Do you know what separates the most successful brands on Facebook from those who claim that it “doesn’t work for them?“ They have a proper Facebook sales funnel in place.
Advertisers around the globe spent over $67.37 billion on Facebook Ads in 2019 alone. Users are getting bombarded with ads in their feeds, stories, and even messenger inboxes.
If you want to grab the attention of an audience on Facebook, “Here’s my product, buy now!” isn’t going to cut it.
Converting cold audiences on Facebook commonly requires a sales funnel made of multiple stages and touchpoints, with different ad creatives, emphasizing unique value propositions.
Creating one that actually works for your business is a complex task, and it’s incredibly easy to mess up.
Here’s how to set-up a Facebook sales funnel that will help you avoid flushing your Facebook ad budget down the drain.