If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords.
If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may think that you know all that there is to know about how to get the most out of your Google Ads experience.
Alternatively, if you’ve tried and failed at increasing your conversion rate through Google Ads in the past, you may think that there’s nothing new you can try that will make this a profitable venture for your company.
Think again, again!
Google is constantly evolving the Ads experience, and as such, new tools and features are constantly popping up, giving you brand new opportunities for increased levels of success.