Strike a Pose, You're on Instagram!.
When Instagram was bought out by Facebook, we all knew that it would mean great things for the photo-sharing social media app. One of the best parts of this merger was easily the addition of Instagram Ads to the outstanding Facebook Ads system.
You can create Instagram Ads through Power Editor, the ads manager, and some of third-party tools, including AdEspresso.
While you can create both Facebook Ads and Instagram Ads under a single campaign (exactly like you can also enable the Audience Network or Messenger placements), there are several differences between Facebook Ads and Instagram Ads that marketers should be mindful of when they’re setting up and monitoring their campaigns.
In this guide to Instagram Ads, we’re going to go over everything you need to know to:
• set up your Instagram Ad account,
• create and run campaigns,
• evaluate them for success,
• optimize them with the best strategies, formatting, and writing techniques.
We’ve created this guide as a long post, you can take some time (yes, you deserve it!) to read it all, or you can skip what you master already, and go to the section that interests you most. And you can easily come back, and jump around.
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Why You Need To Use Instagram Ads
Instagram content does so well for marketing because people remember 80% of what they see. Your ads included, but there are more reasons to be on the platform. If you don’t believe us, you will believe the statistics.
Creating, Running, & Managing Instagram Ads: The Step by Step Tutorial
Creating Instagram Ads is exceptionally easy. You can use the Ads Manager or third-party tools like AdEspresso. This tutorial will use Facebook’s Ads Manager and include a section on boosting posts directly on Instagram.
Instagram Story Ads – All You Need To Know
Instagram Story Ads work a little differently than conventional Instagram newsfeed ads. These ads have such different creative and technical requirements that there’s no way around this: You need to know all the best practices.
Instagram Ads Cost
There are so many factors – audience targeting, bidding type, ad quality – that affect how much marketers will pay for their Instagram ad. We’ve analyzed more than 100 million dollars of ad spend, and we can give you some answers.
The 6 Best Practices You Must Follow To Succeed
There’s a ton of competition on Instagram, both organic and paid, so you want to make sure that every ad you run is perfectly crafted for the platform. Tese best practices will allow you to get maximum results at the best possible CPC.
Should I Use Hashtags on My Instagram Ads?
Instagram is dominated by hashtags; it’s how users find content and profiles that they’re interested in. Hashtags make up a central part of Instagram’s personality. Here’s how to use hashtags in your ads.