Facebook & Google Ads Blog

Instagram Feed vs Instagram Stories: Which is Best? (a $1,000 Experiment)

September 25, 2018 7 Comments Paul Fairbrother

August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won’t disappear after 24 hours!

Instagram Stories are here to stay. At least for the foreseeable future.

And with the imminent launch of Facebook Stories ads, we can expect quite a change in the way users share content from the News Feed to Stories on both platforms.

Are you planning to integrate Instagram Stories ads into your Instagram Ads strategy? Good choice!

But did you know that users perceive and use Instagram Stories and Feed in different ways, and are driven to both formats for different reasons?

Yes, BOTH formats. So before jumping in with both feet, you must know what to expect.

To ensure you get the most out of your marketing budget, we’ve done the groundwork for you with our latest $1,000 experiment.

The Google Ads Remarketing Tactic You Aren’t Using (But Should Be) Analytics Audience Definitions

September 17, 2018 4 Comments Brad Smith

There is no doubt about the power of good remarketing.

It’s a second, third, or fourth chance at converting that long-lost visitor.

But simple remarketing of your entire traffic source is a surefire way to generate mediocre conversion rates.

Even targeting specific page visits isn’t going to give you huge wins.

Thankfully, that isn’t all of the tools we have at our disposal anymore.

While that’s a good start, you could be leaving huge opportunities on the table.

And if you haven’t heard of Google ads remarketing via User Actions in Analytics, you probably are.

Here’s how to remarket Google Ads traffic by specific audience definitions for better results.

8 Fintech Ads Examples that Can Inspire Your Facebook, Instagram, and Google Ads

September 13, 2018 Leave a Comment Animalz

Ok, we see you there looking at the screen and thinking: 💭 What do Fintech companies do, and how can Fintech ads examples help MY business? 🤔

We’re not surprised! Only 14 percent of Americans have heard about Fintech companies, and have a clear idea of them.

What if we tell you Digital Payments, or Alternative Financing or Personal Finance? And what about Bitcoin? Ok, now you got it!

FinTech is a new industry that uses technology to improve activities in finance. It is mainly composed of small start-up companies which develop innovative technological solutions for online and mobile payments, alternative finance and financial management.

With a strong financial backing and often wealthier-than-average customers — these companies have healthy ad budgets and are able to hire top creative talent for innovative, well-researched campaigns that drive results!

Here are some examples of the best FinTech ads we found with takeaways for every marketer that want to stand out from the crowd.

Read on for more!

Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)

September 6, 2018 7 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data.

The total number of active podcasts shows is currently over 550,000, as Apple confirmed at WWDC 2018 in early June, for a total of over 18.5 million episodes.

How to know who’s going to offer you the best advice that’s most relevant to your interests? Even when you narrow the search down to just “marketing” or “e-commerce,” you’re still confronted with an array of choices.

But you don’t have time; you have campaigns to create and ads to run! So we answered the big question: Who’s worth listening to?

Here, we give you the breakdown of which podcasts are best for digital marketers of all different stripes.

Whether you’re running a small business looking to pick up new advertising strategies, or you want to dive into case studies with the people who’ve done it all and seen it all, or you want to master the fine art of storytelling, there’s a podcast for you.

Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it

September 4, 2018 4 Comments Brad Smith

Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.

And guess what? You don’t even need a brick-and-mortar business location!

That doesn’t mean that you should go ahead and fire up a location targeting campaign though.

These types of campaigns are very tricky.

They can either generate fantastic results are blow up in your face.

Here’s everything you need to know about Google Ads location targeting, including when and why you should and shouldn’t use it.

Facebook Ads Frequency: 3 Techniques to Fight It in 2018

August 27, 2018 50 Comments Flavia Caroppo

What do you do when your Facebook ads campaigns don’t perform? Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you’re done.

What do you do if you still don’t get the results you want? You go back to the dashboard and look again at the… CPC or CPA. Then you think you’re cursed, or someone is boycotting you.

What if we told you that there is a silent but deadly enemy right there, hidden in plain sight in your analytics? It’s your Facebook ads Frequency.

Facebook ads frequency is often overlooked but, as our data clearly shows, it could very well be the reason why your campaigns are starting to underperform.

If you think Facebook’s native frequency algorithm is more than enough to give you peace of mind, we’ll show you that sometimes it’s simply not enough.

And those are exactly the times when Facebook ads frequency is damaging your advertising efforts.

With these 3 strategies in place, you can rest easy knowing that your frequency will never be too high, and your audience will see a refreshing blend of ads in their newsfeed.

The 16 Best Video Editing Apps You Must Use In 2018

August 15, 2018 64 Comments Ana Gotter

Social videos are convincing, and they resonate with users; this is good news.

Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand.

But with the incredible technology available today, we have more resources than ever before to make this task more manageable.

We wrote this post for the first time in 2016; it included only five video editing apps. We updated it last year, adding six new (at that time) apps. But a lot has changed and improved since then– including some of the apps we’d initially written about!

In this update, we’re going to look at 16 of the best video apps and software for 2018 that will cover all your video editing needs, along with some best social video practices.

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

August 2, 2018 10 Comments Paul Fairbrother

When creating Facebook ads, most of the creative has to fit within certain limitations.

For example, the image has to be a set ratio and size, and if the headline, or the link description, are too long, they get cut off.

That leaves the ad text as the primary variable, as it can be just a single word or the equivalent of a short story.

As the ad text has so many possibilities, we get asked all the time at AdEspresso which length is best?

The AdEspresso motto is: Never assume anything. Always test everything. So we invested $1,000 of real ad spend to find the scientific answer.

And we discovered that the best length for your Facebook ad text is… (Keep reading to know!)

Automatic Post Promotion: Facebook’s Boost Post Button on Steroids ($600 Experiment Included)

July 31, 2018 4 Comments AdEspresso Ads Specialists

How many posts did you boost today on Facebook? Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial…what else?

It’s easy, isn’t it? Just a click on that magic “Boost Post” button et voilà, your post is live on Facebook! Not just for your followers and fans, but for all of your audience.

No more creating structured Facebook ads, struggling with the 20% rule, or the copy length that is always too short for your content to shine as it should.

Post, boost, done! And now repeat. For each one. Because yes, every single piece of your content is good and deserves a boost!

What if there was a way to give a boost to your post boosting strategy? To stop guessing which post is worthy of your audience’s attention, and which is not? To manage exactly what you want to boost, when, to whom, for how long?

Spoiler alert… there is!

In this post, we’ll show you how to boost your posts on Facebook, and how to boost your entire business with Automatic Post Promotion.

And we also show you the results of a $600 experiment we did to answer the question: Facebook Ads vs Boosted Posts, what works best?

Academy

Instagram Feed vs Instagram Stories: Which is Best? (a $1,000 Experiment)

The Google Ads Remarketing Tactic You Aren’t Using (But Should Be) Analytics Audience Definitions

8 Fintech Ads Examples that Can Inspire Your Facebook, Instagram, and Google Ads

Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it

Facebook Ads Frequency: 3 Techniques to Fight It in 2018

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

Automatic Post Promotion: Facebook’s Boost Post Button on Steroids ($600 Experiment Included)

Learn more

Education

From the Blog

Follow us

So if you’re a business and you’re not on Instagram, you’re missing out!

Learn more

Education

From the Blog

Follow us

So **if you’re a business and you’re not on Instagram, you’re missing out!**