While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal.
Not only are they a great way to show off your brand’s personality and connect emotionally with an audience, but they keep Facebook users’ attention.
That’s why we’ve put together this ultimate Facebook video ads guide to help you get all you can out of these valuable advertising assets.
But having all the knowledge was not enough for our readers, so you asked for more. And we’ll give you more!
We asked out Top expert to reveal their secrets and to try and test every possible strategy so you can create the best Facebook video ads ever.
And here you have it:
6 Advanced Strategies for Creating High-Performing Facebook Video Ads
Did you know that viewers spend, on average, 5X longer looking at your video than a static image?
And that these viewers are easily targeted, increasing your reach, driving engagement, and boosting conversion more than any other forms of promotion?
Plus, Facebook continues to focus aggressively on a video-first approach to its platform (the same goes for Instagram).
- 3 Reasons You Should Use Facebook Video Ads
- How to Choose the Right Audience for Your Facebook Video Ads
- How to Create Facebook Video Ads for Every Stage of the Funel
- 5 Tips for Creating Successful Facebook Video Ads
So what do you say?
Are you ready to create Facebook video ads that wow your audience?
Let’s get started!
With Facebook and Instagram advertising, it’s never been easier to reach an audience for your brand. You can build targeted audiences based on any number of different data points, narrowing down the specific people who you know will be interested in your content.
And with Facebook’s recently updated Video Creation Kit, everyone else has it easier too, including your competitors.
You need to make sure you’re creating video ads that not only appeal to your potential customers but spark an emotional connection. Do it right and you’ll have no problem boosting audience engagement and driving more valuable conversions.
Here are our top three reasons why you need to have a video ad strategy in place for your Facebook advertising.
1. Facebook Users Love Video
Facebook has 2.38 billion monthly active users. That’s more than a quarter of the world’s population!
Our own research tells us that Facebook users watch close to 3 billion hours of video every day, including over 16 minutes of video ads every month. It’s no surprise, then, that Agorapulse found that Facebook native videos have an 86% higher reach than similar content on YouTube.
So what does this mean for you?
Using Facebook video ads not only helps you connect with your audience on the channel they prefer, but you make that connection using the type of media they already like to consume. A targeted video ad is the best opportunity you have to get your content to people at the right place at the right time.
You’d be crazy to leave video out of your advertising strategy!
2. Facebook Video Ads Boost Engagement
Video ads capture the attention of your audience better than any other type of ad.
A HubSpot study found that 54% of people wanted to see more video content from a brand or business they support. Those people are also 85% more likely to purchase after viewing a product video. Add that to the fact that most people typically only read between 20% and 28% of the words on your website, and it’s not surprising that four times as many consumers would rather watch a video about your product than read about it.
Take this example from Red Bull:
While the energy drink company is probably most well-known for their “Red Bull gives you wings” campaign, they’re also a huge sponsor of extreme sports like racing and skydiving. This all comes together at their annual Flugtag event, an air show where participants create and compete with their own flying machines.
To boost engagement with this event, Red Bull produces captivating video content of some of the most extreme moments.
For instance, “Hanging on” (the Facebook video we shared early), shows a hang glider breaking a record in Chile. Another follows Felix Baumgartner, who literally jumped from space in 2012. And yet another video presents cliff diving from a perspective that feels like it’s compiled from members of the crowd.
This naturally draws people in. There’s motion, risk, and, most importantly, people doing something amazing. While it might not make sense for a company that sells insurance, it’s a perfect fit for one that sells energy drinks.
Red Bull repurposes this content into ads for their annual Flugtag event and their product by association. The engaging, high-intensity content compels people to like or share their videos, which increases Red Bull’s overall reach. They would never see the same results using written content or static images.
3. Facebook Video Ads Drive More conversions
When people share video content with their network, it taps into word-of-mouth marketing. In those situations, video outperforms text and static images by a staggering 1200%, driving 135% more organic traffic in 2017.
This dramatic increase in organic reach is another reason why videos should be a part of your ad campaigns. Showing your products being used by real people or highlighting different aspects of your brand’s personality helps you make emotional connections with the customer.
Organic reach and word-of-mouth are also two of the most authentic and effective ways to promote your brand on social media. According to HubSpot, video ads received 20% more clicks than images. People are drawn to engage with video because it makes them feel something. Without these emotional connections with your customer through video, it would be impossible to drive this kind of reach organically
Video is universal, but your audience is not. To make an impact with video ads on Facebook, you need to target the right people with the right ad at the right time.
