Advertising is a great way for eCommerce brands to attract a relevant audience to their websites.
This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products.
However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative.
More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising.
For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid.
Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them.