If you’re a social media manager, you know just how stressful it is to manage several social media accounts at the same time.
You can ease this stress by using social media management tools. The right social media dashboard will help you save time and effort, without sacrificing the quality of your content.
In this article, we’ve compiled 14 of the best social media management tools for 2022 so you can choose the one that best fits your needs.
Social media management is the process of managing your social media accounts and your overall social marketing strategy. It can include planning, creating, publishing, and analyzing content across the different social networks your brand uses.
Social media management is one of the most important aspects of growing and maintaining a brand’s online presence and image. But, as mentioned earlier, the process can be quite strenuous and time-consuming.
Social media management tools can help you streamline your work and take a lot of the stress out of managing multiple social media accounts. They offer simple solutions for scheduling content, creating engaging social media visuals aligned with the size and quality requirements of specific platforms, measuring performance, and more.
Here are some other reasons why social media management tools are important:
- They simplify your content curation process.
- They free up time for you to engage with your audience in real-time.
- They monitor the web for mentions of your brand name, products, competitors, and other relevant terms.
- They allow you to answer comments and DMs from multiple platforms and accounts from one inbox.
There are many social media management tools available out there. Some are designed to help all kinds of businesses with their social media needs, but others are designed for specific kinds of businesses (e.g. agencies and enterprises) and/or aspects of social media management (e.g. analytics or social listening).
But rest assured that, no matter the kind of business you run or needs you have, there’s a social media management tool for you.
Who is it for: Small businesses, freelance social media managers, and enterprises
Hootsuite is one of the oldest social media management tools out there, trusted by millions of companies big and small, from all around the world.
As an all-in-one social media management solution, Hootsuite can help you schedule and publish posts, engage with your followers, and track your success across platforms from a single, easy to use, interactive dashboard.
Hootsuite is compatible with Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube and Pinterest.
Hootsuite has a social media scheduler through which you can organize posts to automatically go live at any time you choose. You can also use the AutoSchedule feature to automatically schedule posts at optimal engagement times. Using the Bulk Composer, you can schedule posts for the next few days, weeks, and even months. Once your posts are published, you can easily access them from a calendar layout and reschedule them using a simple drag-and-drop editor.
Apart from scheduling content, you can use Hootsuite to monitor and reply to comments and DMs from all your social media accounts. All Hootsuite plans also include comprehensive social listening features, helping you track mentions of your brand, products, competitors, or other relevant terms.
As your posts go live, Hootsuite draws on over 200 metrics to measure the performance of your organic content and paid campaigns. These in-depth insights help you identify and analyze trends in real-time, and see what kind of content your followers are engaging with (and what they don’t care about).
You can create and export custom reports as PowerPoint, Excel, PDF, and CSV files to share with your team or use in the future.
And speaking of sharing with your team — Hootsuite offers robust team collaboration tools, including an intuitive ticket system (great for social customer service), a selection of team permissions, and customizable approval workflows.
Finally, Hootsuite easily integrates with hundreds of apps, including project management, design, ecommerce, and content creation tools. Some of the most popular integrations include Canva, Adobe, Figma, Google products, Asana, Hubspot, Salesforce, Jira, Shopify, Magento, Marketo, Mailchimp, Slack, Microsoft products, and many more.
Learn more about using Hootsuite:
Pricing: Hootsuite has a free 30-day trial. Paid plans start at $49/month. Custom plans are available for enterprise users.
Who is it for: Individuals and agencies
Sendible is a social media management tool designed specifically for individuals and agencies.
With Sendible, you can schedule your content to go live in a specific sequence or group them into campaigns to make them easier to manage. You can also use the drag-and-drop functionality to reschedule publication dates. There’s a visually appealing and customizable content calendar available that gives you and your team a clear view of all your created and planned content.
If you’re handling clients’ social media profiles, Sendible provides a single-view inbox where you can see all client messages at once, coupled with a priority filter feature which enables you to filter and prioritize certain clients.
Sendible also offers an insights dashboard where you can monitor all your social networks and create custom reports of your campaign performance.
Pricing: Sendible offers new users a 14-day free trial. Paid plans start at $29/month and go up to $399/month.
Who is it for: Agencies and small businesses
SocialPilot is a social media management platform designed for agencies and small businesses that manage multiple social media accounts. If your team is majorly interested in collaboration tools, creating workflows, and custom reports for clients, you should consider this tool.