Doing so ensures your video ads are displayed to people who are interested in your content. When you know exactly who is going to see the videos, it’s easier to provide them with relevant and useful information. Your message resonates with that audience, and this boosts engagement.
Build Custom Audiences
With a custom audience, you can easily identify the right people to target and create content for them through your ad campaigns. Instead of displaying your video ads to everyone and hoping to catch their attention, you’re setting up a select group of people who you know will find the video engaging.
Creating this audience can be done manually by uploading a data set or through an API, which automatically updates your target audience based on specific criteria, such as their past engagement or movement through your funnel.
This feature lets you tailor your audience based on their personal information.
- You can target a geographic location.
This is great for small businesses whose product is only available in a specific location, like the New York metropolitan area.
- You can target by demographical information, such as gender, age range, relationship status, and education.
This helps you show the ad to people who match your buyer personas.
- You can also target based on Facebook likes and interests, which uses data listed on user profiles as well as the pages and groups that users engage with regularly.
This is a good targeting strategy when you know where your potential customers spend their time on Facebook. If there are community groups or related hobbies your customers tend to prefer, build your audience based on that information.
- It’s also good to create audiences based on behaviors such as purchase history, device usage, and overall browsing activity on Facebook.
Combine these traits to start targeting the individuals who match your buyer personas best. That helps you create video content that’s suited to their needs, which gives you a much better chance of boosting engagement.
It’s also possible to customize your target audience by triggering ads when certain lead events occur. For instance, Madison Reed, an at-home hair color startup, sends a targeted video ad to people once they complete an online style quiz.
This is a great idea because Madison Reed knows these people are interested in their product. Also, using the information from the quiz, they can display ads that fit the potential customer’s personal preferences.
All of this works together to help you find the audience with the biggest opportunity. But Facebook lets you take it a step further as well, helping you retarget individuals who previously engaged with your videos.
Retarget Followers Who Watched Your Videos
Even when you target specific demographics or interests, not everyone is going to pay full attention to your ad in their News Feed. Just because they see it doesn’t mean they’re engaged with it.
That’s why your Facebook video ad campaign needs to use the custom audience retargeting feature as well. When someone watches your video, whether it’s the entire thing or only half of it, they are probably interested in your product and the value it can provide for them.
Log onto Facebook Ads Manager to see a breakdown of who has viewed your video and who has completed it. To count as “viewed,” the individual needs to watch at least three seconds of your video. To count as “completed,” they need to have watched at least 95%.
Compiling a list of who has viewed or completed your videos helps build an audience of people who were previously “hooked” by your content. They’ve already expressed an interest and would be amenable to watching similar videos. We’ll call these individuals your warm leads.
Because ads autoplay in Facebook’s News Feed, users who watch for more than three seconds can be considered at least somewhat interested in your content. Users who have completed your Facebook video are very interested.
With so many reasons why a user will stop watching, when they stick it out through the whole video, you know they are ready to hear more about your product or your brand.
Creating a custom audience from these engagement metrics helps you target these warm leads more effectively. You can promote more brand awareness and top-of-funnel content to people who have viewed your video and show more mid-funnel or bottom-of-funnel content to people who have completed the videos.
This not only helps drive down advertising costs, as you’re targeting users who are more likely to end up completing a purchase, but it also helps you provide a better overall experience for potential customers. It’s your opportunity to start building trust in the brand and fostering stronger relationships, which makes it easier to engender loyalty after a purchase has been made.
When you think about your campaigns as a sequence, it’s easier to build an ad experience that moves potential customers through the funnel efficiently.
Take this example from Target showing a young girl in a princess costume dancing around the house, excited for Halloween. This is the first video a Facebook user will see as a part of Target’s ad campaign.
What does Target know about the person who watched this video?
- They’re excited about Halloween.
- They have children.
- They’re thinking about purchasing a costume.
Put that together and you can extrapolate that they would be interested in Halloween-based activities for their children. That’s why Target followed up with this ad to people who viewed the dancing princess video.
The “Spooktacular Kids Event” highlights the interests Target gleaned from the people who watched their first video. They used the Facebook users’ previous activity, their likely family status, their location, and the holiday to build an ad that speaks directly to those users’ needs.
