Start Using Google Ads To Drive Sales and Sustain Performance!
This Google Ads guide for beginners will take you through everything that you need to know in Google Ads, from start to finish.
We’ll cover everything, from why Google Ads is worth your time and money to a step-by-step tutorial to getting started and maximizing your potential.
If you’ve struggled with Google Ads and PPC in the past, this guide will help you restore your account to amazing performances.
We’ve broken down the guide into 11 separate chapters, allowing you to jump right into specific segments that you need help with the most.
Even if you’ve had tons of experience in Google Ads, this guide is packed with tricks and tips that you’ve likely never heard of before.
Without further ado, here is the ultimate guide to developing long-lasting success on Google Ads.
Top Reasons To Advertise on Google Ads
Unlike tons of popular marketing tactics in the digital world, advertising isn’t free. With PPC (pay-per-click) advertising, it’s always a pay to play landscape where money can be lost in just a matter of days or weeks.
Despite being loaded with risk in both your time and money, Google Ads is worth it. Here are the top three reasons as to why you should be advertising on Google. If these can’t convince you, nothing can.
How Does Google Ads Work?
Google Ads is tough to explain. Some oversimplify it and some overcomplicate it. In this section, we’ll tell you exactly what you can expect on Google Ads and how it works. We will break down the different advertising networks, options and how you can rank your ads against competitors. Here is everything you need to know about how Google Ads actually works.
How To Setup Your Google Ads Account
Now it’s time to capitalize and create your free Ads account to get started ASAP. In this section, we will walk you through the setup process, help you decide between Ads and AdWords Express, and show you the key factors most people miss in the setup process that hinders their progress and advertising potential. Without further ado, here’s how to setup your account for success.
How To Do Keyword Research To Start Your First Campaign
Keyword research is the lifeblood of the Google Ads Search Network. To have your ads show up, you have to target and bid on specific keywords in your industry. But frequently, finding the right keywords that you can afford to bid on without sinking your budget feels next to impossible. In this section, you’ll learn the ins and outs of keyword research to start your campaign off on the right foot.
How To Setup Your First Ad Group and Write New Ads
Using the wrong setup makes your Google Ads account and campaigns hard to manage. On top of that, writing great quality ads on Google Ads can be strenuous due to the limited character space. In this section, we’ll walk you through step-by-step instructions on setting up your first ad group and provide you with multiple formulas for writing the best quality Google ads at scale.
How To Setup Landing Pages That Convert
Landing pages are an essential piece of the Google Ads puzzle. Good landing pages will help users convert and complete their purchases on your website. Bad ones will tank your sales and cost you thousands of dollars in clicks without any sales to show for it. In this section, we’ll showcase great landing page examples and best practices you can follow to drive more conversions.
Google Ads Bidding Optimization: What Method is Best?
Google Ads provides multiple options when it comes to bidding on keywords. Good bidding strategies can help you increase your ad rank and even decrease costs to capitalize on cheaper conversions and clicks. But bidding can be complicated for a new Google Ads user. What strategy is best? When should you increase your bids or decrease them? Read chapter 7 to find out.
How To Create Custom Audiences in Google Ads
From remarketing to lookalikes and custom intent, Google Ads packs some amazing custom audience features! You can bring back lost conversions, create audiences based on your best customers, and find new ones just before the moment of purchase. In this section, you’ll learn how to create multiple custom audiences that you can use to generate better, cheaper sales on Google Ads.
How to Track Calls on Google Ads
Conversion tracking should be your bread and butter. It’s a key component in your Google Ads campaigns. But if you’ve ever run a call-based campaign or had the intention of driving phone calls, you know that Google Ads call tracking is tough. In this section, you will learn how to track phone calls in Google Ads and involve third-party software to make the most of your data.
Google Ads Reporting: What Metrics and Reports To Focus on
Which metrics really matter on Google Ads and which are just a waste of time? Focusing on vanity metrics can cause you to make poor business decisions that don’t impact your bottom line. Focusing on the right metrics will secure profit for your business for years to come. In this section, you will learn what the most important PPC metrics are on Google Ads and how to use the reporting features to track them.
Google Ads Account Maintenance: How to Reduce Costs and Improve Performance Over Time
In 2018 alone, dozens of Google Ads updates have been released every single month. From new reporting software to new metrics, columns, and changes to the bidding system, it’s becoming increasingly difficult to put your account on cruise control. Regular account maintenance is mandatory on Google Ads. Here are a few key ways to maintain the success of your account and even improve it every single week.