Facebook is constantly unveiling new ad features. But over the past year or so, they’ve also been unveiling completely new product features. The most interesting part is how these all connect.
Facebook Messenger, for example, is now like a spin that centralizes all personal interactions on the platform. It means you can start using it for sophisticated interactions like customer service.
That’s great for engagement. You can do everything from drive new awareness to follow-up individually with customers on Facebook.
However, there’s been one thing missing for a long time.
A business could replicate almost every single important function. Except for running payments and transactions.
Thankfully, that’s all changed with the Facebook Marketplace.
Here’s what it is, how it works, and how marketers can use it to grow their businesses.