To put it simply, Single Keyword Ad Groups -SKAGs- are a way for you to gain more control and achieve higher performance from your AdWords account.
But why are SKAGs such a big deal for PPC performance?
Because using SKAGs can keep you safe from your biggest fear when it comes to PPC: burning your ad budget on irrelevant traffic.
This Single Keyword Ad Group approach isn’t just for AdWords.
It works for social (Facebook, Twitter, LinkedIn, etc.) and display networks as well, and it’s insanely easy to take advantage of.
Lucky for you, we’re covering the ins and outs of SKAGs in this post.