Facebook & Google Ads Blog

40 Social Media Advertising Statistics that Matter to Marketers in 2021

July 27, 2021 Leave a Comment Mark Quadros

Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success.

The social media landscape is constantly evolving and shifting, and so are social media users. To make sure you’re reaching the right audiences with the right communications, you need to be aware of who uses social media, and how.

The statistics shared here focus on all the major social media platforms and aim to give you a good understanding of what’s happening on social in 2021.

How to Create a Buyer Persona (Includes Real Examples)

July 21, 2021 Leave a Comment Agnee Ghosh

The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead generation and revenue goals faster.

But what is a buyer persona? If you’re new to marketing and you’re wondering why businesses spend so much on researching buyer personas, then you’ve come to the right place!

First, let’s get to the definition.

Google Ad Sizes: Which Google Display Ad Size You Should Use (and Why It Matters)

July 20, 2021 16 Comments Brad Smith

Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.

But that doesn’t always have to be the case.

If you’re spending part of your digital marketing spend is going towards banner ads, one of the best ways to stave off losing money on your efforts is to know what size images you should be using.

While it may seem like all banner images are created equal, the truth is that not all of them are going to net you the best bang for your buck.

The Best Time to Post on Twitter in 2021, According to Experts

July 12, 2021 6 Comments Ana Gotter

There’s more to Twitter marketing than writing engaging Tweets. (Trust us, we wish it was that simple). All the pieces of the puzzle need to fit together, and knowing the best time to post on Twitter is a big one.

So how do you know when to post on Twitter to increase your reach and drive more engagement?

In this post, we’re going to look at everything you need to know about peak posting times for Twitter, including:

why publication time matters
why brands have unique peak posting times
how to find your own best time to post on Twitter
universal best times to post on Twitter

4 Tools to Use Now That Facebook Analytics is Gone

June 24, 2021 24 Comments Mark Quadros

Facebook discontinued the Facebook Analytics tool on June 30, 2021.

The change, announced in April, shocked social media advertisers around the globe, as Facebook Analytics has been helping businesses improve their social media advertising for the past few years.

If you are an avid Facebook Analytics user, this change means two things for you. First, you’ll need to prepare for Facebook Analytics shutting down by downloading your data as a CSV file. And second, you’ll need to find another analytics platform, fast.

Monitoring your analytics is crucial no matter what type of advertising you invest in. Analytics help marketers and advertisers increase their Return on Investment (ROI) by providing detailed insights on how audiences interact with Facebook ads.

In this article, you’ll learn about 4 Facebook Analytics alternatives as well as which Facebook advertising metrics you’ll want to track moving forward (and why).

All the Facebook Ad Placements You Need to Know (+ How to Choose the Best One)

June 22, 2021 5 Comments Martha Kendall Custard

While Facebook does offer automatic placements, manually selecting Facebook ad placement options can be a good way to narrow down your targeting and get the most out of your ad spend.

In this post, we’re going through the pros and cons of all the Facebook ad placements, as well as how to choose the right one.

Let’s get started!

The Best Time to Post on Facebook, According to Experts

June 17, 2021 19 Comments Mark Quadros

Facebook is the favorite social media marketing avenue for millions of companies.

The platform’s massive user base makes it a great place for brands to build brand awareness and customer loyalty. But this popularity comes at a price.

Competition on Facebook can be fierce, which is why the timing of your posts is of utmost importance. Getting your content in front of your audience’s eyes at just the right time can make or break a campaign.

This brings us to the million-dollar question: When is the best time to post on Facebook?

In this post, we’ll discuss that and share advice on how to identify the best time for your brand.

Facebook Conversions API: Everything Marketers Need to Know

June 15, 2021 Leave a Comment Mark Quadros

The world of digital advertising is changing quickly. While internet users have always cared about their online privacy, data collection has become more of a concern over the years. Apple’s new iOS 14 update includes new measures designed to give iPhone users more control over the data they share with apps and advertisers.

Naturally, these changes will have a significant impact on social media advertising. Marketers use user data for targeting and measuring the success of their ads, and Apple’s data collection changes will restrict what they can collect.

This extends to social media platforms like Facebook, but don’t stress.

In response to Apple’s iOS 14 update, Facebook has launched Facebook Conversions API to give advertisers a new, more private way to track advertising data.

This article will explore what Facebook Conversions API is, what you can do with it, how it’s different from Facebook pixel and how to set it up.

How to Increase Instagram Engagement (On Organic Posts and Ads)

June 3, 2021 18 Comments Ana Gotter

Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves.

Instagram engagement can be exceptionally beneficial for the following reasons:

It acts as social proof. Social proof is a psychological phenomenon where people take on the actions of others in some way.
If lots of people have liked your post, users seeing it will want to know why, and they’re more likely to hit that heart-shaped button, too. This is particularly powerful on social media, where so many of our actions are visible to others.
It helps your spot in the algorithm. Instagram’s algorithm isn’t nearly as harsh as Facebook’s, but it does play a factor in what users see which content. And high engagement on your posts helps you with the algorithm, which means your posts will show up higher in users’ feeds. More visibility is always a good thing.
It allows for conversations to happen. When someone comments on your post or ad, they could be sharing an opinion, offering a compliment, asking a question or voicing a concern. These are all chances for you to jump in, offer answers or resolutions and form relationships. Being active in Instagram comments can help you convert customers and foster loyalty.
It’s a marker for relevance and quality. When your engagement rate is high, it means that your posts or ads are relevant to your audience. It’s a great sign that you’re doing something right.

These benefits are significant, right? So of course every brand and organization out there wants to see their Instagram engagement rate go up. We can help you get there.

In this post, we’re going to discuss everything you need to know about your Instagram engagement rate, including how to calculate it and how to boost it on both organic posts and ads.

Academy

How to Create a Buyer Persona (Includes Real Examples)

Google Ad Sizes: Which Google Display Ad Size You Should Use (and Why It Matters)

4 Tools to Use Now That Facebook Analytics is Gone

All the Facebook Ad Placements You Need to Know (+ How to Choose the Best One)

Facebook Conversions API: Everything Marketers Need to Know

Learn more

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