Most brands that I've worked with that taken a fly-by-the-seat-of-their-pants approach to their social calendar. They post when they remember to, and they're always kind of scrambling to figure ...
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Small Business Marketing: 12 Instagram Examples to Copy (+ Bonus Tips)
You put a lot of work and planning into creating your small business. You’ve raised money and developed a great product you know people will love. So what’s the next step? Your small business ...
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Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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Amazing Instagram Stories Examples (With Tips & Tricks to Copy)
Since the launch of Instagram Stories in 2016, the format has taken off among advertisers.
To help you take advantage of the feature, we’ve highlighted 20 of the best Instagram Stories examples ...
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Social Sharing & Copyright: What Brands Can & Can’t Use on Social Media
Social sharing pop quiz time: If you Google search the word "donut," find a great image, can you then download it, upload it to your site, and use it for your own commercial site?
And another ...
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Mobile Advertising: 11 Examples Analyzed In-Depth
With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.
The average US adult ...
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The 2020 Guide to Nonprofit Marketing
Nonprofit marketing is a rewarding job. You’re working to support a good cause and make the world a better place.
But nonprofit marketing can be tricky because it’s a bit niche. There’s plenty of ...
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8 Ways to Build Brand Loyalty with Social Media
Di you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of ...
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6 Food Subscription Box Marketing Tactics that Any Business Can Use
Since subscription boxes first took off in 2004, they have skyrocketed in popularity. In a study by Clutch, more than half of respondents said they use at least one subscription box. That’s a lot of ...
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How to Create a High-Performing IGTV Series and Keep Viewers Engaged
When IGTV was first announced, plenty of brands were extremely excited about the potential there. Once they actually got their hands on the tool, however, many started to falter.
They uploaded a ...
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