Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache to work through.
But audits are one of the most important parts of social media marketing. A thoughtfully executed social media audit helps you understand how your accounts are performing, including:
- What’s working and what isn’t
- Which dormant profiles need revival or a shut-down
- If impostor accounts are stealing your followers
- New opportunities to grow your business
Though a social media audit might sound daunting, it’s not as difficult to complete as you may think. In this guide, we explain all you need to know to run an effective audit. We’ve even provided a free social media audit template to help you organize your findings.