Facebook Advertising Optimization Tool
So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.
But ...
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In this FREE webinar, AdEspresso’s Paul Fairbrother teaches the ins and outs of campaign targeting. Learn how to effectively use all kinds of audiences so you can avoid wasted ad spend and too high CPA’s.
If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
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Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.
And guess what? You don't even need a ...
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Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales.
You simply bid on their terms and showcase why your ...
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Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide.
But we also get asked: once you do the research and find the ...
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As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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