Facebook & Google Ads Blog

A Beginner’s Guide to Facebook Dynamic Product Ads For eCommerce

July 15, 2019 26 Comments Paul Fairbrother

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%.

You don’t beat these grim numbers with more ads. You do it through better ones.

Specifically, with ads that are more targeted and more relevant.

And Facebook’s Dynamic Product Ads are one of the best ways to do that.

For example, luxury sunglasses brand 9Five saw a 3.8X return on ad spend and a cost per acquisition 40% cheaper than their goal by implementing dynamic product ads (DPA’s).

In this actionable guide, we’re going to take you step by step through the process of setting up your first Dynamic Product Ad campaign.

How to Promote Your Business on LinkedIn

July 8, 2019 5 Comments Ana Gotter

What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse.

LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses.

People are excited to network on LinkedIn, make new connections, and strike plenty of business deals.

If you want to use LinkedIn to promote your business, establish brand awareness and thought leadership, and attract new clients (and maybe even some new employees, too!), keep reading.

How to Use Facebook Offer Ads to Drive Sales for Your Business

July 2, 2019 4 Comments Animalz

Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them the nudge they need.

It’s a great strategy for e-commerce and brick-and-mortar retailers alike.

Use these mobile-only ads to boost acquisition, increase sales, and gain loyalty, depending on who you’re targeting.

With 44.7% of customers shopping on mobile, and 32% preferring to find deals and coupon offers on their smartphones, offer ads like these are tailor-made to help you engage new customers.

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

June 24, 2019 1 Comment Paul Fairbrother

Facebook has a huge load of targeting and ad demographic options.

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

In theory, thanks to Facebook’s billions of users, you can get in front of everybody.

But to get the most out of your Facebook ads spend you need to laser-focus your ads, because any audiences that are not likely to convert for you is a waste of your advertising dollar.

Interests- based audiences are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.

In 2018 lookalikes audiences were given a major update with the ability to create value based lookalikes based on the recency, frequency, and value of purchases passed to Facebook via the purchase pixel event.

It’s one year now that marketers are still debating: is the human brain better than the Facebook algorithm at picking the right audience for your ads?

To find a “scientific” answer, we ran an experiment investing $1,000 of ad spend split evenly between interests and lookalikes.

Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

June 11, 2019 3 Comments Paul Fairbrother

So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.

But how do you find the best interests to target for your Facebook ad campaigns? It can be very challenging.

Facebook’s Interest Targeting Expansion helps advertisers to overcome this challenge and reach more people, without you having to manually add more interests.

Basically, by selecting this option you allow Facebook to adjust your detailed targeting and automatically add interests to your ad set to get you better results.

But will Facebook’s algorithm be better than your brain when it comes to deciding who’s gonna see your ads?

We are not afraid of challenges, so we put Facebook’s Interest Targeting Expansion to the test.

Top Types of Images that Perform Well on Instagram in 2019

May 28, 2019 13 Comments Animalz

What would you answer if we ask you which are the top types of images that perform well on Instagram?

Visual content is being prioritized all across the major social media platforms, and its importance on Instagram (which is almost entirely a purely visual platform) is obvious.

And the question becomes how do we make our visual content stand out from the rest?

Making your Instagram images to stand out from the crowd is difficult, to say the least, but it’s extremely valuable for your brand.

Fortunately, there are certain types of images that perform well on Instagram. (Spoiler alert: Selfies don’t make this list. Just in case you were wondering.)

In this post, we’re going to take a look at 9 specific types of Instagram images that bring in a lot of engagement and how you can tailor them for your business and your followers.

The Ultimate Guide to Snapchat Marketing in 2019

May 21, 2019 38 Comments Ana Gotter

Did you ever give Snapchat Marketing a try?

There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list.

Though the interface can be a little clunky and hard to get used to, some businesses who are using Snapchat are having great results coming from their campaigns.

In this Snapchat guide, we’re going to break down everything you need to know about marketing on Snapchat and getting results for your business.

Did I mention all the latest updates?

Yes, we have those too, and with a tutorial to get you started in a blink of an eye!

What Kind of Lead Magnet Should You Make?

May 20, 2019 3 Comments Animalz

Lead magnets are the incentives you offer a potential customer in exchange for their contact information.

Done right, they’re one of the best tools for collecting names and email addresses from your audience. But a good lead magnet works only when it’s valuable to your audience.

So when you promote it, you’re going not for views, likes, or shares, but you go straight for new leads.

Great lead magnets can turn your social media advertising into a powerful acquisition channel.

And that’s exactly what we’re gonna show you in this post: how to use lead magnets to get real leads from your social media ads!

And to show you exactly how it works, we run an experiment for you!

Relevance Score: Everything You Need to Know in 2019 (Strategies Included)

May 13, 2019 129 Comments Animalz

Facebook Relevance Score estimates how well your ads resonate with your target audience.

To create this score, Facebook looks at your ad draft, considers the audience’s potential positive and negative feedback, and boils it down to a score of 1 to 10. Once the ad is live, your score updates based on the actual feedback received.

In essence, the higher your score, the more likely Facebook is to put your ads in front of the right audience. And, as an added bonus, you’ll see slightly cheaper ad costs.

In 2019, Facebook started rolling out a new set of Relevance Diagnostics that break up the Relevance Score into three separate dimensions:

Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.

In this post, we break down what each of these new rankings means and suggest you strategies to help you capitalize on the additional information the rankings provide.

7 Tips to Boost Event Attendance with Social Media Marketing

May 8, 2019 21 Comments Ana Gotter

Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community.

Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t know it yet) to your customers.

While there are age-old methods of promoting your events, social media has shown itself to be an incredibly powerful tool to boost event attendance.

The results are particularly impressive considering that the majority of the promotions done on social media cost either nothing or relatively little, especially when compared with more traditional forms of advertising.

Whatever you’ve got coming up, remember these 7 tips to boost attendance at your event with social media marketing.

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A Beginner’s Guide to Facebook Dynamic Product Ads For eCommerce

How to Use Facebook Offer Ads to Drive Sales for Your Business

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

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