When people engage with your brand on social media, it’s typically a good thing. Increased engagement often means people are paying attention, reading your content, or are aware of your brand. However, what happens when they engage a little too much and in a negative fashion?
They’re called social media trolls and they can be a pain to deal with. Essentially, social media trolls are people who are out to cause a little ruckus.
These audience members may have had a negative experience with your product or service or are genuinely dissatisfied with you as a brand, or they could just be looking to stir up trouble.