Facebook Advertising Optimization Tool
This week marks the public release of Facebook Multi-Product ads: a new, really interesting ad unit for promoting your products in Facebook's newsfeed.
While classic Newsfeed ads only feature one ...
Read More
Depending on your strategy, advertising on Facebook can be a huge blessing or a huge mistake. Since it’s one of the top websites in the world, Facebook can give you access to your target audience in a ...
Read More
Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads.
Don’t be sorry for the poor guy defrauded by Facebook, ...
Read More
No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.
Email marketing allows you to send your message, using ...
Read More
If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
This is an honest mistake, of ...
Read More
Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache ...
Read More
It's easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you're planning a new ad campaign.
But before you say "bye" to Bing, you might want to consider this: ...
Read More
If you’re running Facebook Ads, your goal should be a strong conversion rate on each campaign. That’s true whether you’re optimizing for lead form submissions, video views or purchases on your ...
Read More
In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year.
To better serve a ...
Read More
As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users. And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. ...
Read More