Welcome to the world of Facebook Advertising!
In this Facebook Advertising beginner’s guide, you’ll learn everything you need to know to get started with creating your own Facebook ads including choosing where they’ll appear, setting a budget, and more. You’ll learn how to choose an image for your ad, how many characters your allowed to use, and when you should (and shouldn’t) target mobile users. Finally, you’ll learn how to analyze your campaigns to understand how they are performing.
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In this first chapter, you’ll learn why Facebook has become one of the most powerful advertising platforms for Web marketing. Read this before listening to the blogger who insists Facebook Ads “won’t work” — you’ll be surprised what the data actually says.
Before you can begin creating your own Facebook ads, you’ll have to set up a special Facebook Ads account. This chapter walks you through every step of the way.
Some Facebook Ad types are better suited for different purposes. This chapter breaks down the different types of Facebook Ads so you can plan which one you’ll use for your first campaign.
What do you say in a Facebook ad and how much space to you have to say it? This chapter talks about choosing a headline, description, image, and more. Plus, you’ll learn how to get access to millions of images you can use for free.
When you’ve finally created your first batch of ads, you’re ready to set your ad targeting. Facebook’s powerful ad targeting system is one of the most robust advertising platforms of all time. Naturally, it can feel a little bit overwhelming. This chapter explains what the different ad targeting options mean and which ones you can use for your own ads.
We’re ready to publish our first ad! There are only two things missing: Setting up the right structure for our campaign and placing the right bid for our ads. This chapter will explain you how to perfectly set up your campaign and bid to get maximum exposure for your ads at a reasonable price!
Your campaign is finally live, delivering the first impressions, clicks, and hopefully conversions. This chapter will explain how to analyze and make sense of your campaign’s data, what are the key metrics to check, and why.