You’re scrolling through your feed and bam, you’re hit with an amateur Facebook ad design. The image is blurry, the copy isn’t clear, and you have no idea what they’re even selling.
It’s not easy to get started with Facebook ad design. There’s so much to take into consideration. It’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board for their next ad.
Ad design is important because it is how we visually communicate and present our brands to the public. You can have an amazing product and a great offer, but it will be hard to get traction if your ad is visually unappealing, confusing or just plain boring.
Great ad design:
- catches your readers’ attention
- educates them about who you are and what you are offering
- tells them what they should do to take that all-important next step toward conversion
After managing over $600 million of ad spend in Facebook ads worldwide, we still learn new, surprising things with every campaign we create. Today, we want to share with you what we have discovered in our 10 years of hard work: the 11 Facebook ad design secrets that will have you making ad campaigns designed for success.
Each of these secrets is important for old pros and new beginners alike. They will stop you from wasting your money on ads that readers scroll past and that fail to convert your target audience.
If you’re ready, let’s get started on learning the secrets behind expert ad design.