Apart from helping you schedule and publish social media posts across different platforms, SocialPilot has a social inbox feature that allows you to engage with your audience. You can also monitor social conversations about your brand, competitors’ brands, and your industry via a dashboard.
This tool also offers a detailed analytics dashboard that allows you to see how your content is performing and gain insights into your audience. You can also create custom reports with the metrics that matter to show clients.
Pricing: SocialPilot offers a 14-day free trial, no card required. Paid plans range from $29.75/month (billed annually) to $127.50/month (billed annually). There’s also an option to get a customized plan based on your requirements.
Who is it for: Agencies
AgoraPulse is a social media management software that helps you increase engagement and forge relationships with your audience. With this tool, you can schedule and publish posts, interact with followers, monitor your performance, and get custom social media reports to show your clientele.
Apart from the powerful scheduling and publishing features it has, AgoraPulse also offers a single social inbox where you can view, respond, and share customers’ questions, comments, and reviews. You can also automatically apply labels to conversations, assign conversations to specific team members, and use pre-saved replies to save time.
AgoraPulse also has a CRM that tracks followers and the conversations they’re having about your brand. So you can respond quickly to those comments and reference them in the future, if needed.
AgoraPulse also offers powerful collaboration tools. You can delegate tasks, assign team member roles, and share internal notes, amongst other things.
Pricing: AgoraPulse offers a free plan for individuals just getting started with social media management. They also offer a 15-day trial for paid plans. After the trial, prices range from $79/month – $199/month (billed annually). They also offer customized plans for enterprises.
Who is it for: Solopreneurs and small businesses
Loomly is a simple social media management tool that helps solopreneurs and small businesses create and brand their social content and paid ads. The interface is simple and is designed to help you manage all your content, social assets, and ads from a single dashboard.
Apart from its strong publishing features, Loomly offers a content suggestion feature that curates a list of things to post based on social trends and RSS feeds. The platform also integrates directly with tools like Slack and Microsoft Teams to ensure that your team and clients are notified of any content updates immediately.
Pricing: Loomly offers new users a 15-day free trial. Paid plans range from $26/month to $269/month. Enterprises can also request customized quotes depending on their needs.
Who is it for: Freelancers, businesses, and agencies
ContentCal is a social media management tool that helps remote teams manage content across social media channels efficiently. With ContentCal, you can autoschedule posts and create seamless workflows that allow you to delegate tasks and produce content faster.
This tool also offers a unified social inbox so that you’ll be able to monitor all your conversations and reply to brand mentions in real-time.
Contentcal also has an in-depth analytics dashboard that enables you to track the performance of your social media content. There are also collaboration tools available so that you can work with different team members to create the best content possible.
Pricing: ContentCal offers a 14-day free trial to try out the software. Paid plans range from $30/month (billed annually) to $96/month (billed annually).
Who is it for: Individuals, businesses of all sizes, agencies
Crowdfire is a popular social media management tool used by content creators and businesses to manage their social media platforms.
This tool makes it easy to plan and publish content from your own website to social media networks. You can also automatically customize your posts to suit each channel, which saves the time you’ll use to create separate visuals for each network. After creating the posts, you can either schedule them automatically or choose times for them to go live.
The best feature Crowdfire has, though, is its Article Recommendation feature, which automatically curates the best content for you based on the topics you’re interested in. Then it will give you a list of relevant articles you can easily share on your social media profiles. This enables you to create fresh content everyday.
Crowdfire also offers a detailed analytics dashboard and social monitoring capabilities.
Pricing: Crowdfire offers a free plan for up to three accounts. Paid plans start at $7.48/month (billed annually) and go up to $74.98/month (billed annually).
Who is it for: Solopreneurs, freelancers, SMBs, and agencies
SocialBee is a social media management tool that helps you streamline the planning and publishing of social content.
This tool has a beginner-friendly interface that helps you organize your content so that you can serve your audience the best content mix. You can even import content from different sources and customize them for each social network you use.
Social Bee allows you to schedule all your posts from one dashboard. If you have evergreen content, you can reschedule those posts multiple times to get the most out of them.
Social Bee has Canva’s editor built into it so you can design graphics right inside the tool. It also offers detailed statistics so you can get insights into your campaign performance and ROI.
