Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers.
No matter where you choose to advertise — Google, Facebook, Instagram or beyond — how you manage your CPC efforts will greatly impact how much you shell out in ad costs in those channels.
If you’re not spending a lot of money on advertising and have opted not to run experiments with different audiences, ad sets and variations, and are instead focused on optimization, CPC advertising is likely a great option for your business.
Here’s everything you need to know about CPC advertising on Google, Facebook, and Instagram, including tips and tricks to lower your cost per click.