• December - 2, 2019
  • November - 26, 2019
  • Product Updates

    New Feature

    Facebook Ads: Special Ads Categories available for Facebook Advertisers

    If you are a Facebook advertiser based in the US or intend to target an audience in the US, you are required to choose a special ads category for ads belonging to credit, employment or housing. These are special categories for which audience selection tools are limited to help protect people on Facebook from unlawful discrimination. AdEspresso is committed to helping you choose the correct category for your campaign and therefore, prevent unlawful discrimination and ensure compliance with Facebook’s Advertising Policies

  • November - 21, 2019
  • Education

    Webinar

    How to Master the Facebook Pixel like a Pro – FREE webinar on December 19th, 2019

    Why did digital advertising spend overtake the total combined spend for offline advertising in 2019? It’s largely down to pixels, including the Facebook pixel which can be used for…

    – tracking how many leads, registrations, and sales you got from your ads
    – knowing how much revenue those sales generated
    – creating audiences for retargeting campaigns
    – generating Lookalike audiences in seconds
    – getting Facebook to optimize for conversions instead of just traffic or reach
    – running Dynamic Product ads

    …and best of all the Facebook pixel is free! At face value, the pixel looks complex, but during this live webinar, we’ll simplify everything so that you can be up and running in minutes. If you already have your pixel installed we’ll be covering some powerful advanced strategies for you later in the webinar.

    Join our Head of Education Paul Fairbrother for this exclusive webinar so that you can master the Facebook pixel too. Sign up today!

  • October - 24, 2019
  • Education

    Webinar

    How To Create High Converting Facebook Ads - FREE webinar on November 21st, 2019

    With more businesses than ever before advertising on Facebook and Instagram, it has never been so important for your advert to stand out from the crowd. How do you create a headline, ad text and image or video that will resonate with your audience within a couple of seconds?

    During this free one hour live training, Brayden Cohen from the Hootsuite social media team will be sharing the best strategies and tools that he uses daily to create eye-catching visuals for social media.

    We’ll then turn our attention to how to write engaging headlines and ad text, with copywriting specialist Ana Gotter. Ana is a senior writer for the AdEspresso blog and is an expert at writing copy for Facebook and Instagram ads.

    Join AdEspresso for this exclusive one-hour live training, sign up now!

  • October - 15, 2019
  • September - 30, 2019
  • Education

    Webinar

    How To Master Conversion Tracking For Google Ads - FREE webinar on October 24th, 2019

    Google offers a wide range of solutions to track and measure your advertising campaigns results. However, finding out which one – or which combination – is the right for you may prove difficult.

    Being able to reliably track conversions will help you better understand customer journeys over time, measure your qualified reach at scale and determine the marketing impact across the customer journey.

    In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it.

    Chiara will share challenges for advertisers in today’s customer journey and how the diverse solutions Google offers are able to solve them. She’ll then turn to implementation with a step-by-step guide on how – and when – to use each solution.

    Join AdEspresso for this exclusive one-hour live training, sign up today.

  • Product Updates

    New Feature

    Facebook Ads: new filters in "Your Campaigns"

    When in the “Your Campaigns” page, you can now search for your Facebook campaign by name, and campaign start or/and end date. Also, you can display only campaigns imported from Facebook, or created in AdEspresso or both.

  • September - 17, 2019
  • September - 16, 2019
  • September - 12, 2019
  • September - 11, 2019
  • Product Updates

    New Feature

    Edit All Google Campaign Settings

    When in your Google campaign’s dashboard, you can now edit all your settings, such as network, language, locations, bidding strategies, and URL options. Available for both campaigns created in AdEspresso and imported.

  • Product Updates

    New Feature

    Support for Audience Targeting - Google Ads

    When creating a new Google Search campaign or editing an existing one, you can now include or exclude user lists and audiences at campaign and ad group level.

