Facebook Advertising Optimization Tool
When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match ...
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What is a Google Ads Audit and why your account needs It?
Google Ads account audits are a necessary evil to keep your account running smoothly for years to come.
A thorough Google Ads audit ...
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So you’ve decided to expand your Lead Campaign on Google ads. Good choice!
Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.
But ...
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Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!
UTM parameters are the best way ...
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If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it.
To get your products in front of the eyes of eager shoppers, you should consider ...
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The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive ...
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When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns.
If you're not familiar with ...
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Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC ...
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Google Ads conversion tracking is limited in multiple areas.
If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.
Phone calls ...
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Google Ads is one of the best platforms to drive sales and leads for your business.
But going in blind and expecting to strike it rich is a fool's errand.
Google Ads takes serious skill, ...
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