Facebook & Google Ads Blog

3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

April 11, 2019 10 Comments Guest Post

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites.

This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products.

However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative.

More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising.

For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid.

Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them.

PPC Conversion Rates: What Are They and Why do They Matter?

April 10, 2019 7 Comments Ana Gotter

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what your PPC conversion rates, and what your click-through rates are.

Conversion rates are one of the most common metrics that PPC campaign runners focus on, and for good reason.

Even though it’s definitely not the only metric you need to know, it’s a strong indicator of the ad’s performance.

So what exactly is a conversion rate and how is it calculated?

What qualifies as a “good” conversion rate, what other metrics should you be looking at, and how can you optimize for better rates?

We’re going to answer all of these questions in this post and more!

50 Call To Action Examples (and How to Write the Perfect One)

April 9, 2019 28 Comments Ana Gotter

Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action.

No matter what you’d like to accomplish with advertising and marketing, you won’t do it without the right CTA.

Almost all of your campaigns and content should have well-crafted call to actions designed to drive action.

The calls to action that we use can determine whether or not people do, in fact, take action, along with how many.

And since we want all of our readers and customers here at AdEspresso to maximize those conversions — getting both more sales and better ROI — we’re going to dive deep into CTAs here.

In this post, you’re going to see 50 diverse Call-To-Action examples (actually more than 50 since we threw in some extras to make our points).

We’ll also show you how to use them and provide some advanced copywriting tips to help you craft the perfect CTA.

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

April 8, 2019 2 Comments Brad Smith

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads.

So, what are they? What benefits do they pose? How can you take advantage of them for better conversion rates, more sales, and a better return on investment?

In this post, we’ll detail everything you need to know about responsive ads on the Google Display Network and how to take advantage of them as soon as possible.

Let’s dive in.

Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

April 4, 2019 5 Comments Animalz

Instagram’s known for engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it’s so important to make the most of Instagram eCommerce strategies.

Quick, without looking — what’s your mobile conversion rate? A paltry 1.55% on average?

Compare that to the more than one-third of Instagram users who purchase products on their mobile devices. (Which places them at 70% more likely to do mobile purchases than non-Instagrammers.)

Instagram users also spend the most coin per order, too. Their $65 bucks per order is more than Pinterest, Facebook, Twitter, YouTube, and LinkedIn.

Oh. And mobile-first Instagram is also killing the competition in driving ad revenues, outpacing both Google and Twitter despite only being around a fraction of the same time. Not bad for a platform that didn’t even exist before 2010!

So it’s about time you discover how to start selling more products by following these seven Instagram eCommerce strategies.

7 Facebook Ad Retargeting Strategies You Need to Try

April 3, 2019 13 Comments Ana Gotter

Retargeting campaigns often cost less (with lower CPCs) and convert more, making them the ultimate win-win situation for advertisers.

Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win-win situation.

These seven retargeting strategies are all excellent ways to connect with users in different stages of the funnel, so test them out and see what works well for your business.

Well, you have to read the post first! 😉

How Marketers Can Harness the Power of Facebook Events

April 2, 2019 27 Comments AdEspresso Ads Specialists

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the user even having to leave Facebook?

Used during important occasions, or even as a regular part of your marketing strategy, Facebook events would help you to connect to your customers and give them an experience that will make your brand unforgettable.

Hosting an event is always a challenge for a company, it means investing time, money and effort to succeed. Creating and planning it can be hard work – but marketing doesn’t have to be.

In this post, we’ve covered how to create your event and harness the power of organic content to boost visibility, and how to turn that same event into an ad that converts.

Inside Facebook’s Campaign Budget Optimization

April 1, 2019 5 Comments Tory Wenger

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn’t easy.

Unless you’re a gigantic data firm with a treasure trove of information, it can be hard to tell how much money you should spend on advertising for any one particular audience.

Hoping to make things a little bit easier for advertisers, Facebook has launched Campaign Budget Optimization (or CBO).

It’s a new feature that helps you automatically redistribute your budget to the best performing audience.

In some cases, this feature will be mandatory and can completely change how you create and scale your Facebook ads campaigns.

So, how do you prepare for the upcoming changes to your account?

Just keep on reading and you’ll be all set!

Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

March 26, 2019 9 Comments Animalz

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital.

AdEspresso research shows that Instagram ads cost can vary greatly depending on a number of factors. And keeping your ad spend in check will help to improve your ROI whether you’re seeking to expand brand awareness, web traffic, e-commerce sales or downloads.

We found three small businesses that effectively reduced their Instagram advertising cost using strategies learned through trial-and-error.

Here are their Instagram advertising experiences, including practical tips and advice to help you cut your ad costs on the social network.

Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets

March 25, 2019 5 Comments Brad Smith

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?

And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis?

Google has an answer to that: Dynamic Search Ads.

They’re like a good back scratch. Gets to all those hard-to-reach places that your search campaign just can’t find.

But there are a few questions we need to answer before we make you an authority on Dynamic Search Ads.

So strap yourselves in, we’re about to go exploring through the DSA jungle.

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3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

PPC Conversion Rates: What Are They and Why do They Matter?

50 Call To Action Examples (and How to Write the Perfect One)

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

7 Facebook Ad Retargeting Strategies You Need to Try

Inside Facebook’s Campaign Budget Optimization

Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets

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