Yes, Facebook ads work.
And there is plenty of data to prove it.
According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order value online stores receive from ad referral is $85 (source).
The social network also holds the second largest net digital ad revenue share worldwide (source).
But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into ecommerce sales is getting harder by the day.
If you feel that your ads don’t achieve good ROI, check out these 5 tips for driving more sales with Facebook Ads.