Facebook & Google Ads Blog

6 Adwords Copywriting Tips That Will Grab Anyone’s Attention

January 29, 2018 12 Comments Brad Smith

Sometimes, writing ads for Google Adwords sucks. We all hate it.

It feels nearly impossible to fit a compelling offer into a 30-character headline or 80-character description.

To make matters worse, your entire campaign’s potential success rides on those few characters. It’s literally all you’ve got on Search Ads.

So writing a short, snappy copy is critical for success.

If you can’t get users to click, you won’t get them to convert. Paying for the first position won’t matter if you can’t turn attention into conversions.

Here are six AdWords copywriting tips that will grab attention, increase your CTR, and compel people to take action.

The Definitive Guide to Google’s Call-Only Ads

January 22, 2018 9 Comments Brad Smith

If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions.

Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business.

In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls.

According to Google, 70% of mobile searches today result in a phone call to a business.

It’s more important than ever to have an easily accessible business, especially when it comes to mobile search.

With mobile, users are on the go, making a phone call the fastest and easiest way to connect.

Thankfully, with Google’s call-only campaigns, you can quickly drive tons of calls to your business.

Here’s the definitive guide to Google’s call-only ads, what they are, how to set them up and how to use them to grow your business.

How To Get Your Google Ads Approved (Fast)

January 8, 2018 2 Comments Brad Smith

You’ve set up your Google Ads account and linked it to your site. Credit card information for billing is ready to go. You’ve established ad groups and selected your keywords.

It’s almost time for the grand finale. You’re writing perfect ads to grab attention and drive sales.

But when you click the save button and try to submit them, it tells you that your ad is being processed.

And instantly the excitement turns straight into frustration and annoyance.

Getting ads approved by Google is never fun.

Especially when Google flags or even disapproves them, forcing you to repeat the process with your fingers crossed.

Today we’ll walk you through the ad approval process and teach you how to get them approved fast and even fix disapproved ads.

Plus, we’ll show you how to check the status of each ad to ensure its safe passage.

16 of Our Most Powerful Strategies For Advertising On Facebook

December 21, 2017 16 Comments Animalz

The new year has arrived and with it new marketing goals and a new motivation to step up your company’s social media advertising.

And when those big goals come up, you want to put the most effective ads in your arsenal out there.

That’s where we come in.

We’ve gone through our archives to find some of the most powerful Facebook advertising strategies available.

Even as Facebook has made tweaks to its ad platform and companies have tried every trick in the book to reach customers, these strategies are still as relevant as ever.

That’s why they’re the most powerful Facebook advertising strategies, after all.

Everything You Need to Know About Facebook’s Audience Network

December 19, 2017 4 Comments Ana Gotter

When you’re creating your ads and go to edit placements, you’ll see several different placement heads. Facebook, Instagram, Messenger, and Audience Network.

The first three are pretty much self-explanatory, especially since you’ve probably seen clear examples of all the placement options that fall beneath them.

But what about the audience network placements?

What is the audience network and why should you be using it?

In this post, we’ll discuss all that and more.

We’ll go over everything you need to know about Facebook’s Audience Network so you’ll have a definitive answer about whether or not you should be using these placements for your ads and your apps.

23 Restaurant Marketing Tips & The Instagram Ads That Will Make You Drool

December 5, 2017 13 Comments Ana Gotter

Let’s talk restaurants. Or, more specifically, let’s talk about social media restaurant marketing and Instagram Ads for restaurants.

We talk a lot about business-to-consumer marketing (B2C), and while restaurants do technically fit that bill, they also are in a league of their own.

They aren’t selling products that can be used several times, or even a service that will offer continual value the same way that other industries do.

Instead, it’s about selling an experience and a product that might be fleeting, but oh-so-delicious.

Restaurant marketing looks different than marketing for most other businesses, and not just because food pictures make a tantalizing and appealing argument.

In this post, we’re going to go over all the restaurant marketing tips you need to know to rock your social media game, including an in-depth look at Instagram Ads for restaurants.

Are you hungry for more?

How to Use a Virtual Summit To Get Real Leads – The Complete Guide

November 15, 2017 6 Comments Guest Post

The Virtual Summit is one of today’s most effective digital lead generation tools.

A virtual summit is a type of collaborative online event in which speakers are interviewed by a host. It’s like an online conference with a collection of online presentations from 6 to 30+ experts on a topic.

This type of event is a powerful marketing tool for both experienced business owners and newcomers alike.

A good virtual summit can attract hundreds of “attendees” who are able to learn from all of these speakers–in many cases for free–without having to travel or book a hotel.

This means you can capture the attention of potentially thousands of prospective customers without the cost and risk involved in hosting a traditional physical event.

In this post, we’re going to break down everything that goes into a successful virtual summit.

26 of the Best Beauty and Fashion Ads To Inspire Your Next Campaign

November 9, 2017 3 Comments Animalz

Millennial women—one of the top targets for fashion and beauty marketing—are bombarded with Facebook ads.

That’s why it’s important for your ad to stand out amongst all the faces and color people see in the feeds.

In a fast and fierce beauty market, you can’t just rely on an image to carry you through.

That’s where Facebook ad tactics like video and content links become your best friend.

We’ve cherrypicked the beauty and fashion ads, with high conversion and click-through results.

Let the beauty inspire your campaign!

Lead Ads: Instagram vs Facebook Mobile – AdEspresso monthly experiment

November 2, 2017 8 Comments Camille Taylor

Lead ads are an awesome way to generate or nurture leads at any stage of the funnel. And we all need leads, don’t we?

So, let’s say that you are ready to start a lead generation campaign and need to find the best placement for your objective, so you wonder: Instagram or Facebook mobile?

You already know from a previous experiment that lead ads on mobile outperform landing pages on mobile devices, but it’s not enough.

What we want to know is: will Instagram perform better, worse or about the same as Facebook ads on a mobile device?

We tried to find some data on this, but alas Google results remained irrelevant. So an experiment was born!

Pinterest vs. Instagram: How To Use Both To Boost Your Business

October 24, 2017 8 Comments Ana Gotter

Pinterest vs. Instagram. Which one is the right fit for your business?

The answer is a) it depends and b) both!

Instagram and Pinterest stand out as the two most visual-centric social media platforms that we have. If you want to get any attention at all—let alone any followers—you need to have gorgeous, high-quality images on both.

That’s a pretty big similarity, but aside from the priority on gorgeous pictures and the fact that both can help grow your business, the two platforms have very little in common.

The users on both sites even prefer starkly different types of images, both in terms of subject and visual aesthetics.

In this post, we’re going to analyze Pinterest vs. Instagram, and cover the key differences between these two social media giants.

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6 Adwords Copywriting Tips That Will Grab Anyone’s Attention

The Definitive Guide to Google’s Call-Only Ads

How To Get Your Google Ads Approved (Fast)

Everything You Need to Know About Facebook’s Audience Network

26 of the Best Beauty and Fashion Ads To Inspire Your Next Campaign

Lead Ads: Instagram vs Facebook Mobile – AdEspresso monthly experiment

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