• March - 8, 2019
  • News

    Changelog

    February 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • March - 7, 2019
  • Product Updates

    New Feature

    Quick reports for Google & Facebook

    You can now quickly create a PDF report for your Google or Facebook campaign directly from your campaign’s dashboard.

  • Product Updates

    New Feature

    More Bidding Strategies Supported for Google Ads

    When creating a Google Ads campaign, you can now choose among the following bidding strategies:

      • Maximize Conversion
      • Maximize Clicks (Standard & Portfolio)
      • Manual CPC
      • Enhanced CPC
      • Target CPA (Portfolio)
      • Target ROAS (Portfolio)
      • Target Outrank Share (Standard & Portfolio)
      • Target Search Page Location (Standard & Portfolio)
  • February - 28, 2019
  • Product Updates

    New Feature

    Unify Whitelabel Settings in One Single Place

    You can now set up all your whitelabel options in one single page. Whitelabel is supported in the Collaboration Hub (Campaign Approvals and Onboarding Requests) & in the Report Generator, and it is available based on your subscription level. 

  • February - 22, 2019
  • Product Updates

    New Feature

    JSON Available for Messenger Ads

    When creating a Messenger campaign, you can now automatically manage a conversation by setting up a chatbot template exported in JSON format.

  • February - 13, 2019
  • Education

    Webinar

    How To Master Google Bidding Strategies FREE Webinar on March 22nd

    Google Ads bidding strategies can help you make the most out of your campaign but can be complicated to set up correctly.

    Join this webinar on Friday, March 22nd with Chiara Iacoponi, Senior Ads Strategist at Google, to learn how to leverage the power of machine learning with Google Ads smart bidding strategies.

    During this one hour training, Chiara will share best practices on how to use Google Ads bidding strategies to improve your campaigns results and even show real data from the experiment she conducted in March with the AdEspresso team.

    Google Ads offers a vast array of robust solutions to intercept and interact with potential customers along the different stages of their online journey, and Google Ads smart bidding strategies are one of the most important tools you can leverage to boost campaign performances and drive the costs down.

    Don’t miss out, sign up today to learn all you need to know about Google Ads bidding strategies for success!

    Can’t make it or want to watch it again? No problem! We’ll be sending you the recording short after the end of the webinar.

  • February - 7, 2019
  • Product Updates

    New Feature

    Interactive Ads Previews for Campaign Approvals

    When reviewing your campaign for approval, the reviewer will now be able to see interactive ad previews just by clicking on the image preview.

  • February - 6, 2019
  • Product Updates

    New Feature

    Time Range Filter for Google Ads Campaigns

    When on the Google Ads All Campaigns page, you can now select a time range filter to the list of your Google Ads campaigns.

  • February - 5, 2019
  • Product Updates

    New Feature

    Saved Audience Placeholder When Testing Multiple Audiences

    When creating your Facebook campaigns and testing multiple audiences, you can now automatically name your adsets after the Saved Audiences used to create them.

  • February - 4, 2019
  • Product Updates

    New Feature

    Facebook Saved Audiences When Testing Multiple Audiences

    When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in AdEspresso.

  • January - 28, 2019
  • News

    Changelog

    January 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • Product Updates

    New Feature

    New Placements Added For Facebook Campaigns

    When creating Facebook campaigns, you can now choose Marketplace and Instant Article as placements.

  • Product Updates

    New Feature

    Approve Campaigns Created on Facebook

    It is now possible to use AdEspresso’s Campaign Approval flow to approve campaigns created natively on Facebook.
    Create your campaign on Facebook, pause it, then request a campaign approval from AdEspresso. When the reviewer approves it, then the campaign is automatically turned to running.

  • January - 18, 2019
  • Education

    Webinar

    How to Build a 6-Figure Facebook Ads Agency FREE Webinar on Feb. 13th

    Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you!

    Dennis Yu is the CEO and co-founder of the digital marketing agency BlitzMetrics, he’s also a contributor to numerous publications such as AdWeek and Social Media Examiner and has spoken at over 700 conferences. To run BlitzMetrics while maintaining such a busy schedule he has devised tried and true processes to manage clients.

    In this webinar Dennis will cover:

    – The processes used by BlitzMetrics to onboard and grow their clients’ businesses;
    – The phases of agency management;
    – How to build the kind of authority that generates pre-qualified prospects, keeps the time-wasters at bay, and maintains your sanity;
    – Identifying your “LIGHTHOUSE” client, so you can repeatedly deliver effective results for your favorite clients.

