Facebook & Google Ads Blog

6 Conversion Optimization Hacks That Don’t Require Google Tag Manager

September 29, 2020 Leave a Comment Guest Post

Whether you run an e-commerce brand or are trying to sell a B2B service, having a few conversion optimization hacks up on your sleeve is key to the success of your website or landing page.

Too often, however, many marketers think that to truly master conversion, they need to become expert coders with tools like Google’s Tag Manager. This isn’t the case.

With these conversion optimization hacks, you can generate meaningful results for your brand without any expert coding knowledge.

Not only will this help you get more conversions and/or sales, but these steps will also ensure you deliver a better experience for your customers in each step of their journey.

3 Metrics You Should Use Instead of CPM Marketing

September 28, 2020 1 Comment Animalz

Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.

At one point, they were each the best tool available for the job. But new technology has made them obsolete.

It’s time to use more modern methods of measuring ads (and a modern way of doing your taxes, if you still use an abacus).

In this post, we’ll explain where CPM falls short as a North Star marketing metric. Then, we’ll show you three options that are better at telling you whether an ad achieved your marketing goals.

Top Instagram Updates in 2020 – September Edition

September 23, 2020 222 Comments Ana Gotter

Are you up to date with all the latest and great changes that have recently come to Instagram?

Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire rate.

Keeping up with these changes is an important part of staying ahead of the competition and being able to meaningfully connect with your target audience.

This month, there are new features available and new tests happening that can impact how brands and users alike are benefiting from the platform.

The 51 Pinterest Statistics Marketers Need to Know in 2020

September 22, 2020 1 Comment Ana Gotter

Pinterest marketing has enormous potential for yielding very concrete and very valuable results. Pinterest statistics prove it!

This presents an exceptional opportunity for marketers because pinners are actively looking to find content, products, and resources that match their needs.

Have you wondered exactly how successful your Pinterest campaigns have the potential to be, or whether or not Promoted Pins are worth the time?

In this blog post, we’ve compiled the 31 most relevant, useful Pinterest statistics out there to help brands and advertisers decide how they can best make the platform work for them.

Google Ads Editor: How To Use It to Improve Your Campaigns

September 21, 2020 Leave a Comment Brad Smith

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor.

This downloadable software makes it easy to oversee and edit your ad campaigns from software on your desktop.

Marketers managing Google Ad campaigns can feel overwhelmed when a campaign flight is burning through their budget while performing subpar.

Even worse, with a shaky internet connection and dozens of different campaign flights, it can be difficult to locate and pause the problematic campaign.

In this guide, we’ll examine everything there is to know about Google Ads Editor, so you can use it to improve your campaigns.

How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction

September 17, 2020 Leave a Comment Animalz

Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015.

More and more brands are incorporating virtual reality (VR) into their marketing strategy. Some use VR features in social apps, such as Instagram, while others create custom apps.

No matter what method you use, virtual reality marketing opens up new (and potentially less expensive) ways to interact with customers and increase brand awareness.

We’ll look at virtual reality examples from top brands and break down how they’re using the technology to strengthen customer relationships.

Google Ads Automation Features to Save You Time and Generate Sales

September 16, 2020 5 Comments Tory Wenger

Google Ads is a great way to bring in new business and make some big money. And if you know how to take advantage of Google ads automation features it’s easier than you think!

Adding another ad platform into your repertoire might leave you feeling a little scattered and pressed for time. It’s draining just trying to monitor one campaign, let alone multiple or even dozens at a time.

Instead, you should be focusing on automation features to increase your ROI and give you back some of life’s most precious resources – time.

Thankfully, Google Ads has some hidden automation features that you might not be using.

Google automation is powerful. And more often than not, Google Ads have dozens of free tools and services hiding behind the noise of their platforms that most forget to tap into.

We selected the best Google Ads automation features and tips to save you tons of time and effort while still bringing home the bacon.

4 Essential Goals on Social Media You Need to Optimize For

September 15, 2020 Leave a Comment Ana Gotter

We all know by now that brands are capable of seemingly moving mountains when it comes to planning the right strategy to achieve their essential goals on social media.

You hear about how brands are making a killing with Facebook Ads or Promoted Pins, how they’re growing their audience with Instagram by the tens of thousands (if not hundreds of thousands), and how single videos go viral seemingly overnight.

You can accomplish so many goals on social media, but in order to do that, your brand needs to take some time to sit down, determine what goals you’re trying to accomplish, and layout clear action plans for how exactly they plan to accomplish them.

In this post, we’re going to look at how to optimize your marketing strategy for 4 essential goals on social media, so you can start to get the results you’ve been waiting to see.

7 Brands Killing it on TikTok That You Need to See

September 14, 2020 Leave a Comment Ana Gotter

TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year.

Plenty of brands are realizing that they need to get on the platform or risk missing out on a valuable marketing and relationship-building opportunity.

While there have recently been major concerns about security issues on TikTok, there is some good news. the platform is taking steps to rectify these issues, and there’s a chance that a US-based company like Microsoft might buy the company out.

In the meantime, the app has not been shut down in the US, and there is a valuable opportunity for brands to connect with their audiences on TikTok, particularly younger audiences.

Facebook and Google Ad Tracking: a Beginning to End Guide

September 9, 2020 Leave a Comment Brad Smith

Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.

In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads.

One of the main reasons the two platforms are so popular is because of their next-level performance tracking and attribution tools.

With the Facebook Pixel and the Google Ads conversion tracking tags, advertisers can see exactly which ad generated which sale.

That helps them optimize their campaigns and keep their businesses profitable over the long term.

In this article, we’ll show you how to set up picture-perfect Facebook and Google Ad Tracking for all your campaigns, so you can boost your return-on-ad-spend (ROAS) across the board.

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6 Conversion Optimization Hacks That Don’t Require Google Tag Manager

Google Ads Editor: How To Use It to Improve Your Campaigns

Google Ads Automation Features to Save You Time and Generate Sales

Facebook and Google Ad Tracking: a Beginning to End Guide

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