Facebook Advertising Optimization Tool
If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
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Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.
And guess what? You don't even need a ...
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Targeting on platforms like Facebook, Twitter, and (now) LinkedIn is the bread and butter of interest and lifestyle targeting.
You can target highly specialized niches, behaviors, and demographics ...
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Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales.
You simply bid on their terms and showcase why your ...
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The first time you discover a brand or product, are you ready to pull out the credit card and commit? Probably not.
When customers first visit your website, they likely aren’t ready to make a ...
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Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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E-commerce as we know it hasn't been around for that long. Back in the 90's you could buy generic products, like flowers, online — but more personal products were only available in brick-and-mortar ...
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Average ads aren’t ideal. No one’s happy with sloppy creative.
But on Facebook, they’re not a deal killer.
Instead, your targeting is.
It’s the beginning and the end. The single biggest ...
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We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide.
But we also get asked: once you do the research and find the ...
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