  • August - 28, 2019
  • Product Updates

    New Feature

    Display Targeting for Imported Campaigns

    You can now view the targeting options set for campaigns created on Facebook and imported into AdEspresso.

  • August - 26, 2019
  • Product Updates

    New Feature

    Define Ad Set Budget During Campaign Creation

    You can now set a specific ad set budget when creating your Facebook campaign. Additionally, you’ll be able to see the reach and targeting for each ad set.

  • August - 23, 2019
  • Education

    Webinar

    How To Maximize Results In The Holiday Season With Facebook & Google Ads - FREE webinar on September 26th, 2019

    The holiday season can be a great time for business, customers are looking to do their Christmas shopping and grab a bargain especially around the Black Friday to Cyber Monday weekend.

    However on Facebook and Google, it’s also the most competitive time of year, this holiday season is likely to see record-high prices for digital advertising and you also need to find a way to get your ads to stand out from the crowd.

    In this free live training, our Facebook Ads Specialist Paul Fairbrother will run through tried and true strategies that he uses every holiday season to generate millions of dollars of revenue for clients.

    We’ll then turn our attention to Google, where our Google Ads Specialist Bruno Morris will cover how to set up your Google Ads for maximum ROI.

    Join AdEspresso for this exclusive one-hour live training, sign up today.

  • August - 5, 2019
  • Product Updates

    New Feature

    Instagram Stories in Placement List

    You can now select Instagram Stories as placement in Step 2 of the campaign creation flow, and create campaigns targeting both Instagram and Instagram Stories.

  • Product Updates

    New Feature

    Optimize Facebook Ads for Value

    On step 4 of the Facebook campaign creation process, you can now optimize for Value. Optimizing for value tells Facebook’s delivery system to show your ads to people who are likely to maximize the amount of value they generate.

  • July - 22, 2019
  • Product Updates

    New Feature

    Google Advanced URL Tracking Options

    When creating your Google Ads campaign, you can now choose advanced URL tracking management options, tracking template, final URL, and custom parameters. You can also set your URL tracking options at the account level.

  • Product Updates

    New Feature

    Manage Google Bid Adjustments

    When on your Google campaign dashboard, you can now manage bid adjustment at the campaign or ad group level for specific devices and targeted locations.

  • Product Updates

    New Feature

    Edit Google Ad Groups

    When on your Google campaign dashboard, you can now edit the settings of an existing ad group, including name, ad rotation strategy, and URL custom parameters.

  • July - 19, 2019
  • Product Updates

    New Feature

    Create Dynamic Search Ads

    When creating your Google Search campaign, you can now create Dynamic Search ad groups and ads.

  • July - 18, 2019
  • Education

    Webinar

    Mastering Facebook's Campaign Budget Optimization - FREE webinar on August 22nd, 2019

    Campaign Budget Optimization – CBO – is one of the most significant changes in several years to the way Facebook handles budget distribution for ad campaigns. For many accounts, it will become compulsory to use CBO starting in September, so it’s essential to understand how it works.

    In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through what CBO is, how to correctly set up your campaigns, and some tips and tricks to get the most from it. We’ll also cover the results of our recent $1,000 experiment, revealing how CBO actually allocates the campaign budget across different audiences.

    Later in the webinar, we’ll also discuss different optimization goals, such as when to optimize for reach, landing page views and conversions.

    So, join AdEspresso for this exclusive one-hour live training.

    Can’t make it or want to watch it again? No problem! Just register and we will send you the recording shortly after the end of the webinar.

  • July - 17, 2019
  • Product Updates

    New Feature

    Google Display Ads analytics & PDF reports

    You can now see Display Network campaigns in AdEspresso, get insights into your performances and create PDF reports based on your Display campaigns.

  • July - 2, 2019
  • Product Updates

    New Feature

    Create FB Campaigns using Campaign Budget Optimization

    You can now enable Facebook Campaign Budget Optimization (CBO) when creating your Facebook campaign in AdEspresso. You’ll also be able to set and manage spend limits to control individual ad set spend.

