If you’re running Facebook Ads, your goal should be a strong conversion rate on each campaign. That’s true whether you’re optimizing for lead form submissions, video views or purchases on your site.
Conversion rate, therefore, is a key metric for all the Facebook ad campaigns that you’re running, especially when you’re using the conversion objective to optimize for specific actions, e.g. sales, subscriptions or downloads.
Your Facebook ad conversion rate tells you how many conversions occurred compared to the number of impressions your ad received, and it helps you assess the following:
- How relevant your ad is to your target audience
- How effective your ad’s creatives and CTA are in driving specific actions
- How profitable your ads are
But boosting your Facebook Ads conversion rate can be easier said than done. In this post, we’re going to dive into everything you need to know about Facebook Ads conversion rates, including best practices for improvement, tracking and more.