Facebook Advertising Optimization Tool
Reaching Instagram's super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is ...
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Let’s be real—it's very tempting to buy Instagram followers.
When every blogger and mom-and-pop store seems to have more followers than you, with hundreds of people blowing their comments and ...
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In advertising, 2018 could have been called the Year of Instagram.
The platform hit 1 billion monthly active users last year, raking in ad sales of $8 billion -based on eMarketer estimates- ...
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Instagram Hashtags are an essential part of users' discovery journey on the platform, allowing brands to gain exposure to niche groups and specific areas of interest.
Today, hashtags are possibly ...
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Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform?
First, it was quick links to click-through to a brand's website for ...
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With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative and gain a competitive edge by using the platform to run ads in 2018.
An ...
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Pinterest vs. Instagram. Which one is the right fit for your business?
The answer is a) it depends and b) both!
Instagram and Pinterest stand out as the two most visual-centric social media ...
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While it’s no secret that video has been dominating marketing for several years, there's no doubt that 2016 and 2017 have been the years of live video.
It feels like every other day I’m getting a ...
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Despite slow adoption to start, Instagram video ads today make up more than half of all advertisements on Instagram.
Videos tend to drive more engagement on Instagram than photos, receiving on ...
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Instagram stories are here, and then they’re gone.
They only last 24 hours, so if you want to get results from them, they’d better be good.
Instagram stories were one of the platform’s very ...
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