Snap self-service Ads Manager, now businesses of all sizes and budgets are able to advertise on Snapchat. Instead of working through an auction partner like before, businesses can now buy and manage their ads through the Snapchat site or app.

In this guide to everything you need to know about Snapchat ads, we’re going to look at who uses this platform and why that’s important to your advertising efforts.

We’ll explain the different types of Snapchat ads available and when to use them, how to sign up for Ads Manager and create ads, how to manage and view your ads’ performance metrics.

Academy

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

Google Ads Certification: the Guide You Need to Be Top of The Class

Facebook CBO: Does It Produce Good Results? A $1,000 Experiment

Google Ads Split-Testing for eCommerce: 7 Expert, Lesser-Known Tricks

The 43 Instagram Statistics You Need to Know in 2019

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