Facebook Advertising Optimization Tool
What is a Google Ads Audit and why your account needs It?
Google Ads account audits are a necessary evil to keep your account running smoothly for years to come.
A thorough Google Ads audit doesn’t just seek to find weak points or point out flaws. It helps you fine-tune your Google Ads account to generate more revenue and profit with less money and way less time.
Here’s how to audit your Google Ads account for better performance in just a few easy steps.
A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy in your marketing mix.
If people don’t convert on their first visit, retargeting enables your business to drive prospective customers back to your site to persuade them to do so on their second, third, fourth, etc.
Rinse and repeat until you get what you’re after. And Google Ads retargeting is the most effective ways to do just that.
In this guide, I’ll walk you through all of the different retargeting options on Google Ads and how to implement them today to generate more sales.
Facebook advertising is one of the most effective ways to connect with your audience.
The right ads tell a story about your brand and help you make a memorable first impression, or they can give customers that last little nudge they need to make a purchase.
But with the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery of the space to remain competitive.
The Facebook Blueprint Certification is how you test that mastery.
There’s been an ongoing debate about the impact of social signals on a website’s search rankings.
The main argument being that social media doesn’t directly affect your SEO.
However, it does have an impact on the factors that do affect rankings such as traffic, meaning it indirectly affects your rankings.
In this post, you’ll learn some important facts about social media and its impact on your SEO.
Every now and then, a high-quality property flies off the housing market as soon as it’s listed. The sellers are happy that they can move on, the buyer has their dream home, and you generated some revenue. However, selling homes at breakneck speed is anything but typical.
In fact, the average length of time it takes for homes to sell in the U.S. is 68 days. As a result, agents almost always have to apply some kind of real estate marketing to build interest and sell their listings.
You’re a marketer as well as a real estate agent and have to think strategically about what your target buyers want, the best way to reach them, and how to connect as efficiently as possible to maximize sales.
To boost your business, here are five strategies to build a real estate marketing campaign that motivates buyers to explore and engage with your listings.
While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal.
Not only are they a great way to show off your brand’s personality and connect emotionally with an audience, but they keep Facebook users’ attention.
That’s why we’ve put together this ultimate Facebook video ads guide to help you get all you can out of these valuable advertising assets.
But having all the knowledge was not enough for our readers, so you asked for more. And we’ll give you more!
We asked out Top expert to reveal their secrets and to try and test every possible strategy so you can create the best Facebook video ads ever.
And here you have it:
In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%.
You don’t beat these grim numbers with more ads. You do it through better ones.
Specifically, with ads that are more targeted and more relevant.
And Facebook’s Dynamic Product Ads are one of the best ways to do that.
For example, luxury sunglasses brand 9Five saw a 3.8X return on ad spend and a cost per acquisition 40% cheaper than their goal by implementing dynamic product ads (DPA’s).
In this actionable guide, we’re going to take you step by step through the process of setting up your first Dynamic Product Ad campaign.
What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse.
LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses.
People are excited to network on LinkedIn, make new connections, and strike plenty of business deals.
If you want to use LinkedIn to promote your business, establish brand awareness and thought leadership, and attract new clients (and maybe even some new employees, too!), keep reading.
One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?”
As you’ll soon see, the only true answer is “It depends.”
The truth of the matter is that your costs will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).
As an advertising platform, AdEspresso has managed over $636 million in ad spend. In this article, we’ll use this information to provide you Facebook Ad cost averages for 2018 across all four quarters.
We’ll also include a special insight into Q1 2019 statistics, to give you a leg up on the competition!
And yes, you will NOT FIND these Facebook Ads Cost benchmarks anywhere else!
Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them the nudge they need.
It’s a great strategy for e-commerce and brick-and-mortar retailers alike.
Use these mobile-only ads to boost acquisition, increase sales, and gain loyalty, depending on who you’re targeting.
With 44.7% of customers shopping on mobile, and 32% preferring to find deals and coupon offers on their smartphones, offer ads like these are tailor-made to help you engage new customers.
