Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they ...
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Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)
Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business.
Many people are dealing with this ...
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How To Use Facebook Messenger to Boost Your Business
Brands don't always consider to use Facebook Messenger as an essential part of Facebook marketing, but it should be a top priority.
Putting time and energy into Messenger is an opportunity to ...
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How to Create a Balanced Social Calendar in 8 Easy Steps
Most brands that I've worked with that taken a fly-by-the-seat-of-their-pants approach to their social calendar. They post when they remember to, and they're always kind of scrambling to figure ...
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How To Master Facebook Business Manager (the 2020 Guide)
A lot of small businesses and large alike see Facebook's Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. ...
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How to Get the New Facebook Blueprint Certification
With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery ...
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Online Reputation Management: What It Is & Why You Need It
Your business works hard to keep your customers happy. You connect with customers one-on-one and tirelessly develop new products and features to meet customers’ needs.
But even with the best ...
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Social Sharing & Copyright: What Brands Can & Can’t Use on Social Media
Social sharing pop quiz time: If you Google search the word "donut," find a great image, can you then download it, upload it to your site, and use it for your own commercial site?
And another ...
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Fashion Marketing: Top 5 Strategies To Increase Conversions
If you’re here now, it’s because you’ve spotted an opportunity for growing your business and you're looking for an effective fashion marketing strategy.
The fashion business is booming, the ...
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6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads
Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they're right, Facebook ads have the potential to boost new customer ...
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