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You are here: Home / Search for "targeting"

Search Results for: targeting

Relevance Score: Everything You Need to Know in 2019 (Strategies Included)

May 13, 2019 129 Comments Animalz

Facebook Relevance Score estimates how well your ads resonate with your target audience. To create this score, Facebook looks at your ad draft, considers the audience's potential positive and ...
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7 Tips to Boost Event Attendance with Social Media Marketing

May 8, 2019 21 Comments Ana Gotter

Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community. Whether the ...
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How to Set Up a Lead Campaign on Google Ads (and Get Results)

May 7, 2019 3 Comments Brad Smith

So you’ve decided to expand your Lead Campaign on Google ads. Good choice! Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share. But ...
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UTM Parameters: What They Are, Why You Need Them, and How to Use Them

May 1, 2019 4 Comments Animalz

Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world! UTM parameters are the best way ...
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Facebook Advertising Guidelines You Need to Know!

April 30, 2019 13 Comments Animalz

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before. As a ...
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Google Shopping Campaigns: 3 Examples You Can Copy Now

April 15, 2019 1 Comment Brad Smith

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it. To get your products in front of the eyes of eager shoppers, you should consider ...
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Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

April 4, 2019 7 Comments Animalz

Instagram’s known for engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it's so important to make the most of Instagram ...
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How Marketers Can Harness the Power of Facebook Events

April 2, 2019 33 Comments AdEspresso Ads Specialists

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell ...
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Inside Facebook’s Campaign Budget Optimization

April 1, 2019 8 Comments Tory Wenger

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn't easy. Unless you're a gigantic data firm with a treasure trove of information, it ...
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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

March 26, 2019 9 Comments Animalz

Reaching Instagram's super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is ...
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