
The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily ...
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6 Comments Greg Sides
The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily ...
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25 Comments Ana Gotter
Are you struggling with your Instagram marketing strategy and you don't know why? Or are you a newbie that wants to get off to a good start? Wherever you are in your path, Instagram statistics can ...
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13 Comments Animalz
Since the launch of Instagram Stories in 2016, the format has taken off among advertisers.
To help you take advantage of the feature, we’ve highlighted 20 of the best Instagram Stories examples ...
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3 Comments Brad Smith
Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl.
These are both great examples of what direct response marketing isn’t, and ...
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1 Comment Paul Fairbrother
If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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1 Comment Ana Gotter
Whenever we move into a new year, it's good to take stock of all your current marketing efforts. What do you see if you look back at your 2019 Instagram Strategies, for example?
Do you have a clear ...
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9 Comments Animalz
In advertising, 2018 could have been called the Year of Instagram.
The platform hit 1 billion monthly active users last year, raking in ad sales of $8 billion -based on eMarketer estimates- ...
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7 Comments Paul Fairbrother
August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won't disappear after 24 ...
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1 Comment Guest Post
Instagram’s latest internal figures show 25 million businesses have a profile on the network, and over 200 million users visit at least one business profile every day.
With over 500 million daily ...
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1 Comment Animalz
Emotional marketing is hard to get right.
Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn't always mean viewers will act.
Done well, emotional ...
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