One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?”
As you’ll soon see, the only true answer is “It depends.”
The truth of the matter is that your costs will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).
As an advertising platform, AdEspresso has managed over $636 million in ad spend. In this article, we’ll use this information to provide you Facebook Ad cost averages for 2018 across all four quarters.
We’ll also include a special insight into Q1 2019 statistics, to give you a leg up on the competition!
And yes, you will NOT FIND these Facebook Ads Cost benchmarks anywhere else!