Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads platform, but we’ve got your back!
We’ve managed over $636 million in ad spend since AdEspresso started in 2011. Users created over 10 million ads (and counting) using our platform’s advanced split-testing capabilities.
In this complete guide to split-testing, we will go over some of our most insightful experiments. We will also cover testing all aspects of your Facebook campaigns and optimizing for peak ROI.