3 good reasons to give Instagram a try
- Instagram Ads is fully integrated with Facebook Ads, so you get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement.
- Instagram users are interested and ready to engage with brands and their ads on the platform. According to Yotpo, 58x more likely to engage with branded content on Instagram than on Facebook, and 120x more likely to engage on Instagram than Twitter.
- Instagram users are not just more willing to engage, though; Yotpo also found that ad recall on Instagram Ads is 2.8x higher than ad recall from all other social networks. Not only are they more likely to click or like the ad, but they’re also more likely to remember it.
Instagram Ads is the ideal solution, letting you pay to ensure that your content is seen.
Statistics You Need To KnowFor sure you know about the 600+M (yes, million) of monthly active Instagram users, and the 400+M of daily active users. Let’s add to these the 150+M daily active Instagram Story users, the 4.2B (yes, that’s Billion) Likes per day and the 40+B photos posted to date.
Does this sound like a good reason for your business to be on Instagram? Your competitors are there already. It’s estimated that Instagram will add another 26.9 million users by 2020.
Did you know that 90% of “Top 100 Global Brands” use Instagram? 36% of B2C brands and 13% of B2B brands consider Instagram to be “critical” or “very important” in their marketing strategy and it’s estimated that Instagram will add another 26.9 million users by 2020.
And there’s more!
On Instagram, 53% of users follow their favorite brand and, if compared to other popular social platforms, Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.
Convinced to give Instagram a try now?
This sheer volume of posts being uploaded daily can drown out your content, even if your target audience is excited to see it.
In next chapter, you’ll learn how to create, run, & manage your Instagram Ads.