With so many Instagram metrics available, it can be hard to know which metrics really matter for your business. Below, we list which Instagram metrics you should track to achieve your social media goals.
Using the right Instagram hashtags is an effective way to grow your followers and get more eyes on your Instagram posts in 2022.
But to get results, you have to be thoughtful about how you use hashtags on Instagram. If you’re not careful, you may end up spamming potential followers and getting your account penalized by Instagram’s algorithms.
In this guide, you’ll learn what Instagram hashtags are, how they work, how to find and use them effectively, and how to include them in your social media marketing strategy.
If you’re serious about growing your Instagram audience, you need to check your analytics on a very regular basis.
There are a few ways you can go about tracking your success. Instagram’s native analytics tool, Insights, gives you a basic rundown of the performance of your Instagram content and profile.
But if you want more in-depth data arranged in an easy-to-understand way, you should use a more advanced Instagram analytics tool. Dedicated Instagram analytics tools allow you to track all your metrics and KPIs, assess the potential of your social content, and gain relevant insights to guide your Instagram marketing strategy.
In this article, we list some of the best Instagram analytics tools out there and go over the most important Instagram metrics to track. Let’s dive in!
Instagram is one of the best social media — or even digital marketing — channels for promoting your brand. In fact, reports show that 72% of shoppers look on Instagram for their next purchase.
Here’s the thing, though. Even though Instagram is a powerful and effective advertising platform, you’re not very likely to get tangible results from any ad campaign if your ad creatives aren’t visually appealing and if your copy isn’t convincing enough.
To maximize your Instagram ad ROI, you need to create ads that stand out. Luckily, inspiration isn’t hard to find — many brands out there are nailing Instagram advertising.
Below, we breaking down 20 of the best Instagram ads that we could find to inspire your ad creation process.
If you’re a social media manager, you know just how stressful it is to manage several social media accounts at the same time.
You can ease this stress by using social media management tools. The right social media dashboard will help you save time and effort, without sacrificing the quality of your content.
In this article, we’ve compiled 14 of the best social media management tools for 2022 so you can choose the one that best fits your needs.
As you build a social media marketing strategy for your brand, you need to know the kind of people you want to reach. It is nearly impossible to achieve your marketing goals if you don’t publish the right content on the right platforms (a.k.a. where your ideal audience hangs out).
Each social media platform has its own unique demographics. For instance, TikTok is mainly used by Gen Z-ers and millennials. LinkedIn, on the other hand, is geared towards career-oriented people.
Knowing the demographics of each social media platform will help you know which network you should be on to achieve your marketing goals. And the best way to do that is to look at the hard numbers. That said, here are 100 social media demographics that marketers should be aware of in 2022.
Not a huge fan of littering your social posts with lengthy links with a mix of unsightly letters, question marks, and forward slashes? Yeah, me neither.
Well, enter the solution: URL shorteners!
With URL shorteners, you can reduce any long link to a few characters in just a couple of seconds. No matter who you are—a social media manager, blogger, small business owner, TikTok influencer, or regular person—you can use URL shorteners to your heart’s content.
The problem is, that there are tons of URL shorteners on the internet, so it can be hard to pick the one that’s right for your needs.
That’s why we’ve done the groundwork and compiled the best 10 URL shorteners for your needs.
Instagram Stories are an excellent way to engage with your followers, improve brand sentiment, and even drive traffic to your business website (formerly via swipe-up links and now through link stickers).
But with all the creative possibilities, posting Instagram Stories on a regular basis can be strenuous and time-consuming — especially if it’s a major part of your social media marketing strategy.
To reduce the time and effort that goes into posting Stories, you should consider scheduling them. (Yes, it is possible to create, edit, and schedule Instagram Stories ahead of time using Hootsuite or Meta Business Suite.)
In this article, we’ll go over two methods of scheduling Instagram Stories. We’ll also discuss the reasons why you should schedule Instagram Stories instead of publishing them on the go.
When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers.
If you’re one of these users, you’re in luck. In this article, we’re breaking down the different ways to post on Instagram from your computer.
Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand.
That’s where social listening comes in.
With social listening, you’re able to continuously track your brand’s online presence and know what potential and existing customers are saying about your business on social media. You can also find out what people think about your competitors in the market.
This valuable data is available in real-time — but only if you know how to get it. Keep reading to find out how to set up an effective social listening strategy for 2022 and beyond.