The goal of paid marketing for any company is to bring in great quality customers that will stick around for life.
But too often, it can feel like you’re just shredding your cash.
That’s because when you’re not targeting the right paid marketing channels for your company, you can quickly rack up a lot of spend without any new customers to show for it.
This is incredibly discouraging.
What’s worse is that if you haven’t yet started with paid marketing, you might get intimidated by this prospect and feel too afraid of losing money to do anything.
But there is a way to do paid marketing correctly and keep your Benjamins intact.