  • June - 21, 2019
  • Education

    Webinar

    Advanced Retargeting Strategies For Facebook And Google Ads - FREE webinar on July 18th, 2019

    If you’re not running retargeting campaigns the chances are that you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and doesn’t require a huge ad spend

    In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through the warm audiences that you must be using to get success in 2019. We’ll also cover the best converting retargeting strategies including Evergreen campaigns which allow you to run your retargeting on autopilot.

    We’ll then turn our attention to Google, where our Google Ads Specialist Bruno Morris will cover how to set up your Google Ads retargeting for maximum ROI.

    Join AdEspresso for this exclusive one-hour live training!

    Can’t make it or want to watch it again? No problem! We’ll be sending you the recording shortly after the end of the webinar.

  • June - 20, 2019
  • News

    Changelog

    June 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • June - 10, 2019
  • Product Updates

    New Feature

    Google Distance Targeting

    When creating your Google search campaign, you can now choose a specific address and set a radius from it.

  • June - 5, 2019
  • Product Updates

    New Feature

    View Facebook Feedback on Disapproved Ads

    When in the main dashboard or in the All Ads page of your Facebook campaign, you can now see all notifications related to disapproved ads and learn the reason why Facebook disapproved them.

  • May - 30, 2019
  • Product Updates

    New Feature

    Improved video support for IG feed and IG Stories

    When creating your Instagram Stories campaign or when adding the Instagram feed as placement in your campaign, the maximum video length is 2 minutes and there are no restrictions on aspect ratio.

  • Product Updates

    New Feature

    Add captions to your FB video campaigns

    When creating your FB video campaigns, you can now add and manage custom captions to your videos.

  • May - 29, 2019
  • News

    Changelog

    May 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • May - 24, 2019
  • Education

    Webinar

    How To Successfully Scale Your Facebook And Google Ads Campaigns - FREE webinar on June 19th, 2019

    If you’re seeing good results from your Facebook and Google advertising, then congratulations! Now the hard work really begins. During this webinar, we’ll show you how to scale your ad spend in a sustainable way to increase sales, leads, and engagements without impacting ROI.

    During this exclusive one-hour live training we’ll cover:

    – How to prepare the groundwork with accurate tracking of your results
    – Vertical scaling: how to scale an ad campaign
    – Horizontal scaling: how to scale your Facebook and Google ad accounts
    – The results of our latest $1,000 Facebook experiment: should you use interest expansion?
    – An exclusive first look at our $1,000 Google Ads experiment: do the exact match or broad match keywords perform better?

    Join AdEspresso for this live session!

    Can’t make it or want to watch it again? No problem! We’ll send the recording shortly after the end of the webinar.

  • May - 17, 2019
  • Product Updates

    New Feature

    Display & Create Google Conversion Actions

    When in your Google Ad account dashboard, you can now see all the conversion actions you have configured on Google and create new ones directly from the platform. Plus, you can copy the Javascript snippet to include it on your website and start tracking conversion events.

  • May - 15, 2019
  • Product Updates

    New Feature

    Manage Keywords for your Google Campaigns

    When in a Google campaign dashboard, you can now:

    • Pause, restart or delete keywords
    • Manage the maximum CPC you are willing to spend for a keyword
    • Analyze keywords performance metrics
  • May - 13, 2019
  • Product Updates

    New Feature

    Delete Your Google Ads & Ad Groups

    When in the All Ads and Ad Groups page of your Google Ads campaign, you can now delete your Ads and Ad Groups respectively.

  • Product Updates

    New Feature

    Edit Your Google Ads

    When in the All Ads page of your Google Ads campaign, you can now edit your Ads.

