It's that time of year again when your Facebook feed starts to fill up with Halloween reminders.
But Halloween isn't just about dressing up and eating candy. It's also about attracting new ...
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The 11 Best Halloween Ads on Facebook
Are Geo-Targeting Facebook Ads Right for Your Business?
Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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The 13 (+1) Best Health Ads on Facebook To Inspire Your Campaign
More and more people are turning to the internet for health and wellness advice, including products and general information.
Back in 2014, Pew Research Center reported that 93% of Americans have ...
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The Complete Guide to Creating Instagram Ads on Facebook
Instagram has over 7 million monthly active users now. And that number continues to grow every single month.
Instagram is the place to be when it comes to visual content.
Advertising on ...
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The Ultimate Guide to Live Video (on Every Social Platform)
While it’s no secret that video has been dominating marketing for several years, there's no doubt that 2016 and 2017 have been the years of live video.
It feels like every other day I’m getting a ...
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Facebook Advertising: 8 Things Your Competitors Can Teach You
Ever heard the phrase “you’re one in a million?”
Well, you’re literally one in three million on Facebook.
Facebook advertising is a big jungle of competitors trying to get their stuff seen over ...
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6 Handy Hacks to Master Your Facebook Ads Using AdEspresso
I used to avoid 3rd party tools when it came to Facebook Ads. I didn’t have a particular reason. Like many people, I didn’t know much about them and I was slightly skeptical.
Luckily for me, a few ...
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9 Secrets the Pros Use to Create Great Facebook Ad Copy
Writing great Facebook ad copy, like writing great books (or blog posts), is a craft.
David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a ...
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How to Use Emojis in Facebook Ads – Complete Guide
Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.
Even though the strategy’s been talked about frequently and people use emojis daily, only a few ...
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4 Things You Should Know Before You Start Using Memes on Social Media
Memes are one of the greatest symbols of social media.
They're edgy. They're funny. They're easy to iterate on, and every week, a new one pops up.
But despite their popularity, it seems like ...
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