Facebook Page management can be quite time consuming. You need to create new content, generate engagement, and keep up with private messages, all at the same time. Facebook Business Suite is Meta's ...
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Facebook Advertising Optimization Tool
1 Comment Ana Gotter
Facebook Page management can be quite time consuming. You need to create new content, generate engagement, and keep up with private messages, all at the same time. Facebook Business Suite is Meta's ...
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141 Comments Madis Birk
One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”
As you’ll soon see, the only true answer is “It depends.”
The truth of the matter is that how ...
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1 Comment Ana Gotter
Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, ...
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Leave a Comment Mark Quadros
Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media platform, and marketing there can lend your brand credibility by proxy. It’s an excellent platform to build your brand, ...
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Leave a Comment Mark Quadros
In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the ...
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Leave a Comment Mark Quadros
Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success.
The social media landscape ...
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24 Comments Mark Quadros
Facebook discontinued the Facebook Analytics tool on June 30, 2021.
The change, announced in April, shocked social media advertisers around the globe, as Facebook Analytics has been helping ...
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5 Comments Martha Kendall Custard
While Facebook does offer automatic placements, manually selecting Facebook ad placement options can be a good way to narrow down your targeting and get the most out of your ad spend.
In this ...
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1 Comment Ana Gotter
Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook ...
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2 Comments Martha Kendall Custard
As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users. And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. ...
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