
There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers - and those words are "Holiday Advertising". Or, if you fancy hashtags, ...
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Facebook Advertising Optimization Tool
6 Comments AdEspresso Ads Specialists
There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers - and those words are "Holiday Advertising". Or, if you fancy hashtags, ...
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11 Comments Animalz
Facebook lead ads are the best tool you have for learning more about your customers (and the more you know about your audience, the better you’ll be at serving them ads that convert).
Facebook lead ...
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2 Comments AdEspresso Ads Specialists
When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match ...
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1 Comment Paul Fairbrother
High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters - the amount of revenue that comes from your Facebook ...
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8 Comments Ana Gotter
With seven million advertisers on Facebook alone, it's easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to ...
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2 Comments Paul Fairbrother
If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot.
This is because Facebook CBO is a ...
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13 Comments Ana Gotter
A couple of years ago, Snapchat ads were expensive, inaccessible for most businesses, and ridiculously priced when compared to similar alternative ad platforms.
Thanks to Snap self-service Ads ...
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1 Comment Brad Smith
What is a Google Ads Audit and why your account needs It?
Google Ads account audits are a necessary evil to keep your account running smoothly for years to come.
A thorough Google Ads audit ...
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3 Comments Brad Smith
A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy ...
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