
When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match ...
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Facebook Advertising Optimization Tool
2 Comments AdEspresso Ads Specialists
When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match ...
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8 Comments Ana Gotter
With seven million advertisers on Facebook alone, it's easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to ...
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13 Comments Ana Gotter
A couple of years ago, Snapchat ads were expensive, inaccessible for most businesses, and ridiculously priced when compared to similar alternative ad platforms.
Thanks to Snap self-service Ads ...
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1 Comment Brad Smith
What is a Google Ads Audit and why your account needs It?
Google Ads account audits are a necessary evil to keep your account running smoothly for years to come.
A thorough Google Ads audit ...
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26 Comments Paul Fairbrother
In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%.
You don’t beat ...
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4 Comments Animalz
Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them ...
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3 Comments Animalz
Lead magnets are the incentives you offer a potential customer in exchange for their contact information.
Done right, they're one of the best tools for collecting names and email addresses from ...
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Paul Fairbrother