MASTER A CRUCIAL PART OF SOCIAL MEDIA MARKETING: OPTIMIZING YOUR FACEBOOK ADS!
Advertising on Facebook is one story. Optimizing your advertising and getting an amazing return is a totally different one.
If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign.
If you want to achieve a higher campaign ROI, lower your advertising costs and increase the number of conversions, you definitely need to learn the rules of Facebook ad optimization. If you’re already advertising you probably know this by now — and if you’re not, maybe it would be better to start with our beginner’s guide to Facebook Ads).
To help you become an expert in Facebook campaign optimization, we’ve put together this 8-chapter guide.
In addition to hundreds of hacks, tips, and best practices, you’ll also find answers to the following questions:
- How to get started with Facebook ad optimization?
- What are the most effective and beneficial campaign optimization hacks?
- How to set up the Facebook tracking Pixel on your website?
- How to A/B test Facebook ad campaigns?
- How to read and manage Facebook ads reports?
Are you ready?Can’t wait to become a Pro in Facebook campaign optimization?
Let’s learn then!
Click any of the chapters below to jump to that section or
5 Important Benefits of Facebook Campaign OptimizationTo get more results at lower budgets and beat the competition there’s only one way: you need to optimize your Facebook ad campaigns! It’s a continuous process that’s done both during the setup phase of your Facebook ad campaign, and when reviewing your reports.
From beating the ad fatigue to finding your perfect target audience, here’s why you should constantly improve your ad campaigns.
Beginner's Guide to A/B Testing Facebook AdsOne of the most effective strategies for Facebook Ad optimization is Split Testing.
You should test multiple images, titles, demographic audiences and so on, to identify the top performing ones. However, deciding what’s worth testing and setting up a reiterable process to constantly improve your campaigns is not simple. But you can do it! And it’s exactly what you’ll learn in this chapter.
Optimizing Your Facebook Campaign ObjectiveWhen you start creating a Facebook ad campaign, the first choice you’ll have to make is selecting the campaign objective.
Your Facebook campaign objective determines what optimization and bidding options you’ll have throughout the campaign setup process.
In Chapter 3 you’ll learn: what are the different Facebook campaign objectives, what effect each of them has on your ad optimization, how to set the right campaign objective, and what options and tools you’ll get with every individual objective.
Optimizing Your Facebook Targeting – The Complete GuideWhen setting up a Facebook ad campaign, you first need to select the Facebook campaign objective and the page you’d like to advertise.
Up next, it’s time to set up your audience targeting. A great Ad is worthless if it’s displayed to the wrong audience! That’s why, after you’ve created the perfect Ad, you need to focus on testing and fine-tuning your targeting to find your ideal customer profile.
Facebook Ad Optimization: Bidding and BudgetHow much are you willing to pay per campaign result? Everything depends on your Facebook advertising budget and bidding methods.
This is a cornerstone chapter for both newbie and seasoned Facebook marketers. We start with a quick overview of Facebook advertising costs and of how the Facebook ads bidding auction works. Then we will dig deeper to explain you all the tips and tricks of the pro to exactly set up your Facebook ads budget.
Facebook Ad Optimization: Delivery and PlacementsIf your advertising goal is to get the maximum amount of results at the lowest cost possible (which it probably is), you also need to know everything about Facebook ads’ delivery and placements optimization.
Do you want to be in charge of how and when your ads get shown to your target audiences? In Chapter 6, you’ll find answers to all your question about Facebook ads delivery, scheduling, and placements.
Facebook Pixel -- The Complete Guide for 2018Installing the Facebook marketing pixel takes some effort, but it gives you a better overview of your Facebook ad campaign results, and you will be able to create remarketing audiences.
How to Use Facebook Ads Reporting to Optimize CampaignsKnowing how to measure and evaluate your campaign results is crucial to Facebook ad optimization.
Without the Facebook ad reports, you won’t know how your campaigns are performing and what needs to be optimized. In this last chapter we will answer to 3 crucial questions: Where can I see my Facebook campaign results? What campaign metrics should I regularly review? How can I optimize my ad campaigns by tracking the results?