Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.
One of the main reasons the two platforms are so popular is because of their next-level performance tracking and attribution tools.
With the Facebook Pixel and the Google Ads conversion tracking tags, advertisers can see exactly which ad generated which sale.
That helps them optimize their campaigns and keep their businesses profitable over the long term.
In this article, we’ll show you how to set up picture-perfect Facebook and Google Ad Tracking for all your campaigns, so you can boost your return-on-ad-spend (ROAS) across the board.