    Join AdEspresso on Feb. 13th for our exclusive webinar with Dennis Yu, How to Build a 6-Figure Facebook Ads Agency, sign up today!

  • January - 17, 2019
  • Product Updates

    New Feature

    Third Headline and Second Description supported for Google Ads

    When creating an Extended Text Ad, you can now use a third optional headline and a second optional description.
    Moreover, descriptions can be up to 90 characters long.

  • Product Updates

    New Feature

    Bidding Strategies Supported for Google Ads

    When creating a Google Ads campaign, you can now choose among five types of bid strategies:
    – Maximize Conversion,
    – Maximize Clicks,
    – Manual CPC (new!),
    – Enhanced CPC (new!),
    – Target CPA (new!).

  • January - 16, 2019
  • Product Updates

    New Feature

    Conversion metrics added to Home Dashboard

    The Home Dashboard now shows conversion metrics, aggregated across all your Facebook and Google ad accounts. The metrics are:
    – Conversion,
    – CPA,
    – Conversion Rate,
    – Impressions Conversion Rate.

  • January - 15, 2019
  • Product Updates

    New Feature

    Copy Google Campaigns from Home Dashboard

    When in the Home Dashboard, you can now quick copy one of your latest Google campaigns using the “Create New Campaign” widget.

  • January - 10, 2019
  • Product Updates

    New Feature

    Improved Support for Image Ratios on Facebook and Instagram

    We’re added the possibility to use 1:1 image ratio for all ads created in AdEspresso for Facebook and also added support for 4:5 image ratios on Instagram: now you can use everything from 4:5 to 1.9:1 on Insta.

  • Product Updates

    New Feature

    New PDF Report Delivery Option

    When creating your PDF report, you can now configure the automated report delivery time and timezone.

  • Product Updates

    New Feature

    Ad Templates: Upload Videos Longer Than 15 Seconds

    When creating an Ad Template, you can now use videos of any length, the 15 second limit has been removed.

  • January - 2, 2019
  • Education

    Webinar

    Facebook Business Manager Mastery FREE Webinar on Jan. 17th

    Join AdEspresso’s Paul Fairbrother on Jan. 17 for our exclusive live webinar, Facebook Business Manager Mastery! During this 1-hour training we’ll be covering everything you need to know to achieve success with Business Manager ncluding:

    ⁃ Benefits of switching to Business Manager
    ⁃ Key features
    ⁃ How to create a Business Manager account
    ⁃ How to add pages, ad accounts and employees
    ⁃ Tips for agencies when dealing with clients
    ⁃ How to audit your account

    Paul Fairbrother is AdEspresso’s Head Of Education, he handles millions of dollars of ad spend for clients every year and uses Business Manager on a daily basis handling dozens of assets.

    If you want to get your Facebook advertising off to the best possible start in 2019 then sign up today!

  • December - 20, 2018
  • News

    Changelog

    December 2018 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • Product Updates

    New Feature

    Latest Campaigns in Home Dashboard

    When in the Home Dashboard, you can now see your latest active campaigns for both Facebook and Google.

  • December - 14, 2018
  • Product Updates

    New Feature

    Import Facebook Saved Audiences

    AdEspresso will now automatically import all of your Facebook Saved Audiences when you connect your ad account.

  • December - 12, 2018
  • Product Updates

    New Feature

    Clone and Delete Google Ads Campaigns

    You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. New filters make it easier to find and access your draft campaigns.

  • December - 5, 2018
  • Product Updates

    New Feature

    Optimize Facebook Messenger Ads for Replies

    On Step 4 of the Messenger campaign creation process, you can now optimize your campaigns for Replies.

  • November - 29, 2018
  • Product Updates

    New Feature

    Ad Rotation for Google Campaigns

    If you would like Google to automatically optimize your campaign for the best-performing ad variation, you can select this option on Step 3 of the Google campaign creation flow.

  • November - 19, 2018
  • Product Updates

    New Feature

    Target Cost for Facebook Campaigns

    If you have a specific target CPA for your ads, you can now set a target cost on step 4 of the campaign creation process. This allows you to maintain a stable average cost per result for each ad set as you raise your budget. NOTE: This is only available for offsite conversion or app installs.

  • November - 14, 2018
  • Product Updates

    New Feature

    Native Support for Creation of Facebook Engagement and Video Custom Audiences

    No more navigating back and forth from AdEspresso to Facebook to create your Custom Audiences! Just log into Asset Manager, and create your audiences inside AdEspresso.