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You are here: Home / Blog / Archives for Social Marketing

How to Run a Social Media Competitor Analysis in 4 Steps (Free Template)

February 7, 2022 Leave a Comment Althea Storm

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Want to know how you can stay one step ahead of your competitors and succeed at social media marketing? A social media competitive analysis, that’s how! A competitive analysis shows you how ...
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The 8 Most Important Social Media Trends to Watch for in 2022

January 26, 2022 Leave a Comment Ana Gotter

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As a social media marketer, you have a lot to keep up with — the digital marketing landscape evolves so rapidly. To really excel at your job and blow your competitors out of the water, you need to ...
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LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

November 25, 2021 23 Comments Ana Gotter

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LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset. But LinkedIn Ads aren’t just for B2B companies — B2C companies, ...
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How to Use Instagram Video Ads to Grow Your Business in 2022

November 23, 2021 5 Comments Nathan Caddell

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Instagram video ads can help boost your profile as a business owner and bring in more customers. Yes, Instagram was originally built for photos. And the social media site, with its many filters and ...
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10 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

November 4, 2021 6 Comments Greg Sides

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The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily ...
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Twitter Ads in 2021: The Complete Guide for Advertisers

November 2, 2021 23 Comments Ana Gotter

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Facebook ads and Instagram ads dominate most advertisers’ attention when it comes to PPC advertising on social media, with Promoted Pins, YouTube ads, and LinkedIn ads typically hovering somewhere ...
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13 Twitter Ads Examples To Inspire Your Next Campaign

September 16, 2021 2 Comments Mark Quadros

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Twitter offers great advertising potential at a great price. At $0.58, the average CPC for Twitter ads is one of the lowest in the paid social media scene. This allows digital marketers to create ads ...
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7 of the Best Free Stock Video Websites for 2021

July 29, 2021 Leave a Comment Mark Quadros

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In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the ...
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40 Social Media Advertising Statistics that Matter to Marketers in 2021

July 27, 2021 Leave a Comment Mark Quadros

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Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success. The social media landscape ...
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The Best Time to Post on Twitter in 2021, According to Experts

July 12, 2021 6 Comments Ana Gotter

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There's more to Twitter marketing than writing engaging Tweets. (Trust us, we wish it was that simple). All the pieces of the puzzle need to fit together, and knowing the best time to post on Twitter ...
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