Just adding on a remarketing campaign in it’s most basic static form can boost conversions and increase your display ROI by as much as 100%.
But simply showing the same ad to all of your visitors, no matter what product page they have seen, whether they have purchased or not, won’t give you the best remarketing has to offer.
If you do that, you will be leaving clicks, conversions, and money on the table.
By using the strategies in this post, you will learn how to show more relevant ads to every unique website visitor, and make the absolute most of your Google ads remarketing campaigns.
Let’s jump right in.