  • April - 24, 2019
  • Education

    Webinar

    The Facebook Ads Targeting Blueprint FREE Webinar on May 16th

    With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. In this exclusive one hour training, our Head of Education Paul Fairbrother will cover:
    – Defining your ideal customer
    – Find the best interests to target
    – How to build powerful custom audiences
    – Everything you need to know about creating and using lookalike audiences that convert

    Don’t miss out, sign up today to learn all you need to know about

    Can’t make it or want to watch it again?

    No problem! We’ll be sending you the recording shortly after the end of the webinar.

  • April - 23, 2019
  • Product Updates

    New Feature

    Custom Time Range in Home Dashboard

    You can now select a custom time range when viewing your data in the Home Dashboard.

  • News

    Changelog

    April 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • April - 18, 2019
  • Product Updates

    New Feature

    Locations and Zip Codes Bulk Upload

    When creating your Facebook campaign and choosing your audience in Step 3, you can now upload a .csv file to include or exclude a list of locations and zip codes. You’ll also be able to paste your locations and zip codes.

  • April - 10, 2019
  • Product Updates

    New Feature

    Whitelabel Options in the Report Generator

    Once Whitelabel options are enabled in your Settings page, they’ll be automatically selected when you create a PDF report using the Report Generator tool. Whitelabel is supported in the Collaboration Hub (Campaign Approvals and Onboarding Requests) & in the Report Generator, and it is available based on your subscription level.

  • April - 1, 2019
  • Product Updates

    New Feature

    View Your Drafts on the Home Dashboard

    When on the Home Dashboard, you’ll now be able to view your latest drafts for both Facebook and Google next to your ad accounts and latest campaigns.

  • March - 28, 2019
  • Product Updates

    New Feature

    Create reports for your Google Ads campaigns and accounts

    When creating a report using the Report Generator tool, you’ll be able to choose Google as platform and select your Google Ads or accounts. You can either create a new report from scratch or use a template, then you can configure the widgets and automatic delivery.

  • March - 23, 2019
  • Education

    Webinar

    The Top 10 Facebook Messenger Chatbot Marketing Hacks of 2019 FREE Webinar on April 24th

    The communication landscape has shifted to a preference for chatting and texting. But businesses haven’t kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.

    Learn how to use Facebook Messenger to improve customer communications, how to build a massive messenger contact list, and how use new Facebook Messenger ad formats which convert like crazy.

    This exclusive training session is being hosted by Larry Kim, CEO of leading Facebook Messenger chatbot Mobile Monkey.

    Don’t miss out, sign up today to learn all you need to know about Facebook Messenger Chatbot.

    Can’t make it or want to watch it again? No problem! We’ll be sending you the recording shortly after the end of the webinar.

  • March - 8, 2019
  • News

    Changelog

    February 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • March - 7, 2019
  • Product Updates

    New Feature

    Quick reports for Google & Facebook

    You can now quickly create a PDF report for your Google or Facebook campaign directly from your campaign’s dashboard.

  • Product Updates

    New Feature

    More Bidding Strategies Supported for Google Ads

    When creating a Google Ads campaign, you can now choose among the following bidding strategies:

      • Maximize Conversion
      • Maximize Clicks (Standard & Portfolio)
      • Manual CPC
      • Enhanced CPC
      • Target CPA (Portfolio)
      • Target ROAS (Portfolio)
      • Target Outrank Share (Standard & Portfolio)
      • Target Search Page Location (Standard & Portfolio)
  • February - 28, 2019
  • Product Updates

    New Feature

    Unify Whitelabel Settings in One Single Place

    You can now set up all your whitelabel options in one single page. Whitelabel is supported in the Collaboration Hub (Campaign Approvals and Onboarding Requests) & in the Report Generator, and it is available based on your subscription level. 

  • February - 22, 2019
  • Product Updates

    New Feature

    JSON Available for Messenger Ads

    When creating a Messenger campaign, you can now automatically manage a conversation by setting up a chatbot template exported in JSON format.

