Facebook & Google Ads Blog

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

August 20, 2019 2 Comments AdEspresso Ads Specialists

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use.

Broad match, broad match modifier, phrase match, exact match… Google ads offer so many choices!

Which Google Ads Keyword Match Type will produce the bigger bang for your buck?

There’s only one way to find out, and that’s by putting $1,000 of ad dollars down on the table and letting the different match types fight it out.

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

August 19, 2019 1 Comment Paul Fairbrother

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend.

As we noted in our Fac ebook Ad Costs article, the cost of advertising continues to rise each year, so finding the best way to optimize your campaign to increase ROAS is integral to success (especially during the peak advertising times like Q4).

In this article, we’ll break down what Facebook’s Value Optimization tool really does, how to utilize it for your own campaigns, and most importantly, if it lives up to the hype.

Let’s get started!

Pinterest Ads: A Guide to Everything You Need To Know to Get Started

August 14, 2019 8 Comments Ana Gotter

With seven million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer.

They’re underutilized — compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands connecting with users every month — but offer tremendous opportunity to get in front of more people.

Since its launch, Pinterest has seen steady growth in its user base and continues to release product updates that improve the user experience.

This is a guide to help you navigate the ins and outs of Pinterest and create ads that are visible to your audience and get them to buy your product.

Facebook CBO: Does It Produce Good Results? A $1,000 Experiment

August 12, 2019 2 Comments Paul Fairbrother

If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot.

This is because Facebook CBO is a radical change in how Facebook distributes the budget within a campaign and, for some accounts, it will become the only option available in September.

When this feature takes effect, Facebook will be switching over both your existing campaigns and the new ones. You should start testing Facebook CBO as soon as possible.

And the first test is free because we invested $1,000 to answer the question does CBO truly produce better results than manual budget allocation?

4 Smart Ways to Attract More Real Estate Leads with Facebook

August 5, 2019 1 Comment Animalz

Facebook is no longer a little-known marketing strategy. In fact, it’s grown to become a behemoth platform for not only social interaction but also a place where users go to research and learn more before buying products they’re interested in.

With the introduction of its Marketplace, Facebook is now a place businesses use to generate leads, increase sales, and raise awareness.

This growing reliance on social networks to help grow businesses also relates to real estate. Over 90% of realtors already use social media — which means there are plenty of other agents competing for real estate leads on Facebook.

Not sure where to begin? Here are four powerful ways to market through Facebook and get noticed by buyers.

Snapchat Ads: How To Start and Get Results in a Snap

August 1, 2019 13 Comments Ana Gotter

A couple of years ago, Snapchat ads were expensive, inaccessible for most businesses, and ridiculously priced when compared to similar alternative ad platforms.

Thanks to Snap self-service Ads Manager, now businesses of all sizes and budgets are able to advertise on Snapchat. Instead of working through an auction partner like before, businesses can now buy and manage their ads through the Snapchat site or app.

In this guide to everything you need to know about Snapchat ads, we’re going to look at who uses this platform and why that’s important to your advertising efforts.

We’ll explain the different types of Snapchat ads available and when to use them, how to sign up for Ads Manager and create ads, how to manage and view your ads’ performance metrics.

Google Ads Audit: The 7-Steps Checkup Your Account Needs

July 30, 2019 1 Comment Brad Smith

What is a Google Ads Audit and why your account needs It?

Google Ads account audits are a necessary evil to keep your account running smoothly for years to come.

A thorough Google Ads audit doesn’t just seek to find weak points or point out flaws. It helps you fine-tune your Google Ads account to generate more revenue and profit with less money and way less time.

Here’s how to audit your Google Ads account for better performance in just a few easy steps.

The Ultimate Google Ads Retargeting Guide

July 23, 2019 3 Comments Brad Smith

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy in your marketing mix.

If people don’t convert on their first visit, retargeting enables your business to drive prospective customers back to your site to persuade them to do so on their second, third, fourth, etc.

Rinse and repeat until you get what you’re after. And Google Ads retargeting is the most effective ways to do just that.

In this guide, I’ll walk you through all of the different retargeting options on Google Ads and how to implement them today to generate more sales.

How Social Media Impacts Your SEO: 6 Things You Need to Know

July 18, 2019 4 Comments Guest Post

There’s been an ongoing debate about the impact of social signals on a website’s search rankings.

The main argument being that social media doesn’t directly affect your SEO.

However, it does have an impact on the factors that do affect rankings such as traffic, meaning it indirectly affects your rankings.

In this post, you’ll learn some important facts about social media and its impact on your SEO.

5 Real Estate Marketing Ideas for Tech Savvy Agents

July 17, 2019 15 Comments Animalz

Every now and then, a high-quality property flies off the housing market as soon as it’s listed. The sellers are happy that they can move on, the buyer has their dream home, and you generated some revenue. However, selling homes at breakneck speed is anything but typical.

In fact, the average length of time it takes for homes to sell in the U.S. is 68 days. As a result, agents almost always have to apply some kind of real estate marketing to build interest and sell their listings.

You’re a marketer as well as a real estate agent and have to think strategically about what your target buyers want, the best way to reach them, and how to connect as efficiently as possible to maximize sales.

To boost your business, here are five strategies to build a real estate marketing campaign that motivates buyers to explore and engage with your listings.

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Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

Facebook CBO: Does It Produce Good Results? A $1,000 Experiment

Google Ads Audit: The 7-Steps Checkup Your Account Needs

The Ultimate Google Ads Retargeting Guide

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