In doing so, Target provides more relevant content to these warm leads and potentially decreases their ad spend as a result. They’re building a relationship with potential customers, slowly introducing more targeted, conversion-focused content as they move closer to making a purchase.
Custom audiences and ad retargeting show your Facebook video ads to the right audience. Now you must consider where they are in the sales and marketing funnel as well. An ad that appeals to someone who’s just found out about your brand will need to be very different from the ad that convinces them to go out and make a purchase.
Think about what kind of content will resonate best at each stage of your funnel. It’s important to understand the exact goal of every video ad you create.
Create Content tailored to Specific Customer Needs
People at different stages of the sales and marketing funnel have different needs. If you’re targeting prospects, create ads that introduce the brand and run the campaign under brand awareness or video views objectives. As those people move from the awareness stage to consideration, show them more conversion-driven ads.
You not only need to understand the way that people move through your funnel but how each ad progresses sequentially to create a comprehensive picture of your brand. You’re slowly providing and building on your value proposition over time.
It’s time to use custom audiences in your ad campaign again. Let’s say you want to retarget people who have watched more than 50% of your brand awareness video.
If they’ve watched 50% of your video, you know that they’ve at least seen enough information to know a little bit about your brand. If your video is one-minute long and you know that the most valuable content happens at around 25 seconds, targeting people who’ve only watched 25% (15 seconds) wouldn’t be effective and people who watched 75% (45 seconds) may already be further along the funnel.
This is why it’s important that you understand how different types of content appeal to different subsets of your audience. The more specific you can be with your video content, the more effective it will be, and ultimately, the cheaper your customer acquisition costs.
You can also set up specific ads based on actions that Facebook users have taken on your website.
For example, ThirdLove, a startup disrupting the lingerie industry, uses targeted Facebook video ads. After someone completes an online fit questionnaire, a Facebook ad reinforces the valuable information the questionnaire provided and moves potential customers further along the funnel.
They can also use the information provided in the questionnaire to feature specific products they know the potential customer is interested in.
Sequence Your Ads to Guide Customers Through the Funnel
Sequencing your ads slowly introduces customers to your brand and is one of the best strategies for optimizing your sales and marketing funnel ads. Use them to walk customers down the sales funnel.
This study from Facebook shows how successful Refinery29 was with their ad campaign when they slowly introduced customers to their brand through sequencing. The first ad looked like this:
Customers saw it on days 1 through 4 of the campaign and were introduced to the personality of the Refinery29 brand.
The ad above was shown to customers on days 5 through 8 of the campaign. It built on the connections made in the first ad and suggested how viewers might interact with Refinery29 through a daily beauty tips email series.
The final ad of this campaign was shown between days 9 through 12. It doubled down on the call-to-action and told the potential customer how they can become a part of the Refinery29 community as an R29 Insider.
Here’s what Facebook found through this study:
- Sequenced ads resulted in more click-throughs than one-off ads. 87% of users who saw these sequenced ads visited the associated landing page in the call-to-action.
- There was a clear relationship between sequenced ads and subscriptions. Subscriptions increased by 56% in response to this campaign.
- The majority of conversions were made by people exposed to all three parts of the sequenced ad campaign.
Facebook’s study concluded that sequencing works because it tells a story—it makes customers feel an emotional connection to your brand before asking anything of them.
Understand that it can take a large number of ads to create that connection, especially if you don’t have a lot of brand recognition. But once you do, your potential customers will be much more likely to convert.
Five Tips for Creating Successful Facebook Video Ads
Facebook users interact with video ads differently than static image ads or carousel ads. Understanding how to make the most of their attention is the key to creating high-performing, engaging content.
With the right strategy, video ads are a great opportunity to show off your personality and connect with followers on an emotional level.
When you’re putting together your video ad campaign, consider the following best practices.
#1) Keep Your Video Ads concise
Facebook users are inundated with all types of content in their News Feeds. From friendly posts to memes, competitor ads to funny videos, you can typically expect to capture only about 60 seconds of your audience’s attention.
That’s why it’s so important that your video ads are succinct and easy to understand. If you’re not capturing their attention as soon as possible, viewers won’t stick around!
Keep your videos as clear and concise as possible with these tips.
- Front-load video ads with the most important information first. If you don’t get to the point quickly, it’s very likely that users won’t watch the video to the point where they understand the value your product provides. Showcase this value as soon as possible.
