Our advanced guide to Facebook Ads optimization cover advanced topic from how to setup a great Split Test, to pros’ secrets to design killer ads and target them to the perfect audience.
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5 Ways To Incorporate Emotional Marketing Into Your Instagram Ads
Emotional marketing is hard to get right.
Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn't always mean viewers will act.
Done well, emotional ...
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Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media (in March)
In the last few days, the eyes of a few million people all around the world were focused on Facebook while the social media platform CEO, Mark Zuckerberg, stood more than 10 hours before the line of ...
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Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today
Google AdWords conversion rate keeps you awake at night? You're not alone!
The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less ...
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4 Strategies to Create Facebook Contests That Will Boost Your Business in 2018
Facebook contests are a great way to interact with your audience, bring attention to your brand, and create some organic engagement.
More than 80 percent of marketers believe that contests and ...
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TrueView AdWords’ Video Advertising on YouTube – All You Need To Know
TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding.
Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more ...
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Facebook Live Ads: Everything You Need to Know
In my book, there are two things that make Facebook Ads the greatest PPC system available to us at this point in time.
The outstanding targeting system, with all the different options available to ...
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You Pay for AdWords Search Terms, Not Keywords. Here’s Why that Matters
Most people obsess over their AdWords keywords.
Bid $XX on “SEO Agency” and watch the leads come running on in, right?
Wrong.
Those specific keywords aren’t what you are really paying ...
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Behind the Scenes of Facebook’s New Dynamic Creative Feature
Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation - and that is the ability to A/B test their creatives.
Dynamic Creative is Facebook’s way of ...
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4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook
Facebook is one of the best places for your business to be.
The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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