Jeopardy Time! Is the link between the regular content that your potential customer is interested in, and a page with a more high-value offer on it that is relevant and interesting enough to persuade your visitor to complete a short form. If you answered “What is a call to action”? compliments, you’rr ready to go on Tv!
In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now,” “learn more” or “sign up.”
Your Facebook ad call-to-actions are dependent on your advertising goals and the expected outcome. Unfortunately, Facebook ad call-to-actions get a lot less attention than they deserve.
Choosing the right call-to-action for your Facebook ad campaign could make a huge difference in your ad ROI. In one case study, we discovered that the click-through rate of “Learn More” CTA outperformed “Sign Up” by 22.5%!
But which is “the right” one? We ran another experiment to give you the “scientific” answer.