If you want to succeed with your social media strategy, you need to be aware of what people are saying about your brand online. You also need to know what they're saying about your products or ...
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How to Do Social Listening Right [Tools for 2022]
Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about ...
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Instagram Sponsored Posts: Everything You Need to Know in 2022
With about 1 billion monthly active users, Instagram is an excellent platform to engage with your audience and tell them more about your business. And it’s not just because of the sheer size of the ...
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Using Social Media for Affiliate Marketing: A 2022 Guide
Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one ...
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Influencer Marketing Guide: How to Work With Influencers in 2022
Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more ...
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How to Create a Social Media Calendar: Tips and Templates for 2022
Posting on social media whenever you feel inspired might seem convenient, but if you're running a business, it's not going to bring you much success. If you want to attract attention and engagement, ...
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The 8 Most Important Social Media Trends to Watch for in 2022
As a social media marketer, you have a lot to keep up with — the digital marketing landscape evolves so rapidly. To really excel at your job and blow your competitors out of the water, you need to ...
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Organic vs. Paid Social Media: How to Combine Them for a Winning Strategy
If you’re looking to increase your social media reach, you’ve no doubt heard about both organic and paid social media. There are certainly examples of accounts that use one or the other as their ...
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How to Advertise on TikTok: A Guide to Using TikTok Ads in 2022
TikTok is one of the most popular and most-downloaded apps in recent history, which makes it valuable as an advertising platform — especially if you want to reach younger Millennial and Gen Z ...
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Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)
One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”
As you’ll soon see, the only true answer is “It depends.”
The truth of the matter is that how ...
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