- Be specific with each ad. If you include too much information in a single video, it’s easy to lose focus, which makes the video less engaging. Focus on a single theme in every video; don’t try to communicate more than necessary.
- Make it personal. When you appeal to Facebook users’ emotions, it’s easy to make a connection that lasts.
Take this example from sustainable shoe producer Allbirds:
In just six seconds, they show the product being worn by a model with the simple statement, “Allbirds, the perfect shoe for travels far and wide.” It’s a simple and straightforward statement of their value without any additional information to muddy the message.
Allbirds does an excellent job of this in their video ads, which are typically less than 15-seconds long and focus on a single attribute of their sustainable footwear product.
#2) Tell a Compelling Story
Your videos need a narrative hook. When you think like a storyteller, it’s easier to make every video memorable. You’re not just trying to sell a product or introduce an idea. Aim to solidify the relationship between a potential customer and your brand.
Storytelling will make your brand seem more trustworthy, human, and memorable.
- Your videos need to grab their attention as soon as possible. It’s important that you engage with users in the first frame.
- Be authentic. Show off the personality of your brand and your team. Video helps you relate to potential customers better than static image or carousel ads.
Chatbooks, a photo book and printing company, provides a great example of narrative employed in the following video ad.
While baths and photo books have little to do with each other, the ad draws you in, makes you laugh, and even surprises you without overtly trying to sell you on a product. With nearly half-a-million shares, their fun and engaging video is a great case study of the impact of quality storytelling on user engagement.
With music, colors, and dynamic expressions, you can really capture the emotions of what you’re saying, making it easy to turn a quick line of marketing copy into an engaging narrative.
#3) Plan for Your Video Ads to be Played Without Sound
Facebook video ads start playing immediately when a user scrolls past them, but they’re muted, which means you won’t be able to use sound to grab someone’s attention.
According to Digiday, 85% of Facebook video ads are played without sound, even when users stop scrolling to watch. Consider closed captioning, which, according to Instapage, can increase viewership. Take this example from Cubcoats.
Use textual clues and add captions whenever possible. Cubcoats does this to show how their product works and to introduce the problem they solve. As Cubcoats sells a dual-purpose product, their video ad shows not only the product as a stuffed animal but as a hoodie.
#4) Use In-stream Ads to Boost Impressions
Facebook’s in-stream, or mid-roll, ads let you place an ad at any point within an existing Facebook video, which increases view times as well as impressions, as you’re getting in front of users after they’re already engaged with an existing video.
Plus, 70% of these impressions are viewed to completion with the sound on!
Using automatic placement means the ads will always run based on your creative and objective requirements as well. In-stream ads are one of the best tools you have for capturing the attention of Facebook users.
Just remember that these ads do interrupt the experience of another video, so it’s important to stay clear and concise with your message.
#5) Always Include a Text Tagline
Make sure the end screen in your video has a strong tagline. “Visit our site to learn more” or “Purchase Now!” can help guide your audience to the next step of your campaign, whether that entails visiting a landing page, subscribing to your newsletter, or making a purchase.
The visual of your tagline—even if it’s featured in your description—can make a difference in the number of viewers who actually convert.
If you’re using these video ads to show a bit of your personality as well, the closing text can also be used to reinforce your brand’s value proposition.
Take these three ads from apparel retailer Chubbies.
Chubbies ads all close with the same tagline, “The weekend has arrived.”
Their ads all show different models wearing different products they sell, but they use the last frame of the video to restate their brand’s tagline.
It’s this kind of repetition that strengthens their relationship with their customers over time.
Wrapping It Up (for Now)
Facebook is always changing how it interfaces with users and marketers.
But video ads aren’t going anywhere.
Using video to tell a story about your brand is the best way to make direct connections with your audience.
Here’s a recap of the main sections again for your convenience!
- 3 Reasons You Should Use Facebook Video Ads
- How to Choose the Right Audience for Your Facebook Video Ads
- How to Create Facebook Video Ads for Every Stage of the Funnel
- 5 Tips for Creating Successful Facebook Video Ads
6 Advanced Strategies for Creating Facebook Video Ads
Integrating Facebook video ads into your campaign strategy isn’t hard, but to be truly successful with video, you have to make sure these ads perform better than your competition.
With these six tips, we’ll show you how to come out on top and create video ads that are not only effective but entertaining as well.
