Facebook advertising is one of the most effective ways to connect with your audience.
The right ads tell a story about your brand and help you make a memorable first impression, or they can give customers that last little nudge they need to make a purchase.
But with the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery of the space to remain competitive.
The Facebook Blueprint Certification is how you test that mastery.
Becoming Blueprint certified shows that you have a complete understanding of Facebook advertising, from building a strategy to implementing it and analyzing the results.
It proves to your employer, your colleagues, and your customers that you’re at the top of your game.
It’s no surprise, then, that getting your Blueprint certification isn’t easy — it takes time, experience, and your hard-earned cash to complete.
What is the Facebook Blueprint Certification?
Facebook Blueprint Certification is an accreditation exam offered by Facebook.
It sets the standard for digital advertisers, requiring advanced proficiency in Facebook, Instagram, and Messenger advertising.
There are three exams available:
- Facebook Certified Media Planning Professional
- Facebook Certified Media Buying Professional
- Facebook Certified Ads Product Developer I
Each exam costs $150 US and certifies you for one year.
To take t, you can simply schedule a proctored test online or visit the closest Pearson VUE Professional testing center.
While passing only one exam is required to receive your certification, you will need to take the exam every year to retain your status.
The exams are challenging and require both experience on the platforms as well as time spent studying and preparing. These rigorous conditions and overall difficulty are what make Facebook Blueprint Certification so impactful.
The New Facebook Blueprint Certification in 2019!
Completing the exam has changed somewhat from past years.
- In the past, you needed to take both the Planning and Buying exam to qualify for certification. Starting in 2019, Facebook changed this requirement so that you only need one, which effectively reduced the certification price from $300 to $150 US.
- The proctored exam increased from 75 minutes to 105. The longer test is likely a result of including more questions to account for the decrease in exams required.
- An entirely new exam has been added for developers! Now the team who supports your technical implementation can become Blueprint certified as well.
- A 30-question practice exam is available for anyone who wants to test their knowledge before paying the full $150 US for a test.
Why You Need a Facebook Blueprint Certification
Becoming Blueprint certified is the highest accreditation offered by Facebook. Certification shows the world that you fully understand the intricacies of Facebook advertising at an expert level.
When you sign up, you’ll join over two million marketers, advertisers, and small business owners who have enrolled in Facebook Blueprint’s learning platform since its launch in 2015.
And once you’re certified, you can expand your professional network with groups like Facebook Blueprint Professionals.
Passing the Blueprint exam earns you a digital badge that you can share on Facebook, LinkedIn, and Twitter.
This badge is how your employers, colleagues, and professional network can verify the status of your certification.
In some special circumstances, a physical Blueprint award is issued as well.
Displaying your badge also verifies the issue date, expiration date, and specific exam taken.
The Facebook Blueprint Certification proves your expertise in the field and is a respected milestone among peers and clients alike.
Preparing for and Taking Your Facebook Blueprint Certification
Getting ready to take your Blueprint certification exam won’t be easy.
Not only do you need a comprehensive understanding of the entire Facebook advertising landscape, but you must also recall that information during a timed and proctored exam.
The test itself is scored from 300 to 1000, with a 700 required to pass.
And remember, every attempt or recertification is another $150 US. If you don’t pass on your first try, you’ll have to pay the fee again.
Step 1 – Take the Practice Test
When Facebook changed their requirements so that only a single exam was needed to become certified, they also removed the original sample quiz. That caused some frustration in users, as lots of people didn’t know what to expect when they signed up for the test.
Since the Blueprint certification covers everything from basic ad knowledge to custom demographic targeting, going into the test without a clear understanding of how it’s structured was understandably stressful.
So, Facebook eventually offered a free 30-question practice tests as a part of their education platform.
This also helped them quell any concerns about pricing as well.
The Learn with Facebook Blueprint platform is also a great resource for study materials outside of the practice test.
It contains video courses and reading material that helps you build knowledge that not only translates into a better exam experience but a better understanding of how to do your job better.
Step 2 – Choose the Correct Exam
There are three exams available.
Each tests a different aspect of Facebook advertising, from strategy to implementation, including a developer-focused exam for your technical team.
This test is built to measure your competency in designing a fully fleshed-out Facebook marketing strategy. It aims to test how this strategy aligns with stated business goals and how each component part complements the marketing plan as a whole.
This test identifies participants who have advanced competency in the skills and best practices required to buy ads on Facebook, Instagram, and Messenger. It also assesses knowledge of Facebook’s toolset and advertising policies.
This test focuses on developers who support Facebook advertisers and marketers. It measures competency in the technical implementation of marketing solutions. This exam is split into two parts: a multiple-choice section and a coding exercise.
Step 3 – Publish Your Results
Once you’ve passed your certification, it’s time to share those results.
This exam is a big undertaking, and showing your hard-earned passing grade can significantly boost your professional profile.
When you display your badge on LinkedIn or other platforms, it links back to the following page for verification.
The badge lists your qualifications, as well as the issue and expiration date.
Anyone who clicks on your badge will see that you’re an expert at Facebook advertising.
You can also join the Facebook Blueprint Certified Professionals group to connect with other certified experts, share knowledge, and trade strategies for successful campaigns.
Be aware tho, that this Facebook Group is unofficial, as it’s not endorsed by Facebook.
For one year after earning your certification, reap the benefits of all your hard work.
Just remember that once that year is up, you’ll need to retake the certification to retain your status.
Learn More About Facebook Ads With AdEspresso
One of the best ways to learn is by doing.
AdEspresso provides tactical insights on your Facebook campaigns that you can use to optimize and refine your skillset in preparation for your Facebook Blueprint upcoming exam.
If you haven’t started studying yet, make sure to check out the following resources to help you along the way as well.
- The Beginner’s Guide to Facebook Advertising
- The Evergreen Guide to Facebook Ad Optimization
- The Ultimate Guide to Custom Audiences
- Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks!
- The 4 Pillars of a Successful Facebook Advertising Strategy
- The Beginner’s Guide to Instagram Advertising
What do you think? Have you received your Facebook Blueprint Certification? How has it helped you? Let us know in the comments below!