No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.
Email marketing allows you to send your message, using dynamic, eye-catching templates, straight to the inboxes of your potential and existing customers.
While many email marketing platforms offer simple, user-friendly tools and customer service support teams, there are additional steps that can be taken to make sure that your email marketing campaign reaches its full potential.
Below is a list of tips and tricks to help you ensure that your email marketing campaigns run smoothly, and successfully.
1. Choose an email marketing service according to the needs of your email campaign.
The number of email marketing service providers grows every day, and each platform offers its own brilliant features and benefits. There is no single best email marketing service out there, but there is one that is best for your specific campaign. To find out which email marketing service best suits your efforts, map out your goals and expectations for your email marketing campaign.
Need an email service that integrates your social media? With their Social Share bar, Constant Contact allows subscribers to share your email on their social networks.
No matter what your email marketing needs are, researching the features and capabilities of each provider will help you find the service that best meets them.
2. Develop a subject line that will not be caught by spam filters.
No matter how great your email messages and templates are, they won’t even be seen by your subscribers if your campaign’s subject line triggers spam filters.
Some email services offer a subject line testing tool that lets you submit and review the quality of your subject line and its likelihood of triggering spam filters.
Additionally, there are many articles online that provide lists of words that are beneficial in subject lines, as well as words to stay away from.
In your development of a subject line for your campaigns, remember to keep it relevant and interesting, without incorporating spam trigger words.
3. Catch the attention of your subscribers with eye-catching images and design.
Your email will be one of MANY in the inboxes of your subscribers.
Using captivating, yet relevant photographs and designs in your emails will increase your click-through rate and decrease the likelihood of recipients unsubscribing from your campaign.
Create email designs that your audience will enjoy and remember!
4. Incorporate clickable links in your email templates.
Use clickable links in your email templates to drive users to your website and other assets.
By including clickable links you can leverage your email marketing campaign to drive traffic to your website and specific landing pages, generate followers on social media accounts and send readers to your blog.
To find out what links are being clicked on the most in your email template, review the data in your campaign reports.
If an important link is not being clicked on, make it more prominent. If a link is consistently generating tons of clicks, make sure to always include it.
Not only do these reports assist you in your email marketing efforts, but they also provide you with valuable insight into what your customers are searching for and interested in!
5. Include your employees on the email blasts that pertain to them.
The best way to keep your team up to date on what is going on with your company, products, news, events and anything else included in your email blasts, is to add them to your list of subscribers.
For example, if you’re sending out an email blast announcing a major sale with dates and details, sending it to your sales team reminds them of the sale and gets everyone on the same page.
Sending your emails to your employees will keep them aware, informed and involved.
Whether you are an email marketing pro or a new beginner, try out these simple tips and tricks and see which ones work best for you!
Do you have any of your own special tips and tricks for running successful email marketing campaigns? Share them with us! We look forward to your thoughts and feedback.