Hashtags or not Hashtags? Let's solve the dilemmaInstagram is dominated by hashtags; it’s how users find content and profiles that they’re interested in.
Even more than that, though, hashtags make up a central part of Instagram’s personality. Users attach clever hashtags that work like puns to their posts, or those intended solely for humor.
While you should place hashtags on every single Instagram post (preferably at least eleven of them), they don’t necessarily belong on Instagram Ads.
Hashtags on Instagram Ads can look slightly out of place. Most brands just don’t use them. The ads look cleaner with simple, concise text.
Your ads also won’t show up in searches like regular posts because they aren’t regular posts.
You’re paying for increased visibility, so there isn’t a need to add hashtags on your post for this purpose.
In this sense, you’d be using them from a copywriting standpoint instead of a visibility one.
You’ll only want to add one hashtag (two tops) to your ads if this is the case, and use them to enhance your copy.