Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC ...
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Search Results for: landing pages
Google Ads Courses: the 7 Best Resources to Turn Beginners into Pros
Google Ads is the largest digital marketing platform in the world, so there’s a lot of tutorials, guides, and Google Ads courses on the internet.
But there are also a lot of lackluster and dated ...
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Google Ads 101 – The Guide That Takes You From Zero to Hero
Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads.
And it seems pretty simple...
But Google Ads can be tough to ...
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Google Analytics For Social Media: How To Setup, Track, & Measure Your Results
Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site.
It’s an easy and relatively straightforward way to ...
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Google Ads Audit: The 7-Steps Checkup Your Account Needs
What is a Google Ads Audit and why your account needs It?
Google Ads account audits are a necessary evil to keep your account running smoothly for years to come.
A thorough Google Ads audit ...
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What Kind of Lead Magnet Should You Make?
Lead magnets are the incentives you offer a potential customer in exchange for their contact information.
Done right, they're one of the best tools for collecting names and email addresses from ...
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7 Tips to Boost Event Attendance with Social Media Marketing
Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community.
Whether the ...
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How to Set Up a Lead Campaign on Google Ads (and Get Results)
So you’ve decided to expand your Lead Campaign on Google ads. Good choice!
Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.
But ...
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UTM Parameters: What They Are, Why You Need Them, and How to Use Them
Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!
UTM parameters are the best way ...
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Facebook Advertising Guidelines You Need to Know!
With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before.
As a ...
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