  • February - 13, 2019
  • Education

    Webinar

    How To Master Google Bidding Strategies FREE Webinar on March 22nd

    Google Ads bidding strategies can help you make the most out of your campaign but can be complicated to set up correctly.

    Join this webinar on Friday, March 22nd with Chiara Iacoponi, Senior Ads Strategist at Google, to learn how to leverage the power of machine learning with Google Ads smart bidding strategies.

    During this one hour training, Chiara will share best practices on how to use Google Ads bidding strategies to improve your campaigns results and even show real data from the experiment she conducted in March with the AdEspresso team.

    Google Ads offers a vast array of robust solutions to intercept and interact with potential customers along the different stages of their online journey, and Google Ads smart bidding strategies are one of the most important tools you can leverage to boost campaign performances and drive the costs down.

    Don’t miss out, sign up today to learn all you need to know about Google Ads bidding strategies for success!

    Can’t make it or want to watch it again? No problem! We’ll be sending you the recording short after the end of the webinar.

  • February - 7, 2019
  • Product Updates

    New Feature

    Interactive Ads Previews for Campaign Approvals

    When reviewing your campaign for approval, the reviewer will now be able to see interactive ad previews just by clicking on the image preview.

  • February - 6, 2019
  • Product Updates

    New Feature

    Time Range Filter for Google Ads Campaigns

    When on the Google Ads All Campaigns page, you can now select a time range filter to the list of your Google Ads campaigns.

  • February - 5, 2019
  • Product Updates

    New Feature

    Saved Audience Placeholder When Testing Multiple Audiences

    When creating your Facebook campaigns and testing multiple audiences, you can now automatically name your adsets after the Saved Audiences used to create them.

  • February - 4, 2019
  • Product Updates

    New Feature

    Facebook Saved Audiences When Testing Multiple Audiences

    When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in AdEspresso.

  • January - 28, 2019
  • News

    Changelog

    January 2019 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • Product Updates

    New Feature

    New Placements Added For Facebook Campaigns

    When creating Facebook campaigns, you can now choose Marketplace and Instant Article as placements.

  • Product Updates

    New Feature

    Approve Campaigns Created on Facebook

    It is now possible to use AdEspresso’s Campaign Approval flow to approve campaigns created natively on Facebook.
    Create your campaign on Facebook, pause it, then request a campaign approval from AdEspresso. When the reviewer approves it, then the campaign is automatically turned to running.

  • January - 18, 2019
  • Education

    Webinar

    How to Build a 6-Figure Facebook Ads Agency FREE Webinar on Feb. 13th

    Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you!

    Dennis Yu is the CEO and co-founder of the digital marketing agency BlitzMetrics, he’s also a contributor to numerous publications such as AdWeek and Social Media Examiner and has spoken at over 700 conferences. To run BlitzMetrics while maintaining such a busy schedule he has devised tried and true processes to manage clients.

    In this webinar Dennis will cover:

    – The processes used by BlitzMetrics to onboard and grow their clients’ businesses;
    – The phases of agency management;
    – How to build the kind of authority that generates pre-qualified prospects, keeps the time-wasters at bay, and maintains your sanity;
    – Identifying your “LIGHTHOUSE” client, so you can repeatedly deliver effective results for your favorite clients.

    Join AdEspresso on Feb. 13th for our exclusive webinar with Dennis Yu, How to Build a 6-Figure Facebook Ads Agency, sign up today!

  • January - 17, 2019
  • Product Updates

    New Feature

    Third Headline and Second Description supported for Google Ads

    When creating an Extended Text Ad, you can now use a third optional headline and a second optional description.
    Moreover, descriptions can be up to 90 characters long.

  • Product Updates

    New Feature

    Bidding Strategies Supported for Google Ads

    When creating a Google Ads campaign, you can now choose among five types of bid strategies:
    – Maximize Conversion,
    – Maximize Clicks,
    – Manual CPC (new!),
    – Enhanced CPC (new!),
    – Target CPA (new!).

