Facebook & Google Ads Blog

The 29 Instagram Statistics You Need to Know in 2021

April 21, 2021 25 Comments Ana Gotter

Are you struggling with your Instagram marketing strategy and you don’t know why? Or are you a newbie that wants to get off to a good start? Wherever you are in your path, Instagram statistics can help you get the results you deserve.

In this post, we’re going to take a look at the most important Instagram statistics that you need to know in 2020 in order to build your strategies and create your campaigns.

How to Use Google Ads Optimization Score to Make Better Ads

April 13, 2021 5 Comments Animalz

Writing the perfect Google advert takes time, creativity, and countless hours for testing.

But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without spending too much of your valuable and limited time.

Well, there is! It’s called Google Optimization Score and can be found in the Google Ads recommendations section.

The optimization score is an estimation of how well your Google ads are set to perform. Along with the score, which runs from 0 to 100%, you’ll see personalized recommendations that can help you optimize your campaigns.

How to Set Up Google My Business to Win New Customers in 2021

April 9, 2021 3 Comments Martha Kendall Custard

Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.

Now more than ever, customers rely on the information from Google My Business listings, as businesses often adjust their hours and scope of operation to comply with COVID-related restrictions.

GMB is vital for attracting local customers and influencing their purchasing decisions. Read on to learn how to set up a Google My Business profile, surface in local searches and win new customers.

What is ROAS? How to Maximize your Return on Ad Spend

April 7, 2021 1 Comment Mark Quadros

Advertising is arguably a field for creative folk. You need a good deal of innovation and out-of-the-box thinking to stand out in today’s competitive business landscape.

But marketers also need to analyze numbers and data to measure the effectiveness of advertising campaigns. Because ultimately, any marketing campaign is about driving revenue. This is where return on ad spend comes into play.

Keep reading to learn what return on ad spend (a.k.a. ROAS) means, why it’s important and how to calculate it. We will also cover strategies for improving the ROAS of your future campaigns.

Facebook Automated Ads: Everything You Need to Know to Get Started

March 30, 2021 12 Comments Animalz

Good advertising takes time, but maybe not as much as it once did. Technology allows us to streamline nearly every part of marketing, and advertising on social media is no exception. Meet Facebook Automated Ads, the automated ad creation system powered by AI and data at the world’s largest social network.

This article has everything you need to know about Facebook Automated Ads: what they are, how they work and whether they are right for you.

Facebook Automated Ads make Facebook marketing easy and effective. They don’t require a complicated setup and technical know-how. Instead, Facebook Automated Ads reduce the ad creation process to answering a few simple questions about your business, inserting ad copy and images, and signing off on the finished product.

If you’re looking to move past the Boost button and start driving more conversions for your business with minimal setup time, Facebook Automated Ads could just be what you’ve been looking for.

Tools and Best Practices for A/B Testing Your Ad Copy

March 25, 2021 3 Comments Ana Gotter

We know that copy is a crucial aspect of PPC ad performance. But how do you actually create high-converting copy? While there are plenty of elements that go into great copywriting, a crucial factor in optimizing for performance will always be A/B testing.

Testing is the only way to find out what resonates for your specific audience, products and brand. Without careful testing, you’re running campaigns on assumptions and theoretical best practices that may work for other brands, but might not necessarily work for you.

In this post, we’re going to go over everything you need to know about A/B testing your ad copy, including the best tools and strategies you should check out to increase the accuracy and actionability of your test data.

Facebook Custom Audiences 101: The Complete Guide for Marketers

March 23, 2021 87 Comments Animalz

A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising.

However, a lot has changed since Facebook first rolled out the tool in 2013. That’s why we created this updated 2021 guide to Facebook Custom Audiences.

In this post, we will go through everything you need to know about Custom Audiences, from basic setup to advanced implementation.

Facebook Custom Audiences help you improve your Facebook advertising campaigns by putting the power of ad placement directly in your hands. With your ads in front of your ideal readers, nothing is standing between you and advertising success.

The Ultimate Facebook Ads Budgets Breakdown (+ Free Calculator)

March 19, 2021 15 Comments Animalz

Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to do?

Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from explaining budget types to showing you how to make the most out of every ad dollar.

We’ve also included our free Facebook Ads Budget Calculator, which can tell you exactly how much to spend on Facebook ads to hit your marketing goals.

11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)

March 18, 2021 118 Comments Animalz

You’re scrolling through your feed and bam, you’re hit with an amateur Facebook ad design. The image is blurry, the copy isn’t clear, and you have no idea what they’re even selling.

It’s not easy to get started with Facebook ad design. There’s so much to take into consideration. It’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board for their next ad.

Ad design is important because it is how we visually communicate and present our brands to the public. You can have an amazing product and a great offer, but it will be hard to get traction if your ad is visually unappealing, confusing or just plain boring.

Great ad design:

catches your readers’ attention
educates them about who you are and what you are offering
tells them what they should do to take that all-important next step toward conversion

After managing over $600 million of ad spend in Facebook ads worldwide, we still learn new, surprising things with every campaign we create. Today, we want to share with you what we have discovered in our 10 years of hard work: the 11 Facebook ad design secrets that will have you making ad campaigns designed for success.

Each of these secrets is important for old pros and new beginners alike. They will stop you from wasting your money on ads that readers scroll past and that fail to convert your target audience.

If you’re ready, let’s get started on learning the secrets behind expert ad design.

Academy

The 29 Instagram Statistics You Need to Know in 2021

How to Use Google Ads Optimization Score to Make Better Ads

How to Set Up Google My Business to Win New Customers in 2021

What is ROAS? How to Maximize your Return on Ad Spend

Facebook Automated Ads: Everything You Need to Know to Get Started

Tools and Best Practices for A/B Testing Your Ad Copy

Facebook Custom Audiences 101: The Complete Guide for Marketers

11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)

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