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You are here: Home / Search for "targeting"

Search Results for: targeting

Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

December 8, 2021 141 Comments Madis Birk

One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that how ...
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LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

November 25, 2021 23 Comments Ana Gotter

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LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset. But LinkedIn Ads aren’t just for B2B companies — B2C companies, ...
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10 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

November 4, 2021 6 Comments Greg Sides

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The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily ...
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Twitter Ads in 2021: The Complete Guide for Advertisers

November 2, 2021 23 Comments Ana Gotter

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Facebook ads and Instagram ads dominate most advertisers’ attention when it comes to PPC advertising on social media, with Promoted Pins, YouTube ads, and LinkedIn ads typically hovering somewhere ...
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The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)

October 5, 2021 3 Comments Mark Quadros

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It's easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you're planning a new ad campaign. But before you say "bye" to Bing, you might want to consider this: ...
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13 Twitter Ads Examples To Inspire Your Next Campaign

September 16, 2021 2 Comments Mark Quadros

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Twitter offers great advertising potential at a great price. At $0.58, the average CPC for Twitter ads is one of the lowest in the paid social media scene. This allows digital marketers to create ads ...
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Why You Need to Try Instagram Explore Ads (and How to Make Them)

September 7, 2021 1 Comment Ana Gotter

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Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, ...
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4 Tips for Creating the Best Instagram Reels Ads

August 30, 2021 Leave a Comment Mark Quadros

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Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly ...
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Why You Need a Facebook Ads Audit (Free Template)

August 25, 2021 8 Comments Ana Gotter

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If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into ...
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How to Create Effective Instagram Story Ads, Step by Step

August 25, 2021 Leave a Comment Mark Quadros

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Instagram Story ads are continuously growing in popularity and there’s a solid reason for this trend. More than a billion people use Instagram every month, and 500 million use Stories every day. ...
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