  • January - 16, 2019
  • Product Updates

    New Feature

    Conversion metrics added to Home Dashboard

    The Home Dashboard now shows conversion metrics, aggregated across all your Facebook and Google ad accounts. The metrics are:
    – Conversion,
    – CPA,
    – Conversion Rate,
    – Impressions Conversion Rate.

  • January - 15, 2019
  • Product Updates

    New Feature

    Copy Google Campaigns from Home Dashboard

    When in the Home Dashboard, you can now quick copy one of your latest Google campaigns using the “Create New Campaign” widget.

  • January - 10, 2019
  • Product Updates

    New Feature

    Improved Support for Image Ratios on Facebook and Instagram

    We’re added the possibility to use 1:1 image ratio for all ads created in AdEspresso for Facebook and also added support for 4:5 image ratios on Instagram: now you can use everything from 4:5 to 1.9:1 on Insta.

  • Product Updates

    New Feature

    New PDF Report Delivery Option

    When creating your PDF report, you can now configure the automated report delivery time and timezone.

  • Product Updates

    New Feature

    Ad Templates: Upload Videos Longer Than 15 Seconds

    When creating an Ad Template, you can now use videos of any length, the 15 second limit has been removed.

  • January - 2, 2019
  • Education

    Webinar

    Facebook Business Manager Mastery FREE Webinar on Jan. 17th

    Join AdEspresso’s Paul Fairbrother on Jan. 17 for our exclusive live webinar, Facebook Business Manager Mastery! During this 1-hour training we’ll be covering everything you need to know to achieve success with Business Manager ncluding:

    ⁃ Benefits of switching to Business Manager
    ⁃ Key features
    ⁃ How to create a Business Manager account
    ⁃ How to add pages, ad accounts and employees
    ⁃ Tips for agencies when dealing with clients
    ⁃ How to audit your account

    Paul Fairbrother is AdEspresso’s Head Of Education, he handles millions of dollars of ad spend for clients every year and uses Business Manager on a daily basis handling dozens of assets.

    If you want to get your Facebook advertising off to the best possible start in 2019 then sign up today!

  • December - 20, 2018
  • News

    Changelog

    December 2018 Changelog

    Come see what’s new in AdEspresso! Watch our video changelog:

  • Product Updates

    New Feature

    Latest Campaigns in Home Dashboard

    When in the Home Dashboard, you can now see your latest active campaigns for both Facebook and Google.

  • December - 14, 2018
  • Product Updates

    New Feature

    Import Facebook Saved Audiences

    AdEspresso will now automatically import all of your Facebook Saved Audiences when you connect your ad account.

  • December - 12, 2018
  • Product Updates

    New Feature

    Clone and Delete Google Ads Campaigns

    You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. New filters make it easier to find and access your draft campaigns.

  • December - 5, 2018
  • Product Updates

    New Feature

    Optimize Facebook Messenger Ads for Replies

    On Step 4 of the Messenger campaign creation process, you can now optimize your campaigns for Replies.

  • November - 29, 2018
  • Product Updates

    New Feature

    Ad Rotation for Google Campaigns

    If you would like Google to automatically optimize your campaign for the best-performing ad variation, you can select this option on Step 3 of the Google campaign creation flow.

  • November - 19, 2018
  • Product Updates

    New Feature

    Target Cost for Facebook Campaigns

    If you have a specific target CPA for your ads, you can now set a target cost on step 4 of the campaign creation process. This allows you to maintain a stable average cost per result for each ad set as you raise your budget. NOTE: This is only available for offsite conversion or app installs.

  • November - 14, 2018
  • Product Updates

    New Feature

    Native Support for Creation of Facebook Engagement and Video Custom Audiences

    No more navigating back and forth from AdEspresso to Facebook to create your Custom Audiences! Just log into Asset Manager, and create your audiences inside AdEspresso.