It’s no secret that hashtags can help you reach more people on Instagram (and other social media platforms). But if you want to reach the right people, you’ll need to use relevant hashtags aligned with both your brand and the content you publish.
If you’re out of hashtag ideas, daily hashtags are a fun trend you can lean on. They’re popular, they’re always relevant, and they can inspire your posts and captions.
Ready to become a hashtag #expert? Keep reading!
(And if you’d like to learn more about how hashtags can increase your reach on Instagram, check out this guide to creating an effective hashtag strategy.)
Here are the most popular Instagram hashtags for Monday:
- #monday (53 million posts)
- #mondaymotivation (27.2 million posts)
- #mondaymood (9.6 million posts)
- #mondayvibes (4.2 million posts)
- #mondaymorning (3.9 million posts)
Let’s be honest, nobody loves Mondays. For most of us, they are the dreaded end of the weekend. But your social feed doesn’t have to reflect the #mondayblues (unless you want it to)!
Here’s some inspiration on how you can use #monday hashtags.
Don’t underestimate the power of #monday. Using this hashtag can be a simple yet effective way to categorize Monday posts and get attention from Instagram users with a case of the Mondays. This versatile hashtag will go with virtually any type of content.
When planning your Monday content, get creative. This could mean anything from speaking to the #mondayblues and offering your favorite way to jump into the workweek to talking about how you take your second (or third) cup of coffee. Combine this popular hashtag with a few content-specific hashtags for best results.
Check out this example from @letsplan2gether. Their creative weekly planners and journals contain inspiration and motivation on how to start the week off right. Since the brand pairs daily hashtags with relevant and highly aesthetic content, their posts are featured at the top of the respective hashtag pages for both #monday and #mondaymotivation.
For Instagram users who love to start the week off with a bang, #mondaymotivation is the perfect hashtag! It’s almost as versatile as #monday and can go with anything from an inspirational quote to a new workout routine.
Brands also use #mondaymotivation in more creative ways. As @thoughtclothing demonstrates, the hashtag naturally fits in with thought-provoking captions. Their Monday post features an aesthetically on-brand image and a relevant #mondaymotivation-themed question. This example gets bonus points for including an open question in the caption, encouraging followers to engage with the post.
Here are the top 5 Tuesday-themed Instagram hashtags:
- #tuesday (22.3 million posts)
- #transformationtuesday (16.1 million posts)
- #tuesdaymotivation (3.4 million posts)
- #tuesdayvibes (2.5 million posts)
- #tuesdaythoughts (1.5 million posts)
If you’re ready to jump on a Tuesday trend, check out some examples below.
(And if you’re wondering if Tuesday is even a good day to post on Instagram, check out this post from our friends at Hootsuite.)
Who doesn’t love a #glowup? Whether you’re showing off a new hairstyle or a shop redesign, #transformationtuesday will go well with the grand reveal. The possibilities are endless for this hashtag.
For inspiration, check out this renovation reveal from @bamaluzhome. The #transformationtuesday hashtag is perfect for before and after carousel posts!
Here are the top hashtags you can add to your Wednesday Instagram posts:
- #wednesday (22.7 million posts)
- #wednesdaywisdom (4 million posts)
- #womencrushwednesday (3.5 million posts)
- #winewednesday (1.5 million posts)
- #workoutwednesday (1 million posts)
It’s #humpday! The workweek may feel like it’s dragging on, but you’ve finally made it to Wednesday. Good news — according to Hootsuite, Wednesday is one of the best days to post on Instagram.
Looking for a mid-week pick me up? #winewednesday is a great way to express your love of wine, food and a good time.
Check out this beautiful post from @well.paired. This hashtag is a particularly great fit for bars and restaurants. It can be used to show off your menu or interior, or promote special deals.
#winewednesday is not your thing? Why not promote an active lifestyle with #workoutwednesday! This hashtag’s page is full of people showing off their skills and workout results. Sharing tips for getting fit may be a great post idea for many businesses: gyms, workout clothing brands, sites with healthy recipes, and more.
@mypeakchallenge use the #workoutwednesday hashtag when sharing new gym workouts. This example gets bonus points for pairing this relevant hashtag with video content that makes the workout easy for anyone to follow along with.
Here are the most-used hashtags that go with Thursday posts:
- #tbt (581 million posts)
- #throwbackthursday (54.7 million posts)
- #thursdaythoughts (2.2 million posts)
- #thirstythursday (3.9 million posts)
- #thursdaynight (1.4 million posts)
When you think about hashtags, #throwbackthursday (or #tbt) is one that immediately comes to mind.
This Thursday classic is one of the most-used hashtags on Instagram, with #tbt boasting 581 million posts.
Not only is this hashtag popular, it’s also as versatile as they come. It can be used to reminisce on the weekend, a past season, or remind your audience about a recent product drop. It’s also a great hashtag to add to user-generated content.
What do you do when it’s almost the weekend? Hit up a happy hour!
There are a few different meanings behind #thirstythursday, but at 3.9 million posts, this hashtag is definitely one you will want to use. And while creating #thirstythursday posts is a no-brainer for bars and restaurants, other businesses can use it too. Consider posting a picture from your latest team outing to Instagram — it will go with both #tbt and #thirstythursday!
These popular Friday-themed hashtags will get you and your audience in the weekend mood:
- #friday (80 million posts)
- #fridaynight (16 million posts)
- #fridayvibes (7.4 million posts)
- #fridaymood (6.5 million posts)
- #fridaythe13th (2.8 million posts)
It’s finally the weekend, and what better way to celebrate than with a good time on #fridaynight? This popular hashtag is often added to pictures of dinner parties, weekend outfits, and downtown vistas.
Need some content inspiration?
This fun post from @uniquevintage showcases the brand’s humor — and their love of Fridays. Plus, posts such as this one not only give the audience a chance to make a fun comment or tag a friend, they’re also a great way to get reposts and shares.
Not every piece of branded content will always be re-post worthy, but fun text posts can diversify your feed and give your audience a nudge to interact with you.
#fridaythe13th is a fun and spooky hashtag that can add some character to your feed. The month of October is a particularly great time to use it and show off your spooky decor, fun memes, or Halloween deals.
Here are the top Saturday-themed hashtags on Instagram:
- #saturday (74.7 million posts)
- #saturdaynight (22.5 million posts)
- #saturdayvibes (9 million posts)
- #saturdaymorning (5 million posts)
- #saturdaymood (2.7 million posts)
Although weekends may not be the best time to post on social media, the popularity of hashtags like #saturdaynight proves that people do have a lot to share online, even outside of peak-posting times.
Use this hashtag to inspire your audience. It can accompany posts that feature weekend activities, outfits, or even recipes.
Here are the top 5 Sunday hashtags that will help you end the weekend on a fun note:
- #sunday (116 million posts)
- #sundayfunday (57.8 million posts)
- #sundayvibes (13.3 million posts)
- #sundaybrunch (2.6 million posts)
- #sundaydinner (2.1 million posts)
#sundayfunday is versatile enough to work for a wide variety of content. So, regardless of your industry or niche, you can use this hashtag to accompany product photos or promotional posts.
Who doesn’t love a mouth-watering image of pancakes or French toast? If your business operates in the foodservice industry, #sundaybrunch is the perfect hashtag for you.
This hashtag can also help you spark conversations. @therealmeishangry used it along with a relevant call to action, asking their followers if they prefer savory or sweet brunch dishes. Simple prompts such as these can generate a lot of engagement for your posts.