Pricing: Social Bee offers new users a 14-day free trial, no card required. Paid plans start at $15.80/month (billed annually) and go up to $65.80/month (billed annually).
Who’s it for: SMBs, agencies, enterprises, and franchises
eClincher is a social media management tool designed to help businesses save time and energy on their social media campaigns.
This tool has a great calendar feature that allows you to plan, create, and schedule social posts for different social networks. It also has an extensive image library where you can pick free images to integrate into your content.
eClincher also unifies all your social networks into a single feed so that you’ll be on top of every comment and DM your brand receives.
This tool comes with an advanced analytics dashboard that shows you how each post is performing. And if you need to shorten long links, eClincher supports multiple link shorteners, including Snip.ly and Bit.ly.
Pricing: eClinchers offers a 14-day free trial. Paid plans range from $59/month – $219/month (billed monthly).
Who is it for: Small businesses
MeetEdgar was designed with social media automation in mind. While the automation features are simple and user-friendly, they’re also comprehensive and effective.
MeetEdgar allows you to create and schedule content for an entire social media marketing campaign from a single dashboard. You can create your own time slots when the posts will go live or let the tool choose optimal times for you.
MeetEdgar automatically republishes evergreen posts. You can even create a library to store posts that you want the tool to repost in the future.
To increase the reach of your posts, MeetEdgar runs automatic A/B testing. So if you’re still trying to figure out the best kinds of content to post and the best times to post them, this is really helpful.
MeetEdgar also allows you to monitor engagements and track performance across your social media profiles from an easy-to-access dashboard. They also have amazing customer support.
Pricing: MeetEdgar offers 7 days free to try out the tool. Paid plans start at $24.91/month (billed annually) and go up to $41.58/month (billed annually).
Who is it for: Solopreneurs, startups, and consultants
As you might have guessed, TweetDeck is a social media management tool designed specifically for Twitter.
This tool allows you to manage multiple Twitter accounts, schedule and share tweets ahead of time, track the results of your tweets, and execute your Twitter marketing campaign from a central dashboard.
With TweetDeck, you can also customize your timelines, and respond to conversations and tweets in real-time via the dashboard.
12. Zoho Social
Who is it for: SMBs and marketing agencies
Zoho Social makes it easy to manage your brand on social media.
Apart from offering the standard scheduling and publishing features, Zoho has a calendar view that shows you all your scheduled posts and how they’ll look when they go live.
With Zoho, you can monitor brand mentions, hashtags, and target keywords across social channels so that you’re always up-to-date on how people perceive your brand and what’s going on in your industry.
Zoho Social also has a version that was designed specifically for marketing agencies, which allows them to collaborate with clients effectively.
Pricing: Once you sign up for Zoho Social, you’ll have access to a 15-day free trial. Paid plans start at $10/month (billed annually) and go up to $37.50 (billed annually).
Who is it for: B2B enterprises
Oktopost is a social media management software created for B2B marketers who want to get leads through social media marketing and promote employee advocacy.
This tool allows you to schedule as many posts as you’d like in just a few clicks. It also helps you find new social media content ideas.
Oktopost offers a powerful dashboard where you can monitor your social media activity, track important metrics, and gain more insights into your leads and customers.
Pricing: Oktopost offers a 30-day free trial on all its plans. Paid plans start at $49/month and go up to $249/month (billed annually).
Who is it for: SMBs, franchises, and agencies
MavSocial is a social media management platform that allows you to manage your organic and paid social activity across all the social media platforms you use. It has a user-friendly campaign calendar that makes it easy to manage, schedule, and publish content on all your social media channels.
MavSocial also helps you save time by funneling all your messages into a single inbox. This way, you’ll be able to interact with your audience and speak to customers directly from that inbox.
This tool can also help you track keywords so that you’ll always know what topics and content your audience expect you to publish. As you post content, MavSocial gathers data on your social performance in real-time and displays it on an interative dashboard.
Pricing: MavSocial offers a 14-day free trial to new users. Paid plans range from $19/month to $499/month. Brands can also get a custom quote based on their unique needs.
To be honest, there’s no one social media management tool that’s the BEST, per se. There’s only the one that’s the best for you.
For instance, if you primarily use Twitter to interact with your audience, then TweetDeck is obviously the best choice for you. But if you’re looking for a solution that will save time and effort, and allow you manage ALL your social media marketing efforts from one dashboard, Hootsuite’s the way to go.