Strike a Pose, You're on Instagram!.
When Instagram was bought out by Facebook, we all knew that it would mean great things for the photo-sharing social media app. One of the best parts of this merger was easily the addition of Instagram Ads to the outstanding Facebook Ads system.
You can create Instagram Ads through Power Editor, the ads manager, and some of third-party tools, including AdEspresso.
While you can create both Facebook Ads and Instagram Ads under a single campaign (exactly like you can also enable the Audience Network or Messenger placements), there are several differences between Facebook Ads and Instagram Ads that marketers should be mindful of when they’re setting up and monitoring their campaigns.
In this guide to Instagram Ads, we’re going to go over everything you need to know to:
• set up your Instagram Ad account,
• create and run campaigns,
• evaluate them for success,
• optimize them with the best strategies, formatting, and writing techniques.
We’ve created this guide as a long post, you can take some time (yes, you deserve it!) to read it all, or you can skip what you master already, and go to the section that interests you most. And you can easily come back, and jump around.
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Creating Instagram Ads is exceptionally easy. You can use the Ads Manager or third-party tools like AdEspresso. This tutorial will use Facebook’s Ads Manager and include a section on boosting posts directly on Instagram.
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