Strategy #1 – Give Your Facebook Video Ads a Clear Purpose
The best Facebook video ads fulfill a specific purpose. Whether you’re promoting a new product, teaching people how to do something, or just helping someone grow, your ad needs a clear intent.
We’ve put together four different types of ads with examples to show you how each one can help you level up your Facebook video ad strategy.
This type of ad can help push new buyers towards making a purchase or remind current customers of the value your product provides.
Within the first three seconds, the daughter in this ad presents Geico’s main value proposition: “Mom, I just saved a lot of money on my car insurance by switching to Geico,” to which the mom replies, “I should take a closer look at Geico.”
In under 10 seconds, they’ve introduced their product, spoken about its value, and added a simple reminder to “take a closer look” at their product. From there, they zoom in on something more esoteric: cuckoo clock figures speaking about the values of Geico more specifically. This kind of progression is great for a promotional ad because it reinforces the value statements made in the first few seconds.
Only once they reach the 15-second mark does the ad shift into something with more personality. It shows a conversation among the cuckoo clock figures about their lives over the past 114 years, which is amusing and a great way give something extra to Facebook viewers who stuck it out to the end of the video.
If you want to convince someone of your product’s usefulness, instructional ads are your best option. Show potential customers how easy your product is to use, for example.
Sephora introduces the product in the first frame, then zooms in on the “ultra-fine tip.” By 1/3 of the way through, a model uses the brow pencil “to shape and define” her eyebrows. This is followed by before-and-after shots and a rundown of the pencil colors available.
It’s practical and straightforward and only 15 seconds long, which increases the potential for people to watch it through to the end. Sephora also does a great job of captioning their video for people who watch it without sound.
This is your opportunity to show personality and connect with Facebook users on an emotional level.
Beardbrand does an excellent job of showing the personalities of their team as well as brand ambassadors like Greg Berzinsky. In this video ad, they use time-lapse photos to show how long a beard can grow in 90 days.
While the ad doesn’t really speak to Beardbrand’s products at all, that’s not what Beardbrand wants; they’re more interested in telling a story. Greg is one of the most popular of their models/influencers, and people ask him questions about his beard-growing habits on a regular basis. A big part of Beardbrand’s value proposition is education and community, so this is a great way to reinforce that message.
It also helps humanize their model, showing how 90 days of beard growth progresses for him in much the same way as it does for their customers.
Spur people into action with an aspirational ad. By focusing on how your product helps Facebook users accomplish a goal, you show them value and connect your brand with an emotional response.
This 15-second ad is shot entirely with a GoPro, the product being sold (which is never shown in the ad itself). Instead, it shows off how the GoPro lets people experience their trips and how they can use the product to capture those exciting moments on the go
The “Plan irresponsibly. Explore thoroughly. #TripOn #GoProTravel” tagline brings this all together into a simple and straightforward value proposition, which is enhanced with visuals from the video.
While this video doesn’t need sound to get its point across, GoPro can assume that the people watching it will want to see how it captures noise as well as images.
Strategy #2 – Think like a silent film artist
We know that 85% of video views are watched without sound, which is why your videos must be engaging while muted. Silent films were often overly dramatic and used captions to ensure the viewer understood what was really going on.
Start by making your visuals more impactful.
Mailchimp does an awesome job of this in their Facebook video ads. They build whole shots based on color and use each frame to differentiate between parts of their product as well as their brand.
In their Facebook ad, each feature is designated a specific color: Social Ads in green, Postcards in gold, and Landing Pages in orange. This is set off against a yellow background, and the colors play off one another to show how each separate part works together to “boost performance by 300%,” which is the tagline for the ad.
They do this in other video ads as well, and none use sound to enhance the viewing experience. A potential customer can easily understand the ad without having to listen to it.
Strategy #3 – Use Design Tools to Make Your Ads Look Better
With so much competition for Facebook users’ attention, your video needs to be eye-catching to stand out. We’re not saying that you have to spend a lot of money to produce a high-quality video, but you do need to focus on how it looks in the News Feed.
Catchy colors like red, for example, are proven to trigger certain emotions in human beings. The same is true of other primary colors. You can also use slow motion, gifs, and text overlay to get your message across.
We’ve put together a list of 16 simple video editing tools to help you get started.
For example, see the video below from Brooklyn-based business Baked. At first glance, it’s a simple shot of coffee being poured.
