Listen up, advertisers! The age of the right-hand column ad isn’t over just yet. While you may be one of the many advertisers giving up on right-hand column ads as their performances are constantly declining (even though their prices are cheaper), certain elements are shifting — and that may be a good thing.
First, a little background: While right-hand column ads have recently been trumped by News Feed ads, Facebook is unveiling some changes, specifically in the design department. In a recent blog post, Facebook unveiled a revamped look that will make right-hand column ads more consistent with ads that appear in the News Feed. In addition, they will be larger in size and use the same proportions as desktop News Feed ads.
Small businesses are making big waves on Facebook, and if your company isn’t taking advantage of the many benefits the platform offers, particularly when it comes to advertising, you may be missing out!
Depending on your strategy, advertising on Facebook can be a huge blessing or a huge mistake. Since it’s one of the top websites in the world, Facebook can give you access to your target audience in a streamlined fashion. However, if you don’t go through the right steps to create quality ads, you’re better off forgoing the tactic altogether.
Picture this: You’re an up-and-coming brand that puts a lot of hard work into Facebook marketing. You try to communicate great tips, 
In your business, you probably use some form of social media, from Facebook to Twitter, Pinterest to Instagram. You may have found lots of success, such as improving your follower count or engaging with members of your audience. While these social media platforms and tactics can shape and maintain a great brand image, there’s another factor you may not have considered — and it’s called search engine optimization (SEO).
