Social media metrics are an important evaluation tool in your overall marketing plan. They let you know who’s coming, who’s going, and most importantly, who’s staying. While you may have a Facebook presence or a Twitter page, do you really know what people are doing on your platforms? And, if they are staying, what impact does it have on your business?
No longer can you just assume you’re getting customers because you have a presence. Metrics are the insight you need to check out audience member activity. For example, if you want to know which websites have repeatedly referred consumers, you’ll know where to put your energy.