Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers.
When creating a Facebook Lookalike Audience, you can choose between a range of 1%-10% of the total population in your chosen target country, with 1% being those who most closely match your source.
We bet you’ve been wondering which percentage is the optimal option.
Should you select 1% to target only the most potential buyers or expand your Lookalike Audience further to 5% or more?
We set out to find the answer.