As you’ve noticed from previous posts in our series, conversion rate optimization entails a huge amount of data and testing – on almost every area of your site. Without ConversionXL’s help, we’d be lost in not only how to test, but what to test.
With their guidance, we’re targeting each critical arena of CRO, and in the last two weeks, we bunkered down on one in particular: our copywriting.
Copywriting is essentially sales writing and is used on-site to inspire a prospect to become a customer.
The question is – what words inspire this?
To find the answer, we reached out to those who knew our company best – our customers.