Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform?
First, it was quick links to click-through to a brand's website for ...
Read More
Instagram Ad Costs: The Complete Updated Resource for 2018
With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative and gain a competitive edge by using the platform to run ads in 2018.
An ...
Read More
5 Ways To Incorporate Emotional Marketing Into Your Instagram Ads
Emotional marketing is hard to get right.
Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn't always mean viewers will act.
Done well, emotional ...
Read More
The Complete Guide to Creating Instagram Ads on Facebook
Instagram has over 7 million monthly active users now. And that number continues to grow every single month.
Instagram is the place to be when it comes to visual content.
Advertising on ...
Read More
How to Successfully Transfer a Facebook Campaign to Instagram
You put in the hard work to conquer your Facebook ads.
You've A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a ...
Read More
AdEspresso’s Top Blog Picks: Our Best 2016 Posts! (To Grow Your Results in 2017)
It’s been a crazy and fascinating year for Facebook advertisers, introducing updates from Live Video to Facebook Workplace. Facebook now has 24% of the World’s population as its monthly active users, ...
Read More
How to Prepare Your Instagram for the Holidays
While it may seem like I might be jumping the gun a bit to some, the holidays are here. If you’re not ready, you want to get ready fast.
The holidays are often a period of exceptionally high ...
Read More
Why You Shouldn’t Buy Your Instagram Followers
Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
Read More
7 Brands Doing Instagram Marketing Right
Instagram is booming right now, both with users and with the businesses trying to connect with them. Brands both big and and small have found some great success with Instagram marketing (both with ...
Read More
7 Techniques to Create a Hashtag that Boosts your Brand
Hashtags are everywhere, even showing up in the corners of our TV screens when different shows and networks provides us with their pre-determined hashtags to help inspire conversation.
Though ...
Read More