Facebook & Google Ads Blog

Why You Should Run A Competitive Analysis On Facebook Ads

October 19, 2017 27 Comments Animalz

There are over 3 million advertisers on Facebook. It’s a good bet that at least a handful of them are your competitors.

When it comes to making a standout ad, it’s not enough to get the copy and design down pat. Your ad needs to have an advantage.

The best way to get that advantage is to do research up front with your competitor’s customers.

Yes, it takes time and effort. You’ve got to find the right people to talk to about their needs. You’ve got to ask the right questions. You’ve got to analyze all the data that comes out of the research.

That’s exactly where your competitors can help you.

They can help sharpen your research towards finding out how your marketing can be different.

The 11 Best Halloween Ads on Facebook

October 16, 2017 4 Comments Animalz

It’s that time of year again when your Facebook feed starts to fill up with Halloween reminders.

But Halloween isn’t just about dressing up and eating candy. It’s also about attracting new customers and holding onto existing ones.

But what can you learn from themed promotions and posts? As it turns out, quite a bit.

Each one has its own unique approach to reaching customers making them all a treasure trove of marketing lessons.

It doesn’t matter what the brand is, they’ve all found a way to connect with their audiences and find creative ways to reach out and get people involved.

We’ve found 11 of the best Halloween themed posts on Facebook, along with some surprising lessons you can learn from them.

Are Geo-Targeting Facebook Ads Right for Your Business?

October 11, 2017 5 Comments Animalz

Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few clicks on Facebook, and you’ve got ads ready to go. Sounds great, right?

There’s a catch. It can really drive up the cost of your campaign.

Facebook ads are paid for by an automated “auction.” That means that if other nearby businesses are targeting the same area as you, costs for targeted ads will be higher because of stiff bidding competition.

Before you spend your money, you need to be sure geo-targeting is right for you. How do you know? The short answer is it depends. The long answer is we can help you figure it out, right now.

The Beginner’s Guide to YouTube Marketing

October 4, 2017 30 Comments Ana Gotter

If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook.

Now another question—which would be at the bottom? For a large number of businesses (and I mean a lot), that would probably be YouTube.

Wrong! Because YouTube can do a lot for the businesses who utilize it correctly and consistently.

In order to do this, you need to understand how YouTube marketing is different than other social channels and how to use that to your advantage.

This guide is beginner friendly -because it can help you build your YouTube channel from the ground up, but it also provides an advanced marketing strategy that everyone can benefit from.

We’ll go over setting up your channel, optimizing and editing your videos, how to think outside the box with new strategies, monetization, and how to advertise on YouTube, all with plenty of great examples and screenshot tutorials included.

The 13 (+1) Best Health Ads on Facebook To Inspire Your Campaign

September 28, 2017 9 Comments Animalz

More and more people are turning to the internet for health and wellness advice, including products and general information.

Back in 2014, Pew Research Center reported that 93% of Americans have searched for a health-related topic online. Not only do people want information, they also seek connections with others to share experiences around health issues.

Social networks provide a point of contact between these seekers and the healthcare providers and businesses that may have the answers they’re looking for.

Facebook, the largest social network and the fourth largest ad network on the planet, is a great place for health marketers to reach their ideal customers.

But Facebook ads in this business can be hard to get right, especially the first time (and even the fourth or fifth time).

We’ve gathered some of the best health ads on Facebook to inspire your own campaigns.

45+ Online Design Tools to Create Stunning Visuals for Your Digital Content

September 26, 2017 53 Comments Animalz

By 2018 (that’s in less than 4 months), 84% of all marketing communication will be visual.

And there’s more than one good reason for the shift.

Visuals help businesses of any size communicate and connect with users and distinguish from competitors.

So, if you haven’t done so already, get ready to jump on the visual-band-wagon.

You don’t need to be (or hire) a designer.

You can get started (and do great things) with our selection of the best online design tools.

The Complete Guide to Creating Instagram Ads on Facebook

September 13, 2017 6 Comments Brad Smith

Instagram has over 7 million monthly active users now. And that number continues to grow every single month.

Instagram is the place to be when it comes to visual content.

Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform.

How do you even get started creating ads, though?

Instagram used to only let you promote ads from your phone. And that was terrible. It was frustrating to create ads that only lead to wasted time and ad spend.

But today, the game is different. Instagram is now an incredible place to advertise.

And thankfully, we can now create Instagram ads on the Facebook Business Manager. (You can even do it with AdEspresso, too).

In this article, I will walk you step-by-step through the process of how to create Instagram ads on Facebook.

The Ultimate Guide to Live Video (on Every Social Platform)

September 5, 2017 10 Comments Ana Gotter

While it’s no secret that video has been dominating marketing for several years, there’s no doubt that 2016 and 2017 have been the years of live video.

It feels like every other day I’m getting a notification that someone I know is going live on some platform, and we’re getting frequent updates to both Instagram’s and Facebook’s live video features.

It’s clear that live video has made a huge impact on social media marketing and it’s here to stay.

All businesses can—and should—be leveraging the benefits of live videos, and preferably on multiple platforms.

Since it can be a little difficult to keep up with, this ultimate guide to live video is going to go over everything you need to know, including its benefits, detailed features on each platform that offers it, challenges, and best practices and use cases.

Ready to get started? Let’s go.

“-PE + AE = +ROI”: The Formula of 440 Marketing Group Success [Case Study]

September 4, 2017 Leave a Comment Guest Post

Ok, maybe the “math formula” in the title can sound a little obscure. What about:

“Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ROI“?

Hi, I’m Amy Houck. In 2009, I founded a social media marketing company called 440 Marketing Group. As social media has changed, so have we, but one thing remains at the core of our business Facebook Advertising.

In all industries we market, Facebook remains our #1 for ROI. Two years ago, we were growing and looking for ways to improve our day to day operations to accommodate the growth.

The limitations within the Power Editor for managing multiple accounts was driving me crazy! One day I saw an ad for AdEspresso, and I decided to give it a try. I used it for 1 client and 1 test. And…

24 Inspiring Instagram Video Ads You Need to See

August 30, 2017 2 Comments Animalz

Despite slow adoption to start, Instagram video ads today make up more than half of all advertisements on Instagram.

Videos tend to drive more engagement on Instagram than photos, receiving on average twice as many comments as photos. And with Instagram video watch time growing, Instagram video ads give brands the time they need to connect with their audiences.

But showcasing your product or service on an Instagram video ad is easier said than done.

The video has to quickly engage the viewer’s attention, otherwise, they’ll just keep scrolling down their Instagram feed.

If you’re feeling stuck in your Instagram ad campaign, we’re here to help with our list of 24 amazing Instagram video ads.

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Why You Should Run A Competitive Analysis On Facebook Ads

Are Geo-Targeting Facebook Ads Right for Your Business?

The Complete Guide to Creating Instagram Ads on Facebook

The Ultimate Guide to Live Video (on Every Social Platform)

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