The ad seems to go on for quite some time, and that’s the point. Baked is using the video to bring to mind a “Slow Moving Monday.” It not only shows the craft they put into their product, but the video helps tap into the idea of their product being worth the wait.
Another, shorter ad from Baked incorporates a unique viewing angle, some geometrical shapes, and a well-timed title slide.
Before Baked got in touch with Facebook Creative Hub and started making videos like this, they were uploading the same shots of coffee and pastries over and over again. After the video above, they saw a 40% increase in Thanksgiving pie purchases—proving to everyone that putting a little extra effort into the design of your video can have a big impact and drive a big return.
Using these design techniques can help you stand out in your viewers’ streams, keeping it in line with much of the content they experience every day and making your brand feel more friendly and accessible.
Strategy #4 – Pair Your Video Ad Campaigns With a Specific Product Launch
Tease the release of a product or feature it to increase the excitement for it. This is a tactic that’s used a lot in the entertainment industry. Take this teaser video ad for DC Universe’s Swamp Thing:
They use the 43-second video to build the tension for an upcoming TV show release.
You don’t actually see the main character of the show until more than 30 seconds in. It’s all about anticipation.
Use this technique for more business-focused products as well. Video platform Wistia used playful, behind-the-scenes footage in a video to drum up anticipation for their Enterprise plan.
Wistia’s decision to use Jeff Vincent in a penguin suit helps build the mystery behind what’s “coming to [viewers] tomorrow.” Those who follow Wistia on Instagram feel “in” on this company secret.
Releasing teasers like Wistia’s is a great way to make your social media followers feel like they are a part of something exclusive, which can help build customer loyalty.
Building an air of mystery, hype, and/or privilege around a new product or service with creative video ads can be instrumental in elevating sales at the launch.
Strategy #5 – Run Smart A/B Tests
A/B test your ads to refine your strategy. This helps you build better ads in the future and ensures that you’re always giving Facebook users the type of content that resonates. We’ve put together three tips to help you create better split-tests.
TIP #1 – Wait a few days before evaluating your results.
Facebook recommends waiting between 3 and 14 days to capture sufficient data; we recommend waiting between 7 and 14 days. While we know you’re eager to see results, you must wait for them to accrue.
If you check with less than one week’s worth of data, you won’t be able to see how every day of that week performs in relation to the others. If you wait more than two weeks, it could very well result in a lower ROI since we’ve seen that most A/B split test winners can be determined before this two-week period is up.
TIP #2 – Wait to confirm your results until you have at least 95% statistical significance.
Verify your findings using an A/B significance test like Kissmetrics. Users begin by inputting their overall page visits along with conversions.
In addition to delivering conversion rates for each test of its users, Kissmetrics determines the certainty with which one version of the advertisement is more successful than the other.
Here, Kissmetrics is 99% certain that variation “B” will convert users at a higher rate than variation “A.” Kissmetrics deems any certainty rate below 95% not to be significant (i.e., users should not move forward with the campaign).
Using an A/B significance test can help boost confidence in a new campaign and avoid costly errors by using the wrong video ad variation.
TIP #3 – Stick to testing one variable at a time.
If you test more than one variable during your A/B test, you’ll never know what change worked.
Always test one variable at a time.
For example, if your current audience is men in their twenties and thirties on the East Coast of the United States, but you’d like to see if the same demographic will engage with your content on the West Coast — test the new location but keep the gender and age range constant.
While multivariate tests do exist, they are more complicated and come at a higher price. The value of single factor A/B tests is understanding exactly what variable you can credit for your results prior to moving forward.
Strategy #6 – Utilize Facebook Lead Ads
Increasing amounts of Facebook’s video ad revenue (and ad revenue in general) come from mobile users.
These types of ads are most effective when audiences are already somewhat familiar with your brand, so test different custom audiences of non-customers and see what works best.
Lead ads help you capture important information you need from users to help you nurture them into clients.
This may be site visitors who didn’t purchase or users who viewed your brand awareness video.
With the information in this guide, you can create high-performing Facebook video ads. Use them to connect with your audience, promote your products, and have fun with your brand’s personality.
By combining these tactics in different ways, you can build a strategy that’s not only right for your specific company, but right for your audience and their unique needs.
So… what are you waiting for? Start your first great Facebook video ads campaign NOW!
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