If you have a business and you’re not on Facebook, I have one question for you: What are you waiting for?
Facebook is incredibly beneficial for businesses, from big to small. Here are some helpful statistics to paint the picture for you:
The number of total business pages has reached over 15 million
Facebook has also has 25 million small businesses with active company pages
The social network has 1 million advertisers on its platform
Facebook recently reported that mobile ads accounted for 53 percent of its total ad revenue in the fourth quarter of 2013, the first time that number has topped 50 percent
While I’ve talked about Facebook advertising, must-have marketing objectives, and the types of posts that increase Facebook engagement, I haven’t gone into Facebook Groups. Facebook Groups are like the forgotten fruit many businesses seem to have tossed aside. But, I encourage you to use them.