Start Using AdWords To Drive Sales and Sustain Performance!
This Google AdWords guide for beginners will take you through everything that you need to know in AdWords, from start to finish.
We’ll cover everything, from why AdWords is worth your time and money to a step-by-step tutorial to getting started and maximizing your potential.
If you’ve struggled with AdWords and PPC in the past, this guide will help you restore your account to amazing performances.
We’ve broken down the guide into 11 separate chapters, allowing you to jump right into specific segments that you need help with the most.
Even if you’ve had tons of experience in AdWords, this guide is packed with tricks and tips that you’ve likely never heard of before.
Without further ado, here is the ultimate guide to developing long-lasting success on Google AdWords.
Unlike tons of popular marketing tactics in the digital world, advertising isn’t free. With PPC (pay-per-click) advertising, it’s always a pay to play landscape where money can be lost in just a matter of days or weeks.
Despite being loaded with risk in both your time and money, AdWords is worth it. Here are the top three reasons as to why you should be advertising on Google. If these can’t convince you, nothing can.
Google AdWords is tough to explain. Some oversimplify it and some overcomplicate it. In this section, we’ll tell you exactly what you can expect on Google AdWords and how it works. We will break down the different advertising networks, options and how you can rank your ads against competitors. Here is everything you need to know about how Google AdWords actually works.
Now it’s time to capitalize and create your free AdWords account to get started ASAP. In this section, we will walk you through the setup process, help you decide between AdWords and AdWords Express, and show you the key factors most people miss in the setup process that hinders their progress and advertising potential. Without further ado, here’s how to setup your account for success.
Keyword research is the lifeblood of the AdWords Search Network. To have your ads show up, you have to target and bid on specific keywords in your industry. But frequently, finding the right keywords that you can afford to bid on without sinking your budget feels next to impossible. In this section, you’ll learn the ins and outs of keyword research to start your campaign off on the right foot.
Using the wrong setup makes your AdWords account and campaigns hard to manage. On top of that, writing great quality ads on AdWords can be strenuous due to the limited character space. In this section, we’ll walk you through step-by-step instructions on setting up your first ad group and provide you with multiple formulas for writing the best quality AdWords ads at scale.
Landing pages are an essential piece of the AdWords puzzle. Good landing pages will help users convert and complete their purchases on your website. Bad ones will tank your sales and cost you thousands of dollars in clicks without any sales to show for it. In this section, we’ll showcase great landing page examples and best practices you can follow to drive more conversions.
Google AdWords provides multiple options when it comes to bidding on keywords. Good bidding strategies can help you increase your ad rank and even decrease costs to capitalize on cheaper conversions and clicks. But bidding can be complicated for a new AdWords user. What strategy is best? When should you increase your bids or decrease them? Read chapter 7 to find out.
From remarketing to lookalikes and custom intent, AdWords packs some amazing custom audience features! You can bring back lost conversions, create audiences based on your best customers, and find new ones just before the moment of purchase. In this section, you’ll learn how to create multiple custom audiences that you can use to generate better, cheaper sales on AdWords.
Conversion tracking should be your bread and butter. It’s a key component in your AdWords campaigns. But if you’ve ever run a call-based campaign or had the intention of driving phone calls, you know that AdWords call tracking is tough. In this section, you will learn how to track phone calls in AdWords and involve third-party software to make the most of your data.
Which metrics really matter on AdWords and which are just a waste of time? Focusing on vanity metrics can cause you to make poor business decisions that don’t impact your bottom line. Focusing on the right metrics will secure profit for your business for years to come. In this section, you will learn what the most important PPC metrics are on AdWords and how to use the reporting features to track them.
In 2018 alone, dozens of AdWords updates have been released every single month. From new reporting software to new metrics, columns, and changes to the bidding system, it’s becoming increasingly difficult to put your account on cruise control. Regular account maintenance is mandatory on AdWords. Here are a few key ways to maintain the success of your account and even improve it every single week.