Facebook & Google Ads Blog

Everything You Need to Know About the Facebook Special Ad Category

March 23, 2020 Leave a Comment Animalz

If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.

The social platform created this distinction for ads about housing, employment, and credit. With the new feature, these ads have limited audience-selection options to prevent discrimination.

These restrictions may feel like a barrier, but these ads can be just as powerful as any other Facebook promotion with the right guidance.

In this post, we’ll tell you everything you need to know about the Facebook Special Ad Category—including what types of ads qualify, how this classification will affect your ad, and more.

11 Google Ads Updates to Watch in 2020

March 12, 2020 16 Comments Brad Smith

Back in June, we put together a list of the best Google Ads Updates revealed during Google Marketing Live 2019!

Now we’re looking back over the last year to cover the most significant Google Ad updates, and what they mean for your marketing strategies.

Not keeping these updates in mind could mean leaving money on the table, or spending it in places you shouldn’t.

What we cover below are the updates you’ll need to know as you set up and manage your 2020 Google Ads campaigns.

8 Ways to Build Brand Loyalty with Social Media

March 11, 2020 2 Comments Animalz

Di you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of selling to existing customers, compared to a 5-20% chance for new customers.

But how do you get loyal customers?

If you want customers to keep coming back to your brand, you have to connect with them in meaningful ways. Social media is the perfect place to build these relationships.

You can have one-on-one conversations with customers so they feel connected to your brand, and you can showcase your unique brand personality through humor, images, and videos.

To help you get started, we’re providing eight strategies to build brand loyalty through social media.

6 Food Subscription Box Marketing Tactics that Any Business Can Use

March 10, 2020 Leave a Comment Animalz

Since subscription boxes first took off in 2004, they have skyrocketed in popularity. In a study by Clutch, more than half of respondents said they use at least one subscription box. That’s a lot of potential customers!

Food and beverage are the most popular types of subscription products, making up almost 20% of all boxes.

This demand makes a food subscription box both an exceptionally competitive and lucrative opportunity.

If you’re thinking of joining this crowded space, it’s critical that you make your box stand out from the crowd.

To help you get started, we analyzed current marketing strategies being used by food subscription box companies.

Here are six top strategies for marketing food and beverage boxes in 2020, including real-life examples you can follow.

Direct Response Marketing: Everything You Need to Know to Start Converting Today

March 9, 2020 Leave a Comment Brad Smith

Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl.

These are both great examples of what direct response marketing isn’t, and what a brand awareness marketing strategy is.

If your goal is to convert customers, then don’t worry about having a dollar-draining brand awareness strategy like a Times Square billboard or 18-second, million-dollar slot on Super Bowl Sunday.

It isn’t that car commercials on Super Bowl Sunday aren’t effective; it’s just a different type of marketing. That kind of advertising is more about the long-game.

Direct-response marketing is about the short game.

In this resource, we cover the basics of direct response marketing and how you can use this more precise, action-driven form of marketing to see what can drive an increase in conversions and revenue.

How to Create a High-Performing IGTV Series and Keep Viewers Engaged

March 4, 2020 1 Comment Ana Gotter

When IGTV was first announced, plenty of brands were extremely excited about the potential there. Once they actually got their hands on the tool, however, many started to falter.

They uploaded a video or two, but struggled to get traction even while a few select competitors were posting videos that received thousands of views and some decent engagement.

Success on IGTV comes down to a few crucial factors: Strong promotion, decent followership, and having great content that your audience loves.

These factors all rely heavily on each other, and fortunately, IGTV’s relatively new “Series” feature can give you the momentum you need to keep viewers engaged.

In this post, we’re going to look at how to create a high-performing IGTV series that can help you promote your brand with new and existing audiences alike.

Copy-Testing Tools and A/B Testing Strategies to Improve Your Ad Game

March 3, 2020 1 Comment Brad Smith

You’d be hard-pressed to find a marketing agency or advertising manager who isn’t copy obsessed. It’s a simple fact: good copy sells while bad copy derails. And while that’s true, it’s also obvious and unhelpful.

The problem is this: how do we know what copy is working and what copy isn’t? How do we know if the message conveyed is the message we’re trying to communicate? If the current ad is converting the people who click at 7%, is that good… or bad?

Thankfully, there are ways to test every component of your ad.

In this article, we’re going to show you some of our favorite copy-testing tools that can help you write copy that converts.

We’ll even challenge some pretty stubbornly-held beliefs and highlight high-level best practices. And there’s more!

How to Nurture Facebook Leads Through Automatic Messenger Bots

March 2, 2020 Leave a Comment Animalz

Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships.

Principally when used together with bots that automatically chat with users through AI technology.

With bots, businesses are able to show users that they care about their individual needs. They can answer customers’ questions, listen to product suggestions, or even just send a funny GIF.

Thanks to some new updates from Facebook, now businesses and marketers no longer need a third-party tool to run these bots.

Now, they can also set up bots that automatically respond to users who click on ads, all from the company’s Facebook business account.

In this post, we’ll show you how to take advantage of this new update and use Facebook Messenger bots to nurture Facebook leads for your business.

How To Automate Your Google Ads Bidding Strategies

February 26, 2020 1 Comment Guest Post

Google Ads bidding strategies can be overwhelming.

While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly trust the black box.

Here we are talking about performance bidding models.

We’re not interested in brand awareness or higher funnel metrics like traffic. We want to spend our money on what works. On what puts money in the bank.

And that’s what we’re going to do in this post. First, we will lift the lid and look at the logic behind automated Google Ads bidding strategies.

Then we will also explain why automated bidding is a good choice, how to do it, and how you can determine the correct Google Ads bids to maintain visibility.

Does Engagement On Facebook Ads Increase Their Performance? A $1,000 Experiment

February 25, 2020 Leave a Comment Paul Fairbrother

Facebook and Instagram are two of the largest social media platforms around, with the keyword being social.

Social proof is the likes, comments, and shares that the ad itself gets as users can engage with an ad in the same way they do a post they see from their friends and family.

Will an advert with lots of engagement result in more clicks and conversions than an identical ad with no social proof?

Read on to find out!

Academy

Everything You Need to Know About the Facebook Special Ad Category

11 Google Ads Updates to Watch in 2020

Direct Response Marketing: Everything You Need to Know to Start Converting Today

How to Create a High-Performing IGTV Series and Keep Viewers Engaged

Copy-Testing Tools and A/B Testing Strategies to Improve Your Ad Game

How to Nurture Facebook Leads Through Automatic Messenger Bots

How To Automate Your Google Ads Bidding Strategies

Learn more

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