Facebook & Google Ads Blog

Google AdWords 101 – The Guide That Takes You From Zero to Hero

May 21, 2018 12 Comments Brad Smith

Google AdWords launched in 2000 (Y2K baby!) when Google was already handling 20+ million searches every day.

Now they handle billions per day, and AdWords has millions of advertisers using their platform to reach new customers.

The Wall Street Journal estimates that 40 cents of every new digital advertising dollar in 2017 was spent on Google.

Google AdWords seems pretty simple: It’s online advertising on Google’s search network or sites connected to it.

The goal is to bring in new customers to buy your products or services based on search queries conducted by actual people.

But AdWords is tough to navigate. And if you don’t take advantage of all the new features and strategies, your AdWords success can turn into a nightmare.

That’s why we constantly update our Google AdWords 101 guide, the resource that takes you from zero to hero in no time.

Let’s discover what’s new in may 2018!

How the Best Brands Are Crafting Their Instagram Stories

May 17, 2018 Leave a Comment Andrew Tate

Instagram Stories is already becoming a very competitive channel for marketing.

Brands are generating tons of content to stay visible at the top of viewers’ screens every day.

If your brand has a presence on Instagram, you need to produce captivating Instagram Stories to engage audiences and keep competitors from taking up too much airspace.

To create great Instagram Stories, you don’t need a large budget or agency polish. You just need to engage with your followers genuinely.

With Stories, you’re focusing on connection, rather than conversion. Engagement is the most important goal.

Today we’ll dig deep into how the best brands are crafting their Instagram stories to maximize engagement. So you can get inspired and… do better!

CPC is a Fraud: What You Need to Focus on For High ROI PPC Ads

May 16, 2018 1 Comment Brad Smith

$100 CPC? Alright team, move on to the next one.

$50? That’s outrageous. I refuse to pay that much for a single click.

I’m sure you’ve either heard or uttered similar phrases before, right?

I’m guilty of it too.

When running PPC campaigns for clients (years ago), CPC was a big concern for them. Therefore, it was for me, too.

But the truth is that CPC doesn’t mean jack.

It’s a useless metric. And honestly, it’s likely killing your bottom line.

Here’s why CPC is a waste of time and what you should be focusing on instead.

Facebook Ad Types: Why Collection Ads and Carousel Are Killing It (and How to Use Them to Your Advantage).

May 15, 2018 Leave a Comment Guest Post

As we all know, Facebook is an extremely powerful advertising platform, but -as we experienced firsthand- the increased competition has led to substantial increases in advertising costs.

Leveraging ad types to your advantage is key to unlocking the platform’s full potential in any industry.

With the same ad copy and targeting, conversion rates, CTR, ROI, and other key metrics can differ substantially simply by changing ad types.

There are a lot of Facebook ad types you can pick from, but some can perform better than others if you know the tricks.

Collection ads and Carousel ads, for example, have a pretty solid record of success stories.

Will yours be the next?

Is Google AdWords Right For Your Business? Here’s How To Research and Find Out

May 14, 2018 1 Comment Brad Smith

Google AdWords has long been referenced and touted as a great place to bring in new sales and leads for your business.

But we’ve all heard the horror stories along with the successes, too: Losing money, failed campaigns, sinking budgets and going bankrupt fast.

It’s true, AdWords is essentially gambling: you are putting your own money on the line hoping that clicks convert. So… is AdWords right for you?

We could say yes, based on the fact that Google is the most widely used search engine in existence, meaning you can reach almost any target audience searching for any product or service.

But it’s not so easy.

In today’s guide, we’ll walk you through the right steps to find out if Google AdWords is right for your business. Let’s get started.

AdEspresso Updates – Automatic Post Promotion, AdWords, and More

May 10, 2018 Leave a Comment Ana Gotter

There’s nothing I quite love writing more than AdEspresso updates posts, or, as we call it, AdEspresso Changelog.

The AdEspresso team works day in and out to bring you the new features that you’re asking for, and every changelog that we release means that they’ve done just that.

This set of updates is one that I’m particularly excited about.

We’ve got five big AdEspresso updates. Three of them will help you streamline and even automate or improve different aspects of your ad creation process, new expansions of our marketing services, and one big update that’s been requested for awhile in our new Google AdWords capabilities.

The Complete Guide to Post Distribution for Marketers

May 9, 2018 2 Comments Ana Gotter

Have you ever written The Best Blog Post Of Your Life and been sure that the second you published it, it would go viral?

And then you hit that button for it to go live, ready for the onslaught of traffic.

And then nothing. Maybe you get a like or a comment, but that’s about it.

You are not alone.

Great content, after all, is only the first step in content marketing.

Distribution and promotion is the next crucial step, but it’s one that too many people forget about.

How To Get 1,000 New Instagram Followers in One Month (2018 Update)

May 7, 2018 21 Comments Andrew Tate

Instagram is soaring in popularity.

The platform boasted 800 million users in September 2017, up more than 30% percent from one year earlier.

If you’re just getting started with social media ads, Instagram can be a great place to begin

Whatever stage your business is at, making sure your Instagram strategy is up to date will help ensure enormous reach!

If you want to quickly build or amplify a loyal following, we’ve outlined specific tactics to help you achieve 1,000 new Instagram followers in just one month.

Decoding Personal Injury Attorney PPC Strategies for Profit

May 3, 2018 2 Comments Brad Smith

Conducting successful campaigns with pay per click marketing for personal injury attorneys is brutally tough.

Why? Because clicks cost hundreds of dollars.

Meaning a single basic mistake could cost you thousands of dollars a day depending on your budget.

That’s potentially hundreds of thousands or even millions of dollars a year wasted.

Even the most basic keywords like “personal injury lawyer” cost $133.40 for a single click.

Broken landing page? That’s thousands down the drain for zero conversions. No message match? Goodbye, paycheck.

In an industry with such high costs, it’s critical to have a flawless PPC strategy.

In this post, we will decode the way that personal injury attorney businesses are driving serious profits from diverse PPC strategies.

The Ultimate Copywriting Tool: The Wheel of Copy

May 2, 2018 Leave a Comment Guest Post

Copywriting is an essential skill for anyone with an online presence these days.

Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing a book.

Successful copy combines a variety of information and emotions in a way that inspires action.

Today I want to share a tool I developed that should make copywriting much easier for you.

It’s called the Wheel Of Copy.

This tool works like a visual thesaurus for copywriting power words and emotions that drive action.

I’ll share some of my favorite strategies for how to use it as well.

Academy

Google AdWords 101 – The Guide That Takes You From Zero to Hero

CPC is a Fraud: What You Need to Focus on For High ROI PPC Ads

Facebook Ad Types: Why Collection Ads and Carousel Are Killing It (and How to Use Them to Your Advantage).

Is Google AdWords Right For Your Business? Here’s How To Research and Find Out

AdEspresso Updates – Automatic Post Promotion, AdWords, and More

How To Get 1,000 New Instagram Followers in One Month (2018 Update)

Decoding Personal Injury Attorney PPC Strategies for Profit

Learn more

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