MASTER A CRUCIAL PART OF SOCIAL MEDIA MARKETING: OPTIMIZING YOUR FACEBOOK ADS!
Advertising on Facebook is one story. Optimizing your advertising and getting an amazing return is a totally different one.
If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign.
If you want to achieve a higher campaign ROI, lower your advertising costs and increase the number of conversions, you definitely need to learn the rules of Facebook ad optimization. If you’re already advertising you probably know this by now — and if you’re not, maybe it would be better to start with our beginner’s guide to Facebook Ads).
To help you become an expert in Facebook campaign optimization, we’ve put together this 8-chapter guide.
In addition to hundreds of hacks, tips, and best practices, you’ll also find answers to the following questions:
- How to get started with Facebook ad optimization?
- What are the most effective and beneficial campaign optimization hacks?
- How to set up the Facebook tracking Pixel on your website?
- How to A/B test Facebook ad campaigns?
- How to read and manage Facebook ads reports?
Are you ready?Can’t wait to become a Pro in Facebook campaign optimization?
Let’s learn then!
Click any of the chapters below to jump to that section or
From beating the ad fatigue to finding your perfect target audience, here’s why you should constantly improve your ad campaigns.
You should test multiple images, titles, demographic audiences and so on, to identify the top performing ones. However, deciding what’s worth testing and setting up a reiterable process to constantly improve your campaigns is not simple. But you can do it! And it’s exactly what you’ll learn in this chapter.
Your Facebook campaign objective determines what optimization and bidding options you’ll have throughout the campaign setup process.
In Chapter 3 you’ll learn: what are the different Facebook campaign objectives, what effect each of them has on your ad optimization, how to set the right campaign objective, and what options and tools you’ll get with every individual objective.
Up next, it’s time to set up your audience targeting. A great Ad is worthless if it’s displayed to the wrong audience! That’s why, after you’ve created the perfect Ad, you need to focus on testing and fine-tuning your targeting to find your ideal customer profile.
This is a cornerstone chapter for both newbie and seasoned Facebook marketers. We start with a quick overview of Facebook advertising costs and of how the Facebook ads bidding auction works. Then we will dig deeper to explain you all the tips and tricks of the pro to exactly set up your Facebook ads budget.
Do you want to be in charge of how and when your ads get shown to your target audiences? In Chapter 6, you’ll find answers to all your question about Facebook ads delivery, scheduling, and placements.
Without the Facebook ad reports, you won’t know how your campaigns are performing and what needs to be optimized. In this last chapter we will answer to 3 crucial questions: Where can I see my Facebook campaign results? What campaign metrics should I regularly review? How can I optimize my ad campaigns by tracking the results?