Facebook Advertising Optimization Tool
You put a lot of work and planning into creating your small business. You’ve raised money and developed a great product you know people will love. So what’s the next step? Your small business ...
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Since the launch of Instagram Stories in 2016, the format has taken off among advertisers.
To help you take advantage of the feature, we’ve highlighted 20 of the best Instagram Stories examples ...
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Hospitals, dentists, doctor's offices, and even insurance companies have their hands full at any given point in time. A lot goes into running any kind of healthcare practice or organization, and you ...
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Strong crisis communication across social media marketing is essential right now.
No matter what continent you're on or the type of work you do, your world has almost certainly been turned upside ...
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Di you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of ...
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Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl.
These are both great examples of what direct response marketing isn’t, and ...
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As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to ...
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Instagram marketing myths may have some grain of truth to them or come from a simple misunderstanding.
In some cases, the myths are downright false and promoted by those who claim to know more ...
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Everyone loves free stuff. There’s something in our psychology that triggers an emotional response when we get something for nothing—it actually makes us value the product more.
Economists call it ...
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Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity to engage your audience.
Since when ...
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