Facebook & Google Ads Blog

Google Ads Editor: How To Use It to Improve Your Campaigns

September 21, 2020 Leave a Comment Brad Smith

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor.

This downloadable software makes it easy to oversee and edit your ad campaigns from software on your desktop.

Marketers managing Google Ad campaigns can feel overwhelmed when a campaign flight is burning through their budget while performing subpar.

Even worse, with a shaky internet connection and dozens of different campaign flights, it can be difficult to locate and pause the problematic campaign.

In this guide, we’ll examine everything there is to know about Google Ads Editor, so you can use it to improve your campaigns.

How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction

September 17, 2020 Leave a Comment Animalz

Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015.

More and more brands are incorporating virtual reality (VR) into their marketing strategy. Some use VR features in social apps, such as Instagram, while others create custom apps.

No matter what method you use, virtual reality marketing opens up new (and potentially less expensive) ways to interact with customers and increase brand awareness.

We’ll look at virtual reality examples from top brands and break down how they’re using the technology to strengthen customer relationships.

Google Ads Automation Features to Save You Time and Generate Sales

September 16, 2020 5 Comments Tory Wenger

Google Ads is a great way to bring in new business and make some big money. And if you know how to take advantage of Google ads automation features it’s easier than you think!

Adding another ad platform into your repertoire might leave you feeling a little scattered and pressed for time. It’s draining just trying to monitor one campaign, let alone multiple or even dozens at a time.

Instead, you should be focusing on automation features to increase your ROI and give you back some of life’s most precious resources – time.

Thankfully, Google Ads has some hidden automation features that you might not be using.

Google automation is powerful. And more often than not, Google Ads have dozens of free tools and services hiding behind the noise of their platforms that most forget to tap into.

We selected the best Google Ads automation features and tips to save you tons of time and effort while still bringing home the bacon.

4 Essential Goals on Social Media You Need to Optimize For

September 15, 2020 Leave a Comment Ana Gotter

We all know by now that brands are capable of seemingly moving mountains when it comes to planning the right strategy to achieve their essential goals on social media.

You hear about how brands are making a killing with Facebook Ads or Promoted Pins, how they’re growing their audience with Instagram by the tens of thousands (if not hundreds of thousands), and how single videos go viral seemingly overnight.

You can accomplish so many goals on social media, but in order to do that, your brand needs to take some time to sit down, determine what goals you’re trying to accomplish, and layout clear action plans for how exactly they plan to accomplish them.

In this post, we’re going to look at how to optimize your marketing strategy for 4 essential goals on social media, so you can start to get the results you’ve been waiting to see.

7 Brands Killing it on TikTok That You Need to See

September 14, 2020 Leave a Comment Ana Gotter

TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year.

Plenty of brands are realizing that they need to get on the platform or risk missing out on a valuable marketing and relationship-building opportunity.

While there have recently been major concerns about security issues on TikTok, there is some good news. the platform is taking steps to rectify these issues, and there’s a chance that a US-based company like Microsoft might buy the company out.

In the meantime, the app has not been shut down in the US, and there is a valuable opportunity for brands to connect with their audiences on TikTok, particularly younger audiences.

Facebook and Google Ad Tracking: a Beginning to End Guide

September 9, 2020 Leave a Comment Brad Smith

Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.

In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads.

One of the main reasons the two platforms are so popular is because of their next-level performance tracking and attribution tools.

With the Facebook Pixel and the Google Ads conversion tracking tags, advertisers can see exactly which ad generated which sale.

That helps them optimize their campaigns and keep their businesses profitable over the long term.

In this article, we’ll show you how to set up picture-perfect Facebook and Google Ad Tracking for all your campaigns, so you can boost your return-on-ad-spend (ROAS) across the board.

Google Ads Quality Score: How To Raise It & Lower Your Costs

September 7, 2020 4 Comments Animalz

As an advertiser, one of your top goals is reaching your target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads Quality Score will help you do just that.

Google assigns each of your keywords a quality score, which lets you know how well your ads match your keywords.

But your Google Ads Quality Score does much more than that: It also influences your paid search campaigns’ cost and performance.

Given the importance of your Google Ads Quality Score, this guide will tell you everything you need to know about the metric, including how to increase your score—which will lead to better Google Ads positioning and lower costs.

3 Link in Bio Tools You Can Use to Get Traffic from Instagram

September 3, 2020 Leave a Comment Animalz

The phrase “link in bio” is as common in post captions as hashtags are.

That precious link in your Instagram bio is like a magic portal: you can use it to drive traffic to your website and product landing pages or to help your followers find out more about your services.

Brands and celebrities, from Lululemon to Lizzo, use that little Instagram bio link to sell millions of dollars in products, raise money for important causes, and grow multi-billion-dollar industries.

There’s just one problem if you’re a social media marketer: until recently, that one link was the only link that bridged the gap between the posts in your feed and your company website.

7 Tips to Increase Mobile App Downloads From Your Facebook & Instagram Ads

September 1, 2020 1 Comment Ana Gotter

When you’ve invested a significant amount of time and money into a mobile app, you want to make sure that it’s getting downloaded and seeing engagement. Fortunately, both Facebook and Instagram Ads can be particularly useful when it comes to increasing mobile app downloads.

We’ve come a long way since games like Tetris were the only “add-ons” that we’d have on our phones. Around 42% of even small businesses have mobile apps, and an additional 30% are planning on creating one soon.

Since mobile apps increase functionality for users while simultaneously giving brands a way to stay in touch with their target audience (including push notifications, of course!), it’s clear that apps are inherently valuable.

Getting users to download your apps, however, can be a little tricky.

Google Ad Manager: Everything You Need To Know

August 31, 2020 1 Comment Brad Smith

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your business too?

Buying and selling ads and ad space can be complex. Your business might work directly with some advertisers and use ad networks like Google Ads and Amazon Advertising for others.

Managing all these moving parts can be a huge undertaking. That is where Google Ad Manager (GAM) comes into play.

This article will give you a complete breakdown of Google Ad Manager and how it can help your business get the most out of your ad budget and increase ad revenue.

Academy

Google Ads Editor: How To Use It to Improve Your Campaigns

Google Ads Automation Features to Save You Time and Generate Sales

Facebook and Google Ad Tracking: a Beginning to End Guide

Google Ads Quality Score: How To Raise It & Lower Your Costs

7 Tips to Increase Mobile App Downloads From Your Facebook & Instagram Ads

Google Ad Manager: Everything You Need To Know

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