Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling can help you better understand how, when, and why people converted on your ads on Google.
But choosing the wrong Google Ads Attribution Model can leave you with confusing, inaccurate data that can impact your future campaign success.
So, what kind of Google Ads attribution models are there? Which is best for a given goal? And… what are they in the first place? 🤔
That’s what we are here to answer.