Great designers are hard to find. Ones who get it… who understand conversion principles and business objectives and can translate that into something beautiful that also works.
Great designers are also vastly underpaid. Mistreated. And subjected to the most inane direction from clients and bosses imaginable.
It takes 0.05 seconds for someone to have a first impression of your site. Of whether they’re going to listen to what you say, eventually trust you, and perhaps, one day, purchase.
And ALL of that comes down to design.
Yet, designers are forced by the people cutting the checks to work with garbage. Which inevitably leads to, garbage.
Here’s why, kicking off with a bang.